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Article
Publication date: 8 January 2018

Carter Mandrik, Yeqing Bao and Sijun Wang

The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a…

Abstract

Purpose

The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms of the level of mother–daughter brand preference agreement, the directional influence from daughter to mother and leading factors for the observed differences.

Design/methodology/approach

Using a parallel survey method, responses were obtained regarding participants’ brand preferences, as well as their perceptions of their dyad partners’ preferences, for 20 product categories. A total of 76 dyads in the USA and 114 dyads in the PRC were collected.

Findings

Results not only confirmed the existence of intergenerational influence in mother–daughter dyads’ brand preferences after removing the nominal bias that previous studies commonly suffered but also suggested two interesting cross-national differences. Specifically, the authors find that US mother–daughter dyads possess a higher level of brand preference agreement than their PRC counterparts; however, the influence from daughters to mothers in the PRC is greater than in the USA. The authors further find that two potential leading factors contribute to the observed cross-national differences; mother–daughter communication is stronger but less influential in the USA than in the PRC, while children’s peer influence, measured as information influence of peers, is weaker but more influential in the USA than in the PRC.

Research limitations/implications

Understanding intergeneration influences in different cultural contexts may be applicable in developing communication strategies leading to brand preference.

Originality/value

This study contributes to the consumer socialization literature by examining the cross-national differences of intergenerational influence in brand preferences and their leading causes of such differences in the context of the two biggest economies.

Details

Journal of Consumer Marketing, vol. 35 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 30 August 2022

Daniel White, Dylan Williams, Sean Dwyer and Darin White

This study assessed the intergenerational influence of family socialization, specifically, nurturant fathering – the affective quality fathers provide children through warmth and…

Abstract

Purpose

This study assessed the intergenerational influence of family socialization, specifically, nurturant fathering – the affective quality fathers provide children through warmth and acceptance – to explore how individuals initially connect with a sports team to become team-loyal.

Design/methodology/approach

Data were collected via an online survey from respondents self-described as college football fans who selected their “Favorite NCAA Division I football team.” The 623 respondents subsequently selected their biological father's favorite team. An intergenerational “match” between father and child served as the dependent variable. Step-wise logistic regression assessed the relationship that team loyalty, nurturant fathering, and their interaction had on the intergenerational matching of a father's favorite team.

Findings

Team loyalty had a significant, positive relationship with an intergenerational match. A positive but weak direct relationship was found between nurturant fathering and a favorite-team match. However, nurturant fathering significantly moderated the relationship between team loyalty and intergenerational match. This suggests that the quality of a father-child relationship during the child's formative years can facilitate team loyalty to a team favored by the father.

Research limitations/implications

The strength and quality of the relationship between a father and his children through nurturant fathering during their formative years can facilitate mutual team loyalty toward a college football team if not directly, then indirectly, through an interaction effect with a parent-socialized, team-loyal child.

Practical implications

College athletic teams, and sports properties in general, should address the bond between fathers and their children to take advantage of the intergenerational transference process identified in this study through targeted, family-focused sports marketing. More specifically, university athletic departments should engage in marketing efforts that encourage and solidify the mutual loyalty fathers and children may have to their father's favorite football team. The outcome would be a competitive advantage that leads to the cultivation of long-lasting fans from generation to generation.

Social implications

College football teams and sports properties in general should engage in father-child marketing promotions to encourage and enhance the intergenerational influence of fathers on their children with respect to the father's favorite team. However, while building future team loyalty among the children, these marketing promotions and the resultant father-child game attendance concurrently reinforce the father-child relationship. This ideally leads to a virtuous cycle of parental bonding and team loyalty.

Originality/value

This study extends research in intergenerational influence in a sports setting by introducing the construct of Nurturant Fathering and its scale to the sports marketing literature. The results found that a nurturing father can facilitate the formation of a mutual team loyalty between a father and his child with regard to the father's favorite football team. Extant research has focused on the behavioral elements of loyalty (e.g. attendance and revenues). This study's focus was on the attitudinal aspects of team loyalty. It empirically identified, at least in part, how individuals initially connect with a sports team to become team-loyal.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 13 September 2023

Xueqi Wang and Graham Squires

This paper aims to define intergenerational housing support and assesses and synthesizes the existing literature on intergenerational support for housing to identify trends and…

181

Abstract

Purpose

This paper aims to define intergenerational housing support and assesses and synthesizes the existing literature on intergenerational support for housing to identify trends and possible areas for future research.

