Search results

1 – 3 of 3
To view the access options for this content please click here
Article
Publication date: 4 March 2021

Justyna Franc-Dąbrowska, Irena Ozimek, Iwona Pomianek and Joanna Rakowska

The purpose of the research was to investigate how young consumers perceive food safety and if they trust that official food control agencies or other actors of food…

Abstract

Purpose

The purpose of the research was to investigate how young consumers perceive food safety and if they trust that official food control agencies or other actors of food supply chains ensure a proper level of safety of food in Poland. The purpose of the paper was also to find out if young consumers are currently concerned that a proper level of food safety is not ensured.

Design/methodology/approach

The analysis was based on a data set from 650 questionnaires collected in an online survey carried out in October 2020 and addressed to the group of young consumers, students of Warsaw University of Life Sciences, Poland. The analysis was carried out using standard methods of qualitative data analysis (QDA), descriptive statistics, Spearman’s correlation coefficient and Pearson’s chi-square test.

Findings

Less than a half of Polish young consumers consider food to be safe and many other do not have an opinion about this matter. Young consumers do not perceive official agencies in charge of food control as the most responsible for food safety, and they either do not trust these institutions or have no opinion about it. Young consumers declare that food producers and food processing businesses are the most responsible for food safety while retailers and consumers are the least responsible ones. The majority of young consumers are not concerned about ensuring proper food safety.

Originality/value

Up-to-date young consumers' perception of the role and trust in official food control agencies and food safety in Poland have not been investigated, which makes this study a novelty. The findings can be valuable to official agencies in charge of food control and consumer education, to improve their functioning. They can also be important as a basis for further studies, as young consumers’ attitudes and trust in official food control agencies can change.

Details

British Food Journal, vol. 123 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 6 March 2017

Julita Szlachciuk and Irena Ozimek

The purpose of this paper is to investigate how young Polish consumers perceive the selected sources of information on foodstuffs. The authors have also taken into account…

Abstract

Purpose

The purpose of this paper is to investigate how young Polish consumers perceive the selected sources of information on foodstuffs. The authors have also taken into account the consumers’ comprehension, hierarchy of importance and use of labels on food products.

Design/methodology/approach

The survey sample consisted of a group of respondents aged 16-24. The participants were students of secondary schools and universities located in Poland, on the territory of Mazovian Voivodeship. The questionnaires were distributed among the respondents: the χ2 test was used to show the impact of demographic variables, while the Spearman’s rank correlation coefficient was applied to examine the relationship between the respondents’ attentiveness to the information contained on the food packaging and its legibility and comprehensibility.

Findings

The study ascertained the existence of differences in the perception of the reliability of sources of information on foodstuffs and the declared frequency of using them. In the respondents’ opinion, the most reliable information can be obtained from nutrition consultants, family members, physicians or pharmacists. Furthermore, the analysis of the frequency of use of individual sources of information by the respondents proved that most often they relied on the recommendations from their family members, the information contained in the label and advice offered by their acquaintances.

Originality/value

The research findings indicate that the key action should be to carry out further educational activities aimed at young consumers in order to enable them to execute their rights to fair information and education, in the foodstuffs market, as well as to increase their consumer activity.

Details

British Food Journal, vol. 119 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article
Publication date: 25 January 2011

Irena Ozimek and Sylwia Żakowska‐Biemans

The purpose of this paper is to reveal factors underlying Polish consumers' food choices and particularly their perception of food quality attributes in relation to…

Downloads
3995

Abstract

Purpose

The purpose of this paper is to reveal factors underlying Polish consumers' food choices and particularly their perception of food quality attributes in relation to selected food products and points of sale and to reflect on the implication of shifting consumers' expectation towards food for the national food industry.

Design/methodology/approach

The paper provides a review of previous research results relevant for the problem analyzed – emphasizing the results from the authors' own research conducted in the years 2000‐2007 with the use of quantitative approach on representative in terms of gender, level of education, place of residence samples of Polish consumers.

Findings

Polish consumers are more and more concerned with various food quality attributes and particularly sensory properties, healthiness and safety. They differentiate between quality of foodstuffs offered in various points of sale and have favorable opinions about specialized shops and tend to perceive the quality of food bought in super and hypermarkets as inferior. Perception of food quality is dependent on the product being assessed, and foodstuffs addressed to particular groups such has infants and people facing health problems were perceived as having high quality, while food with additives, highly processed and genetically modified was assessed as having low quality.

Research limitations/implications

The results have implications for the Polish food sector in terms of highlighting the aspects related to food quality that influence Polish consumers' food choices.

Originality/value

The paper provides a review of previous research results on Polish consumers relevant for the problem analyzed and give insights into Polish consumers' food choices and their perception of various quality cues. It is of value for the companies operating on the Polish food market and could be used for developing communication strategies and identification of future research areas.

Details

British Food Journal, vol. 113 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 3 of 3