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This chapter discusses aspects of the relationship between Islam and tourism in Brunei, Indonesia, Malaysia, and Singapore. Islam is shown to exercise considerable influence over social and political systems in the first three countries, in addition to affecting the tourism industry. It also gives rise to a series of particular demands from adherents, reflected in a movement termed Islamic tourism that encompasses product development and marketing efforts designed for and directed at Muslims. The activities of the four countries in the field are reviewed, revealing an appreciation of the volume and value of Muslim markets. However, there are challenges to overcome if the prospects for future growth are to be fully realized.

Worldwide growth in both the Muslim middle class and younger generation has resulted in Islamic tourism becoming a significant global market segment, and a key growth sector for the economies of Islamic countries. The 121 million Muslim tourists of 2016 were expected to be 156 million in 2020, whereas the total spendings of US $220 billion of Muslim tourists will reach in 2026, $300 billion. This chapter focuses on Iran as one of the important Muslim-friendly destinations. With Islamic principles already in place, Iran is aiming to become a world hub for Islamic or halal tourism, while meeting new challenges and pursuing creative alternatives.

This chapter discusses the impact of tourism on the Kampong Glam Islamic heritage site in Singapore. For tourism development purposes, the main artery of the district was converted into a pedestrian mall. Planners tried to connect contemporary marketing initiatives for Islamic heritage with the historic role of Kampong Glam as a pilgrim destination, and attempted to legitimize the intense interventions. Despite these efforts, the rapidly induced changes have caused alienation of parts of the local Muslim community from the district. The chapter portrays the challenge to showcase Kampong Glam as a center of Singapore's Islamic heritage for interested tourists, while retaining the district's role as a homestead for the local Muslim minority.

Tourism in Iran and Iranian tourism policies are more a consequence of the country’s political economy than from explicit planning. The emphasis on adhering to domestic social norms, and the obligation on inbound tourism to obey these rules, have had no other result than a reduction of its markets. Iran’s present share of tourism is as low as 1/800th of the glocalized tourism industry. This chapter discusses the main factors influencing tourism development in Iran, particularly the political economy and oil.

Iran has significant potential for an international tourism industry based on culture and heritage. However, the rich fusion of Persian and Islamic cultures that distinguishes Iran from the rest of the Middle East is not easily promoted for tourism internationally, mainly as a result of successive American and European attempts at forcing Iran's isolation since 1979. Given that Japan was a significant inbound and outbound market for Iranian tourism in the 1980s and is a close trading partner of the group of countries aligned against Iran at present, this chapter focuses on the recent development of the Iranian inbound tourism industry with the history and current status of the Japan–Iran tourism connection.

For sustainable progress of heritage tourism in Muslim regions, exaggerated and distorted notions of Islam have to be dispelled. To accomplish such an arduous task, the first step is to examine media content employed by key tourism organizations/agencies in Muslim countries. This chapter examines the heritage environments and contemporary macro environment factors in Muslim countries that are either secular or Islamic in nature. Using cultural indicators, it further analyzes the content of website marketing employed by the leading tourism authorities in the selected regions to understand if considerations and efforts are made to market Muslim heritage. The findings indicate mixed results.

Islamic tourism has developed rapidly since 2001, and Jordan has embraced this movement and encouraged the construction of important infrastructure around mausoleums. Based on an analysis of official speeches and on fieldwork with tourism specialists, the impact of Islamic tourism on political and geopolitical matters in Jordan will be considered. Leaning on different scopes and levels of analysis, it will be shown that the promotion of Islamic tourism in Jordan not only bears a major economic impact on the country, but also permits it to rewrite its national history for internal and international political purpose. Further, the discussion considers how other countries are being targeted by this new kind of tourism, and the limits of its potential development.

This chapter discusses about tourism in Iran, an old civilization and a theocratic country where Islam is a dominant force. The majority of the people in Iran are Shia Muslims. References are made to conditions in Iran, its tourism industry, and the role of Islam in tourism and society. It is followed by discussion of Shia pilgrimage features. The findings show that while tourism has great potential in Iran, which is renowned for its diversity of attractions, tourism development is, however, constrained by several factors that limit the industry's contribution to economic growth.