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The aim of this article is to investigate the relationship between visual merchandising elements and consumer affective response by focusing on a function‐oriented product – intimate apparel.

In this paper, a different perspective on visual merchandising is offered through the different types of intimate apparel retailers (from fashion‐oriented, mass market‐oriented to fashion forward). This is presented in an interpretive study of Hong Kong Chinese female consumers, between the ages of 25 and 35. A qualitative approach is employed and the grounded theory method is chosen. A total of eight focus group interviews are conducted with 64 subjects.

The findings indicate that participating subjects have two points of view when evaluating visual store displays, which include utilitarian and hedonic aspects. The utilitarian aspect relates to the actual needs of consumers, such as garment deterioration, seasonal changes and occasions. The hedonic aspect finds that the perceived female image governs consumer interpretation and acceptance of visual displays. It also reveals that the need to be feminine sets the guidelines to evaluating visual stimulus in stores. Display elements, such as mannequins, colour, lighting and props that emphasize feelings of feminine sexuality, tend to trigger negative affective responses in consumers which finally affect purchase intentions.

The authors aim to explore consumer affective response on visual stimulus in stores by considering the aesthetic, symbolic and cultural perceptions of a function‐oriented product – intimate apparel. The literature to date tends to focus on the interaction between individual visual merchandising elements (e.g. colour, lighting) with consumers. However, the product nature and its symbolic meaning have not been seriously taken into consideration. Due to the immense market potential in the East, applying western‐developed theories may not be universally appropriate. There may be different results and patterns in consumer behaviour. Thus, this study aims to enrich existing knowledge of atmospheric management by including the interaction of Eastern values and product nature on affective responses.

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

There is less expectation for products with universal functions to conform to local values, but when the product itself ties to social and cultural experiences, the local context should not be disregarded. When drafting strategies for the store environment, intimate apparel retailers should take this suggestion into account. This is especially true for international well‐known brands. A unified cooperate image is important, but perceived localness is also critical. For products tied to aesthetic and social elements, the degree of perceived localness becomes a critical point regarding product acceptance.

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The strategic insights and practical thinking can have a broader social impact.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

This paper presents a model for an effective product development process, which is now becoming increasingly critical to success of apparel firms.

This research modeled apparel product development as a market driven process and integrated the consumer purchase decision in the model of proactive product development integrating consumer requirements (PPDICR). The PPDICR links the consumer purchase decision and multiple consumer research strategies to specific stages of the no‐interval coherently phased product development model for apparel through 15 avenues of consumer input.

The PPDICR model contributes to our understanding on how consumer input can be used to facilitate the process and through what avenues that input may be acquired. This model provides an effective tool for intra‐company to inter‐business analysis of consumer input into the apparel product development process.

The PPDICR provides a theoretical understanding of apparel production, and is useful to researchers in visualizing the impact of changes in the business environment, integrating research projects, and establishing research priorities.

Practitioners may use the model to improve and develop products, select appropriate consumer input, and strategically plan organizational changes.

This model is a useful tool for effective product development both for researchers and industrialists alike. It brings in the important element of the integration of consumer information.

The aim of this paper is to explore a method of predicting the amount of personalized bra cup dart in the 3D virtual environment for supporting the made‐to‐measure research of the optimum fitted brassiere pattern design.

Very useful enhanced FFD (free‐form‐deformation) techniques used in both computer animation and geometric modeling were skillfully transplanted to the female breast model deformation. Meanwhile, on the basis of 3D scan and surface modeling technologies, the realization approach of the abstract female breast model library focusing on the individual variations of shapes and sizes was presented. Then according to the principle of isometric area and flabellate segments, the personalized bra cup dart quantity and its distributive information were provided by 3D‐2D transformation.

The paper finds that personalized female breast shapes and various aesthetic breast forms sculpted by different bras could be interactively simulated. Accordingly, the amount of corresponding individual bra cup dart and its distributive information were provided. The cup darts were mainly distributed below the bust line. Moreover, dart shapes were curvy.

The principles of virtual breast library construction and 3D‐2D transformation are also suitable for other parts of the human body such as buttocks, abdomen and, etc. for intimate apparel research.

The method of predicting the personalized bra cup dart quantity based on the 3D virtual breast model library was delivered for the first time. The novel findings provided an important guideline for designers to improve the well‐fitted bra pattern design technique. Furthermore, it would reduce the manufacturing cost without keeping physical dummies.

The purpose of this paper is to investigate the role of actual and ideal congruity in predicting the repurchase intentions of young women in relation to inconspicuous fashion items.

The research focussed on a non-luxury intimate apparel brand, typical of daily use and private consumption. Regression analyses were conducted on a sample of 308 young female consumers to identify the effect of actual and ideal congruity in determining repurchase intentions. A cluster analysis based on actual self-concept was employed to develop a typology for consumers.

