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Tourism planning and development has revolved around sustainability concepts and issues, and this paper aims to provide an analysis of stakeholder involvement in sustainability planning and implementation in Cyprus.

The article provides a comprehensive perspective on stakeholder involvement in sustainability planning and implementation based on a systematic literature review.

Study findings indicate that the active involvement of stakeholders is a prerequisite in order to address the complex issues of sustainable tourism development.

The authors examined the role of stakeholders at individual, local and international levels, and how they can make a difference in transitioning to a more sustainable future for tourism in Cyprus.

This paper aims to examine the rising sustainability standards on the island of Cyprus and more specifically the Cyprus Sustainable Tourism Initiative and how this organization helped to make the case for sustainable development.

The study adopted a qualitative approach using interviews to collect data from primary research.

Although Cyprus is a well-developed tourism destination, its sustainability standards have lagged behind. Tour operators initially encouraged the hospitality industry to commit to sustainability standards and the majority of the industry has done so. Yet there is still a gap between theory and practice and the industry needs to step up its efforts.

The study was time limited and the coronavirus disease 2019 (COVID-19) pandemic posed difficulties in terms of accessing interviewees and conducing the interviews.

The study reveals the current state of sustainability standards in Cyprus and the effort needed to address the future challenges.

Sustainability is not a catch word but a way to offset the negative implications of human activity. Tourism and hospitality is an important economic activity and needs to play its role in protecting and improving environmental and social standards.

This is the first study to focus on sustainability standards in the hospitality industry in relation to the Cyprus Sustainable Tourism Initiative (CSTI).

The tourism industry in Greece has come a long way since its beginning as a distinct economic activity to reach the recent impressive results. It is a sector that has grown remarkably and became a major source of growth for the Greek economy. As such this chapter aims to discuss the importance and the potential of the sector, the unique characteristics of the Greek tourism industry and the future challenges ahead. Tables and suitable graphics are provided to visually enhance and inform the discussion. A wide range of articles, journals, books, and electronic sources has been reviewed to present as accurately and up to date information as possible. This chapter can therefore prove useful for academics and non-academics to use it as a reference point for the tourism sector in Greece.