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This study aims to investigate the use of gamification and serious games as transformative technologies that encourage health and well-being behaviors. The purpose of this paper is to investigate the transformative value that can be created by gamified apps and serious games and the role involvement plays between transformative value and desired outcomes.

Four gamified apps/serious games were examined in the study, with data collected from N = 497 participants. The data were analyzed using structural equation modeling.

The results revealed that gamified apps and serious games can create three transformative value dimensions – knowledge, distraction, and simulation – which can have direct and indirect effects on desired outcomes. Examination of competing models revealed involvement plays a mediating rather than a moderating role for gamification and serious games for well-being.

This research contributes greater understanding of how technology can be leveraged to deliver transformative gamification services. It demonstrates the multiple transformative value dimensions that can be created by gamified apps and serious games, which assist the performance of well-being behaviors and which have yet to be theorized or empirically examined. The study also establishes the mediating rather than the moderating role of involvement in gamification and serious games, as called for in the literature.

This paper aims to create a theoretical model of student involvement in the institutional quality assurance process at their universities.

The model suggested in this paper was created and developed from a critical examination of relevant literature on stakeholder involvement in decision making and quality assurance processes, regarding different disciplines.

This paper presents a theoretical model of student involvement in the institutional quality assurance with its diminutions, categories and 20 rungs of student activities. It suggests a definition of student involvement term, regarding participating in the quality assurance process at higher education institutions. The importance of involving students in quality assurance procedures has been discussed. The paper provides some international experiences about student involvement in institutional QAP depending on the categories of student involvement activities that were suggested in the theoretical model.

The paper reveals a comprehensive model of student involvement that allows a full understanding of the extent and nature of the activities which higher education students undertake when they involve themselves in the quality assurance process at their institution.

This study examines how consumer involvement with apparel influences perceptions of an apparel product (T‐shirt) presented in a print advertisement. Consumer involvement with apparel was examined in relation to three advertisement response concepts: attitude toward the advertisement, product attribute beliefs, and product attitude. Also as part of the study, three dimensions of apparel involvement were tested (fashion, comfort, and individuality). Finally, an advertising processing model that integrates apparel involvement with the three advertisement response concepts was tested. A convenience sample of students attending a midwestern university in the USA participated in data collection. Respondents were presented with a full‐page advertisement for a fictitious brand of apparel and answered items on the questionnaire. Findings confirmed that dimensions of apparel involvement shaped consumer attitudes. A combination of apparel involvement dimensions (fashion, individuality, and comfort) influenced consumer beliefs about product attributes in the advertisement. In terms of gender differences, the comfort variable showed to be a stronger component of apparel involvement for men and women tended to be more involved in fashion. Findings also supported relationships among advertisement response variables previously tested by scholars. Product attribute beliefs and ad attitude were significant in product attitude formation.

This paper seeks to explore how moderation can and should be modeled in cross‐national/cultural contexts. A multi‐national study of consumer involvement is utilized to demonstrate proper methods for modeling the different types of moderation.

Using data from a consumer survey regarding wine purchasing preferences conducted in Australia, New Zealand and the USA, the paper demonstrates how to identify moderators of form and of strength. A form moderator is modeled using multiplicative interactions while a strength moderator is modeled using multi‐group analyses in structural equation modeling (SEM). Differences in consumers across the three countries are examined from the results.

This study suggests that search behavior is positively influenced by involvement in New Zealand and the USA but not in Australia. It also shows that perceived risk of occasion decreases involvement in all three countries, while partial support for the positive effects of importance of tradition on involvement is found. Furthermore, “perceived risk of occasion,” identified as a moderator of form, is found to significantly moderate the relationship between importance of tradition and involvement in the US sample only. Finally, the results demonstrate significant differences across the three samples in relationships among importance of tradition, perceived risk of occasion, involvement, and search behavior, indicating that the country variable has significant moderator effects.

