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Climate change negatively affects agricultural crop production in the dry zone region of Myanmar. This paper aims to examine climate change adaptation strategies of farmers in the dry zone region. Farmers’ choice for adaptation strategies is influenced by many factors such as the practical availability and by socioeconomic conditions of the farmers. They are moreover influenced by the perception about climate change and by the specific problems prevailing in the farming systems.

This research is carried out in Magwe district in the dry zone region of Myanmar using a random selection of 212 farmers from three Townships (Magwe, Yenanchaung and Chauk). A multinomial logistic regression (MLR) was applied to assess the factors affecting the choice by farmers for adaptation strategies.

The study found that in the past, farmers used to apply locally available indigenous climate change adaptation strategies. However, recently, most farmers seem to have shifted to introduced adaptation strategies. The most popular adaptation strategy is to adjust the planting dates and sowing method (56.1 per cent). Furthermore, farmers identified a number of barriers that limit the adoption of adaptation methods. Risk is found to be an important driver of crop diversification. Finally, the MLR model showed that information from radio, access to seeds and extension services affect the choice of adaptation strategies.

The study shows that adoption of locally available indigenous climate change adaptation methods is gradually decreasing, and there is a shift to introduced adaptation strategies. The study can assist public and private organizations to obtain insight in the determinants of climate change adaptation in the dry zone region of Myanmar.

Private household insurance has been relatively uncommon among households in Samoa to date. Meanwhile, numerous other adaptation interventions are also being implemented, including community-based adaptation (CBA) projects which draw on the skills of the community to address the climate change-related hazards that are expected to affect local communities. Through semi-structured interviews with community members from the urban/peri-urban area around Apia (with and without insurance) and an insurance company representative, this research explores private household natural perils insurance uptake in Samoa and the effect that the uptake of this insurance has on household engagement in other climate change adaptation (CCA) strategies such as CBA projects. Findings suggest that individuals whose homes are already insured with natural perils insurance are more likely to express more individualistic values or beliefs than those without natural perils insurance. Insured homeowners commonly framed adaptation as a technical challenge, with insurance being part of the technical and expert-led approach to prepare for, manage and recover from extreme events. In contrast, householders without insurance perceived CCA as less of a technical task and more of a social process. Those individuals with private household natural perils insurance coverage (in keeping with their more individualistic values) reported that they were less engaged in CBA projects compared to participants without insurance (who held more communalistic values). Given the importance of household participation in CBA projects, an increased uptake of insurance may have problematic outcomes for the adaptive capacity of the broader community.

The purpose of this paper is to explore smallholder farmers’ risk perception associated with climate change, the adaptation strategies used and determinants of their adaptation decision behaviour in Eferatena-Gidem district, Ethiopia.

The study used household survey methods of data collection. The data were collected using a structured questionnaire survey by interviewing 261 randomly selected smallholder farmers and analysed using both descriptive and inferential data analysis techniques including Participation Index, Adaptation Strategy Index and Binary Logistic Regression Model.

Results of the survey revealed that the vast majority of the respondents perceived the long-term changes in temperature and rainfall pattern. Although they are not transformational in nature, the majority (77 per cent) of the respondents who had perceived changes in climate took adaptive measures. Results of the econometric model analysis revealed that farmers’ perceptions of climate change, extension contact frequency, farmers’ attitude towards adaptation measures, tailor-made training and membership of farmers in peasant associations were found to be significant predictors that positively influenced farmers’ decision behaviour, whereas off-farm employment and the age of the household head were found to be negative and significant determinants.

This study, in general, provides an insight into the risk perception, adaptive response and determinants of farmers’ decision behaviour in implementing response strategies and suggests that policies and strategies intended at building the adaptive capacity of the farming community in the study area need to take into account the aforementioned significant factors and framers risk perception, as they highly determine their decision behaviour and help in designing effective and context-specific adaptation strategy.

The findings of this study could be informative for policy makers and development practitioners in designing locally specific effective adaptation menu that shapes adaptation to current and future climate risks.

The purpose of this paper is to examine the impacts of future climate change and the corresponding adaptation activities on grain production and its regional distribution in China.

This paper applied the Chinese Agricultural Policy Analysis model, in combination with the findings from agronomic literature with highly detailed agricultural census data, to conduct equilibrium analysis under alternative impact (seasonal drought and climate warming) scenarios and adaptation scenarios (promoting water-saving irrigation, introducing new varieties, and the integrated) associated with climate change.

Simulation results indicate that climate change-induced seasonal drought and the resulting yield reduction will incur substantial losses to China’s grain production (by ~8 percent at a national scale). The application of water saving techniques can be an effective solution to seasonal drought. Introducing new varieties will increase the combination of promoting water-saving irrigation and new variety adoption will increase combination of promoting water-saving irrigation and new variety adoption constitute an effective approach to offsetting the negative effects of climate change on grain production.

