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This chapter describes how micro-locational factors affect international alliance formation. The authors focus specifically on the role of global cities, which are studied from a distance perspective. The authors argue that distances must be apprehended not at the country level but at the city level. The chapter is an attempt to provide a better understanding of the complex, multilevel factors that interact when firms select an alliance partner in a particular location. The authors take an explorative methodological approach through a configurational analysis of international alliances made by American companies in 2015. The main contribution is the proposition of a typology of micro-locational characteristics to help understand international alliance formation at a city level.

With the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances has become an important part of many firm's international business strategies. Experience with international strategic alliances has shown that they face a number of problems, which can often result in the termination of the alliance. This study, therefore, aims to assess the impact of both behavioural and organisational characteristics on the success of international strategic alliances. The results show that behavioural characteristics play a more significant role in explaining overall alliance performance compared to organisational characteristics. High levels of commitment, trust, coordination, interdependence and communication are found to be good predictors of international strategic alliance success. Conflict, meanwhile, is found to hamper good performance. By contrast organisational characteristics such as structure and control mechanisms are found not to strongly influence the success of international strategic alliances.

This paper presents a theorization and an empirical analysis of the influences of international open innovation (IOI) on the international market success of emerging market small and medium-sized enterprises (ESMEs). An analysis of the moderating roles played by cross-cultural competencies and digital alliance capabilities in this specific context is also presented.

The study adopted a quantitative research design involving a survey of 231 ESMEs based in the UAE. The authors formulated some hypotheses and tested them by employing hierarchical regression models.

The findings revealed that IOI positively affects the international market success of ESMEs. The authors further found that both cross-cultural competencies and digital alliance capabilities moderate the relationship between IOI and international market success.

The study advances the international marketing, knowledge and innovation management literature in two ways. First, it is a pioneering study that advances both the theoretical and empirical scholarship regarding the relationship between IOI and emerging market firm international market success by employing an extended resource-based view. Second, it further highlights the role played by cross-cultural competencies and digital alliance capabilities as effective governance mechanisms that moderate the relationship between IOI and international market success.

The purpose of this study is to attempt to explore how host governmental restriction and interfirm trust influence telecommunications operators (telcos) to choose international telecommunications alliance forms among equity alliances, relational alliances and recurrent alliances in three emerging markets: China, Hong Kong and Taiwan.

This study utilizes multiple discriminant analysis to analyze 111 international alliances established in China, Hong Kong and Taiwan during 1993-2004.

This study finds that host governmental restriction exerts greater influence on the choice of alliance form than interfirm trust. Telcos tend to develop non-equity alliances when governmental restriction is strong. In addition, they tend to develop equity and relational alliances when interfirm trust in high.

Two limitations are: this study only explores the impacts of a number of factors (host governmental restriction and interfirm trust) on alliance form choice, and it only focuses on bilateral alliances in telecommunications services industry. This study suggests that future study should explore other strategic factors (e.g. firms' capability, competitors' strategy) and multi-lateral alliances.

This study provides three managerial suggestions. First, when international telcos establish alliances in emerging markets, they should primarily evaluate host governmental restrictions, and second assess interfirm trust. In addition, if local telcos intend to build relational and equity alliances to acquire international telcos' technology and marketing know-how, they should enhance interfirm trust with them. Lastly, when host governments attempt to attract foreign equity investment, they should remove restrictions on foreign ownership and provide support and friendly regulatory institutions.

Most literature about telecommunications service industry focuses on developed markets and uses descriptive or case analysis. To fill these research gaps, this study conducts an empirical research by analyzing the international alliances in three emerging markets: China, Hong Kong and Taiwan. The findings not only provide suggestions to international telcos, local telcos and host governments in these markets but also can be applied to other emerging markets.

The purpose of this paper is to examine how domestic airlines benefit when they have code sharing arrangements with international carriers.

The data for this research study have been collected primarily from three sources. The first database, the digest of statistics no. 400 is from International Civil Aviation Organization (ICAO) based in Montreal, Canada. The second source of data comes from the Airline Business database. The third source of data for this research study is from Official Airline Guide (OAG). Ten years of data from 1994 to 2004 are collected from the databases of ICAO, Airline Business and also from individual airlines. Data such as the revenue passenger miles (RPMs) and load factor are obtained from the ICAO database and data such as alliance pattern are culled from the Airline Business database.

This research study reveals that code sharing agreements between a domestic and international airline will benefit the former by way of increased RPMs, passenger load factor (PLF), and market share. However, the coefficients of the hypothesized variables suggest that the initial gains achieved by the domestic airlines by way of increased RPMs start to erode in the long run. Thus, a domestic airline must form a code sharing agreement with an international airline at the earliest, so as to get the initial increase in RPMs. The effect of code sharing on the market share of domestic airlines is explicit and consistent throughout this research study. The second dimension in the code sharing is the multiple alliances between domestic and international airlines. Multiple alliances refer to an airline having more than one code sharing agreement with international carriers. The third factor in this sequence of hypotheses is equity investment by international carriers in domestic airlines. The relationship between equity investment and its influence on the performance of the targeted firm is always an interesting topic explored by both the academic researchers and practitioners. However, in this study, the regression results do not support the hypothesis. That means that mere equity investment by international carriers in domestic airlines may not result in increased RPMs, load factor and the market share for domestic airlines. The interesting finding in this particular section is the influence of the large size of the alliance partners on all the three dependent variables; RPMs, PLF, and the market share. Therefore, we can conclude that if both the airlines are large enough and they form code sharing agreements, then this may result in increased RPMs, PLFs, and market share for the domestic airlines. Similarly, the study supports the premise that if the partners are unequal, then the domestic airlines may not be able to increase the RPMs, load factor, and the market share.

