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Trending in modern interior design frameworks is an integration of real and simulated (i.e. photographs, murals) elements of nature into buildings, and a number of interdisciplinary studies concern the effects of nature on various aspects of human functioning. The purpose of this paper is to measure employees’ self-reported levels of affective organizational commitment (AOC), perceived productivity, well-being, attention restoration and satisfaction at work to explore how each mural is conceptualized and to make recommendations to hospital administrators and facilities managers as they make decisions concerning mural design and placement. One hospital had a biophilic mural and the other had a bold abstract mural.

The research was carried out using post-occupancy evaluation and mixed-methods survey design.

Employees in both hospitals disagreed that their organizational commitment (OC), perceived productivity or well-being at work had improved since the new murals had been installed. Responses from both hospitals were also low concerning perceptions of attention restoration. Indeed, no significant differences between hospitals were found. Correlations among scales were found within hospitals that support published studies. More correlations occurred at the hospital where employees viewed the biophilic mural (e.g. between OC and perceived productivity, and between satisfaction with the physical environment and perceived productivity). At both sites, satisfaction with the physical environment correlated with OC.

The authors expected that those working within view of the biophilic mural would report stronger ratings of AOC, perceived productivity, well-being, attention restoration and satisfaction with the workplace than employees with a view of the abstract scene. No differences between groups were found; responses to psychosocial scale items asking about whether attitudes had improved after the retrofit were low or neutral for employees in either hospital. However, more correlations between scales that support existing literature were revealed for those working near the biophilic mural. Thus, the authors recommend architectural programming before a design change to gather insight on occupants’ preferences at work.

This article aims to describe the process of documenting outdoor murals of a metropolitan community in the Midwest and disseminating the information through a library hosted web publication.

The outdoor murals are surveyed and photographed by an academic fine arts librarian, the author. Access is created via a web publication, supported and developed through library resources.

The project not only increases access to works by local artists, but serves as a resource for historical images when, or if, a work becomes damaged or is removed.

This new pathway to public art serves as a bridge between the campus and the community.

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.

The purpose of this paper is to explore the trajectories of the urbanization process in Saudi Arabia in its regional context from the unification of the country by King Abdul Aziz Al Saud in 1932 to the present time, and the urbanization impact on the status and management of cultural heritage in the Kingdom.

Our study design integrated a well-articulated theoretical frame of sustainability to gain a heuristical understanding of urbanization in Saudi Arabia, and its link to cultural heritage. The methodological approach was mixed in nature involving (1) literature search and review, (2) analysis of public documents and databases, (3) analysis of photographs and (4) expert interviews.

One of the most obvious findings reached in this study is that there is considerable trade-off between heritage site conservation, population and economic demand for increased urbanization. Hence, with increasing urbanization pressures, the value of the heritage site may be rethought based on Saudi Arabia's economic and cultural conservation perspectives.

Since our data are mostly of textual narrative in origin, precise predictions were difficult or impossible for many reasons such as non-linearity, and non-equilibrium dynamics, context and scale dependence as well as the historical exigency of urbanization. However, the same theoretical framework can be applied to appropriate longitudinal/ time series data for predictive analyses, which can be taken up as a future research agenda.

This paper analyzes the urbanization process and sustainability challenges of cultural heritage sites employing a mixed methodological approach, embedded in a holistic theoretical framework of sustainability.

In 2010, 12 years after the signing and popular ratification of the Belfast/Good Friday Agreement (BGFA), the decommissioning of Irish Republican Army (IRA) weapons, and a significant decline in political violence, paramilitary public symbolic displays (PSDs) remained as prominent features of the landscape of Northern Ireland. Their contents and locations constituted an important, contradictory, and contested part of the peace process. We argue that paramilitary murals and other symbolic sites, such as memorial gardens and plaques, continue to tap into ethno-national collective identities forged in conflict but also exhibit a range of reframing strategies that we refer to as historicization, articulation, and suppression. We further argue that contextual factors affect the likelihood of these displays appearing within a given geographic area. To assess these hypotheses, we conduct content and geospatial analyses of all identified PSDs in West Belfast in 2010. The results lend support to a context-sensitive approach to predicting the contents and locations of paramilitary PSDs in Northern Ireland.

The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry.