Unexpectedly, the findings revealed that ideal congruity is a stronger predictor of repurchase intentions than actual congruity. Further, based on actual self-concept, three profiles of young women emerged: active romantics, self-assureds and reliables. The clusters differed in relation to perceptions of brand personality and the effect of self-congruity on repurchase intentions.

This study was conducted using participants from one university in Northern Italy. Thus, the main limitations of this study relate to sample size and selection. Additionally, this study only investigated the perceptions of young women.

This study suggests that non-luxury intimate apparel items, typical of daily use, are not merely functional purchases, but reflect young women’s self-expression motives. Accordingly, fashion marketers should focus on consumers’ ideal self-concepts to develop effective promotion strategies. Further, specific dimensions of brand personality should be considered in relation to the different clusters.

This study shows that repurchase intentions towards inconspicuous non-luxury fashion items are explained more by self-esteem motives (i.e. ideal congruity) than self-consistency motives (i.e. actual congruity).

Studies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables influencing intentions to purchase designer clothing online and also online purchases of different types of designer clothing over three months.

Cross‐sectional and longitudinal analyses were performed with linear and logistic regression (n=527). The theoretical framework was the Theory of Planned Behavior. Independent variables also included the Boredom Proneness Scale, and the Consumer Decision Making Styles Inventory. Clothing types were intimate apparel, underwear, swimwear, pants, jeans, skirts/dresses, T‐shirts, shoes, sneakers, sweaters, jackets/coats, socks, hosiery, and hats.

The cross‐sectional analysis for intentions substantiated the Theory of Planned Behavior. Boredom was associated with intentions and some of the specific types purchased. In the longitudinal analysis, increased internet information search was associated with purchases for all the specific clothing types. The most common purchases were T‐shirts, shoes, and skirts/dresses.

Participants were allowed to interpret what was perceived as designer clothing.

As information search is associated with purchases of many types of designer clothing, companies should focus on increasing the likelihood of their web pages being searched. Useful strategies can include purchase of sponsored links and efforts to improve page rank.

This is the first study to analyze predictors for purchasing numerous specific types of designer clothing online. Also, it is believed to be the first longitudinal study to use the Theory of Planned Behavior as the framework to analyze online apparel purchases.

In contrast to outer apparel, academic research has neglected consumer behaviour for intimate apparel or lingerie. It is argued that within this category the bra deserves singular research attention. This paper presents the results of exploratory research designed to explore in depth the bra consumer decision process. The key findings indicate a highly involved consumer who is motivated by a complex range of interlinked factors, and a consumer who desires to be brand loyal in order to enjoy a less extensive decision process, but who is prevented from doing so by high levels of perceived risk and “obstructive” marketing. The authors offer directions for future empirical research based on the consumer behavioural constructs of involvement, perceived risk and the self‐concept. Implications for marketing management are also discussed.

Given an increasingly volatile and competitive fashion environment, the purpose of this paper is to qualitatively explore current consumer behaviour and psychological perspectives of luxury in women's undergarment fashion purchasing, with specific examination of whether this under‐investigated area of discrete or inconspicuous fashion appraisal is consistent with other luxury purchases.

The study employs an interesting methodological approach using multiple qualitative techniques including research interviews, group forums, and narrative capture, to investigate women's undergarment purchasing in a changing fashion environment in relation to the issues of branding, self‐image, perceived self‐image, motivational perspectives, and consumer behaviour, as identified by 119 female consumers aged between 18 and 60.

This study supports in part previous research that indicated consumer behaviour is determined by the congruency between the consumer's self‐image and the consumer's image of brands, although early research suggested this only applied to conspicuous products and social consumption. The current study confirms the self‐image link in the area of inconspicuous fashion, and strongly relates inconspicuous products consumed privately to self‐esteem and perceived sexy self.

The findings indicate that for intimate apparel marketing to be effective and credible, the marketed fashion items, and actions taken by designers, and retailers need to be consistent with the consumer's personal style, value perceptions, and self‐image.

This research examines several neglected areas in fashion and consumption research, and contributes to our understanding of key motivational elements important in the consumption of inconspicuous fashion, and the relationship of self‐image to inconspicuous consumption.

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within the newer research areas under the microscope of the community involved, technical textiles focuses on new, ‘smart’ garments and the initiatives in this field in both the UK and the international community at large. Covers this subject at length.

Looks at the eighth published year of the ITCRR and the research, from far and near, involved in this. Muses on the fact that, though all the usual processes are to the fore, the downside part of the industry is garment making which is the least developed side. Posits that the manufacture of clothing needs to become more technologically advanced as does retailing. Closes by emphasising support for the community in all its efforts.