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Article
Publication date: 27 November 2018

Charmaine Glavas, Shane Mathews and Rebekah Russell-Bennett

Technology has profoundly transformed the international business environment, particularly regarding the flow of information and the way in which knowledge is acquired and shared…

1925

Abstract

Purpose

Technology has profoundly transformed the international business environment, particularly regarding the flow of information and the way in which knowledge is acquired and shared. Yet, the extent of this transformation is still underappreciated. The purpose of this paper is to examine how small and medium-sized enterprise (SME) owner/founders acquire and utilize knowledge for internationalization via internet-enabled platforms.

Design/methodology/approach

The empirical analysis draws on multiple case study methodology to examine 13 Australian SME owner/founders and the knowledge they acquire from utilization of internet-enabled platforms.

Findings

The analysis reveals four differing types of internet-enabled experiences: “technical internet-enabled experiences,” “operational internet-enabled experiences,” “functional internet-enabled experiences,” and “immersive internet-enabled experiences.” The findings indicate that internet-enabled experiences can generate both explicit and tacit forms of knowledge for the pre, early and later phases of internationalization.

Practical implications

The findings provide a structured approach by allowing SMEs to “plot” themselves against the classification of internet-enabled experiences to denote their level of technological involvement, and for discerning the types of knowledge that can be acquired. The findings are particularly helpful for owner/founders, highlighting that internet-enabled platforms are affecting the ways in which knowledge can be acquired and applied to international businesses processes.

Originality/value

The findings extend the conventional notion of knowledge acquisition for international business by highlighting how information and knowledge can be acquired via internet-enabled platforms. The findings lay the necessary groundwork for building an evidence base and theoretically extending the concept of knowledge acquisition via internet-enabled platforms.

Details

International Marketing Review, vol. 36 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 27 October 2017

Elisha Ondieki Makori

The purpose of the study was to investigate factors promoting innovation and application of internet of things in academic and research information organizations.

3916

Abstract

Purpose

The purpose of the study was to investigate factors promoting innovation and application of internet of things in academic and research information organizations.

Design/methodology/approach

Quantitative research design involved survey of selected academic and research information organizations in public and private chartered institutions. Information professionals, digital content managers, information systems and technologists that normally consume big data and technological resources were involved in the process of data collection using structured questionnaire and content analysis. Information organizations and information practitioners were selected from public and private academic and research institutions.

Findings

Innovation of internet of things has increasingly transformed and changed academic and research information organizations as the source of knowledge in addition to expanding access to education, data, information and communication anywhere anytime through hyperconnectivity and networking. Internet of things technologies such as mobile of things, web of things, digital information systems and personal devices are widely applied by digital natives in academic and research information organizations. Mobilization platform and devices is the single biggest provider of data, information and knowledge in academic and research organizations. Modern trends in education and knowledge practices in academic institutions and information organizations depends upon internet of things, digital repositories, electronic books and journals, social media interfaces, multimedia applications, information portal hubs and interactive websites, although challenges regarding inadequate information communication technology infrastructure and social computing facilities still persist.

Research limitations/implications

Information organizations in public and private chartered academic and research institutions were adopted in the study. Respondents handling and supporting information management, planning and decision-making provided the necessary data. Information professionals, digital content managers, information systems and technologists are proactively involved in data and information analytics.

Practical implications

Academic and research information organizations are powerhouses that provide knowledge to support research, teaching and learning for sustainable development and the betterment of humanity and society. Innovation of internet of things and associated technologies provides practical aspects of attaining sustainable information development practices in the contemporary knowledge society. Internet of things technologies, principles of economies of scale and investment and customer needs entail that information organizations and practitioners should provide appropriate and smart systems and solutions.

Social implications

Modern academic and research information organizations have the social corporate responsibility to offer technological innovations to heighten access to knowledge and learning in academic and research institutions. Economically, innovation and application of internet of things provide unlimited access to big data and information in organizations all the time anywhere anytime.

Originality/value

Data management is a growing phenomenon that information practitioners need to fully understand in the digital economies. Information professionals need to embrace and appreciate innovation and application of internet of things technologies whose role in sustainable development practices is critical in academic and research organizations.

Article
Publication date: 18 June 2021

Tser Yieth Chen, Tsai Lien Yeh and Fang Yu Lee

This study aims to investigate the relationship between Internet celebrity characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and parasocial…

5729

Abstract

Purpose

This study aims to investigate the relationship between Internet celebrity characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and parasocial interaction are mediating variables concerning the impact of Internet celebrity characteristics on followers' impulse purchase behavior.

Design/methodology/approach

This study conducted an online survey of YouTube users in Taiwan and utilized quota sampling with 500 samples to examine the influence of two types of Internet celebrities on impulse purchase behavior.

