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Book part
Publication date: 17 December 2003

Gregory R Maio, Frank D Fincham, Camillo Regalia and F.Giorgia Paleari

Parents and children can drive each other mad. At one moment, a parent may be encouraging and affectionate toward the child; in the next, the parent may be sending the child to…

Abstract

Parents and children can drive each other mad. At one moment, a parent may be encouraging and affectionate toward the child; in the next, the parent may be sending the child to his or her bedroom. Similarly, a child who seems helpful and cooperative can suddenly turn belligerent. Parents and children may partly resolve the mixture of negative and positive feelings they experience in such situations by remembering their basic love for each other. Nevertheless, the conflicting sentiments will be stored in the memory of both parties, contributing to a long-lasting melange of conflicting beliefs, feelings, and behaviors. What are the psychological consequences of this state of affairs in relationships?

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

Article
Publication date: 13 July 2015

Erlinde Cornelis, Verolien Cauberghe and Patrick De Pelsmacker

This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue…

Abstract

Purpose

This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue ambivalence and argument type.

Design/methodology/approach

A 2 × 2 × 2 between-subjects factorial experimental design (N = 853 adolescents) investigates the effect of eight anti-binge drinking and anti-marijuana messages on source and message credibility.

Findings

The results show that refutation increases credibility compared to non-refutation. Additionally, a three-way interaction effect is found: credibility depends on the ambivalence of the issue and the argument type.

Originality/value

First, this study clarifies the inconsistencies found in previous literature regarding (non-)refutational two-sided messages by addressing two important (and so far neglected) moderating variables. Second, we provide useful new insights for health practitioners who develop campaigns to prevent drug abuse among adolescents.

Details

Journal of Social Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 2042-6763

Keywords

Book part
Publication date: 17 December 2003

Abstract

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

Book part
Publication date: 17 December 2003

Frank Lettke and David M. Klein

Although ambivalence is a common experience in family relations, the conceptualization of these relations has been focused on solidarity, closeness, and attraction on one hand…

Abstract

Although ambivalence is a common experience in family relations, the conceptualization of these relations has been focused on solidarity, closeness, and attraction on one hand, and on stress, distance, disruption, and abuse on the other. Ambivalence has not often been considered systematically for the analysis of intergenerational relations. Measurement instruments are not widely available for this purpose, because they tend to focus on one dimension at a time (Berscheid, 1983, pp. 115–116).

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

Book part
Publication date: 17 December 2003

Bertram J Cohler

Understood as the simultaneous experience of necessarily conflicting attitudes, wishes, feelings, or intentions, the concept of ambivalence has a complex history in psychological…

Abstract

Understood as the simultaneous experience of necessarily conflicting attitudes, wishes, feelings, or intentions, the concept of ambivalence has a complex history in psychological and social analysis. Lüscher (2000) reviewed the history of this concept, initially used in the study of abnormal states, and then generalized to the realm of the usual and expectable in social life. It should be noted at the outset that the term “ambivalence” presents two problems for social analysis: adoption of a term initially intended to portray abnormal states for the expectable course of adult life, and the extension of a concept founded on the study of personal states to social analysis. Consistent with Bleuler’s (Riklin, 1910/1911) initial discussion of the term ambivalence,1 Freud (1909, 1912, 1912–1913, 1914) attempted to resolve the first problem by showing that ambivalence – as the experience of mixed and conflicting sentiments regarding those who are particularly important in one’s own life – inevitably emerges out of the child’s effort to resolve the tension between social reality and his or her own desire focused on the parents of early childhood. At the same time, Freud compounded the second problem by regarding the realm of the social as the personal writ large.

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

Book part
Publication date: 17 December 2003

Kurt Lüscher

Intergenerational relations imply dealing with ambivalences. This thesis is what the contributions to this volume have in common. Yet, critics may claim that it is not a new…

Abstract

Intergenerational relations imply dealing with ambivalences. This thesis is what the contributions to this volume have in common. Yet, critics may claim that it is not a new insight. Among them are those who recall that some of the greatest sagas in Greek mythology depicted what we now refer to as ambivalence. Others may argue that the experience of ambivalence pervades everyday life. Adult children, for example, feel ambivalent about placing their elderly father or mother in a nursing home. Parents have mixed feelings about their child’s living with a partner without an intention to marry and have children. A son’s or a daughter’s “coming out” as gay or lesbian is fraught with ambivalence on both sides.

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

Article
Publication date: 21 November 2023

Jean-François Toti and Andrea Milena Sánchez Romero

The purpose of this paper is to examine the effect of subjective ambivalence on ethical consumption behaviors and the role of ethical claims in reducing feelings of ambivalence…

Abstract

Purpose

The purpose of this paper is to examine the effect of subjective ambivalence on ethical consumption behaviors and the role of ethical claims in reducing feelings of ambivalence toward buying ethical products.

