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With 43.2 million coronavirus cases and 525,000 deaths in 2022, India ranked second worldwide, after the United States (84.6 million cases and 1 million deaths), according to the latest available June 2022 COVID-19 impact data.

Amid people’s growing mistrust in the government, India’s news media enhanced the nation’s distinguished designation as the world’s largest and most populous democracy. India’s news media inform, educate, empower, and entertain a surging population of 1.4 billion people, which is roughly one-sixth of the world’s people.

Drawing upon the media agendamelding theoretical framework, we conducted a case study research into interplay between two prominent democratic institutions, the media and the government, to analyze the role of the COVID-19 pandemic in redefining India’s networked society.

India’s COVID-19 pandemic aggravated internecine tensions between media and government relating to four key freedom issues: (1) world’s largest COVID-19 lockdown affecting 1.3 billion Indians from March 25, 2020 to August 2020 with extensions and five-phased re-openings, to restrict the spread of COVID-19; (2) Internet shutdowns; (3) media censorship during the 1975–1977 “Emergency”; and (4) unabated murders of journalists in India.

Although the COVID-19 pandemic caused deleterious problems debilitating the tensions between the media and the government, India’s journalists thrived by speaking truth to power. This study delineates key aspects of India’s media agendamelding that explicates how the people of India form their media agendas. India’s news audiences meld media messages from newspapers, television, and social media to form a picture of the issues, insights, and ideas that define their lives and times in the 21st century digital age.

“Digital India” was launched by the Government of India in July 2015, with a vision of transforming India into a digitally empowered society and knowledge economy. India's momentum toward digitalization took a swift pace after the demonetization of currency notes of 500 and 1,000 rupees. The government stressed the use of digitalized payments through apps that use UPI (Unified Payment Interface) and Core Banking System to move the banking sector toward a more digitalized system. The Nordic countries, on the other hand, had a developed digitalized system from the late 1990s and in the present context, they are in paramount positions in terms of global digitalized economies. In recent times Nordic countries like Norway, Sweden, Denmark, and Finland have performed overwhelmingly in terms of Digital Economy and Social Index (DESI). The Internet penetration in India and the use of mobile phones in the country is compared with the Nordic countries, trying to present the comparative advantage in those countries.

In an economic sense, urbanization is a process of transformation of rural economy to modern economy. It is measured by the increase in urban population to total population. In India, urbanization is increasing over the last 100 years. In 1911, urbanization in India was 10.29% which reached to 31.16% in 2011. In 2018, the urban population of India was 460.78 million or 34% of the total population. In the present world, economic growth of an economy is highly dependent on the growth of Information and Communication technology (ICT). The Indian Information Technology (IT) industry also has created an important place in the global IT market. The objective of this chapter is to search for a relationship between urbanization and development of the ICT sector in India. Secondary time series data of urbanization of India have been analyzed for census years from 1951 to 2011. The data on ICT have been taken for the period 2014–2015. The data have been collected from Internet and Mobile Association of India, Telecom Regulatory Authority of India, Cellular Operations Association of India, and District Information System of Education. For analyzing the development of ICT sector in India the variables taken are e-infrastructure, telephone density per 100 persons, mobile subscribers per 100 persons, mobile subscribers with Internet, schools with computers, and e-participation. Hypothetically, growth of urbanization is expected to develop the ICT sector. From the analysis it comes out that apart from some exceptions, the relatively economically developed and urbanized states of India are found to have a developed ICT sector. Whereas in relatively less urbanized states the development of ICT sectors are not up to the mark.

This chapter will consider the workings of microcelebrity in the context of an evolving Indian cyber public. In the contemporary moment, large-scale battles for control over the world’s youngest and increasingly digitally active demographic are in full swing – both by corporations like Facebook through efforts like Free Basics, as well as by ideologues who wish to mold the “idea of India” in certain ways. While digital spaces are often framed as liberating, there are also extremely strong conservative forces that are well established. It is within this context that I would like to examine the recent growth of the Indian online comedic scene whose popularity has increased by leaps and bounds. My particular focus will be the comedy collective of AIB (All India Backchod), who are most prominent on Youtube. This collective has garnered significant popularity through their deployment of viral comedic videos riffing off on various aspects of Indian society and have also made socially aware videos around hot button issues like gay rights and women’s rights. I would like to examine their treatment of gender and sexuality particularly in the context of it being made up primarily of straight men and how that has affected their engagement both with the content of their videos, as well as their ability to leverage their online visibility. I will be using ideas of postcolonial cyberspace as theorized by Nishant Shah (2015) as well as theorists of microcelebrity and the use of humor such as Theresa Senft (2013).

