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Article
Publication date: 3 September 2020

Adriel K.S. Sim, Kim-Lim Tan, Joseph Kee-Ming Sia and Ivy S.H. Hii

In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing…

Abstract

Purpose

In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a similar area of studies conducted in developing countries is scarce. The purpose of this study is to examine gender differences and the factors that influence first-year students' choice of higher education in a developing country.

Design/methodology/approach

The study involved 575 students who were either enrolled in an undergraduate or foundation program of an international branch campus. We tested the hypotheses using partial least squares multigroup analysis (PLS-MGA).

Findings

Our results revealed that graduate employability, information sources, program characteristics, institution characteristics and campus safety were influential factors affecting the students' institutional choice. The MGA results also indicated that gender differences exist in selecting higher education institutions. Male students are more strongly influenced by information sources such as family, friends, media compared with female students.

Originality/value

Very few international branch campus choice studies explore gender differences in developing countries. This study enriches the current literature of institutional choice through the lens of an Asian developing country and extends the discourse regarding the role of gender in influencing students' institutional choice, of which they are commonly overlooked in most literature. The study has significant implications for student recruitment managers in higher education institution to develop marketing strategies targeting to potential male and female students.

Details

International Journal of Educational Management, vol. 35 no. 1
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 5 October 2022

Kim-Lim Tan, Ivy S.H. Hii, Wenqian Zhu, Choi-Meng Leong and Eliver Lin

Leveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors in…

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Abstract

Purpose

Leveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors in virtual reality (VR) technologies affect consumers' intention to travel in the endemic phase of COVID-19. At the same time, the study incorporated emotional engagement and two forms of trust as possible organisms for this model.

Design/methodology/approach

Through snowball sampling, data collected from 263 respondents were analysed using the partial least square structural equation modelling (PLS-SEM).

Findings

The findings revealed that among the different forms of hedonic and utilitarian factors, all but perceived entertainment has a significant positive relationship to emotional engagement. Additionally, emotional engagement positively influences trust in the product and seller. However, the results show that only trust in the seller has a significant relationship with travelling intention. Predictive analysis shows that the model displays a strong predictive power.

Originality/value

This study differentiates from the existing literature by investigating the effect of VR technologies on the two different forms of trust and emotional engagement on travelling intention. This study extends earlier studies by supplementing the explanatory perspective with a predictive focus, which is particularly important in making sound recommendations on managerial decision-making.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 12 February 2024

Kim-Lim Tan, Ivy S.H. Hii, Yijing Huang and Yaru Yan

Companies allowing employees to self-report business expenses face the risk of expense fraud because some occasionally engage in dishonest behavior to receive reimbursements for…

Abstract

Purpose

Companies allowing employees to self-report business expenses face the risk of expense fraud because some occasionally engage in dishonest behavior to receive reimbursements for their use. Drawing on the technology acceptance model, this study aims to investigate the effects of perceived usefulness, perceived ease of use and perceived security on the trust in e-reimbursement systems and the relationship with honest disclosure intention.

Design/methodology/approach

A self-administered questionnaire was distributed to 254 respondents, with the partial least squares structural equation modeling used to analyze the data.

Findings

The findings showed that perceived security and perceived usefulness explained trust in e-reimbursement systems, whereas perceived ease of use had no significant effect on it. Corporate governance and trust in e-reimbursement systems have a positive relationship with whistleblowing intention. At the same time, corporate governance mediates the relationship between trust in e-reimbursement systems and honest disclosure intention.

Originality/value

This study sheds light on using e-reimbursement systems within organizations to prevent fraudulent reimbursements and offers recommendations to management on enhancing employees’ intention to engage in honest disclosure behavior through e-reimbursement systems.

Details

Journal of Accounting & Organizational Change, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1832-5912

Keywords

Article
Publication date: 3 April 2023

Joseph Kee-Ming Sia, Jie Min Ho and Ivy S.H. Hii

The coronavirus disease (COVID-19) has increased food delivery service demand, which generates massive amounts of solid waste, specifically plastic material. Therefore, this study…

Abstract

Purpose

The coronavirus disease (COVID-19) has increased food delivery service demand, which generates massive amounts of solid waste, specifically plastic material. Therefore, this study aims to examine the determinants of consumers' intention to reuse food delivery containers (ITR) using the extended theory of planned behavior (TPB). Moral obligation was included as an antecedent, while behavioral expectation (BE) ahead of behavioral intention was an immediate predictor of consumers' pro-environmental behaviors.

Design/methodology/approach

The hypotheses were tested on 348 food delivery service users in Malaysia and analyzed using the partial least squares structural equation modeling (PLS-SEM).

Findings

The findings indicated that consumers' ITR is directly influenced by perceived behavioral control and attitude. Perceived behavioral control and attitude had a positive partial indirect effect on ITR through BE. Meanwhile, subjective norms and moral obligation had a positive full indirect effect on ITR through BE.

Research limitations/implications

The findings can be directly applied to practical situations of food delivery companies and environmental protection organizations managing solid waste among food delivery services.