Understanding form vs strength moderation is important when evaluating multi‐national/cultural differences so that proper methodology can be utilized. This paper provides international marketing researchers with guidelines on how to model interactions and multi‐group comparisons using SEM.

The purpose of this paper is to test: the applicability of Aaker’s (1997) brand personality model in the context of mountain running races; and the influence of event personality on event involvement and loyalty.

In total, 177 runners (n=177) at two mountain running races participated in the study and filled the brand personality (Aaker, 1997) and leisure involvement (Kyle et al., 2004a, b) questionnaires.

The confirmatory factor analysis provided support for the factorial validity of the brand personality and event involvement models. The analysis confirmed also the structural model. Four of the five personality facets (excitement, competence, ruggedness and sincerity) significantly influenced the three dimensions of event involvement, which in their turn influenced event loyalty (intention to participate and W-O-M communications).

The topic of brand personality is important for building brand equity and guiding market positioning in the growing running races sector. The current study provides event organizers with a tool for measuring the personality of their events. Furthermore, it explains how event personality influences the development of event involvement, which is an important variable for the development of event loyalty.

It contributes to the academic literature in two ways: first, the construct of brand personality has not been previously applied in the context of outdoor sport events and especially mountain running races; and second, while it has been theoretically proposed (Aaker, 1997; Keller, 2008) and empirically supported (Eisend and Stokburger-Sauer, 2013) in the general marketing literature that brand personality is associated with positive behavioral and attitudinal (e.g. brand loyalty and brand involvement) outcomes, there has been no published research to test the relationships among brand personality, involvement and loyalty in the context of outdoor sport events.

Prior research has demonstrated the positive effects of high involvement work systems on various outcomes but none to date has conducted a comparative test of alternative, plausible models of these systems. This paper aims to address this issue.

A test of five high involvement work system models was conducted. The models were tested using employee perceptions of the presence and effectiveness of the organizational practices included in these systems, whereas a majority of prior studies have measured high involvement work practices based on managers' perceptions only. Measures of eight high involvement work practices (i.e. employment security, selective hiring, extensive training, contingent compensation, teams and decentralized decision making, information sharing, reduced status distinctions, transformational leadership) were used to compare the fit of these five models using confirmatory factor analysis. 317 non‐management employees from five Canadian organizations participated. Participants rated both the extent to which they perceived their organizations to have implemented each of the practices and the perceived effectiveness of these practices. Participants' work attitudes (i.e. affective commitment, continuance commitment, job satisfaction) were used to assess the concurrent validity of the tested models.

For both the perceived presence and effectiveness models, confirmatory factor analyses suggested the superiority of a second‐order model, demonstrating concurrent validity with participants' positive (i.e. affective commitment, job satisfaction) and negative (i.e. continuance commitment) attitudes.

This is the first study to conduct a comparative test of five alternative models of high involvement work systems and one of the few studies to address employee perception of these practices.

High-involvement work processes (HIWPs) are associated with high levels of employee influence over the work process, such as high levels of control over how to handle individual job tasks or a high level of involvement at team or workplace level in designing work procedures. When implementations of HIWPs are accompanied by companion investments in human capital – for example, in better information and training, higher pay and stronger employee voice – it is appropriate to talk not only of HIWPs but of “high-involvement work systems” (HIWSs). This chapter reviews the theory and practice of HIWPs and HIWSs. Across a range of academic perspectives and societies, it has regularly been argued that steps to enhance employee involvement in decision-making create better opportunities to perform, better utilization of skill and human potential, and better employee motivation, leading, in turn, to various improvements in organizational and employee outcomes.

However, there are also costs to increased employee involvement and the authors review the important economic and sociopolitical contingencies that help to explain the incidence or distribution of HIWPs and HIWSs. The authors also review the research on the outcomes of higher employee involvement for firms and workers, discuss the quality of the research methods used, and consider the tensions with which the model is associated. This chapter concludes with an outline of the research agenda, envisaging an ongoing role for both quantitative and qualitative studies. Without ignoring the difficulties involved, the authors argue, from the societal perspective, that the high-involvement pathway should be considered one of the most important vectors available to improve the quality of work and employee well-being.