Design/methodology/approach

The authors conducted two studies. In study 1, the authors carried out an online survey with a sample of 230 French consumers. The authors applied structural equation modeling with Amos to test the relationships among skepticism, ambivalence and ethical consumption behaviors. Study 2 is an experimental design in which the authors manipulated ethical claims (low – few ethical arguments vs. high – many ethical arguments) in advertising (176 French panelists). The authors tested the relationships among consumer ethical sensitivity, perceived brand ethicality, skepticism, ambivalence and intention to purchase an ethical product, depending on ethical claims in advertising.

Findings

Study 1 shows that skepticism toward advertising of ethical products amplifies feelings of ambivalence and that ambivalence reduces consumers’ willingness to adopt ethical consumption behaviors. Study 2 shows that strong claims in advertising of ethical products reduce skepticism toward advertising of ethical products and feelings of ambivalence toward buying an ethical product through perceived brand ethicality, with consumers’ ethical sensitivity positively moderating these relationships.

Research limitations/implications

The two studies explore only one form of ambivalence (i.e. subjective), and the experimental study focuses on a single category of products.

Practical implications

The findings highlight the difficulties in promoting ethical products. Consumers need to know if a product is “really” ethical, as they may feel ambivalent toward that product. This paper shows that strong ethical claims in advertising ethical products significantly help to overcome this barrier.

Originality/value

Based on attribution theory and persuasion models, this research reveals how ethical claims in advertising affect feelings of ambivalence, which negatively influence consumers’ willingness to adopt ethical consumption. In addition, it follows a holistic approach to ethical consumption behaviors to explore consumers’ ambivalence.

Details

European Journal of Marketing, vol. 57 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 17 December 2003

Karl Pillemer

There is a long history of interest in the concept of ambivalence, as the contributions to the present volume show. It is therefore somewhat remarkable that until very recently…

Abstract

There is a long history of interest in the concept of ambivalence, as the contributions to the present volume show. It is therefore somewhat remarkable that until very recently, ambivalence has not been explicitly employed in research on intergenerational relations in later life. Given the popular acceptance of contradictory feelings about parents (Cohler, 1983) and the frequent portrayal of such contradictions in cultural products (Reinharz, 1986), this may be a major gap in research. However, the question remains: Is some degree of ambivalence in fact characteristic of parent-child relationships in later life? If so, do participants in these relationships identify ambivalence when it occurs? Further, is intergenerational ambivalence related to other variables of interest? This chapter presents results from a study that addressed the issue of ambivalence in older parent-adult child relations. Measures of intergenerational ambivalence were developed and employed in a sample of 189 older women.

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

Article
Publication date: 1 June 2015

Piyush Sharma, M. Krishna Erramilli, Cindy Chung and Bharadhwaj Sivakumaran

This paper aims to introduce a comprehensive conceptual framework to study the influence of “consumer ambivalence towards contraception” and “intercourse frequency” along with…

Abstract

Purpose

This paper aims to introduce a comprehensive conceptual framework to study the influence of “consumer ambivalence towards contraception” and “intercourse frequency” along with attitudes toward contraception and satisfaction with most familiar contraceptive method, on contraceptive usage and intentions.

Design/methodology/approach

A team of trained female interviewers used a structured questionnaire to conduct a clinic-intercept survey with 588 sexually active female consumers in two major hospitals and six randomly chosen clinics in Singapore (response rate = 29 per cent).

Findings

Consumer attitudes toward contraception, satisfaction with most familiar contraceptive method and intercourse frequency have a positive effect on contraceptive usage. Consumer ambivalence toward contraception has a negative effect on usage and intentions and it negatively moderates the effects of attitudes, satisfaction and intercourse frequency.

Research limitations/implications

This paper explores the role of consumer ambivalence toward contraception in general and not toward specific contraceptive methods. Moreover, it does not measure differences in the impact of personal cultural values and orientations of the participants on contraceptive usage. These could be useful avenues for future research.

Practical implications

By clarifying the reasons for inconsistent contraception usage, this research will help health-care professionals, social workers and welfare organizations develop more focused consumer education programs and communication campaigns to reduce consumer ambivalence about contraception and improve contraception usage rates.

Originality/value

This paper extends prior research on consumer ambivalence by exploring its direct and moderating impact on contraceptive usage, an important issue for female health and well-being. The authors also show intercourse frequency as a moderator in this process.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Book part
Publication date: 17 December 2003

Dagmar Lorenz-Meyer

A cursory look at the contemporary social scientific literature shows that the concept of ambivalence has gained prominence in analyses of contemporary societies and identities…

Abstract

A cursory look at the contemporary social scientific literature shows that the concept of ambivalence has gained prominence in analyses of contemporary societies and identities, and in analyses of interpersonal relationships and interactions. With respect to societal analyses, for example, Bauman has argued that the postmodern habitat “is a territory subjected to rival and contradictory meaning-bestowing claims and hence perpetually ambivalent” (Bauman, 1992, p. 193). “To live with ambivalence,” Varga suggests (Varga, 2001), is the postmodern pronouncement. By using ambivalence as an “interpretive category” rather than as a “research construct” (Lüscher, this volume Chaps 2 and 7), however, sociologists often leave unspecified whether this way of living entails different things for different social actors.

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

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