Findings

As to the empirical results, the main path indicated that the self-disclosure Internet celebrity positively affected the attachment, which mainly positively affected the impulse purchase behavior. The second path showed that the expertise-knowledge Internet celebrity positively affected the attachment, which positively affected the impulse purchase behavior.

Practical implications

YouTube marketers should proceed prudently with the market segmentation and choose the appropriate type of Internet celebrities who are suitable for the product image to differentiate marketing. Empirical results can aid marketers in selecting a product-endorser, and enhance consumers' purchasing effect on product advertisements in interactive marketing.

Originality/value

The novelty of this study is to explore the mediation effect of the impact of Internet celebrity characteristics on followers' impulse purchase behavior in interactive marketing. The explaining mechanism of attachment and parasocial interaction is promised to be highlighted as the contribution of this study to the extant literature. This study constructs a theoretical mechanism between attachment theory and parasocial interaction theory and then can be used as a theoretical lens for designing successful social media strategies and explaining social media brand relationships.

Details

Journal of Research in Interactive Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 4 September 2007

Roger Marshall and Peter Alan Reday

The relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption.

906

Abstract

Purpose

The relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption.

Design/methodology/approach

The study is set in a family decision context. The research divides families according to the domain‐specific internet use of sons, and then the analysts inspect family decision‐power patterns for a range of products. Analysis is by factor analysis in the first instance, followed by ANOVA to test the research hypotheses.

Findings

The relationship between the internet‐enabled, domain‐specific knowledge acquisition of young consumers and their consequent increase in power in group decisions is supported.

Research limitations/implications

Academics need to adjust their existing beliefs about family decisions, given the impact technology is having on knowledge patterns.

Practical implications

Marketers not only must be cognizant of the increasing power of youth in family purchase decisions as technology changes knowledge structures, but also must realize the potential of technological promotion channels for reaching this newly empowered target audience.

Originality/value

The concept that knowledge leads to power is not original, but the application of the idea to consider the structure of group decisions in a family context is. Most observers accept that the youth market is large and growing in its own right. It also seems possible, though, that many young consumers will have even more importance than previously considered because of their increasing influence within their family group.

Details

Young Consumers, vol. 8 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 21 February 2020

Magaly Gaviria-Marin and Claudio Cruz-Cázares

The purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information…

Abstract

Purpose

The purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers.

Design/methodology/approach

A total of 203 online business information provider websites were selected using three search engines (Google, Yahoo and Bing). This information was encoded to develop two logistic regression models.

Findings

The results suggest that the knowledge offered and the resources used to transfer this knowledge play important roles in the web positioning of online business information providers. This study found that entrepreneurs mainly seek technological knowledge, and to acquire it, they use various Web 2.0 applications that do not necessarily include social networks.

Practical implications

This article presents a novel proposal to analyze how knowledge diversity and Web 2.0 applications influence the web rankings of websites that offer information and knowledge for established or new, small and medium enterprises.

Originality/value

This article is novel in that it links the theory of knowledge dissemination with the technologies of the Internet (websites, Web 2.0 applications) and provides evidence of diverse sources of online information that are potentially useful for the entrepreneur of the twentieth century.

Propósito

El propósito de este artículo es analizar la influencia de la diversidad de información y el uso de las aplicaciones Web 2.0 en el posicionamiento Web de los proveedores de información empresarial en línea.

Diseño/metodología/enfoque

Un total de 203 sitios Web de los proveedores de información empresarial en línea fueron seleccionados utilizando tres motores de búsqueda (Google, Yahoo y Bing). Esta información fue codificada para desarrollar dos modelos de regresión logística.

Resultados

Los resultados sugieren que el conocimiento ofrecido y los recursos utilizados para transferir este conocimiento desempeñan funciones importantes en el posicionamiento Web de los proveedores de información empresarial en línea. Este estudio encontró que los empresarios buscan principalmente el conocimiento tecnológico y, para adquirirlo; utilizan varias aplicaciones Web 2.0 que no necesariamente incluyen las redes sociales.

Implicaciones Prácticas

Este estudio presenta una propuesta novedosa para analizar cómo la diversidad de conocimiento y las aplicaciones Web 2.0 influyen en el posicionamiento Web de los sitios Web que ofrecen información y conocimiento para las pequeñas y medianas empresas sean nuevas o establecidas.

Originalidad/Valor

Este artículo es novedoso porque vincula la teoría de la difusión de conocimiento con las tecnologías de Internet (sitios Web, aplicaciones Web 2.0) y proporciona evidencia de diversas fuentes de información en línea que son potencialmente útiles para el empresario del siglo XX.