Simulation results indicate that climate change-induced seasonal drought and the resulting sown area reduction will incur substantial losses to China’s grain production by approximately 8 percent, despite farmers’ adaptation activities of switching from water use-intensive crops to drought-tolerant crops to mitigate this negative effect. The application of water saving techniques is an effective solution to seasonal drought; it can lead to a nationwide increase in the sown area by 3.48 percent and in the grain production by 4.15 percent. Introducing new varieties will increase grain outputs and change the spatial distribution of crop production across the country. The combination of promoting water-saving irrigation and new variety adoption will increase the national grain production by 19.6 percent, and thus constitute an effective approach to offsetting the negative effects of climate change on grain production.

Results from this study provide practical implications formulate strategies in response to climate change. Central government should reinforce the policies such as new varieties promotion and improve the subsidy method to guide the introduction of new varieties.

The purpose of this paper is to analyze how two multinational companies (MNCs) faced the challenge of market uncertainty and political instability in a newly emerging market, and how it affected the impact of their product marketing strategy (PMS) and product (brand) performance.

A comparative longitudinal paired case study of a market entry by two global MNCs. Twelve global brands (products) were studied, which were locally manufactured and launched by the two MNCs during their first ten years of operation in Vietnam.

The authors approached the investigation from a conventional point of view: standardization versus adaptation. The results showed that in addition to these two traditional processes, a third one was also operating, which the authors labeled semi-adaptation, or the midway PMS. Semi-adaptation refers to a product that has been introduced to Vietnam from a neighboring country.

This research is based on two European MNCs active in the food and consumer-household goods industry in a newly emerging market: Vietnam.

This primary data indicate that the product standardization, semi-adaptation and adaptation process in practice is a technique applied to fit a product to a newly emerging market more by degree of change than by product category.

This paper supports a recent stream of research, which views Standardization or Adaptation as the two ends of the same continuum, where the degree of the firm’s PMS can range between them.

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and detailed contracting and how process adaptation/standardization influences new product outcomes and jointly created value in the focal export relationship.

A survey was conducted of 151 US manufacturers regarding their relationship with their primary foreign buyers. Data were analyzed with partial least squares estimation.

The results indicate that high levels of transaction-specific investments lead to the adaptation of relational behaviors whereas high levels of psychic distance lead to less adaptation of detailed contracting. The adaptation of relational behaviors and detailed contracting reflect differential direct effects on export performance. Furthermore, the results indicate that there is a significant positive interaction effect between the adaptation of relational behavior and detailed contracting on jointly created value in the focal export relationship.

The findings of the study reveal that adaptation of the marketing process related to relationship governance strategies can play an important role in the export marketing process, but managers must proceed with caution in balancing relational behavior and detailed contract adaptation. The results also point to the importance of understanding the underlying source of uncertainty and adapting appropriate aspects of governance for enhancing jointly created value in the export relationship.

The value of this research lies in its goal to highlight the issue of marketing process adaptation across multiple export relationships. Less attention has been paid to the marketing “processes” of governing multiple export relationships in the international marketing strategy literature relative to “program” standardization/adaptation. This is one of the first empirical studies on marketing process adaptation of governance employing the theoretical framework of GVA.

This chapter examines how implementation of SDG solutions can be improved through adaptive strategies. Many so-called blueprint strategies are inflexible during implementation and underestimate the importance fitting general goals and plans to shifting local needs and contexts. The chapter emphasizes the importance of identifying the specific types of dynamic challenges that will prompt the need for adaptation when implementing sustainability strategies. Adaptive cocreation provides a valuable framework for overcoming traps of various sorts that may block implementation. The problem-driven iterative adaptation (PDIA) model is introduced as one approach to adaptation. PDIA is particularly valuable for achieving bottom-up integration of SDGs and projects. Finally, the chapter considers the importance of social learning as a strategy for collaborative adaptation.

The Ethiopian economy is mainly based on the rain-fed agriculture practiced by smallholder farmers. The sector is highly vulnerable to climate change impacts. This study aims to examine the determinants of adaptation strategies to climate change among the smallholder farmers in Adama District, Ethiopia.

A cross-sectional survey design was used to collect quantitative data using questionnaire with 351 randomly selected smallholder farmers. To collect qualitative data focus group discussions, key informant interviews and field observations were also used. Triangulated with thematic analysis, descriptive statistics and binary logistic regression model were used for the analysis.

The result indicated that the majority of the smallholder farmers use at least one climate change adaptation strategy in their local areas though the strategy is generally weak. In this regard, some of the dominant climate change adaptation activities identified in the study area are using improved crop varieties, planting trees, watershed management, adjusting planting date and terracing. The result from binary logistic regression model showed that age and sex of household head, as well as their education, family size, access to agricultural extension services and training on climate change significantly influence the practices of adaptation measures.

This study would help the practitioners to modify the existing weak adaptation activities by introducing advanced and technological-based adaptation strategies to the rural farming communities.