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Article
Publication date: 13 November 2017

Faiza Khan and Michelle Callanan

The purpose of this paper is to address the confusing use of terminology associated with tourism undertaken by Muslims and to identify key concerns associated with this type of…

3985

Abstract

Purpose

The purpose of this paper is to address the confusing use of terminology associated with tourism undertaken by Muslims and to identify key concerns associated with this type of tourism.

Design/methodology/approach

This is an exploratory study and adopts a critical review of literature following the evolutionary concept analysis method. Content analysis of popular UK media, UK-based tour operators’ websites and tourism strategies of destinations popular with Muslim tourists were conducted to examine the use of terminology.

Findings

There is no clear difference between the various terms (halal, Muslim friendly, Islamic, etc.) used. Overall, academia uses the term Islamic tourism, while the industry and media use various terms. Among destinations, however, there is no clear and consistent use of terminology. A key concern of Islamic tourism is the role of certification in assuring travellers and the lack of standardisation of halal certification.

Research limitations/implications

The paper is based on literature review and secondary data analysis. It lacks primary research.

Practical implications

This study highlights the need for consistent use of terminology across industry. Another implication is the issue surrounding halal certification of food and the importance of trust in the seller/service provide. Another trend that industry providers need to consider is the growth of the Muslim millennial traveller and the needs of this market segment.

Originality/value

The paper highlights the importance of studying the Muslim tourist market and provides a starting point for further research. It highlights several issues such as the need to develop a typology of Muslim tourists. Of particular interest is the concern whether halal values in danger of being commodified in the absence of a universal agreed criterion for halal certification.

Details

Journal of Islamic Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Open Access
Article
Publication date: 11 October 2021

Syed Ahamed Suban, Kumar Madhan and Shameem Shagirbasha

Halal and Islamic tourism is gaining attention in the tourism literature in recent years. This study uses bibliometric analytical techniques to explore all the publications…

5737

Abstract

Purpose

Halal and Islamic tourism is gaining attention in the tourism literature in recent years. This study uses bibliometric analytical techniques to explore all the publications indexed in the Scopus database in the broad subject of Halal and Islamic tourism from 2004 to 2021.

Design/methodology/approach

The authors found 238 publications that fit the function, subject and set criteria. The papers were analysed in terms of publication by knowledge area, number of studies published every year, contribution by countries, number of authors and most influential journals. VOS viewer was used to perform a visual analysis on co-occurrence of keywords and document citations.

Findings

According to the findings, the Scopus database includes 151 (34.40%) documents on business, management and accounting, and 89 (20.27%) documents on social science. It was reported that 29 documents were published in 2018, followed by 54 documents in 2019 and 56 documents in 2021. Malaysia has contributed 86 documents on Islamic tourism, whereas Indonesia has contributed 64 documents. The paper also discusses other interesting findings.

Research limitations/implications

The bibliometric analysis carried out was confined to Scopus data. Other national and international databases were not taken into account for this research.

Originality/value

Between 2004 and 2021, this study examined relevant studies on Halal and Islamic tourism. The study presents a concise review of the literature accessible to researchers working in this area and provides recommendations for future research.

Details

International Hospitality Review, vol. 37 no. 2
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 16 June 2021

Andi Syathir Sofyan, Abror Abror, Trisno Wardy Putra, Muslihati Muslihati, Syaakir Sofyan, Sirajuddin Sirajuddin, Muhammad Nasri Katman and Andi Zulfikar Darussalam

This paper aims to provide a primary contribution to the halal tourism industry by presenting a crisis and disaster management framework based on Islamic teachings.

1207

Abstract

Purpose

This paper aims to provide a primary contribution to the halal tourism industry by presenting a crisis and disaster management framework based on Islamic teachings.

Design/methodology/approach

To develop the framework, a systematic review was conducted using the grounded theory step as an analytical framework through tracing papers from 2000 to 2020. The first step was to carry out an open coding by collecting extracted concepts and categories. Furthermore, axial coding was carried out to connect among the categories. Selective coding was conducted to all identified categories, and they were then integrated to develop a framework. The results obtained are three selected coding, eight axial coding and 55 open coding.

Findings

The result indicates that Islam teaches much principles, behavioral responses and psychological responses to crises and disasters. However, it is not neatly arranged in a modern crisis and disaster management concept. In addition, the advantage for halal tourism is that Muslims make Islamic teachings the foundation of social and community resilience in the face of disasters.

Research limitations/implications

The research findings also provide the knowledge to the tourism planners and academicians in overcoming the crises and disasters.

Originality/value

This paper provides a crisis and disaster management framework with additional decision-making concepts using a maqasid matrix.

