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The purpose of this paper is to examine the antecedents of project creativity in international marketing teams. The proposed framework includes both proximal (characteristics that impact the everyday functioning of the team) and distal (characteristics associated with the team's organizations that are relatively remote to the everyday functioning of the team) factors as antecedents of project creativity. Specifically, the authors investigate the influence of three proximal factors, namely, collaboration with foreign counterparts, autonomy, and international experience as well as two distal factors, namely, organizational encouragement and innovative organizational culture.

Data were collected from 156 executives from publicly traded firms in the manufacturing sector in South Korea and tested using hierarchical regression.

Collaboration with foreign counterparts and autonomy exert direct positive influence on project creativity. International experience exerts a curvilinear relationship such that low and high levels of international experience positively influence project creativity, whereas moderate international experience negatively influences project creativity. In addition, whereas the relationship between organizational encouragement and project creativity was supported, the relationship between innovative culture and project creativity was not.

Despite the importance afforded to international marketing teams and creativity in marketing research and practice, little attention has focussed on project creativity in international marketing teams. This study represents an initial effort toward filling the void and identifying certain proximal and distal factors as relevant antecedents of project creativity in international marketing teams. In addition, deviating from extant studies on creativity, this study highlights a curvilinear relationship between international experience and creativity.

This paper aims to examine how customer knowledge management (CKM) be implemented in international projects between the UK and China in practice, with a focus on the marketing process application, i.e. how analytical CKM systems are used to support customer knowledge (CK) acquisition.

The case study practice of CKM application is based upon examining qualitative results reported from a two‐year study of CKM applications in an UK education service provider. An evaluation of CKM analytical functions provided by the international marketing team from the UK and its China counterparts in international joint education projects. A conceptual model of an analytical CKM system for CKM in this UK‐China environment is developed from the findings and literature review.

UK‐China related CKM research is relatively new. Current CKM researches are dominated by Western cases and theories. China related international joint projects in this case study suggest that cultural factors play important roles in successful marketing. Meanwhile, CKM provides key factors in the implementation system.

The findings shed light on the potential areas in which organisations can practically use CKM in international joint projects. The application of analytical CKM was investigated to build up a CKM model in practice. The paper also provides guidance for the service industry as how an analytical CKM system needs to be developed to support marketing process.

The latest findings on CKM application in this UK‐China case study are reported. An innovative analytical CKM model is proposed for marketing process, i.e. environmental influences, value specification, solution development and customer development. Key factors, such as knowledge about, for and from customer in CKM are examined.

How do you efficiently design a global yet local user experience for Web sites? Arguably, the user-centered design approach has been one of the best methods in designing a successful user experience for Web services in the initial market, but why isn’t this process applied to international markets? This chapter makes a case for applying a user-centered design process to the international expansion of Web sites and discusses issues impacting the creation of a successful user experience for local audiences. Although this chapter primarily focuses on designing large scale Web services, many of the principles can be applied to any sites that undergo internationalization.

The paper discusses a unique Internet‐based learning forum, Globalview.org (www.globalview. org), which involves the construction of international business plans for real companies seeking internationalisation. The purpose of global cases is to link student teams in international collaborative learning projects by empowering students to participate in setting learning goals and learning processes, and enabling instructors to be closer to the students in the learning process. This article reports on the experience of one college using Globalview.org, and discusses likely outcomes that may emerge from using Internet‐based experiential projects in the classroom.

A number of studies have assessed problems involved in introducing new products abroad and marketing them effectively on a global scale. This article focuses on the product‐development process and ways to make it multinational in scope. Data collected by interview from four industrial companies are used to discuss the means and objectives of multinational program management.

Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has received relatively less attention from mainstream marketing journals. The purpose of this paper is to report the findings of a study that assesses the contribution of leading mainstream marketing journals to the international marketing discipline.

A total of 508 international marketing‐focused articles were identified from the top ten mainstream marketing journals during the period 1975‐2004. Each article was content‐analyzed in terms of six major aspects: article nature, authorship characteristics, research design, scope of research, research methodology, and thematic areas.

The paper revealed that: although there was an increase in the number of articles with an international focus over time, in most journals their share was limited; most of the articles were of an empirical nature, with an increasing trend over time; articles were mainly written by multiple authors, who were in most cases US‐based; research designs of the studies reported were increasingly more formalized and causal, as well as statistical and cross‐sectional; the scope of research provided a balanced coverage of country settings, product groups, and units of analyses; methodological aspects, especially sample sizes, response rates, and analytical methods, improved over time; and a wide array of thematic areas was examined, with issues pertaining to the macro‐environment, marketing mix, and buyer behaviour attracting heightened attention.

Although many insightful attempts have been made in the past to review, assess, and consolidate extant research on international marketing, this paper focuses specifically on the contribution of top mainstream marketing journals to the international marketing field. This can assist in identifying possible gaps in the international marketing literature that have to be filled by future research on the subject. It specifically helps: to reveal the actual involvement of these influential journals as outlets for publishing research that focuses on international dimensions of marketing; to identify the characteristics of scholars publishing international marketing articles in such journals; to evaluate the methodological content of these international marketing‐related articles; and to establish trends regarding the evolution of the international marketing field from the standpoint of leading mainstream journals.

Reviews briefly the history of management games and outlines the main parts of a game. Lists the best known international management games being utilized in the United States. Provides a complete description of the Multinational Management Game (MMG) along with case histories of management development experiences with MMG in Korea, the Pacific Asian Management Programme, The University of Hawaii, The Japan American Institute of Management Science, a programme in Hungary, and an Executive MBA Programme in the United States. Includes excerpts from student experiences within game play and a short review of research validating games as learning environments.

Drawing on sociological role theory, this chapter introduces and explains the distinction between cosmopolitan and local role orientations as status categories in international teams. Qualitative data from a multimethod field study conducted at a leading international development agency illustrates that the high status of cosmopolitans and locals in this setting was based on expectations that these team members would enable their teams to more effectively interpret knowledge obtained from outside sources. The possible dynamics of status rivalry and deference in teams with cosmopolitan and local membership are explored, and their implications for team performance are addressed. Thus, status in groups is viewed as both contested and contingent on the situation.

The purpose of this paper is to develop an evaluation model to determine the relative weights of key factors influencing international market development (IMD) success through analysis network process (ANP) during group decision-making. An empirical case of the Taiwan bulk shipping industry is used to illustrate the feasibility of the proposed approach.

The literature review is performed to generate 20 key success factors (KSFs) along with four factor categories in IMD (such as organizational capability, environmental scanning, international strategy and internationalization behavior). Then, ANP is applied to develop an evaluation model that prioritizes the relative importance linking the above four factor categories with 20 evaluated KSFs.

With respect to the final weights for factor categories, “international strategy” and “environmental scanning” are the two most important criteria, followed by “organizational capability” and “internationalization behavior”. The results also showed that by reviewing the global weights of the 20 KSFs of IMD, “service as competitive advantage”, “market potential” and “risk taking” have the highest rankings.

The findings indicate that firm expansion into international markets typically depends on a successful international strategy. Hence, to enhance their global market competitiveness, Taiwan bulk shipping firms should focus their efforts on planning international market entry strategy and prioritizing shipping services with high-potential target markets.

Theoretically, the study results can provide both theoretical basis and empirical evidence, indicating the relative weights and priorities of KSFs of IMD for the Taiwan bulk shipping industry. From the managerial perspective, the analytical results can help managers focus on main factors and identify the best policy to improve their IMD practice and performance.