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Commercialization of research projects at the university, in particular, its efficiency and performance, have attracted little attention in the empirical literature to date. This despite the fact that commercialization of university knowledge is increasingly seen as a third task of universities and understanding of what enhances and what blocks the processes involved, is virtually lacking, particularly on the project level. The purpose of this chapter is therefore to identify factors that influence the performance of university-driven knowledge projects, including efficiency, in the context of commercialization of knowledge at universities. In this context, the study employs Data Envelop Analysis combined with Rough-Set Analysis on a sample of 42 projects in the Netherlands. The major factors influencing overall performance in commercialization turn out to be years of collaboration with large firms and efficiency in use of resources in the projects, but the affinity of the project managers at university with the market also plays a role. The best overall results in commercialization (introduction to market in a relatively short time) are gained with a longer period of collaboration with large firms (5–10 years) and a medium level of efficiency. There are also some contradictory trends. The chapter concludes with implications of the results, as well as some future research paths.

Cognitive literary criticism is introduced as a bridge between cognitive approaches to the study of persuasion, and literary traditions in consumer research. As a successor to reader-response theory, cognitive literary theory focuses on the cognitive processes of interpretation, while keeping an eye on the aesthetic properties of the text. Paradigmatically cautious researchers might shy away from attempts to marry positivist cognitive constructs to interpretivist cultural theory, but this chapter argues that these qualms also conceal missed opportunities for the study of persuasion.

Insights from cognitive literary criticism are demonstrated at the hand of a LEGO ad.

Theory of mind and conceptual blending are crucial cognitive skills involved in the interpretation of persuasive texts.

Most research to date has kept literary and cognitive approaches to persuasion separate, black-boxing the processes of persuasion. This chapter argues for a revitalization of interest in aesthetic detail, informed by insights from cognitive science.

Acquisition integration is important to realize synergies and to achieve acquisition success. However, there is a lack of clarity on pertinent integration approaches suggesting that integration is more complex and dynamic than traditionally assumed. In this chapter, we shed light on ambiguous cause effect relationships by investigating the effect of integration related decisions on intermediate goals. Additionally, we argue that entrepreneurial integration skills, or proactivity under ambiguity, are needed to keep pace with the dynamism inherent in acquisition integration. Based on primary data on 116 acquisitions, we find that entrepreneurial integration skills can display both advantages and disadvantages. While it helps to realize expected and serendipitous synergies, it can also trigger employee uncertainty due to decreased transparency. In supplementary analysis, we show measures to outperform with various integration approaches. Implications for management research and practice are identified.

The concept of strategy has lost its meaning. It is widely inflated and conflated with related notions and the consequences of that are unsettling for both practice and research. The purpose of this paper is to restore the lost meaning of strategy.

The paper exposes the inadequacy of the current definitions of strategy. It, then, suggests a more robust one based on a list of necessary dimensions of a good definition derived from an extensive review of the literature and ends with triggers for further reflection.

The multidimensionality of the proposed definition better reflects the complex nature of the strategy concept and restores its lost meaning. This makes it more robust than previous definitions in protecting the integrity of the concept of strategy from the creeping of insignificant concerns and “surplus” meaning.

The new definition offers a new angle from which to reexamine the relationships between a number of usually paired concepts such as intention and action, planning and emergence, control and learning and formulation and execution.

The newly proposed definition has the potential to trigger creativity and to limit the practice of bad strategy.

The proposed definition raises the standard of what strategy is, avoids the sources of confusion, and reduces the chances of ascribing surplus meaning to the strategy concept.

Cultural, social, and psychological perspectives on mergers assume conflict to be an important mediator of post-merger outcomes. Yet, despite a growing literature on the human side of mergers, conflict in mergers remains poorly understood.

Based on the disputing perspective and negotiated order theory, a contextual and dynamic approach is presented along with propositions to guide future empirical research in the form of a process model of post-merger order negotiation.

When negotiating the post-merger order, different issues emerge that are embedded in the broader context of the merger.

Adopting this theoretical framework allows us to understand the intergroup dynamics and antagonistic behavior observed in mergers.

Prior research into multinational enterprises’ (MNEs) entrepreneurial initiatives has drawn from various theoretical bases, including entrepreneurial cognition, knowledge-based view, and management control theory. Empirical studies and cases have consistently pointed to the temporal dimension, highlighting the dynamic elements of learning, capability development and evolution, and consequences of conflict. By incorporating theory on time use into the analysis, we develop a new theoretical insight regarding the temporal dimension of MNE entrepreneurial initiatives. Our analysis offers a basis for a more explicit focus on time use in studies of entrepreneurial initiatives in MNEs than has been offered to date. Implications for research and practice are discussed.

Depending on the research approach one uses, the development of particular bodies of knowledge over time is the result of a combination of agency, chance, opportunity, patronage, power, or structure. This particular account of the development of geographies of tourism stresses its place as understood within the context of different approaches, different research behaviors and foci, and its location within the wider research community and society. The chapter charts the development of different epistemological, methodological, and theoretical traditions over time, their rise and fall, and, in some cases, rediscovery. The chapter concludes that the marketization of academic production will have an increasingly important influence on the nature and direction of tourism geographies.

Denmark is characterised by high levels of trust between citizens and public authorities as well as between public leaders and employees, providing a comparative advantage when it comes to expanding public welfare, enhancing economic performance and handling a crisis like COVID-19. Public governance, however, requires a delicate balance between trust and the legitimate need for control to secure accountability This chapter explains how the high levels of trust in the Danish public sector are wedded to a pragmatic combination of various public governance paradigms, which has produced a ‘hybrid governance system’ balancing the legitimate demand for control with widespread trust in public employees. Traditional Weberian bureaucratic values of regularity, impartiality and expertise are combined with a limited and selective introduction of New Public Management reforms. Simultaneously, a dynamic neo-Weberian state works to satisfy an increasingly demanding citizenry while new platforms for developing collaborative solutions to complex problems are designed and developed at the municipal level. This hybrid governance system produces a virtuous circle of trust sustained by trust-based systems of evaluation, assessment and accountability developed in close dialogue between public managers and employees. The chapter demonstrates how a long-lasting political-administrative culture based on trust and a pragmatic, non-ideological combination of different governance paradigms has generated a positive trust‒public governance feedback loop. Striking the right control‒trust balance remains a continual challenge, however, to avoid governance failures eroding citizen trust in the public sector and to safeguard public values of transparency, accountability and performance.