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Several contradictions emerge in the ways in which Generation Z in Italy is, on the one hand, represented in public arenas and common sense and, on the other, when we look to the issues they face in confronting the socio-economic structure around them. This chapter specifically situates these emerging representations within the socio-economic scenario Generation Z lives in. We do this by interrogating statistical data – mainly ISTAT and Instituto Toniolo dataset. The overall picture sees Generation Z as not sharply different from the Millennials: it is a generation for which some structural constraints have been revealed already, but in respect to which they will face sharper conditions. Overall, we argue that statistical sources suggest that Generation Z is less worried about its future than it could be. The impact of the relative protective shell in which young people of this age find themselves has a role in this: one that is very much embedded in Italian culture and tradition. We conclude the chapter by conveying the idea that current Generation Z seems to be living in a soap bubble. By this we mean that the protection they enjoy and the somewhat positiveness with which they look at their future are due to disappear once they are constrained to deal with their responsibility outside of the family protection, in private life and in the labour market. Therefore the bubble that we see is specifically a soap bubble, given that it is likely to dissolve itself soon.

The purpose of this paper is to examine the relation with the future of young-adults Not in Education, Employment or Training (NEET) in Italy. The study of temporal experiences allows to understand how subjects represent their own condition and construct their biographies in an age of uncertainty.

The study follows a qualitative approach to allow participants to express their own experiences and representations through narratives. The 12 cases considered are illustrative of the different orientations detected in the group of 36 young people involved in the research.

Young-adults NEET have problems in acquiring a recognized social status and in designing future orientations. The difficulties to project themselves in time hinder the attainment of a sense of biographical continuity as well as the process of identity construction, which tends to be increasingly detached from the planning sphere.

The study adds to the literature on the issue of young people NEET, contributing to differentiate the social conditions of this group by referring to their experiences, social belongings and resources. The analysis sheds new light on the agency of young people, that conceive biographical strategies in relation to the scenarios they envisage.

Purpose: The aim of the chapter is the analysis of the processes of inclusion and/or exclusion experienced by Italian and immigrant students who live in rural areas. This chapter specifically focuses on the forms of belonging that they develop in their districts and at school.

Study approach: The analysis is based on a mixed methods study that was carried out in a middle school of a rural town in Central Italy. For the research, a focus group was first carried out with middle school students, then a semi-structured questionnaire was administered to the students. Privileged witnesses (e.g., school managers, people working for voluntary associations, social service operators, political actors) were also interviewed. Their interviews provided additional information about the territory under study.

Findings: Findings indicate that school reproduces processes of stigma and marginality for immigrant school students. This is best illustrated through their sense of belonging to the district in which they live and the school where they attend.

Originality: This study analyzes the lives of young migrants and their Italian peers who live in a rural area of Italy. Additionally, it considers the processes that schools play in promoting inclusion and exclusion among young migrants and Italians. This work contributes to the literature on children and youth migrants, as well as the sociology of education. It motivates future research on the experiences of life and schooling among migrants who live in rural communities.

Compares labour market transitions of young people in Germany and Italy using panel data from the GSOEP and the SHIW. The aim is to investigate whether there are significant cross‐country differences in the patterns of labour market entrance and whether explanatory factors can be identified. The analysis shows that Germans have a significantly higher probability of moving from school to work and from unemployment to employment. They are also more likely to move back to studies if already in the labour force. Further investigation suggests that cross‐country differences in the educational and labour market systems are responsible for the differences found.

Cross-national research on cultural differences can help understand what drives, in differing contexts, mentors' commitment to school-based mentoring programs. This comparative study aims to explore whether adult volunteers, from Scotland and Italy, experience being mentors of vulnerable youth differently.

Data from interviews (n = 20) and questionnaires (n = 114) were used to test hypotheses concerning volunteer mentors' perceptions of their role and abilities, as well as motives for participation. According to cross-cultural theories, Scottish mentors should be more likely to identify mentoring with establishing friendly relationships with mentees and promoting youth self-empowerment. They should also be more self-confident and value-driven as volunteers.

Despite the mixed support for the assumptions concerning how the mentor role is conceived, Scottish mentors were less likely than Italians to doubt their abilities and more driven by other-focused and generative concerns.

The study reveals significant variations in how volunteers from countries featuring different welfare regimes and cultural orientations experience mentoring. The research advances the understanding of how culturally sensitive approaches can foster mentors' engagement.

The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research.

Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and contemporary sources triangulated with contemporary primary interview data. The example of how perceptions of Italians about the values typical of the British Sixties varied over time periods is presented.