Details

Academia Revista Latinoamericana de Administración, vol. 33 no. 2
Type: Research Article
ISSN: 1012-8255

Keywords

Article
Publication date: 31 December 2000

David Phillips

The Internet is a multi‐channel distributor of data, information and knowledge. Information has value. It is becoming a separate entity to people and artefacts and is taking on…

Abstract

The Internet is a multi‐channel distributor of data, information and knowledge. Information has value. It is becoming a separate entity to people and artefacts and is taking on the mantle of a commodity. Information affects the value chain and, in the network of networks known as the Internet, information management is an important corporate function. The value of information will decline as the volume of it increases, and it will gain added advantage when endorsed by trusted channels. Without valued information, the value of products is low to non‐existent. Ethics in the provision, management and protection of information is now an important, if not pivotal, management function.

Details

Journal of Communication Management, vol. 5 no. 2
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 17 February 2012

Chia‐An Chao and Aruna Chandra

This study seeks to examine the impact of owner's knowledge of information technology (IT) on business and IT strategic alignment, as well as on IT use in the small firm context…

2322

Abstract

Purpose

This study seeks to examine the impact of owner's knowledge of information technology (IT) on business and IT strategic alignment, as well as on IT use in the small firm context, using the resource‐based view as a theoretical foundation.

Design/methodology/approach

A random sample of 217 small manufacturers and financial services firms in the USA answered a two‐page survey containing questions pertaining to the company's business strategies, the extent IT supported each business strategy, types of IT used, and the level of owner's IT knowledge.

Findings

Owner's knowledge of IT was found to be a significant predictor of IT strategic alignment, as well as adoption of traditional IT and internet technologies, while controlling for differences in firm attributes (size, age, industry affiliation, and strategic focus).

Practical implications

Small firm owners are well advised to seek ways of improving their knowledge of IT, integrating IT use in firm‐level business planning, as well as reexamining their business strategy and IT use to detect and correct misalignments, if any.

Originality/value

From the resource‐based view, the owner's IT knowledge is a critical resource that cannot be easily codified, hence less susceptible to competitive erosion, since it is embedded in the owner's tacit knowledge and expressed in the unique but complementary use of IT in support of the firm's strategic goals. This study confirmed small firm owner's knowledge of IT as an important, knowledge‐based capability and a vital component of business‐IT strategic alignment.

Article
Publication date: 1 June 2000

Lewis Guodo Liu

The emergence of business information resources and services on the Internet is discussed and its impact on business librarianship. Important resources in various business areas…

2841

Abstract

The emergence of business information resources and services on the Internet is discussed and its impact on business librarianship. Important resources in various business areas are identified, such as economics, finance, marketing, international business, and real estate. It is argued that business information on the Internet has become a very important part of business information services and that it poses great challenges to business librarianship. Subject knowledge in business has become increasingly crucial for business librarians to effectively identify, evaluate, select, and organise business information on the Internet. Without subject knowledge, or with a lack of subject knowledge in business, business librarians will not be able to maintain the quality of business information services. The article further argues that, given the fact that a large percentage of business librarians in the USA do not have formal training in business, it is time for library and information science schools and libraries to address this issue by setting high standards for recruiting instructors in business information and by setting high standards for employing business librarians.

Details

Online Information Review, vol. 24 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

Open Access
Article
Publication date: 10 December 2019

Yi-Shun Wang, Timmy H. Tseng, Yu-Min Wang and Chun-Wei Chu

Understanding people’s intentions to be an internet entrepreneur is an important issue for educators, academics and practitioners. The purpose of this paper is to develop and…

7710

Abstract

Purpose

Understanding people’s intentions to be an internet entrepreneur is an important issue for educators, academics and practitioners. The purpose of this paper is to develop and validate a scale to measure internet entrepreneurial self-efficacy.

Design/methodology/approach

Based on an analysis of 356 responses, a scale of internet entrepreneurial self-efficacy is validated in accordance with established scale development procedures.

Findings

The internet entrepreneurial self-efficacy scale has 16 items under three factors (i.e. leadership, technology utilization and internet marketing and e-commerce). The scale demonstrated adequate convergent validity, discriminant validity and criterion-related validity. Nomological validity was established by the positive correlation between the scale and, respectively, internet entrepreneurship knowledge and entrepreneurial intention.

Originality/value

This study is a pioneering effort to develop and validate a scale to measure internet entrepreneurial self-efficacy. The results of this study are helpful to researchers in building internet entrepreneurship theories and to educators in assessing and promoting individuals’ internet entrepreneurial self-efficacy and behavior.

Article
Publication date: 1 July 2001

Ashok Ranchhod and Fan Zhou

The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this…

3342

Abstract

The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e‐mail and mail questionnaire surveys respectively. The research instrument included measures of respondents’ extent of e‐mail use, their general knowledge of online communications and their time of using the Internet. Some significant impact of these factors has been identified. The empirical evidence supports the hypotheses that the use of e‐mail survey methods is positively connected with high technology awareness and extensive e‐mail use. The findings imply that proper survey planning and administration are important for Internet‐based marketing surveys and suggest the existence of certain user patterns among different Internet user populations.

Details

Marketing Intelligence & Planning, vol. 19 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

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