The advent of information technology and the consequent access to Internet has led to significant changes in marketing practice where e-marketing has been the natural outcome of these technological changes and marketing innovations. For modernization and digital formation in India, marketing perception has been changing continually (“All business growth can only happen if business learners faster than the rate at which its customer changes” – William Charnock and Jonny Langden). E-marketing is currently the better element of the marketing mix. It has substantial benefits to the customer, marketers, and in society. Conscious customers have been increasing their purchase through e-marketing as it has a lot of benefits. It has opened a huge business opportunity for marketers. E-marketing is now tapping new markets. This paper is aimed at investigating the changing consumer perception and environment of e-marketing in rural India for consumer durables based on a primary survey. The primary data are collected from 200 households selected randomly in Howrah and Hooghly districts of South Bengal. We have used the chi-square tests to study the role of several demographic factors on e-marketing behavior. We have observed that demographic factors such as gender, family income, and education have an impact on e-marketing. This study also identifies the problems faced by rural customers with reference to payment, goods checking, language, etc., and the problems faced by marketers. In conclusion, appropriate suggestions have been made in this regard.

Internet banking has a very important place in the banking sector. The majority of banks located in Turkey offer many technological services. However, it is also seen that the use of internet banking does not reach the desired levels. The purpose of this study is to determine the factors affecting the internet banking preferences of the bank customers and the relationships between the demographic characteristics of bank customers and internet banking usage in Usak city of Turkey. Data from the questionnaires were analyzed using factor analysis, t-test and ANOVA analysis. As a result, seven factors were found to be effective in the use of internet banking. These are (1) “effect of social circle”; (2) “benefits of internet banking”; (3) “the usefulness of internet banking”; (4) “speed and time savings”; (5) “ease of use and cost”; (6) “the ability to use the internet and the advantages of internet banking”; and (7) “the suitability to life and work style.” In addition, it was determined that there is a significant relationship between the demographic characteristics of bank customers and internet banking usage.

The present century is an age of knowledge-based economy. Higher education is in the process of transformation and thereby challenging the traditional system of education in India. The present paper reviews the current conditions of ICT use by the students in higher education in India. The major objectives of the study are (1) assessment of the use of computer and Internet by the students of higher education in India and (2) to find the determinants of use of ICT by the students in India. The study uses the NSSO 71st Round Unit Level Data on Social Consumption: Education Survey (71st Round, 2014). The present paper is based on 6,035 students from all the regions in India out of which 3,127 students were from the rural area and 2,908 from the urban area. The findings from logit analysis suggest that the determinants of ICT use by the students in higher education in India are regional disparities, gender, education levels of households, type of courses pursued by the students, type of institutions, access to computer and Internet facility, consumption levels of households, and students' residence type.

The chapter studies the role of Financial Technology (FinTech) in disrupting the existing traditional banking system. It identifies FinTech’s evolution in Asia across Deposits & lending, Capital Raising, Investment Management, Market provisioning, Payments, and Insurance. This technology revolution allows us to have a banking system based on values that serve customers better, reduce risk to the society and improve returns for the shareholders. Data on unbanked population, smartphone penetration, and Internet penetration has led to retail side innovations such as Mobile Wallets, P2P Payments, and Real-time Payments in the most of Asia (except China). A total of 49% of Global Investments in FinTech are in Asia and the Chinese dragon alone accounts for 46%. India is witnessing a strong amount of FinTech deals in 2017 and it is being driven by payment and lending solutions. ASEAN FinTech industry is dominated by m-wallets and online payments; this is followed by retail investment and financial comparison. The chapter dives into the challenges Asian banks are facing because of this disruption. Now more than ever, is the important role governments and central banks of each nation play to assess the path these start-ups are headed on and this will unfold the landscape of banking in Asia a few years down the lane.