Search results

When apologizing for a brand crisis, self-attribution by a business inevitably affects consumer attitude and behavior. The purpose of this study is to draw from the dissonance-attribution model and investigate the effect of self-attribution in apologies on consumers’ brand attitude.

This study includes two scenario-based experiments of 2 × 2 design.

In the first experiment on product failure, the results show that internal attribution generates significant change in brand attitude in a positive direction, while external attribution leads to negative change in brand attitude. Dispositional attribution leads to significantly more positive brand attitude than situational attribution. Internal/dispositional attribution produces significantly more positive effect on consumer attitude than the other three types of attribution. Moreover, perceived risk is found to mediate the relationship between attributions and brand attitude, and such mediating effect is moderated by consumers’ corporate associations. However, in the second experiment on moral crisis, the mediating and moderating effects are not significant.

Clearly, how a company apologizes for a product crisis makes a big difference in the effectiveness of recovery strategies to restore consumer confidence. Sincere apologies based on internal/dispositional attribution are more effective to re-gain the respect of consumers and win them back.

This study is the first to examine consumer reactions to self-attributions by marketers apologizing for a brand crisis and the combined effect of self-attributions along the horizontal dimension (internal versus external attribution) and the vertical dimension (dispositional versus situational attribution).

This study aims to highlight the importance of using attribution theory in metaverse tourism research. The study addresses the lack of clarity regarding the attribution theory’s dimensions (locus, stability, controllability) potential application in the metaverse tourism context.

This study uses a comprehensive exploration of the research gap by searching top-tier journals in Scopus and Web of Science databases about the relevant literature to analyze relevant data to provide a foundation for future transformative research. The study examines the relationship between attribution theory and metaverse tourism and explores how attribution theory can inform the understanding of tourists’ judgments and actions in the metaverse context.

The study shows that attribution theory has the potential to significantly improve the understanding of metaverse tourism by illuminating tourists’ decision-making processes and the factors contributing to those decisions. The study highlights the importance of applying attribution theory to generate more impactful and reliable implications for the tourism industry.

This study is transformative because it provides a foundational understanding of the application of attribution theory in metaverse tourism research. The study is significant because it sheds light on an underexplored area where the theoretical framework is necessary to inform and guide tourism technology research. The study’s originality lies in its contribution to tourism by identifying room for improvement in metaverse tourism research and highlighting the potential benefits of using attribution theory.

本研究通过在Scopus和Web of Science数据库中搜索相关文献的顶级期刊, 对研究空白进行了全面探索, 以分析相关数据, 为未来的变革性研究提供基础。本研究考察了归因理论与元宇宙旅游之间的关系, 并探讨了归因理论如何在元宇宙背景下为理解游客的判断和行为提供信息。

本研究强调了归因理论在元宇宙旅游研究中的重要性。该研究解决了归因理论在元宇宙旅游背景下的潜在应用维度（轨迹、稳定性、可控性）缺乏明确性的问题。

研究表明, 归因理论有可能通过阐明游客的决策过程和促成这些决策的因素, 显著提高对元宇宙旅游的理解。该研究强调了应用归因理论对旅游业产生更具影响力和可靠性的影响的重要性。

本研究具有变革性, 因为它为归因理论在元宇宙旅游研究中的应用提供了基础性的理解。这项研究意义重大, 因为它揭示了一个研究不足的领域。在此领域, 理论框架是为旅游技术研究提供信息和指导所必需的。本研究的独创性在于它对旅游业的贡献, 它确定了元宇宙旅游研究的改进空间, 并强调了利用归因理论的潜在好处。

Este estudio se basa en una exploración exhaustiva de la brecha de investigación mediante la búsqueda de revistas de primer nivel en las bases de datos Scopus y Web of Science sobre la literatura relevante para analizar los datos relevantes con el fin de proporcionar una base para futuras investigaciones transformadoras. El estudio examina la relación entre la teoría de la atribución y el metaverso turístico y explora cómo la teoría de la atribución puede facilitar la comprensión de las evaluaciones y acciones de los turistas en el contexto metaverso.

Este estudio pone de relieve la importancia de utilizar la teoría de la atribución en la investigación turística en metaverso. El estudio aborda la falta de claridad sobre las dimensiones de la teoría de la atribución (lugar de causalidad, estabilidad y, controlabilidad) y su posible aplicación en el contexto del turismo en metaverso.