COO perceptions are both malleable and in evolution. Results show that values from earlier peak periods of appeal can be combined and recombined differently over time due to the varying historical and contemporary resonances of COO values.

This study focuses on COO applied to two product areas, fashion and music, over a limited time period, in a two-country study and so the findings are not fully generalizable, but rather are transferable to similar contexts.

The fact that COO is neither static nor atemporal facilitates a segmented approach for international marketing managers to review and renew international brands. This enriched COO theory provides a rich and variable resource for developing and revitalizing brands.

The major contribution of this paper is that temporal dynamism, never before discussed in international marketing theory, renders COO theory more timeless; this addresses some critiques recently made about its relevance and practicality. The second contribution is the original research design that models interdisciplinary scholarship, enabling a thorough historical look at international marketing.

The purpose of this paper is to assess the knowledge of youths concerning food waste as well as to identify factors that influence changes in behaviour concerning food wasted and planning shopping for preventing it.

The data used were collected from a sample of 233 students at Roma-Tre University in Italy. Probit models were specified to identify factors affecting food waste reduction in both pre-shopping and consumption phases.

Results show that the more aware youths are concerning food waste, the more likely they are to reduce leftovers. In contrast, the concern about food freshness increases waste. A greater awareness of the consequences of food wasted increases the likelihood that youths will make a shopping list.

The main limitation of the study can be found in the non-probabilistic sampling design used for the collection of data.

This study provides information for both social marketers and policy makers. New educational campaigns against food waste should be carried out by providing them with a realistic perception of food waste as well as by teaching young consumers how to recognize the level of freshness of food.

This study provides a first insight of the factors that influence food waste reduction as well as the habit of making a shopping list from an individual perspective.

The purpose of this paper is to describe the relationship between migratory status, the use of legal and illegal psychoactive substances and psychological disorders perceived in a sample of minors.

A transversal multicentre study was carried out with interviews with young people aged 13-16 years recruited from middle and high schools in Italy.

The results show the implementation of a process of normalization in terms of the presence of legal and illegal psychoactive substances in the living contexts of the minors, of their widespread early use and of a substantial indifferentiation in the reasons for use (e.g. pleasure, curiosity, fun). Youths born in Italy with at least one non-native parent are noteworthy for an elevated prevalence of perceived psychological disorders and for particular lifestyles linked to the use of marijuana, alcohol abuse and the intensive consumption of tobacco. Second-generation minors show symptoms of psychological malaise, anxiety and depression before which the use of substances appears to realize a particular form of self-cure.

This study presents some objective limits that indicate prudence in generalizing the results: only those who obtained consent from their parents were interviewed and the information communicated in the interviews could have been influenced by various factors, including the situation and the location. The authors used a standard definition of binge-drinking (Valencia-Martín et al., 2008). Actually, different criteria (i.e. number of drinks, time of consumption, etc.) and formulations of the question are used in different surveys, showing that there is as yet no consensus definition of binge-drinking. Nevertheless, the term has become somewhat confusing as it is often used as a synonym of drunkenness, making cross-cultural comparisons difficult (Beccaria et al., 2014). These are aspects that limit the generalizability of the results to the interviews alone and do not allow for prevalence estimates. Nevertheless, the results offer useful indications for future prevention projects specifically oriented to early adolescence.

The results of the study, on the one hand, document the growing use of legal and illegal proactive substances among minors and the relative cultural trend in this particular age band, testified to by the high number of those who have been present in situations of consumption to whom the substances were offered; on the other, they evidence a subpopulation of youths born in Italy with at least one non-native parent (i.e. second generation of immigrants). These youths stand out for an elevated prevalence of perceived psychological disorders and for their particular lifestyles connected to the use of marijuana, alcohol abuse and the intensive consumption of alcohol. This is also the group with the highest percentage of mothers alone in the family.

A group of adolescents living in a monoparental family, that is, with the mother alone emerges, and as the literature has shown, family structure and poverty are linked (Landale et al., 2011; Svensson and Hagquist, 2009). In fact, such mothers, even those with a high level of education, are mostly unemployed. Adolescents with a single parent often not only face resource deficits but also other risk factors, such as high family stress, inadequate supervision, multiple family transitions and frequent residential moves. Specifically, these second-generation adolescents are female and they manifest sensation-seeking behaviours, but without drug abuse.

The results of the study show new and little-known aspects of the multicultural Italian society that is changing profoundly that should be explored in more detail by targeted research that also focussed on structural factors relatable to specific social positions. In this framework, a particular subgroup, i.e. the second-generation minors, shows symptoms of psychic malaise, anxiety and depression in terms of which substance use seems to realize a form of self-cure.