清真旅游的危机和灾难管理:系统评价

目的

本研究旨在通过提出基于伊斯兰教义的危机和灾难管理框架, 为清真旅游业做出主要贡献。

设计/方法/方法

为开发该框架, 使用了扎根的理论步骤作为分析框架, 通过跟踪2000年至2020年的论文进行了系统的审查。第一步是通过收集提取的概念和类别进行公开编码。此外, 还进行了轴向编码以连接类别之间。对所有已识别的类别进行了选择性编码, 然后将它们集成以开发框架。获得的结果是3种选择的编码, 8种轴向编码和55种开放编码

调查结果

结果表明, 伊斯兰教给危机和灾难带来了很多原理, 行为对策和心理对策。但是, 在现代危机和灾难管理概念中并没有整齐地安排它。此外, 清真旅游的优势在于, 穆斯林在面对灾难时使伊斯兰教义成为社会和社区复原力的基础。

独创性/价值

本文提供了一个危机与灾难管理框架, 并使用了混乱矩阵来制定其他决策概念。

研究意义

研究成果还为旅游业计划者和院士提供了克服危机和灾难的知识。

Gestión de crisis y desastres para el turismo hala: una revisión sistemática

Propósito

esta investigación tuvo como objetivo proporcionar una contribución principal a la industria del turismo halal al presentar un marco de gestión de crisis y desastres basado en las enseñanzas islámicas.

Diseño/metodología/enfoque

para desarrollar el marco, se realizó una revisión sistemática utilizando el paso de la teoría fundamentada como marco analítico a través de artículos de seguimiento de 2000 a 2020. El primer paso fue realizar una codificación abierta mediante la recopilación de conceptos y categorías extraídos. Además, se llevó a cabo una codificación axial para conectar entre las categorías. Se realizó una codificación selectiva para todas las categorías identificadas y luego se integraron para desarrollar un marco. Los resultados obtenidos son 3 codificaciones seleccionadas, 8 codificaciones axiales y 55 codificaciones abiertas

Hallazgos

el resultado indica que el Islam enseña muchos principios, respuestas de comportamiento y respuestas psicológicas a crisis y desastres. Sin embargo, no está ordenado en un concepto moderno de gestión de crisis y desastres. Además, la ventaja del turismo halal es que los musulmanes hacen de las enseñanzas islámicas la base de la resiliencia social y comunitaria frente a los desastres.

Originalidad/valor

este documento proporciona un marco de gestión de crisis y desastres con conceptos adicionales para la toma de decisiones utilizando una matriz maqasid.

Implicaciones de la investigación

los resultados de la investigación también proporcionan el conocimiento a los planificadores turísticos y académicos para superar las crisis y los desastres.

Article
Publication date: 31 October 2018

Erhan Boğan and Mehmet Sarıışık

Muslim tourists participating in halal tourism activities represent a valuable niche market for global tourism industry. The purpose of this study is to clarify the concepts of…

3168

Abstract

Purpose

Muslim tourists participating in halal tourism activities represent a valuable niche market for global tourism industry. The purpose of this study is to clarify the concepts of halal tourism and Islamic tourism and to draw attention to some conceptual and practical challenges in the halal tourism industry.

Design/methodology/approach

The paper is based on a critical assessment of the literature in this field. To differentiate the concepts and to discuss practical and conceptual challenges, the authors found some references by reviewing the existing definitions in related literature and the primary source of the concepts which is Holy Book of Islam, Quran.

Findings

The terms “intention” andIslamic motivation” can be used to differentiate Islamic tourism and halal tourism. The authors suggest calling hotels that provide good and services in halal tourism industry as “halal hotels” and tourists as “Muslim tourists”. One of the leading practical challenges in halal tourism is having lack of halal standards, especially for hotels. As the way Muslims understand and adapt their lives to Islam is quite different, which means this market is not homogenous, the authors suggest that halal hotels should be scaled through different qualifications in different countries.

Research limitations/implications

This study is based on literature review, and it lacks primary research.

Practical implications

Current paper stresses the need for consistent use of Islamic-related tourism terms in industry. Hotel companies should have halal certifications that will provide assurance to customers. It is highly important for hotel companies to inform their target guests about the location of hotel before arriving at hotel. This is because halal hotels and other hotels are usually located in resort destination, especially in Turkey.

Originality/value

This paper is one of the leading papers that differentiates Islamic tourism and halal tourism concepts. It also provides several conceptual and practical issues in halal tourism industry.

Details

Journal of Islamic Marketing, vol. 10 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 22 January 2021

Siripen Dabphet

Attributes of a destination do not only have a positive impact on a person’s selection of the travel destination but also influence the level of tourist satisfaction. In spite of…

1102

Abstract

Purpose

Attributes of a destination do not only have a positive impact on a person’s selection of the travel destination but also influence the level of tourist satisfaction. In spite of this, the destination attributes related to Muslim tourism are yet to be explored. Moreover, each attribute impacts the satisfaction of tourists in different ways. This study aims to investigate the importance and performance of Islamic attributes in selection of travel destinations by Muslim tourists and to examine the overall tourist satisfaction (SAT) based on the Islamic attributes.

