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The paper aims to enrich current debate about human–technology dichotomy in socio-economic settings by decoding and systematizing the main phases through which it has been approached in managerial and social studies.

A multi-interpretative framework is built thanks to the adoption of a qualitative approach inspired by the inductive logic, and for analyzing the historical evolution of the approach to human–technology dichotomy and for explaining them through an innovative conceptual model.

An innovative conceptual model is proposed for depicting connections and evolutions among the main four phases in the evolution of the approaches to human–technology dichotomy.

Reflections and conceptual model herein can support researchers in rereading the multiple theoretical and practical contributions provided with reference to human and technology relations in socio-economic settings.

The paper can support managers and entrepreneurs in defining and evaluating managerial approaches for efficiently enhancing human–technology interaction.

The paper proposes an innovative conceptual model based on a multi-interpretative framework for decoding the historical evolution of the approaches to human–technology dichotomy in business settings. New variables are added to the current debate about the topic for building an original interpretive viewpoint.

To the extent that management accounting is based on neo‐classical economics, all decision‐making is assumed to be rational, aimed at utility or profit maximisation and all circumstances influencing decisions are accepted as stationary. The approach excludes all social, cultural or historical considerations and is based on perfect information that is freely available. Neo‐classical economics further assumes that minimum government intervention, which is regulated by competition, will result in maximum benefit for society as a whole. This paper aims to determine the extent to which management accounting theory has been based on these limiting assumptions and finds that emerging management accounting theory is increasingly based on alternative, more liberating foundations. This situation is in contrast to management accounting education in South Africa, which remains almost entirely based on neo‐classical economics.

Some fuzzy definitions such as gray collar workers (GCW) needs to be constructed by academic research in management and organization field. The authors propose a framework for researchers who are interested in studying gray collar workforce after the fourth industrial revolution (I4.0) with network perspectives and methods. Hence, understanding different classes of workforce in the new industrial era needs better understandings of fuzzy concepts and well collected data for decision-making processes. Since literature of management studies are not sufficient to identify and study those new classes, the authors begin with the definition of collar colors in management studies. Following that section, referring to the importance of GCW research, a new literature construction via different types of network analyses is discussed. Three different methods of network concepts are matched with three main social science paradigms. The authors believe that the three perspectives are in the same importance about constructing a literature of future workforce in organizations in particular the GCW who are more exposed in technological developments and organizational changes.

The present study investigates the antecedents of sharenting, underlying strategies to mitigate the privacy risks of sharing children's personally identifiable information (PII) and majorly explores the relationship between sharenting activities of the parents and their buying behaviour. The study corroborates the previous studies in an advanced manner and adds a new construct “sherub marketing” as an effective marketing tool to impact the buying decisions of the parents.

Following interpretative phenomenological analysis, semi-structured personal interviews were conducted towards actively engaged parents on social media. For inferential analysis, responses of 23 parents were analysed with the help of theoretical thematic analysis

The findings uncover the multifaceted reasons persisting behind sharenting activities of the parents and observe a strong relationship between sharenting and buying behaviour of parents. The study results into exploration of sherub marketing as an effective marketing tool to influence the actions of the sharenters.

The study will be of use to both the practitioners and the society as a whole as it indicates the ramification of parental sharing and the role of marketers in influencing the purchasing decisions of the sharenters.

The present study is a novice and untapped area in the literature of interactive marketing and sheds light on sherub marketing as an effective marketing strategy.

The purpose of this paper is to look at how results from a large-scale study can be understood in the context of contemporary gender and entrepreneurship research.

This study is inspired by a mixed methods methodology. To gain a qualitative understanding of the general patterns in a large-scale study, research results in articles from the International Journal of Gender and Entrepreneurship (IJGE) were used. To make such a heterogeneous research field as appears in IJGE comparable, a model was created that helped us to focus our attention when reading the articles. The core of each article was identified.

The categorisation of the articles in IJGE resulted in three perspectives: liberal, functional and structural. The liberal and functional perspectives improved our understanding only partially because these perspectives usually focused on a certain aspect in the society. The structural perspective more readily lent itself for interpretation of our large-scale results.

The dissonance between our perspective and the perspective of others has been a challenge; it has been a delicate task.

This could be a way to improve communication of research not only within a perspective, but also between perspectives. It is important that scholarly journals provide the possibility to express different perspectives on, as in this example, gender and entrepreneurship.

Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as “national”, schools of thought. In their composite, these approaches have the potential to form the foundations of a new approach to management which might be termed “corporate marketing”. In addition to articulating the author’s understanding of the attributes regarding a business identity (the umbrella label used to cover corporate identity, organisational identification and visual identity) the author outlines the characteristics of corporate marketing and introduces a new corporate marketing mix based on the mnemonic “HEADS”[2]. This relates to what an organisation has, expresses, the affinities of its employees, as well as what the organisation does and how it is seen by stakeholder groups and networks. In addition, the author describes the relationship between the corporate identity and corporate brand and notes the differences between product brands and corporate brands. Finally, the author argues that scholars need to be sensitive to the factors that are contributing to the fog surrounding corporate identity. Only then will business identity/corporate marketing studies grow in maturity.

The purpose of this paper is to question why current thinking towards project complexity ignores the role of objects in achieving social order and transformation. An alternative, but complementary, approach to address project complexities, drawing upon actor‐network theory (ANT), is offered to redress this concern.

Current thinking towards project complexity is briefly reviewed in the first section to illustrate the reasons why nonhumans are downplayed. An historical case study, the Skye road bridge project, is mobilized to explain, and develop, an ANT perspective on project complexities, and responses to such complexities.

ANT develops accounts of project complexity by highlighting the role of nonhumans in influencing how practitioners register, respond and stabilize project complexities. Front‐end planning and stakeholder analysis is shown to be only one narrow element of four moments through which actors apprehend and stabilize project complexities.

The empirical case study is developed to suggest some significant ways in which ANT could contribute, and complement, extant theories of project complexity. Alternative approaches to socio‐materiality are noted and may yield other important insights.

The paper positions ANT to offer a novel theory of project complexity. It is intended to be primarily of use to project management researchers, and theoretically informed practitioners, who are interested in developing fresh insights into notions of project complexities (unintended consequences, emergence and unpredictability).

Higher education is positively imbued with social meaning. Every academic ritual, scientific routine or scholarly practice carries meanings that go far beyond the situational motives of the actors themselves. Social science hermeneutics, one of the best-known institutionalised paradigms in German-speaking qualitative research, offers a sound methodological basis and various methodical variants in order to approach such latent meaning levels. With its focus on reconstructing the underlying logics, values and norm systems of interaction processes and social structures, social science hermeneutics tackles questions that are highly relevant for understanding contemporary developments in higher education strategy and policy. This chapter introduces readers to key concepts in social science hermeneutics and their potential for higher education research. Based on an overview of the main methodological characteristics, the authors then give an in-depth example of an interpretative process by providing a step-by-step reconstruction of different levels of meaning.

The purpose of this paper is to highlight how systems thinking contributes to decision making in uncertain contexts that are characteristic of service systems. Based on the assumption that service systems face complex conditions, the paper posits that systems thinking may support the understanding of key issues in service management.

This paper proposes an interpretation of complexity in the context of service systems, which highlights the perspective change that occurs when a systems approach is adopted. The offered conceptual perspective is then brought to an operational level, in spite of the complexity of the decisions driving a viable system, by modelling a service system as a network of agents, resources, processes and decisions through the use of fuzzy logic. The paper reviews service management research streams, and takes a deeper look at the concepts of service systems and complex service systems. The paper then proceeds to discuss how systems thinking contributes to service management by proposing a systems interpretation of complexity.

Service management theories and models may be enhanced by integrating prevailing approaches, based on a quantitative and mechanistic view of service systems dynamics, with systems thinking‐based meta‐models that can be used in better understanding service exchanges. The findings of the paper also show how the integration of an engineering approach can be insightful to the understanding of service systems; adopting a Viable Systems Approach (VSA) as a meta‐model can be useful in fully comprehending market behaviour in uncertain conditions.

The originality of this paper lies in exploring the contribution of systems thinking, in particular of the Viable Systems Approach (VSA), to service management and decision making.

The purpose of this paper is to build theory concerning the role of discourse in strategic renewal and green knowledge management.

The approach entails an application of discourse theory to the strategy process literature, a review of the knowledge management (KM) literature and examination of examples in the context of organizations' sustainability initiatives.

A discourse-based model of green knowledge management, with associated research propositions that address each element of strategy renewal, is developed.

The model and propositions in this paper may help to spur future management research that draws on a variety of discourse analytic tools, and advances our understanding of KM focused on environmental sustainability.

A discursive perspective on green knowledge management allows for a broader and more dynamic view of strategy process. This paper foregrounds the dynamic nature of strategy process in exploring the nature of discourse, and suggests that green knowledge management addresses a key megatrend that may form a foundation for strategic renewal.