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The 2020 Coronavirus pandemic forced universities to hastily transition to eLearning on a mass scale, necessitating the identification of populations who are more challenged by the transition. This study aims to identify how students’ level of introversion/extraversion and digital literacy come to play in their satisfaction with the eLearning environment.

The analysis examined 272 Israeli students who moved from a face-to-face learning environment to a Zoom learning environment between March–July 2020, following the outbreak of the pandemic. All the participants completed two rounds of surveys, and 62 of the 272 participants were then interviewed, and their social network was mapped using a sociogram.

Findings indicated that, in accordance with the “poor get richer” hypothesis, introverts expressed more satisfaction from the transition to the video-conferencing Zoom platform than extraverts. In addition, for highly introverted people, high digital literacy was significantly associated with increased course satisfaction, whereas for highly extraverted people, a high number of social ties with peers from the course was associated with course satisfaction.

As expected, the study’s findings shows that there is no “one size fits all” approach for online learning. Learners with different personalities can benefit from learning environments that foster greater satisfaction with the learning experience. Online platforms can, and should, be designed in a way that offers this needed personalization, and this study provides initial principles that can inform such personalization.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2023-0028

The purpose of this paper is to analyze the moderating effects of the broad personality traits associated with the five-factor model (FFM) of personality, on the relationship between qualitative and quantitative job insecurity (JI) and physical and mental health complaints.

Self-report data collected in a cross-sectional study from a heterogeneous sample of 469 Romanian employees was analyzed with hierarchical regressions in order to identify moderation effects between each personality trait, JI and health outcomes.

Neuroticism and introversion amplify the relationship between JI and mental health complaints. None of the other personality traits showed any significant interaction with JI. No moderating effects were found for physical health complaints. Quantitative and qualitative JI show a high correlation and similar relationships with other variables, but may not be part of the same larger factor.

The FFM has a lower contribution than expected in explaining the JI-health dynamic, with only 2 out of 5 reaching significance. The personality traits of neuroticism and introversion function as moderately strong vulnerability factors in the JI-mental health relationship, and may be used by managers in identifying employees who are at risk in situations when JI is likely to appear.

The authors offer overall support for the main effect model in the relationship between JI and health, showing that, while some broad personality traits buffer the negative effect of JI in a fairly strong manner, this effect may be very difficult to completely abolish. The authors further show that quantitative and qualitative JI are very closely related facets of the broader JI construct.

This paper aims to explore the relationship between personality traits (introversion versus extroversion) and knowledge acquisition (KA) techniques.

The major methodology of the current study is survey. Results are based on 152 usable responses provided by experts in different industries including electronic, communication, information technology, computer and biology. The major analytical technique used is Pearson correlation analysis.

According to the results, there are significant relationships between personality traits (i.e. introversion versus extroversion) and KA techniques.

This study was conducted on data from 152 Iranian experts which limits the generalizability of the results. This limitation can be addressed by future studies conducting similar studies on cross-country samples. Further, due to the analytical technique adopted in this study, causality implications cannot be drawn from the results.

This study reveals linkages between personality traits (i.e. introversion versus extroversion) and KA techniques. Results shed light on the KA process for both scholars and practitioners involved in KA programs in the organizations.

This study aims to investigate the factors driving viewers' purchase intention in live-streaming by incorporating stimuli–organism–response (S–O–R) framework and extroversion–introversion personality perspectives.

Data collected from 228 users on live-streaming platforms in Taiwan were used to test the proposed model. The partial least squares method was used to test the measurement and the structural models.

Product attractiveness and trust in streamer significantly impacts purchase intention. The results also reveal that interactivity, breadth of information and uniqueness of information significantly impact product attractiveness, whereas social presence, breadth of information and uniqueness of information positively affect trust in streamer. Furthermore, streamer attractiveness has a greater effect on the purchase intention of extroverts.

This study investigates how the features of media, message and streamer impact purchase intention through their reactions to live-streaming. This research is also one of the earliest studies to examine the moderating role of extroversion–introversion personality on purchase intention and its antecedents in live-streaming commerce.

The purpose of this paper is to investigate whether learning communities (LCs), defined as a cohort of students jointly enrolled in two distinct courses, increase “deep learning” in either or both courses. This study focuses on the impact of learning communities in quantitative courses.

The hypothesis is tested using a unique data set including individual student performance and characteristics collected from students enrolled in an LC of Principles of Microeconomics and Elementary Statistics. The sample also includes students enrolled in each course separately which allows for testing between groups. The final exam in each course contained questions designed specifically to test deep learning. The design facilitates the use of multivariate regression analysis to examine the correlation between learning in communities and deep learning, holding constant other possible elements of student success.

Despite perceptions among the sample student population that learning increases in both courses as a result of the LC format, the empirical evidence does not reveal any statistically significant increase in deep learning as a result of learning in community. However, the sample is more introverted than the average college student which may meaningfully impact the results.

There are a number of important motivations for implementing an LC program that are not measured here. These include an increased sense of community among students, breadth (rather than depth) of knowledge, and awareness of the interconnectedness of learning across disciplines. However, to the extent that university instructors are motivated to ensure learning in their own discipline, this resource-intensive strategy may not be the most suitable approach in quantitative courses.

Learning communities continue to be a popular pedagogical technique and curriculum requirement, particularly at teaching-focused universities. This research offers an empirical approach to measuring one aspect of their value which is typically left to conceptual or qualitative study.

The traditional image of an accountant as a boring, number cruncher may affect the likelihood that students with certain personality traits pursue the profession. This paper aims to identify differences in the traditional personality traits and cognitive styles associated with an accountant and identify the personality traits and cognitive styles of students currently entering the profession using empirical data.

