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1 – 3 of 3Ivana Stevic, Vítor Rodrigues, Zélia Breda, Medéia Veríssimo, Ana Margarida Ferreira da Silva and Carlos Manuel Martins da Costa
This paper aims to analyse residents’ perceptions of tourism growth in Porto prior to the COVID-19 pandemic, aiming to determine the most appropriate strategies to mitigate…
Abstract
Purpose
This paper aims to analyse residents’ perceptions of tourism growth in Porto prior to the COVID-19 pandemic, aiming to determine the most appropriate strategies to mitigate negative tourism impacts. Studies on resident perceptions of tourism impacts are still scarce, particularly the ones addressing the topic in the context of Portuguese urban tourism areas.
Design/methodology/approach
Data was collected through an online survey, focusing on three categories of impacts: (i) economic, (ii) sociocultural (iii) and spatial-environmental, and the respective mitigation strategies, analysed from the perspective of Porto’s residents. Descriptive and bivariate statistics – T-test and Eta correlation – were used to analyse the collected data.
Findings
Respondents who live in the city centre experience specific tourism impacts more negatively, when compared to those living outside the inner-city area. Furthermore, no strong correlation is found between the said impacts and the respective mitigation strategies. However, creating awareness among tourists about acceptable behaviour in shared spaces is the strategy that stands out, as it has a medium correlation with all three impact categories. Most impact-strategy associations are weak, meaning that the defined strategies are not the most case-appropriate, which is something that policymakers should address.
Originality/value
To the best of the author’s/authors’ knowledge, this is the first study to adopt this approach in tackling the negative impacts of rapid tourism growth in Porto.
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Keywords
Santus Kumar Deb, Shohel Md. Nafi and Marco Valeri
This paper aims to measure the intention to use digital marketing strategies to enhance the performance of tourism business as well as the extent of digital renovation…
Abstract
Purpose
This paper aims to measure the intention to use digital marketing strategies to enhance the performance of tourism business as well as the extent of digital renovation applications in tourism for sustainable business in a new normal era.
Design/methodology/approach
This paper is an insight from the existing relevant literature on the tourism business from time immemorial. The conceptual framework of this study is designed based on previous studies of digital marketing practices for tourism businesses. Furthermore, data were collected from 270 respondents, of which the valid response rate is 72.97%. Partial least square (PLS)-structural equation modeling (SEM) is used to validate the conceptual framework and hypotheses testing.
Findings
Among the nine hypotheses path, seven were supported. This study result shows that perceived usefulness, perceived ease of use, social media marketing and tourism business performance are critical factors for adopting digital marketing in tourism. Thus, tourism service providers' intention has a positive impact to meet the expectation of tourists and adoption of digital marketing.
Research limitations/implications
The study's results will assist tourism researchers and service providers in understanding an authentic relationship between digital practices of tourism business and tourist satisfaction. In addition, the legacy of tourism business through digital marketing empowers the owner and community.
Originality/value
The study is the first to explore the relationship between tourism business performance and digital marketing during the new normal era for the empowerment of local community and expanded business in tourism sector.
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The purpose of the paper is to explore gender variations in entrepreneurship and internationalisation from the perspective of the resource-based view (RBV) of the firm; in…
Abstract
Purpose
The purpose of the paper is to explore gender variations in entrepreneurship and internationalisation from the perspective of the resource-based view (RBV) of the firm; in particular, the paper explores how differences in the personal idiosyncrasies of both males and females in part account for the variations in export internationalisation.
Design/methodology/approach
The study draws on extant literature on the critical success factors in entrepreneurship and internationalisation research (e.g. foreign market knowledge, firm-level technology and firm age) as the conceptual framework to explore the issue. The study is based on 21 male and 17 female export entrepreneurs from Ghana and uses a descriptive research design (i.e. frequencies and chi-square test) to analyse the results.
Findings
The results show that the perceptions of male and female exporters differ on key internationalisation success factors based on extant literature. Implicitly, whilst both groups shared a similar degree of basic knowledge on a few export success factors, across most of the other key export success factors, the male counterparts demonstrated a more expanded view compared to the females. The results support the assumption of the RBV theory applied in this study to argue that to account properly for the internationalisation outcomes of small and medium-sized enterprises (SMEs), the personality characteristics of the owner entrepreneurs are critical resources which cannot be ignored.
Research limitations/implications
In terms of limitation, the study is exploratory study based on non-probability sampling methods using descriptive frequencies tables and analysis of chi-square test and so readers must bear this limitation in mind in interpreting the results to improve on future studies.
Originality/value
The paper contributes to the empirical literature by offering a unique perspective regarding how women and men perceive and interpret export success factors and how that impacts on the internationalisation outcomes of women and men. The paper responds to calls by researchers (e.g. Terjesen et al., 2011; Ratten and Tajeddini, 2018; Kuschel and Labra, 2018; Javadian and Richards, 2020) to populate studies on the topic to deepen the present understanding. By using data from Ghana, West Africa, the study sheds a fresh insight on the topic from an under-studied and under-researched geographical context.
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