Practical implications

Understanding consumers' ITR could promote practical environmental sustainability. Practically, the study provides insights to the food delivery service industry, policymakers and relevant stakeholders to encourage consumer behavior change by reusing food delivery containers in line with Sustainable Development Goal 12.

Originality/value

The study enhances the existing literature by extending TPB with two psychological variables: moral obligation (independent variable) and BE (mediating variable). To the best of the authors' knowledge, this study is the first attempt to empirically investigate BE in consumers' pro-environmental behavioral intention in a high-context culture and developing economy. This study could benefit food and beverage merchants, food delivery companies, governments, non-governmental organizations and pro-environmental behavior researchers in this industry.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 3 March 2023

Joseph Kee-Ming Sia, Ivy S.H. Hii and Jie Min Ho

The Coronavirus disease 2019 (COVID-19) pandemic has increased the use of food delivery containers in the food and beverage industry. Based on the theory of planned behavior…

Abstract

Purpose

The Coronavirus disease 2019 (COVID-19) pandemic has increased the use of food delivery containers in the food and beverage industry. Based on the theory of planned behavior (TPB), the aim of this paper is twofold: Firstly, it examines the influence of three elements of TPB (attitude, perceived behavioral control and subjective norm) and time pressure on the intention to reuse reusable food delivery containers (ITR). Secondly, it examines ITR as an antecedent to the willingness to pay more for reusable food delivery containers (WTPM).

Design/methodology/approach

Data were collected from 401 higher education institution (HEI) students and analyzed using partial least squares structural equation modelling (PLS-SEM).

Findings

The study found that the three elements of TPB influenced ITR. Furthermore, the results revealed that ITR directly influenced WTPM. Surprisingly, time pressure did not influence ITR.

Originality/value

The research is one of the earliest studies to investigate HEI students' intention to reuse food delivery containers during the COVID-19 pandemic. The study contributes to TPB by presenting a novel, integrated model to explain the independent roles of time pressure and ITR on ITR and WTPM, respectively. Finally, it contributes to the existing body of knowledge on pro-environmental behavior among HEI students and advances methodologically by establishing the PLS-SEM approach.

Article
Publication date: 29 June 2023

Kim-Lim Tan, Ivy S.H. Hii, Xin-Jean Lim and Caroline Y.L. Wong

Drawing on the stimulus-organism-response (SOR) model, this study examines how live-streaming shopping influences purchase intentions in young consumers. The multigroup analysis…

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Abstract

Purpose

Drawing on the stimulus-organism-response (SOR) model, this study examines how live-streaming shopping influences purchase intentions in young consumers. The multigroup analysis is applied to understand the similarities and differences of factors that trigger purchase intentions among buyers and non-buyers in live-streaming shopping.

Design/methodology/approach

A snowball sampling was used to collect data from 507 Chinese consumers between June and September 2022 using Wenjuanxing, i.e., an online survey platform in China. The data was analyzed using the partial least squares method of structural equation modeling.

Findings

The findings revealed that amongst the three relational bonds, social and structural bonds were positively associated with trust, whereas financial bonds had no significant relationship with trust. This implies that while price discount might not have any significant relationship with trust, the social interactions that college students have with the live-streamers and their products build trust, which in turn translates to purchasing decisions. Comparing buyers and non-buyers, the results support that buyers have a higher level of trust in live-streaming shopping than non-buyers. This is indicative of the authentic and immersive experiences enjoyed by consumers in live streaming that generate structural bonds and foster stronger connections (relational bonds), thereby establishing trust.

Originality/value

This study is one of the first empirical studies targeting college students as participants in live streaming. These findings are expected to provide actionable insights to streamers especially in converting non-buyers to buyers in live-streaming broadcast.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 September 2022

Kim-Lim Tan, Ivy S.H. Hii and Kevin Chuen-Kong Cheong

The recent COVID-19 pandemic caused a severe economic downturn. Employees working in these organisations face employment uncertainty. The pandemic disrupted their daily routines…

Abstract

Purpose

The recent COVID-19 pandemic caused a severe economic downturn. Employees working in these organisations face employment uncertainty. The pandemic disrupted their daily routines, and it added a layer of complexity to the already resource-constrained environment. During these times, employees would conserve their resources to maintain competitiveness, one of which is knowledge hiding. While economic activities are resuming, the appearance of new variants could mean the transition towards endemicity could be put on hold. Hence, there is a need to rethink the behaviour of employees as they would have elevated levels of anxiety towards resuming daily work activities. Therefore, this study aims to address the question of understanding employees’ perspectives toward knowledge sharing and knowledge hiding.

Design/methodology/approach

Drawing on the conservation of resources theory, social learning theory and the social exchange theory (SET), a conceptual framework involving ethical leadership was developed to examine if knowledge hiding or knowledge sharing behaviour is a resource for employees during these times. The partial least squares method of structural equation modelling was used to analyse results from 271 white-collar employees from Singapore.

Findings

The results show that ethical leadership encourages knowledge sharing but does not reduce knowledge hiding. At the same time, knowledge hiding, not knowledge sharing, improves one’s perception of work performance. Additionally, psychological safety is the key construct that reduces knowledge hiding and encourages sharing behaviour.

