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Article
Publication date: 2 June 2014

Erol Duran, Bahattin Hamarat and Emrah Özkul

– The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Çanakkale, Turkey.

Abstract

Purpose

The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Çanakkale, Turkey.

Design/methodology/approach

Three research techniques were used in the study. Survey data examined six motivational dimensions whose importance were tested using the logistic regression analysis. In-depth interviews and observations were analyzed using content analysis. The study sample comprised festival event attendees, members of public and private businesses and NGOs.

Findings

The field research indicated that, culture is the main factor, which motivates visitors to attend the festival and also the main theme of the festival that reflects the significant cultural heritage of the city. A SFMM is presented for the International Troia Festival, based on the results of the field research and literature.

Research limitations/implications

The findings of this study solely of SFMM were identified during a Turkish festival.

Originality/value

Future applications of SFMM both for generating development of local or international festivals in a sustainable way and for resolving general or regional environmental challenges on festival management are discussed. The model can be used to ensure the sustainability of the International Troia Festival and similar festivals.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 10 June 2014

Erol Duran and Bahattin Hamarat

– The purpose of this paper is to investigate underlying motivational dimensions of visitors attending the International Troia Festival (ITF), Çanakkale, Turkey.

Abstract

Purpose

The purpose of this paper is to investigate underlying motivational dimensions of visitors attending the International Troia Festival (ITF), Çanakkale, Turkey.

Design/methodology/approach

Surveys with 26 items on six motivational dimensions were empirically tested. Data were collected by a self-administered survey. The study sample comprised attendees of particular festival events which were suitable for survey practice in the ITF lasting for five days. The participants of the survey were the attendees of two theater shows, two conferences, and two folk dance shows. A total of 473 usable forms were obtained from the visitors and processed in the analysis.

Findings

Significant differences and relations in motivational dimensions were found on the basis of visitors’ socio-demographic origins. Female visitors are more likely to attend festival events with high motivation of family togetherness and cultural exploration. Also male visitors are more likely to attend the events with more motivation of event attraction and escape and excitement than family togetherness. Motivation of cultural exploration is also high for all socio-demographic groups of festival visitors. Thereby, cultural exploration and family togetherness are also highly important for attendees. The basic theme of the ITF was identified as a cultural festival which essentially motivates visitors to attend particularly for cultural exploration.

Research limitations/implications

The findings of this paper solely reflect the motivational dimensions identified during a Turkish festival with a cultural lifestyle.

Practical implications

The field research of the study demonstrates the application of methodology by event managers to gain better understanding into visitor motivation, satisfaction, behavioral intention, event organization, and event theme.

Originality/value

The important theoretical contribution of the study is in the area of establishing a meaningful and empirical relation between motivation of festivals and cultural structure of community as part of the perceived socio-cultural impacts of festivals. This implies and empirically substantiates the common belief that festivals and events can be instrumental in enriching cultural life.

Details

International Journal of Event and Festival Management, vol. 5 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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Article
Publication date: 7 August 2020

Gema Gomez-Casero, Carol Angélica Jara Alba, Tomás López-Guzman and Jesús Claudio Pérez Gálvez

Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The purpose of…

Abstract

Purpose

Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The purpose of this study is to describe the attributes of cultural festivals, specifically theatre festivals and examine the motivations to organise them. Similarly, this study seeks to discover the type of tourist that attends these types of festivals.

Design/methodology/approach

A questionnaire was applied to a representative sample of tourists who visited one of the most prestigious festivals in the international panorama: Almagro International Festival of Classical Theatre. A non-probabilistic technical sample was used. Tabulation of the data was performed by the study group using the SPSS, v. 23.

Findings

This study makes a segmentation of the tourists who attend the festival based on their motivations. Using this segmentation, the authors analyse the socio-demographic characteristics and tourists’ behaviour, as well as their experience at the festival. Amongst the higher-rated attributes of the festival are care and service organisation and interpretative quality of the actors and/or theatre company.

Research limitations/implications

The main practical application of this study is to help understand the peculiarities of each segment of visitors and their evaluation of the destination to create tourist and cultural products that provide greater satisfaction with respect to their needs.

Originality/value

The main value is the novelty of studying this kind of cultural event. The authors analyse the reasons to visit it in relation to the motivations that move the visitors. The authors also study the assessment the tourist does of the qualities of the festival.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 9 October 2017

Jesús Claudio Pérez-Gálvez, Tomas Lopez-Guzman, Gema Gomez-Casero and Juan Vicente Fruet Cardozo

The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences.

