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In this article, the authors try to determine why and under what conditions consumers intend to buy green and what the consequences are. Relying on theories of reasoned action and theory of planned behaviour (TPB), the authors offer that the green purchase intention (GPI) is impressed by environmental and personality components. Provide statements about the determinants and key implications of such market identification.

Numerous scales have been developed and utilized in the tourism and hospitality field, yet, their psychometric properties have not been systematically reviewed and evaluated. This gap compromises researchers' ability to develop better measures and improve measurement decisions. In this current study, 56 scales were identified and evaluated in terms of their psychometric properties. It was found that most scales were imperfect in measuring tourism and hospitality domains, and most scales did not provide explicit information about the scale development procedures that were adopted. The scale development procedure and psychometric properties of the reviewed scales are summarized, evaluated, and recommendations are made for future tourism and hospitality scale development.

In this chapter the potential to use water-based Trombe walls to provide heated water for building applications during the summer months is investigated. Design Builder software is used to model a simple single-story building with a south-facing Trombe wall. The effects of using different thermal storage mediums within the Trombe wall on building heating loads during the winter and building cooling loads during the summer are modeled. The amount of thermal energy stored and temperature of water within the thermal storage medium during hot weather conditions were also simulated. On a sunny day on Toronto, Canada, the average temperature of the water in a Trombe wall integrated into a single-story building can reach ∼57°C, which is high enough to provide for the main hot water usages in buildings. Furthermore, the amount of water heated is three times greater than that required in an average household in Canada. The results from this work suggest that water-based Trombe walls have great potential to enhance the flexibility and utility of Trombe walls by providing heated water for building applications during summer months, without compromising performance during winter months.

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

In this work, generation control of an isolated small hydro plant (SHP) is demonstrated by applying optimal controllers in speed governor and hydraulic turbine system. A comparative analysis of application of fuzzy PI (FPI) and PID controller is conferred for generation control (both power and terminal voltage) of an SHP. The controllers are designed optimally by using crow search algorithm (CSA) and novel hybrid differential evolution crow search algorithm (DECSA). The purpose of this paper is to settle the voltage and real power to improve the quality of the power.

In this work, the controllers (PID and FPI) are implemented in speed governor and excitation system of SHP to regulate power and terminal voltage. Differential evolution and CSA are hybridized to enhance the performance of controller to refurbish the power and terminal voltage of SHP.

The proposed DECSA algorithm is applied to solve ten benchmark functions, and the effectiveness of DECSA algorithm over CSA and DE is demonstrated in terms of best value, mean and standard deviation. CSA and DECSA algorithms optimized controllers (PID and FPI) are used to design SHP with the capability to contribute power and voltage of better quality. The comparative analysis to substantiate the competence of DECSA algorithm and FPI controller is demonstrated in terms of statistical measures of power and voltage of SHP. Robustness analysis is performed by varying all system parameters to prove the effectiveness of the proposed controller.

The proposed algorithm and FPI controller are applied individually to improve the quality of the power of SHP. DE, CSA and DECSA algorithms are implemented to solve benchmark equations. The solutions of all benchmark equations contributed by DECSA algorithm is converged rapidly and having minimum statistical measures as compared to DE and CSA algorithms. The DECSA algorithm and FPI controller are proposed with superior competence to enhance the generator performances by conceding undershoot, overshoot and settling time of power and terminal voltage. DECSA-based FPI controller contributes a noticeable improvement of the performances over other approaches.

