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The purpose of this paper is to consider the development of research in international retailing over the last 20 years and propose a future research agenda within a conceptual framework.

The paper reviews the development of the retail internationalisation literature.

Explains how different research topics have emerged over the years and how researchers have responded methodologically to the different research challenges encountered.

The paper emphasises the importance of journals such as the International Journal of Retail & Distribution Management in the development of the international retailing research domain and discusses the challenge researchers currently have in developing the subject area.

Explores current understanding of the internationalisation process and through the consideration of different activities and processes within the international retail firm proposes a future research agenda.

The paper addresses the achievements of researchers in the area of international retailing over the last 20 years and, within a conceptual framework, explores those lacunae in the knowledge base that require further research.

Research into firm internationalisation has identified psychic distance as a key factor in explaining variations in both expansion patterns and organisational performance. Despite the substantial growth in research on the internationalisation of retailing, most contributions have been highly descriptive and generally bereft of coherent theoretical frameworks. This paper postulates that the psychic distance concept may provide an appropriate theoretical framework to explain variations in the organisational performance of retailers operating in the international arena. It is recognised that psychic distance alone cannot explain variations between countries inretailers’ performance. Other factors, such as the strategic decision making process, entry strategy adopted, the nature of the retail offer and the extent of adaptation, and organisational and managerial characteristics also influence the organisational performance of international retailers.

In the stakeholder marketing literature, there have been calls by several researchers to expand the stakeholder domain to incorporate a broader array of stakeholders. In developing this argument in this paper the authors aim to explore a set of stakeholder relationships in an international retailing context, notably those which exist between retail firms and investment banks.

Theoretical ideas are subject to empirical scrutiny from 34 in‐depth interviews with investment banks and senior retail executives from two retail multinationals.

Exploratory findings suggest that US investment banks' ideals were at odds with European retail firms – and both occupied “different thought worlds”. It is concluded that the relationships between financial stakeholders and the retail firm cannot be explained simply by reference to stylised economic interactions, but must also be examined in the light of the cultural contexts and different forms of market system within which different firms emerge, operate and interact.

New strategies such as internationalisation stretch resources and capabilities to a point where retailers invariably will be exposed to different stakeholder issues and stresses. Towards this end, this paper contends that the significant international re‐orientation under way in retailing must be understood within the wider context of stakeholder theory. The paper argues that the full potential of applying stakeholder marketing theory to the internationalisation process of retailers has yet to be realised. From this exploratory research, five research propositions are put forward that might serve as a guide to future research in this area.

Retailer internationalisation (RI) is lacking in detailed empirical research. What is available ignores the critical factors important to the success of retailers operating internationally. Consequently, this exploratory study attempts to unearth various factors, labelled Differential Firm Advantages (DFA), vital to the smooth performance and competitive differentiation of international retail operations. The nature and attributes of DFAs, with specific reference to retailing, are reviewed and subsequent survey results reveal certain DFAs can be regarded as prerequisites for retailers operating in international markets. The underlying structure of differential advantages is also examined, giving the study a further unique dimension. Performance in international markets appears to depend upon the balanced integration of various compatible DFAs. Indeed past experiences show certain UK‐based international retailers have had problems in achieving this equilibrium.

The article attempts to synthesise major developments in global retailing and presents a scenario of important global trends since the 1960s. Implications are also offered for international retailers.

The purpose of this paper is to examine the internationalisation process of small, specialist retailers with the aim of identifying the key characteristics that define this specific category of international retailer.

Qualitative case studies of nine UK‐based small international retailers, coupled with interviews with government and consultancy organisations, form the empirical basis of the work.

Findings highlight five characteristics of small specialist international retailers: possession of a strong company brand image/identity with luxury/middle market appeal; niche strategy; dual strategy of expansion; ownership characteristics defined either by the founder or parent company; and vertical integration from manufacturing to retailing.

With the increasing internationalisation of retail operations, the specialist sector comprises a significant number of retailers operating in international markets or contemplating the move into the international marketplace. The findings of the current work highlight the key factors that characterise those small specialist firms that operate outside their domestic market.

The paper identifies the key characteristics that define a significant category of international retailer, hitherto unexplored in the literature.

This paper seeks to examine the internationalisation process of small, specialist retailers with the aim of identifying the key characteristics that define this specific category of international retailer.

Qualitative case studies of nine UK‐based small international retailers, coupled with interviews with government and consultancy organisations, form the empirical basis of the work.

The findings highlight five characteristics of small specialist international retailers: possession of a strong company brand image/identity with luxury/middle market appeal; niche strategy; dual strategy of expansion; ownership characteristics defined either by the founder or parent company; and vertical integration from manufacturing to retailing.

With the increasing internationalisation of retail operations, the specialist sector comprises a significant number of retailers operating in international markets or contemplating the move into the international marketplace. The findings of the current work highlight the key factors that characterise those small specialist firms that operate outside their domestic market.

The paper identifies the key characteristics that define a significant category of international retailer, hitherto unexplored in the literature.

The 1990s have seen a major expansion in both the interest in retailing as an academic research subject and in the availability of European retail academic journals. Using a bibliometric approach, this paper investigates the development of published academic retail research in these journals. It identifies different emphases within the retail journals and retail research. Overall, however, retailing is identified increasingly as a synthetic rather than an interdisciplinary subject. A gulf between the direction that European scholars and US scholars are following is considered.