El estudio muestra que la teoría de la atribución tiene el potencial de mejorar de forma significativa la comprensión del metaverso turístico al esclarecer los procesos de toma de decisiones de los turistas y los factores que contribuyen a dichas decisiones. El estudio destaca la importancia de aplicar la teoría de la atribución para generar implicaciones más impactantes y fiables para la industria turística.

Este estudio es transformador porque proporciona una comprensión fundacional de la aplicación de la teoría de la atribución en la investigación del metaverso turístico. El estudio es significativo porque arroja luz sobre un ámbito poco explorado cuyo marco teórico es necesario para informar y orientar la investigación sobre tecnología turística. La originalidad del estudio radica en su contribución al turismo al identificar las posibilidades de mejora en la investigación del metaverso turístico y destacar los beneficios potenciales de la utilización de la teoría de la atribución.

The study aims to examine the customers' revisit intention toward the green restaurants after service failure based upon service failure attributions. The study further intends to investigate the moderating effect of green self-identity on customers' post-service failure behavioral intentions.

A self-administered questionnaire was distributed to 327 participants who had experienced service failure while dining in green restaurants. The study draws upon the prevailing literature to examine the relationship among the constructs using structural equation modeling (SEM).

The findings of the study have confirmed that service failure has an adverse effect on customers' revisit intention toward the green restaurants. However, customers with green self-identity appear less anxious about service failure as findings indicate customers revisit green restaurant even after service failure.

The study provides a clear indication to the managers of the green restaurants that a better understanding of service failure attributions may facilitate in preventing service failure in a prompt and reasonable manner. It will not only contribute to building the brand reputation, but also ensure that customers stay with the brand for a longer duration.

The study is unique in a way that it is the first of its type to establish a relationship between service failure attributions and customer satisfaction in the emerging South Asian market, such as India in the context of green restaurants. Besides, this is the only study to use green self-identity as a moderator between the relationships of customer satisfaction and revisit intention.

The purpose of this paper is to focus on failures in online flash sales (OFS) and to explore why consumers participate in an OFS even after experiencing service failure. It also examines the role of deal proneness, attribution, and emotions.

Using a mixed method approach to gain insights into this relatively unexplored phenomenon of OFS, this research uses netnography followed by a survey study.

The findings show that deal-prone customers tend to ignore service failures during OFS and re-participate in the future. In the context of OFS, failures attributed to internal locus of attribution (LOA) also have a negative effect on re-participation compared with failures attributed to external LOA. Furthermore, there is a three-way interaction among deal proneness, LOA, and past emotions. The results show that negative past emotions further exacerbate the impact of attribution on the link between deal proneness and re-participation.

In contrast with prior research, the paper shows that consumers participate even after service failure. The proposed difference is between customers who experience different LOA and past emotions offers insights into their behavior after service failure in a new context of an online/electronic commerce event – flash sales. This paper specifically explores the role of internal LOA and finds that it has a more negative impact than external LOA on re-participation.

Companies in diverse branches offer a variety of service alternatives that typically differ in terms of the degree to which customers are actively involved in service delivery processes. The purpose of this paper is to explore potential differences in consumers’ reactions to service failures across services provided by a service employee (i.e. full-services) and services that require customers’ active involvement (i.e. self-services).

Two 2 (full-service vs self-service) × 2 (no service failure vs service failure) scenario-based experiments in technological and non-technological contexts (i.e. ticket purchase and furniture assembly) were conducted.

Study results reveal that although service failures have a similar negative impact on satisfaction across both full-services and self-services, in the self-service context, the negative effect on the willingness to use the same service delivery mode again is attenuated.

By emphasizing the role of customers’ active involvement in the service delivery process, the study extends previous knowledge regarding customer response to service failures in different service settings.

By highlighting that self-service customers’ future behavioral intentions are less severely affected by service failures, the authors present an additional feature of customer involvement in service delivery processes that goes beyond the previously recognized advantages.

Despite the abundance of research on the effects of failure attributions, previous studies have predominantly examined main effects of attributions on customer responses, such that insights into potential moderating effects of failure attributions on established relationships – as investigated in this study – are still scarce.

Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the atrocities experienced during the Second World War. Respondents attributed the blame of the Asian crisis more to themselves. They also felt that they and the Japanese could have controlled the turn of events during the crisis. Implications arising from the findings are discussed.

The purpose of this paper is to verify if, in case of a shock event, there are types of corporate announcement that may influence stock price behaviour better than others. The authors also try to determine if the communication strategy may be affected by the type of shock event.

Using the event study analysis, the authors estimate the Cumulative Abnormal Returns associated to the stocks of the selected firms hit by a shock event, in order to visualise the effectiveness of different types of corporate announcements after the event.