This paper reveals that code sharing arrangements reached earlier in the competition is better as the benefits tend to reduce after a certain period of time.

To develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances.

The model is tested using a sample of 97 matched dyads of US and Japanese firms in the electronics industry. The model was tested using three stage least squares.

The data generally support the proposed model for both nations/cultures. The results suggest that the benevolence dimension of trust is a more important determinant of managerially assessed alliance marketing performance for the Japanese firms relative to their US partners.

While strong inferences are inhibited by the nature of our data set, our research implies that cultural sensitivity is an important determinant of the credibility and benevolence dimensions of trust and quality information exchange. Also, exchanging quality information is a strong mediator of the trust‐performance relationship.

International marketing managers should be focused on the process of developing high levels of alliance marketing performance. Our results suggest that this performance can be linked, at least in part, to the exchange of relevant, timely, important information. Information exchange in turn depends on the development of trust and cultural sensitivity in the relationship.

This paper integrates the cultural sensitivity construct into a relational exchange model of international alliances, demonstrating the importance of being open to, and understanding of, culturally driven operational differences. The important behavioral construct we call quality information exchange is a mediator in the relational exchange model, an improvement over models that include only relational constructs such as trust and commitment.

This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance.

Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered to a sample of sub-degree business management students recruited from a self-financing higher education institution in Hong Kong.

The results indicate that students' prior attitudes towards the brands of foreign and local institutions and their perceptions of brand fit positively affect their study intention, providing evidence that post-attitudes towards individual brands fully mediate the relationship between attitudes towards international brand alliances and study intention towards individual institutions.

International brand alliances between higher education institutions are becoming increasingly important. In Hong Kong, despite the emerging trend of collaboration between foreign and local universities, an evaluation of the effect of international brand alliances on study intention has been seriously overlooked.

Drawing on the brand alliance, cause marketing and corporate social responsibility literatures, the authors introduce the notion of international cause alliances. The authors conceptualize international cause alliances as strategic partnerships between international causes and for-profit companies with the stated purpose of raising funds for the cause. Beyond signaling that companies are socially responsible, international cause alliances may also help companies increase brand awareness or expand into new markets. Because international cause alliances take many forms and differ in the extent to which the brands are integrated, they have very different strategic implications. The purpose of this paper is to discuss these implications in a framework as well as providing managerial direction for both for-profit companies and causes when forming such alliances.

Using literature on brand alliances, cause marketing, and corporate social responsibility as a foundation, the authors introduce the notion of international cause alliances. The authors review literature to understand the many forms of alliances and investigate the extent to which brands are integrated. The authors then use these implications to develop a framework that can guide managerial decision-making for both for-profit companies and causes when forming such alliances.

The research suggests that to effectively develop international cause alliances, the organization involved must be aware of the challenges and potential benefits that these partnerships produce. For instance, while highly integrated alliances involve large resource commitments they also facilitate brand image spillover. As such, these alliances are a great way for companies to alter customers’ perceptions of their brands. Alternatively, low integration alliances require fewer resources and facilitate market expansion.

This research identifies strategies that companies and causes can use to either expand their markets or alter customers’ perceptions of their brands.

This paper presents a framework that companies and causes can use when forming international cause alliances.

This paper aims to focus on understanding three dimensions of international alliance formation by small to medium‐sized enterprises (SMEs): the role of internal actors, planning/opportunity management, and organizational learning.

The three dimensions form a proposed model of international alliance formation which is examined using semi‐structured interviews with 16 biotechnology SMEs from Montreal (Canada) and 12 from Boston (USA).

Findings deepen the understanding of the firm's internal development of international alliance strategy. Results generally support different roles of organizational actors in international alliance formation, often a combination of planning and opportunity management, and signal rather weak administrative routines to ensure organizational learning from the alliance experience. Interestingly, alliance formation strategies vary across the two cities (countries). Age of the firm, development phase, human and financial resources, and competencies may explain these differences.

Limitations include a single respondent in each firm, sample size, and single sector (biotechnology). Future longitudinal research could combine information from and about the implication of all actors and their networks during alliance formation and examine the process by alliance functions (R&D, production, marketing) and governance modes (equity, non‐equity).

Results suggest weaknesses and potential avenues to be explored by managers.

To the authors' knowledge, this is a first attempt to model the internal dimensions of alliance strategy formation for SMEs, integrating the role of actors, planning and opportunity, as well as learning. Multiple quotations provide a rich environment for understanding practice.

Regional economic integration has been a major area of research in the field of international economics and international trade, with little attention being paid to the impact of these economic collaborations on the organizational strategies of firms within the economically integrated regions. By building on the organization‐environment relationship paradigm, this paper aims to address the impact of environmental changes associated with economic integration, market commonality and currency commonality, on the patterns and structures of strategic alliances within members of the economic community.

Using mixed linear models, the study looks at changes associated with the integration of the European Union and their effects on international alliances within the integrated area and among the various member countries.

The findings suggest that the emergence and the adoption of economic integration policies at the country level do impact the patterns and structures of strategic alliances practiced between member countries. Specifically, the adoption of common market policies among members of an economic community has implications on the pattern and structure of strategic collaborative relationships of firms within these member countries.

While regional economic integrations have accelerated, theoretical and empirical research addressing their impact on multinational strategies has yet to catch up.