Originality/value

Overall, this study extends the theories, demonstrating that, first and foremost, knowledge hiding is a form of resource that provides employees with an added advantage in work performance during the endemic. At the same time, we provide a new perspective that ethical leaders’ demonstration of integrity, honesty and altruism alone is insufficient to encourage knowledge sharing or reduce knowledge hiding. It must lead to a psychologically safe environment.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

Keywords

Abstract

Details

Journal of Global Responsibility, vol. 15 no. 4
Type: Research Article
ISSN: 2041-2568

Article
Publication date: 20 April 2023

Kim-Lim Tan, Yuming Liu and Qiuting Ye

With the worsening of corporate fraud and consequential loss, the growing importance of truthful disclosure is globally advocated. This study aims to examine corporate governance’s

Abstract

Purpose

With the worsening of corporate fraud and consequential loss, the growing importance of truthful disclosure is globally advocated. This study aims to examine corporate governance’s role in accountants’ intention to disclose fraudulent practices honestly. At the same time, this study examines intergender differences concerning the formation of the disclosure intention.

Design/methodology/approach

Based on the theory of planned behavior (TPB), data from 256 accountants working in China have been collected via an online survey. This data is subsequently analyzed with the partial least square (PLS) structural equation modeling method.

Findings

The results revealed that integrity and corporate governance significantly positively affect employees’ attitudes, subjective norms and perceived behavioral control toward disclosure intention. At the same time, it shows that only subjective norm and perceived behavioral control established a significant positive relationship with disclosure intention. It also shows that males display higher attitudes and perceived behavioral control in developing the intention.

Originality/value

This study helps understand accountants’ disclosure intention of fraud practices, especially during shock events such as the COVID-19 pandemic. To the best of the authors’ knowledge, this study is the first to extend the TPB incorporating corporate governance and integrity as antecedents to disclosure intention. At the same time, this study contributes to the existing literature by being the first attempt to investigate intergender differences. Finally, it advances the body of knowledge on employees’ behavior and contributes methodologically by introducing the PLS approach.

Details

Accounting Research Journal, vol. 36 no. 2/3
Type: Research Article
ISSN: 1030-9616

Keywords

Article
Publication date: 27 May 2022

Edward E. Marandu, Ivy Rose Mathew, Tendai Douglas Svotwa, Robert P. Machera and Olumide Jaiyeoba

The purpose of this study is to predict the intention to continue online learning post the coronavirus disease 2019 (COVID-19) pandemic among students in the two largest…

Abstract

Purpose

The purpose of this study is to predict the intention to continue online learning post the coronavirus disease 2019 (COVID-19) pandemic among students in the two largest universities of higher learning in Botswana. Furthermore, the purposes of this study are to elucidate the nexus between performance expectancy and continuance intention to establish the effects of efforts expectancy on continuance intention to investigate the relationship between social influence and continuance intention to determine the relationship between facilitating conditions and continuance intention and to examine the relationship between satisfaction and continuance intention using the extended unified theory of acceptance and usage technology (UTAUT) model postulated by Venkatesh et al. (2003).

Design/methodology/approach

The study is based on the descriptive research design, using a structured questionnaire to collect quantitative data from 509 undergraduate and postgraduate students at Botswana's two major Universities using convenience sampling strategy. An online survey was used to gather primary data due to the COVID-19 pandemic. The study employed correlation and regression analysis in testing the five hypothesized relationships.

Findings

Using the extended theory of UTAUT as a theoretical lens, the study found that: performance expectancy, social influence and satisfaction predict continuance intention of online learning services. These factors have shown to be good predictors of intention in previous research. Expectancy effort had no influence on intention.

Research limitations/implications

The current study covered on only university students from two tertiary institutions; therefore, results cannot safely be generalized to the student population in the country. Therefore, future research should consider enlisting more universities to be more representative, focusing on lecturers, which is an important group in fostering online teaching that could have a spill-over effect on the students' continued online learning.

Practical implications

Implications for online technology selection: These findings suggest that although most universities temporarily adopted online teaching as an emergency solution, students appear to have felt that the outcomes delivered by the system improved their performance. This implies that academic institutions need to consider adjusting the curriculum to promote online learning in the future, whether there is pandemic or no pandemic. Implications for teaching and learning: First, the concept of social influence suggests that lecturers can make use of online chat discussion boards and rooms to foster student collaboration and a sense of community. Second, and finally online service providers should foster a close relationship with students to understand their expectations and extend the performance of their applications to satisfy their users.

Originality/value

This study contributes to literature on online learning during the COVID-19 pandemic period by including satisfaction and continuance intention to the original UTAUT model thus extending the practical value of the model. This study extends knowledge on the factors that determine continuance intention by incorporating satisfaction in addition to the four factors of the traditional UTAUT. The study provides evidence for the predominance of satisfaction over the four traditional factors in predicting intention to continue online learning among students.

Details

Journal of Applied Research in Higher Education, vol. 15 no. 3
Type: Research Article
ISSN: 2050-7003

Keywords

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