This paper aims to provide an adequate instrument to measure involvement, its antecedents and its impact on behaviours relating to ethical product consumption, using the case of fair trade.

Based on an in‐depth analysis of the involvement literature and the specificities of ethical products, a model is derived using a hypothetico‐deductive approach. It is then analysed using structural equation modelling.

The new construct specific to ethical products is a strong predictor of involvement. In addition, the involvement in the ethical aspect of products is much stronger than the involvement in the product category to explain selected consumer behaviours.

It is likely that highly involved consumers are more prone to participate in such a survey, which limits the representativeness of the sample.

Beyond the theoretical contribution for ethical consumption analysis, practical implications for fair trade marketing can be derived. A section of the article discusses how to improve fair trade products' communication, how to make those products more competitive, and who should distribute them.

Current generic involvement models are insufficient to apprehend ethical consumers, who constitute a market in constant expansion. This research fills this gap by providing an original instrument which distinguishes the product‐specific involvement from the involvement in the ethical values carried by the product.

Despite the growth of social networking websites as hybrid promotional tools, the empirical research that is currently available in explaining the consequences of gastronomy online reviews on ethnic food behavioural intention is limited. The purpose of this paper is to adopt a novel approach to explore Gen-Y tourists’ behavioural intention by proposing “involvement” as a mediator in improvising Wang et al.’s model. In other words, the more tourists enjoy reading gastronomy online reviews and gain benefits like inspiring taste desire, forming taste awareness and facilitating interpersonal interaction, the more they will become actively involved in searching gastronomy online reviews for ethnic food, subsequently manifesting in higher behavioural intention.

To test the research model, a questionnaire was developed and distributed to Gen-Y tourists in Malaysia using the purposive sampling technique. Partial least squares–structural equation modelling was applied to analyse the data collected from a sample of 748 responses.

This study provides empirical findings based on the direct relationship between gastronomy online review dimensions and the behavioural intention towards ethnic food. In addition, the indirect influence of the constructs for behavioural intention through involvement and the moderating effect of variety seeking were found. Indeed, when involvement increases as a result of reading online reviews, behavioural intention is enhanced. In fact, if the individual is a variety seeker, the behavioural intention could likewise be enhanced.

This paper provides suggestions and valuable insight for tourism authorities and ethnic food eateries in using gastronomy online reviews for promoting ethnic food and gastronomy tourism. For example, food eateries can motivate reviewers to include attractive and useful content by facilitating how the gastronomy reviewer retrieves information (e.g. ingredients, price, and food health value and food tradition) concerning the eatery. Additionally, rewards and incentives such as offering vouchers to reviewers in order to gain attractive and interesting reviews could be considered. Finally, the variety-seeking goal of tourists can be attained by relocating ethnic food restaurants or stalls at centralised or designated areas, where a variety of ethnic foods are conveniently accessible to tourists.

This paper systematically discusses how gastronomy online reviews influence the behavioural intention of tourists to taste ethnic food in the context of Malaysia. The inclusion of the mediator (involvement) and moderator (variety seeking) added a significant increment to the total variance explained in behavioural intention.

Within consumer psychology, both product involvement and perceived risk are viewed tobe motivational constructs, influencing subsequent consumer behaviors such as information search and dissemination, as well as extensiveness of the decision‐making process. While these constructs are closely related, extant research reveals considerable ambiguity regarding the psychological mechanisms by which components of these two constructs influence one another. This article presents a conceptual motivational process model, explicating the processes by which involvement and consumer risk perceptions are caused, and influence one another, as well as subsequent behavioral responses of consumers. An empirical study, carried out to test the motivational process model and the hypothesized causal relationships finds overall support. Implications of this research for marketers and consumer psychologists are discussed and suggestions for future research are provided.