Abstract

Purpose

The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences.

Design/methodology/approach

In order to achieve this objective, the methodology used in the research consisted of the application of a group of multivariable techniques and in the realisation of a post hoc single-variate ANOVA analysis.

Findings

The principal conclusion resulting from this research is that there are different musical preferences with respect to the spectators at a music festival.

Practical implications

The main practical application of this research focusses on knowing the principal factors that determine musical preferences of the persons attending the festival.

Originality/value

The principal originality factor and innovation is analysing how the spectators of a music festival that has been held for many years attend with different motivations with respect to their musical preferences.

Details

International Journal of Event and Festival Management, vol. 8 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Content available

Abstract

Details

International Journal of Event and Festival Management, vol. 10 no. 3
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 23 February 2021

Eric Beckman, Tianyu Pan, Miranda Kitterlin and Lisa Cain

The purpose of this study is to identify the motivating factors that influence repeat participation among university student volunteers at a world-renowned food festival

Abstract

Purpose

The purpose of this study is to identify the motivating factors that influence repeat participation among university student volunteers at a world-renowned food festival. The direct and indirection relationship (through attitude toward volunteering) was tested. Additionally, the moderating role of class standing between student volunteers' motivations, attitudes and repeat volunteer intention was assessed.

Design/methodology/approach

Researchers applied a quantitative methodology to data collected after the festival volunteering experience. The research team collected 205 useable surveys from university student volunteers at the Food Network and Cooking Channel South Beach Wine and Food Festival (SOBEWFF®). Structural equation modeling was used to test the relationships among volunteer motivations, attitude toward volunteering and intention to continue volunteering. Lastly, a multiple-group analysis was applied to test the moderating role of class standing.

Findings

The results showed the motivating factors purposive, personal enrichment and family traditions were significant in predicting attitude toward volunteering. These motivations did not significantly affect intention to continue volunteering; thus researchers found only an indirect relationship (through attitude toward volunteering) between volunteering motivations and intention to continue volunteering. Additionally, a positive attitude toward volunteering resulted in an intention to continue volunteering. Lastly, testing the moderating role of class standing revealed significant results on three pathways, indicating that students are motivated to volunteer differently based upon class standing (freshman through junior vs. senior, graduate).

Research limitations/implications

The data were collected prior to COVID-19, and the ways in which COVID-19 has impacted the events industry and the scape of future events are yet to be determined.

Practical implications

Festival organizers and managers should appeal to different motivations of potential student volunteers depending on their class standing. For example, results of the moderator “class standing” indicated that the relationship between personal enrichment motivation and attitude toward volunteering was strongest and significant among freshmen, sophomores and juniors, but insignificant among seniors and graduate students. Thus, freshmen through juniors are more highly motivated to obtain practical experiences, and this motivation results in a positive attitude toward volunteering.

Originality/value

This study tests the moderating role of class standing to help predict intention to continue volunteering at a special event. The research is further unique by extending an understanding of the validity and reliability of the special events volunteer motivations scale.

Details

International Journal of Event and Festival Management, vol. 12 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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Article
Publication date: 5 June 2017

Jennifer Angela Pope, Paul Isely and Busuyi Agbetunsin

The purpose of this paper is to analyze the factors that influence the level of satisfaction or festival attendees and how that influences their intention to return. The…

Abstract

Purpose

The purpose of this paper is to analyze the factors that influence the level of satisfaction or festival attendees and how that influences their intention to return. The impact of other factors such as past attendance and distance traveled to the festival were also examined.

Design/methodology/approach

The data for this study were collected using an online survey from attendees at a LaughFest™, a comedy festival hosted as a fund and awareness raiser for a non-profit organization (NPO) in a medium-sized Midwestern city. The data related to reasons for level of satisfaction and intention to return were coded into dichotomous variables, and along with income, gender and distance traveled to the event were analyzed using logistic regression.

Findings

Of the factors that impacted satisfaction, performers, venue, and ticket prices were found to have the largest impact on intention to return, with negative experiences having a greater impact than positive. Previous attendance was also significant with regard to intention to return.

Practical implications

This information will allow this festival’s managers to target specific areas for improvement to increase the rate of repeat attendance.

Originality/value

This paper aims to contribute to the literature addressing specific factors influencing level of satisfaction and how those factors impact intention to return by examining them in a comedy festival that is also a fund and awareness raiser for a local NPO. There are few studies examining this aspect in regard to this particular type of festival.