This case study is about two first-generation entrepreneurs from India who started a new innovative service delivery platform, UrbanKare with a vision to organize the household maintenance services industry. The company was founded in 2016 with a seed capital support of the State Government. The idea behind this initiative was to provide customers a professional, reliable and convenient household repair and maintenance services at their fingertips. The biggest challenge they were facing was that of aggregation of service providers (skilled workforce) and maintaining the service quality in the context of B2B and B2C service provision.

PG level courses – Industrial Marketing Startup and Business Entrepreneurship.

Teaching notes are available for educators only.

CSS 8: Marketing.

The purpose of this contribution is to demonstrate the importance of interdisciplinary collaboration in integrating advanced and emerging digital techniques in the appropriate and sustainable documentation of heritage sites in Latin America. Existing collaboration between the Universidad del Externado de Colombia, the Colombian Institute of Anthropology and History and the Carleton Immersive Media Studio of Carleton University in Ottawa (Canada) have been sued to demonstrate the importance of this approach. The described collaboration allowed a team of students, researchers, government experts and educators to document selected pilot areas of the remarkable UNESCO World Heritage Sites of National Archeological Park of Tierradentro (UNESCO, 1995) and San Agustín Archaeological Park (UNESCO, 1995). The sophisticated digital recording techniques described, such as 3D scanning, aerial and ground photogrammetry techniques, were used to capture the site's current physical condition, emphasizing the pressing need to conserve the threatened mural paintings (Tierraadentro) and carved rock phases (San Agustin). This contribution also underlines the importance of developing the training of emerging professionals from Colombia in adopting these techniques to make their documentation more accurate, reliable and sustainable in the long term. The project's conclusions demonstrate that it is crucial to integrate emerging documentation techniques into the sustainable approach to conservation of these two important UNESCO World Heritage Sites.

The approach presented in this contribution makes technology more accessible to the conservation specialist in Latin America. It provides a comprehensive capacity building program that involves teaching about theory and practice, using two important UNESCO World Heritage Sites located in Colombia. It is also relevant to the interdisciplinary and institutional collaboration between two universities in the North/South areas of the continent and a government institution that effectively collaborates to provide training to emerging professionals.

The contribution summarizes the opportunities and limitations of adopting technology to make the documentation process for conservation more sustainable in low-income economies and provides a framework to implement future strategies in South America.

The paper raises a discussion on how the concept of sustainability of adopting new technologies in the context of Latin American countries can assist in optimizing the conservation of decorated surfaces in important UNESCO World Heritage Sites by involving capacity building of emerging professionals.

The authors report a study of heritage conservation linked to rural small-town regeneration in Aotearoa New Zealand. The purpose of this study is to answer the question: how, with limited local resources, do the residents and administrators of small settlements conserve historic heritage in the processes of rural regeneration?

This research is based on an analysis of physical heritage objects (buildings, artefacts and landscapes), associated regulatory arrangements, archival material, news media reporting, community group newsletters and photography. The authors use the river-side town of Rakaia and its environs in Te Waipounamu/the South Island of Aotearoa New Zealand to answer the research question.

This research found that in a context of limited resources, volunteers, supported by small businesses and local and central government, can contribute positively to the conservation and interpretation of heritage as part of wider rural regeneration activities.

There is only limited writing on the links between heritage conservation, rural regeneration and the development of small towns. To advance the debate, the authors combine ideas about community-led heritage conservation and management with concepts drawn from rural studies, particularly the multifunctional rural space paradigm. This allows us to explore heritage conservation in a context of rapid rural change.

The maintenance of original building materials is crucial to extending their lifetime and avoiding their repeated replacement in heritage buildings. In order to maintain the identity of built heritage and resolve possible deterioration over the years, special expertise is required to avoid possible materials decay and to preserve building elements in a way that allows them to function efficiently as originally intended.

An expert system is created to identify the most effective method of repair for each specific building material and to propose the appropriate conservation methods for resolving different types of damages. Artificial intelligence is used to provide a systematic problem-solving technique that saves time and provides the most efficient conservation and preservation method for heritage building elements.

Those expert systems could be generalized on similar historical structures to be used as a systematic guide for examining material, evaluating deterioration state and objectively suggesting their related repair techniques. Further deteriorated materials in heritage buildings should be investigated, such as stone and timber staircases, to provide a guide for usage by restoration and conservation authorities.

Using a user-friendly method, with special considerations to three major problematic building elements in terms of decay and material dysfunction in heritage structures, timber doors, iron gates, and ceiling paintings are selected for diagnosis and repair in an Egyptian heritage building.