Design/methodology/approach

Thailand has been considered as the base for this study. A quantitative research method and convenience sampling technique was used for data collection. Factor analysis was used to determine the importance and performance of Islamic attributes on the choice of travel destinations. Composite delineated factors were applied as indicators in the regression analysis to evaluate the SAT.

Findings

The findings reveal five important Islamic attributes: Halal-friendly environment, Halal hotel (IMP2), Halal food (IMP3), Halal food preparation and washroom facilities. However, Muslim tourists were only satisfied with the performance of three Islamic attributes: hotel entertainment and facilities, Halal food and preparation and Halal-oriented recreation and quality services (PER3). This study also reveals that PER3 as well as IMP2 and IMP3 are significant factors for evaluating the tourists’ overall satisfaction.

Originality/value

The Halal tourism market has been growing rapidly. However, research on the satisfaction of Muslim tourists based on the importance and performance of Islamic attributes in non-Muslim countries is limited. Thus, the researcher draws upon the views of Muslim tourists to propose recommendations on the important Islamic attributes and those whose performances are effective. The findings suggest that the SAT is influenced by particular attributes. Additionally, this study fills the research gap on Halal tourism in Thailand and provides useful information regarding the satisfaction of tourists based on Islamic attributes for non-Muslim countries, to help them formulate effective strategies for developing Islamic tourism in their travel destinations.

Details

International Journal of Tourism Cities, vol. 7 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 10 June 2020

Hendy Mustiko Aji, Istyakara Muslichah and Cahyo Seftyono

Many non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic countries…

2071

Abstract

Purpose

Many non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic countries remain scarce. The purpose of this study is to test what factors influence Muslims’ intention to visit non-Islamic countries by considering their perception of halal risk and Islamic value of non-Islamic country destinations.

Design/methodology/approach

By distributing questionnaires to Muslim respondents, in total, this study collected 436 respondents. The hypotheses are tested using a structural equation modeling approach.

Findings

Results revealed that religiosity significantly affects perceived risk, but it does not have an effect on perceived Islamic values and attitude. It is also found that Muslims’ intention to visit non-Islamic countries are mainly influenced by their attitudes. Perceived halal risk and Islamic value strongly affected their attitudes toward non-Islamic countries. Interestingly, the results show that Muslims’ intention to visit non-Islamic countries is not directly influenced by perceived halal risk and Islamic value but indirectly through attitudes.

Research limitations/implications

The equal distribution of respondents becomes the main challenge to achieve. It cannot be controlled by researchers. Thus, the disproportionate respondents’ distribution in terms of age, gender, occupation and, most importantly, the country selection becomes the limitation of this study.

Originality/value

This study contributes to the literature by evaluating perceived Islamic value and perceived halal risks in influencing Muslims’ intention to visit non-Islamic country destinations.

Details

Journal of Islamic Marketing, vol. 12 no. 8
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 4 June 2019

Salem Harahsheh, Rafa Haddad and Majd Alshorman

The purpose of this paper is to build a better understanding of the concept of Halal tourism as expressed by Muslim Jordanian tourists who want to comply with the Islamic law. The…

1384

Abstract

Purpose

The purpose of this paper is to build a better understanding of the concept of Halal tourism as expressed by Muslim Jordanian tourists who want to comply with the Islamic law. The study also examines Jordan as a Halal tourism destination as perceived by those tourists. Implications of marketing Jordan as a Halal tourism destination are among the research questions.

Design/methodology/approach

The paper is empirical and quantitative in nature with a survey type. The sample of the study is Muslim Jordanians in the cities of Amman and Irbid. Respondents were chosen randomly in shopping malls, gardens and public places. A self-completion questionnaire was administered to collect the data for the research and 920 questionnaires were returned. The data were analysed using descriptive and reliability and explanatory factor analysis in addition to certain tests such as one sample t test and two samples chi-square tests.

Findings

Halal tourism in Jordan is established but needs more enhancements and promotion. Jordan was evaluated positively in 14 Halal services and was unsuccessful in ten others. The motives for Jordanian Muslim tourists who want to comply with the Islamic law, to travel to Halal destinations were destinations that offer Halal-friendly services; to know Islamic religious sites; and to learn about Islamic history. Jordanian tourists were knowledgeable of local and international Halal destinations (78.2 and 67%, respectively). More than half of the sample experienced Halal destinations in Jordan and only 26.4% abroad. From a marketing point of view, the results of this study reveal good awareness of potential Jordanian tourists towards Halal tourism and Halal services. The study revealed that Jordanian Muslim tourists who want to comply with the Islamic law showed significant positive motives to travel Halal tourism destinations. In addition, the study showed statistically significant knowledge and experiences in local Halal destinations, but not in foreign Halal destinations.