The research confirms the negative effect of shock events on corporate stocks’ value. Moreover, the study envisages that financial market rewards companies that assume consistent and reassuring announcements during the event window. The authors also find that the effectiveness of corporate announcements is related to the shock’s typology.

The study employs a small and unbalanced sample of shock events. Moreover, it does not exist a generally accepted criterion to define and classify corporate announcements and the authors cannot exclude the influence of the media in the categorisation process of the announcements.

Since shock events may threat firms’ survival, by knowing which response strategy fits better a shock situation, a manager can assess the potential effect of his communication options and choose the right type of announcement.

There is a lack of literature on this theme, in particular on the effects that the different corporate announcements following a shock event may have on shareholders’ value.

This paper aims to reveal the role of conflict management in the process of trust development. Specifically, this study investigates how the salience of conflict varies with different conflict-handling behaviors and behavioral outcomes and how the variation of the salience of conflict influences the trust development between contracting parties.

A questionnaire survey was undertaken to collect data from 310 experienced project practitioners. Hierarchical regression analysis and bootstrapping with a structural equation model were mainly used to test the hypotheses.

This paper finds that the relational degree of conflict handling behaviors can influence the salience of conflict and furthermore to influence trust between contracting parties, with this relationship mediated by the behavioral outcomes; however, all these relationships are contingent on the stage where relational conflict handling behaviors are adopted and the specific type of outcomes the behaviors result in.

This study provides some specific directions for the practitioners to conduct relational conflict handling behaviors and generate positive outcomes to keep trust developing between contracting parties in conflictual situations.

This study contributes to the knowledge of inter-organizational trust development as well as conflict management, by investigating the relationship between conflict and trust in a direction, which is less examined and revealing the process of conflict management, where the conflict handling behaviors influence behavioral outcomes to further manage conflict, in trust development.

This paper reports the findings of a study designed to explore web searchers' perceptions of the causes of their search failure and success. In particular, it seeks to discover the extent to which the constructs locus of control and attribution theory might provide useful frameworks for understanding searchers' perceptions.

A combination of inductive and deductive approaches were employed. Perceptions of failed and successful searches were derived from the inductive analysis of using open‐ended qualitative interviews with a sample of 37 biologists at the University of Sheffield. These perceptions were classified into “internal” and “external” attributions, and the relationships between these categories and “successful” and “failed” searches were analysed deductively to test the extent to which they might be explainable using locus of control and attribution theory interpretive frameworks.

All searchers were readily able to recall “successful” and “unsuccessful” searches. In a large majority of cases (82.4 per cent), they clearly attributed each search to either internal (e.g. ability or effort) or external (e.g. luck or information not being available) factors. The pattern of such relationships was analysed, and mapped onto those that would be predicted by locus of control and attribution theory. The authors conclude that the potential of these theoretical frameworks to illuminate one's understanding of web searching, and associated training, merits further systematic study.

The findings are based on a relatively small sample of academic and research staff in a particular subject area. Importantly, also, the study can at best provide a prima facie case for further systematic study since, although the patterns of attribution behaviour accord with those predictable by locus of control and attribution theory, data relating to the predictive elements of these theories (e.g. levels of confidence and achievement) were not available. This issue is discussed, and recommendations made for further work.

The findings provide some empirical support for the notion that locus of control and attribution theory might – subject to the limitations noted above – be potentially useful theoretical frameworks for helping us better understand web‐based information seeking. If so, they could have implications particularly for better understanding of searchers' motivations, and for the design and development of more effective search training programmes.

The purpose of this paper is to investigate store-level servant leadership and the procedural justice climate (PJC) as key antecedents for employee-perceived psychological contract breach (PCB) and explores the mediating roles of PCB in the relationships among servant leadership, the PJC and deviant employee behavior.

Survey data were collected from 301 employees at 94 stores of a restaurant chain in Taiwan. The model and hypotheses were tested using hierarchical linear modeling.

The results support the moderated mediation model, showing that the indirect effects of servant leadership and PJC on deviant employee behavior through PCB were stronger for employees with an external locus of causality attribution than for those with an internal locus.

The study relied on cross-sectional survey design, therefore the authors cannot infer causality.

The results will help organizations and managers understand that supervisor servant leadership has suppressive effects on deviant employee behavior through the intermediary mechanism of negative psychological perception (i.e. the perception of a PCB).

The primary purpose of this study is to examine the influences of store-level servant leadership and the PJC on employee deviance and to examine the mediating role played by PCB. The findings suggest a significantly negative relationship.