A survey including a previously validated scale based on the Myers–Briggs type indicator and the Rational-Experiential Inventory-10 short scale was administered to 182 students enrolled in upper-level accounting courses.

Agreeing with the traditional image of an accountant, this study finds an uneven split for sensing/intuition and judgment/perception. Interestingly, this study finds a near even split in extraversion/introversion, thinking/feeling and cognition/intuition, which may affect interactions within the workplace. These near-even splits may indicate a positive shift in those pursuing a career in accounting toward individuals more capable of thinking outside the “box.”

This study informs firms of changes in the characteristics of accounting graduates entering the profession. Many firms have promoted the need for skills such as critical thinking, teamwork and communication recently, and it is expected that potential employees would exhibit these skills and behaviors. Determining the characteristics of new staff auditors, using empirical data, is critical given the increased analytical and interpersonal skills expected of those currently entering the profession.

Assessing the current composition of students pursuing careers in accounting is important because individuals’ personality differences can account for a large portion of differences in their behaviors. Shifting away from the stereotypical boring, nerdy, number cruncher accountant to a more colorful individual who thinks outside the “box” could have both positive and negative implications on the quality of work performed.

The purpose of this paper is to test and present the level of introversion/extroversion of the urban housing in Istanbul in three periods – traditional, modern and contemporary. It intends to examine changes in the boundaries between housing and urban environment in the city by evaluating housing interfaces and their components.

By adopting literature review, observation and comparison methods, the hypothesis that houses in Istanbul are becoming introvert in contemporary period is stated and tested. The qualifications of housing interfaces and their components are examined in the context of three different periods of housing – traditional, modern and contemporary. Common components of interfaces in all periods are identified and different housing types from all periods are compared accordingly.

The results of the comparison made within the study shows that contemporary housing units are much more introvert than previous periods in Istanbul, while housing units of modern period have the most potentiality to be extrovert. It is seen that the analysis method comparing interfacial components and its results are compatible with the hypothesis of the study.

Considering recent and great number of urban problems in Istanbul, the subject of introversion–extroversion in contemporary urban housing gains importance, which lacks in the literature and needs studying. Introversion of housing units affects both domestic life and their urban environment. Developing contemporary housing projects with a human ecological perspective would cure both interior and exterior of urban boundaries.

The purpose of this paper is to investigate the effects of culture, personality, and motivation on social and content value, which in turn affect brand equity in social media brand community (SMBC) setting.

Online surveys were conducted with 595 SMBC participants in China and the USA. AMOS is used in SEM analysis.

Consumers with collectivistic, extroverted, and extrinsic orientation experience social value through social media participation. In contrast, consumers with individualistic and intrinsic orientation demonstrate content value. Furthermore, Chinese consumers show more social value and the US consumers more content value. Accordingly, the effect of social value (content value) on brand equity is stronger for Chinese (US) consumers.

Culture was assessed only by individualism/collectivism, personality by extroversion/introversion and motivation by extrinsic/intrinsic. Future research should verify external generalizability beyond China and the USA.

Enhanced social and content value through consumers’ social media participation can increase brand equity. Thus, companies should motivate consumers to experience more value via social media participation, and, cultivate a multicultural climate and facilitate the exchange of culture.

First, this research redefines customer value into two components: social and content value. Second, this paper is the first to investigate the antecedents (i.e. culture, personality, and motivation) and the consequence (i.e. brand equity) of customer value in social media community settings. Third, this study illustrates differences in social media customer value experiences of Chinese vs US consumers.

Introverts, along with extraverts, form a significant portion of the workforce. This paper aims to conceptualize the case for “psychological” diversity and inclusion of personality by highlighting the introverted view of well-being in the context of the happy-productive worker thesis.

The study employs an integrative review of the extant literature to investigate the definitions of extraversion and introversion, differences in the meaning of happiness, and measurement parameters of well-being. The social identity theory and broaden and build theory formed the theoretical basis for the posited relationships.

This study advances the understanding of the connection between the well-being of employees and their performance. Therein, it highlights the role of the inclusion of personality and perspectives of well-being for organizational effectiveness. This paper further suggests measures that managers need to undertake to promote the inclusion of introverts at the workplace and ensure their well-being.

Given the significance, organizations have increasingly undertaken initiatives to promote diversity and inclusion at the workplace. While the demographic composition of the workforce has seen affirmative action, this paper highlights and discusses the case of “psychological” diversity and inclusion.

Secret consumption refers to consumption of a product in a private situation, with the intent or behavior of hiding the consumption from others. This study contributes to the secret consumption literature by identifying the antecedents of secret consumption along with the explaining mechanism and boundary condition.

An online study with experiment design was conducted to examine the impact of extroversion/introversion, self-presentation and product scarcity on secrete consumption.

The results show that consumer extraverted disposition and the self-presentation motive negatively influence secret consumption intention and suggest this relationship is explained by the self-presentation need. The findings also revealed that perceived product scarcity attenuated the negative impact of extraversion and self-presentation on secret consumption intention.

The findings provide interesting insights into advertising and retailing. In recognizing that secret consumption is a prevalent phenomenon in consumer behavior that may improve actual consumer product evaluation and preference, retailers or brand managers may encourage consumers to consume secretly.

This empirical study is a first attempt to explore the antecedents, mediating mechanism and boundary condition of consumer intention to engage in secrete consumption. The findings of the study provide important implication to theoretical development and managerial applications in advertising and retailing.