Research limitations/implications

The lack of research on Halal tourism in Jordan gives limited in-depth discussion. In addition, the study sample was chosen from two major cities in Jordan; therefore, further research is needed to include a representative sample of the whole country.

Practical implications

The paper includes marketing implications on Halal tourism in Jordan. The authors suggest marketing strategies should be launched to emphasise the importance of Halal tourism and marketing Jordan as Halal tourism destination. The recommendations of this study provide positive and negative results on Jordan as a Halal tourism destination. The negative evaluation of Jordan in terms of Halal services should be redressed by the Jordanian Government and the Jordanian private tourism and hospitality sectors to build a positive image of Jordan as a potential competitive Halal destination for Muslim tourists who want to comply with the Islamic law.

Originality/value

The paper is among the first of its kind, which empirically examined the motives of Jordanian Muslims who want to comply with the Islamic law to travel to Halal tourism destinations as well as evaluating Jordan as a Halal tourism destination. This study fills the gap in literature about Halal tourism in Jordan and presents Halal tourism as one of the alternative forms of tourism of high potential for Jordan to compete in this market segment.

Details

Journal of Islamic Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Book part
Publication date: 6 September 2019

Rahim Heydari Chianeh, Behnam Kian and Seyedeh Kadijeh Rezatab Azgoomi

Worldwide growth in both the Muslim middle class and younger generation has resulted in Islamic tourism becoming a significant global market segment, and a key growth sector for…

Abstract

Worldwide growth in both the Muslim middle class and younger generation has resulted in Islamic tourism becoming a significant global market segment, and a key growth sector for the economies of Islamic countries. The 121 million Muslim tourists of 2016 were expected to be 156 million in 2020, whereas the total spendings of US $220 billion of Muslim tourists will reach in 2026, $300 billion. This chapter focuses on Iran as one of the important Muslim-friendly destinations. With Islamic principles already in place, Iran is aiming to become a world hub for Islamic or halal tourism, while meeting new challenges and pursuing creative alternatives.

Details

Experiencing Persian Heritage
Type: Book
ISBN: 978-1-78754-813-8

Keywords

Article
Publication date: 1 November 2022

Amr Al-Ansi, Hossein Olya and Heesup Han

This study aims to conduct a synopsis and overview of past research that discussed halal hospitality development and the halal travel market.

1841

Abstract

Purpose

This study aims to conduct a synopsis and overview of past research that discussed halal hospitality development and the halal travel market.

Design/methodology/approach

An extensive systematic review of 108 articles within the hospitality and tourism domain from 2000 to 2021 that were extracted from the Web of Science and Scopus databases was exhaustively assessed.

Findings

The results are visualised to determine the most thematic domains, contexts and concepts previously discussed. It also computed the contribution of journals, authors and affiliations in fostering the mobility of halal tourism studies. The study attempted to chart new directions and insights for future scholars and academics to expand the scope of halal literature in two ways. It articulated the implications and guidance themes emphasised in previous studies and identified new paths to abreast the contemporary issues of the hospitality and tourism industry, including sustainable consumption trends, community development, technology and smart practises, as well as potential threats and challenges such as islamophobia.

Originality/value

In view of the fast growth of halal market studies, the direction and contribution of the previous literature produced limited discussions with certain theoretical concepts. This study advises new pathways in which halal tourism development can respond to contemporary issues in hospitality and tourism.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 17 May 2019

Alfonso Vargas-Sánchez and María Moral-Moral

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared…

1849

Abstract

Purpose

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared interpretation on what Islam requires from tourism services to secure their acceptability. This paper aims to contribute to the clarification of what halal tourism is, as it seems to be the most appropriate term to refer to practices allowed when travelling, in accordance with the Islamic law.

Design/methodology/approach

A synthesis of the current situation was carried out, based on the papers contained in Web of Science and Scopus databases. Moreover, a consultation of tourism experts was implemented to extract a number of practical implications for the promotion and development of this segment.

Findings

As the literature review suggested, halal tourism is a field of study that is still in a very early stage. In spite of this fact and the ambiguity found, halal tourism can be understood as the offer of tourist services designed to meet the needs of Muslim tourists in accordance with their religious obligations.

Practical implications

It is imperative to offer halal services (food, worship facilities, etc.) to attract this type of tourists. However, the diversity of interpretations has prevented the existence of one single certification. The lack of knowledge on this market is the main obstacle to overcome.

Originality/value

This paper contributes to clarifying the conceptualization of halal tourism. It takes a theoretical review and experts’ view as a preliminary step to study this topic in more depth.

Details

Journal of Islamic Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

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