This chapter aims to analyse the evolution of research in the Indian tourism and hospitality domain from 1976 to 2021. By employing the bibliometric and systematic literature review, the chapter highlights the prominent authors, institutions, methods, emerging and explored research themes in the tourism and hospitality field. Accordingly, the authors collected 458 articles from core tourism and hospitality related journals using PRISMA and evaluated them using VOSViewer. The findings revealed an emic perspective of research contribution in Indian tourism and hospitality. While some topics such as religious tourism, sustainability, cultural and heritage tourism products have attained more attention, topics such as tourism entrepreneurship, technology and human resource development failed to seek attention in the eyes of journals and researchers. Although the literature has expanded significantly, there is a need to build global academic networks to examine the state of Indian tourism and hospitality. The chapters suggest that future research should critically evaluate the schemes and initiatives undertaken by the government to promote Indian tourism, expand research to western and eastern parts of the country, and follow the mixed-method research to contribute holistically to the topic.

This study aims to present a conceptual framework for understanding the dual orientations of market-based organizational learning (MBOL), namely, market orientation (MO) and learning orientation (LO), in the development of pricing capability (PC) with the goal of improving business performance (BP). This framework further explores the moderating effects of coordination mechanism (CM) and environmental dynamism (ED) on the PC–BP link and the mediating role of PC on the relationship between MBOL and BP.

This study applied the partial least squares structural equation modeling on survey data from 298 Indian small- and medium-sized enterprises (SMEs) operating in manufacturing and service sectors.

The findings indicate that MBOL significantly contributes to PC development, which in turn improves BP. Interestingly, PC acts as a partial mediator in the MO–BP link, as well as LO–BP link. Moreover, CM and ED strengthen the effect of PC on BP. Finally, MO and LO have substantial and distinct effects on PC and BP.

This study examines only one market-related capability, i.e. PC, considers multi-industry SMEs rather than specific large industries and uses cross-sectional instead of longitudinal data.

These findings are crucial from managerial standpoints because SMEs need to understand the MBOL dimensions, including MO and LO, and their significance in improving PC and BP.

Understanding how MBOL adoption contributes to superior performance is critical, but research in the SMEs context is still lacking. This study addresses a research gap by examining the impact of MBOL on BP, both directly and indirectly, through PC in the context of SMEs.

The purpose of this paper is to conceptualize and develop an event experience scale in the business event (trade shows) context.

Data were gathered from domestic and foreign exhibitors and visitors of the six countries from the international trade show events organized in the emerging economy of India.

An event experience scale comprised five dimensions (affective, cognitive, unique, physical and well-being association) associated with experiences emerged. Findings propose that event participants see trade shows as a business event to fulfil their meaningful goals as well as a platform that addresses their subjective pleasure.

Existing experiential practices in the trade show industry can be enhanced by improvising the dimensions found in the study. Practitioners may use the outcomes to enhance the effectiveness of trade shows.

The event literature on trade show experiences is still in its developing stage. To the best of the authors’ knowledge, this research is one of the first attempts to conceptualize and develop a trade show event experience scale. This research conceptualizes trade shows as a tourism destination and adds a new unexplored dimension to business event literature.

Considering brand ownership as a cause of concern, this paper aims to propose a conceptual model portraying brand engagement as a function of members’ brand psychological ownership (BPO) and value-congruity and to investigate the effect of brand engagement on brand attachment and brand purchase intentions.

Data were collected from 275 brand community members who do not own the brand. Six different brand communities were shortlisted and offline events were targeted. For testing the hypothesised relationships, the authors used structural equation modelling.

The results indicate that BPO and value-congruity positively influence the brand engagement of the members, which further influences the brand attachment and brand purchase intentions. It is also observed that brand attachment mediates the effect of brand engagement on brand purchase intentions.

The primary limitation of this paper is the research context, which needs to be further replicated. The specific customer-segment approach of the study adds a new direction to the scope of brand engagement in the brand management domain.

The study shows that brand managers need to expand their focus from existing brand customers to non-customers as brand engagement subjects because the non-brand owners can also experience brand attachment and develop intentions to purchase the brand, if engaged.

The study endorses the role of psychological ownership theory in brand engagement research; explores the feasibility of brand engagement among “non-owner community members”; highlights the role of their engagement in enhancing attachment towards the brands and purchase intentions; and sheds light on the blurred boundaries between brand engagement and brand attachment.