Details

International Journal of Event and Festival Management, vol. 8 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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Article
Publication date: 5 March 2018

Galih Sakitri

The purpose of this paper is to identify the patterns of local community engagement in a festival held in Indonesia to boost tourism development.

Abstract

Purpose

The purpose of this paper is to identify the patterns of local community engagement in a festival held in Indonesia to boost tourism development.

Design/methodology/approach

The study uses in-depth interview and observation to answer the research problem.

Findings

The result reveals that the local community actively engaged in the festival, but not strategically or as per the planning process. The reasons were the local community’s lack of confidence and lack of ability.

Research limitations/implications

This research provides a case study of one festival area and the finding may not be applied generally.

Practical implications

The result indicates that the local government may encourage the local community by giving them motivation to raise their self-confidence and equipping them with training in basic principles of festival management. Then, the local government can engage them in the organizing committee. This would enable the local community to be strategically engaged in the festival.

Originality/value

This result identifies reasons for lack of local community engagement in an Indonesian festival.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 4 June 2018

Caroline Westwood, Peter Schofield and Graham Berridge

The purpose of this paper is to contribute to the theory concerning visitor motivations, consumer experience and behavioural intentions at rural events; more specifically…

Abstract

Purpose

The purpose of this paper is to contribute to the theory concerning visitor motivations, consumer experience and behavioural intentions at rural events; more specifically, it focusses on agricultural shows, which have hitherto been neglected in the events management literature. These events have successfully broadened their visitor base, but not without the attendant challenges for agricultural events’ designers.

Design/methodology/approach

The research adopts a quantitative design using a questionnaire survey. The analysis, using a range of statistical procedures, centres on consumer motivation, experience and behaviour in relation to show features and their influence on future behaviour.

Findings

The findings of this paper demonstrates the relative importance to the consumer of the show’s various components and their influence on revisitation, which reflect the significance of social, cultural and personal meanings attached to their experiences. This highlights key motivational variables such as appreciating the shows’ traditions and intellectual enrichment.

Research limitations/implications

The study takes a cross-sectional approach, using a non-probability sample at four multi-day royal shows. Future research should establish the external validity of the findings and their applicability to smaller one-day agricultural shows.

Practical implications

The research provides a managerial contribution by informing show designers about the motivations of an increasingly diverse range of visitors. This will facilitate decisions around the engagement of contemporary design while preserving the traditional elements of agricultural shows.

Originality/value

Few studies have looked at rural events and, in particular, agricultural shows. Moreover, previous research in this area has focussed on rural tourism and place making, while consumer behaviour and experience at rural events has been neglected. This paper provides an insight into the consumer experience and perceived importance of various aspects of contemporary agricultural shows.

Details

International Journal of Event and Festival Management, vol. 9 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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Article
Publication date: 11 July 2019

Yanling Duan, Bing Liu and Yan He

The paper aims to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China.

Abstract

Purpose

The paper aims to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China.

Design/methodology/approach

Date were collected from three Chinese marathon races. The paper presents the conceptual model of the study and adopted a mixed method to identify the motivations of marathon spectators; structural equation modeling (SEM) was used to test the measurement and substantive models; regression analysis was used to detect the specific effects of the various spectator motivations on spectator satisfaction and behavioral intention.

Findings

The paper provides empirical evidences about how marathon spectator motivation affects the behavioral intention. The research results from a path analysis of the spectator motivation–satisfaction–behavioral intention model show that: spectator motivation has significant positive effects on behavioral intention, the indirect path dominates the total effect of motivation on behavioral intention via satisfaction as a mediating variable; satisfaction is positively associated with behavioral intention, and it plays mediate role between spectator motivation and behavioral intention. The result of regression analysis indicates that various spectator motivations have different influences on the satisfaction and behavioral intention, motives of excitement and diversion have significant effect on satisfaction and behavioral intention, but socialization motive is not significantly associated with the satisfaction and behavioral intention.

Originality/value

This paper first fulfills an identified need to explore mass sports event spectator motivations and its influential mechanism on behavioral intention among Chinese marathon races by survey. It contributes greatly to the literature of mass sports spectator motivation and consumption theory, provides important managerial implications for Chinese sports organizations as to how to improve spectator orientation degree.

Details

International Journal of Sports Marketing and Sponsorship, vol. 21 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

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