Design/methodology/approach

The methodology employed in this paper is a systematic literature review. A total of 32 articles were chosen for assessment. Upon thorough review, summary and synthesis, general trends and three specific themes were identified.

Findings

The review of 32 papers found that intergenerational support is a crucial strategy to help younger generations achieve homeownership. However, it also highlights the potential for social inequity resulting from unequal distribution of housing resources within families, especially regarding housing. Several potential gaps in the current research are identified, including the need for explicit attention to the provider's intention, exploration into the size and form of financial support for housing, understanding how parental housing resources differ in their transfer behaviors, and examining how parental motivations influence them to provide housing support.

Originality/value

This paper provides recommendations for further research on the topic, while also adding perspective to understand the micro-social mechanisms behind the intergenerational reproduction of socioeconomic inequality, especially in the housing market.

Details

Property Management, vol. 42 no. 2
Type: Research Article
ISSN: 0263-7472

Keywords

Article
Publication date: 20 April 2023

Marylyn Carrigan, Victoria Wells and Navdeep Athwal

This paper aims to develop a deeper understanding of what (un)sustainable food behaviours and values are transmitted across generations, to what extent this transference happens…

Abstract

Purpose

This paper aims to develop a deeper understanding of what (un)sustainable food behaviours and values are transmitted across generations, to what extent this transference happens and the sustainability challenges resulting from this for individuals and households.

Design/methodology/approach

A total of 25 semi-structured in-depth interviews are analysed regarding the value of inherited food, family food rituals, habits and traditions, aspects of food production and understanding of sustainability.

Findings

Intergenerational transferences are significant in shaping (un)sustainable consumption throughout life, and those passed-on behaviours and values offer opportunities for lifelong sustainable change and food consumption reappraisal in daily life, beyond early years parenting and across diverse households.

Research limitations/implications

Participants were limited to British families, although the sample drew on multiple ethnic heritages. Future research could study collectivist versus more individualistic cultural influence; explore intergenerational transference of other diverse households, such as multigeneration or in rural and urban locations, or whether sustainable crossover derived from familial socialisation continues into behaviours and values beyond food.

Practical implications

The findings show the importance of families and intergenerational transference to the embedding of sustainable consumption behaviours. Mundane family life is a critical source of sustainable learning, and marketers should prioritise understanding of the context and relationships that drive sustainable consumer choices. Opportunities for intentional and unintentional sustainable learning exist throughout life, and marketers and policymakers can both disrupt unsustainable and encourage sustainable behaviours with appropriate interventions, such as nostalgic or well-being communications. The paper sheds light on flexible sustainable identities and how ambivalence or accelerated lives can deflect how policy messages are received, preventing sustainable choices.

Originality/value

The findings provide greater understanding about the mechanisms responsible for the sustainable transformation of consumption habits, suggesting intergenerational transferences are significant in shaping (un)sustainable food consumption throughout life. The study shows secondary socialisation can play a critical role in the modification of early behaviour patterns of food socialisation. The authors found individuals replicate food behaviours and values from childhood, but through a process of lifelong learning, can break formative habits, particularly with reverse socialisation influences that prioritise sustainable behaviours.

Details

European Journal of Marketing, vol. 57 no. 5
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 25 July 2008

Leigh Plunkett Tost, Morela Hernandez and Kimberly A. Wade-Benzoni

We review previous research on intergenerational conflict, focusing on the practical implications of this research for organizational leaders. We explain how the interaction…

Abstract

We review previous research on intergenerational conflict, focusing on the practical implications of this research for organizational leaders. We explain how the interaction between the interpersonal and intertemporal dimensions of intergenerational decisions creates the unique psychology of intergenerational decision-making behavior. In addition, we review the boundary conditions that have characterized much of the previous research in this area, and we examine the potential effects of loosening these constraints. Our proposals for future research include examination of the effect of intra-generational decision making on intergenerational beneficence, consideration of the role of third parties and linkage issues, investigation of the effects of intergenerational communications and negotiation when generations can interact, examination of the role of social power in influencing intergenerational interactions, investigation of the interaction between temporal construal and immortality striving, and exploration of the ways in which present decision makers detect and define the intergenerational dilemmas in their social environments.

Details

Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-84855-004-9

Article
Publication date: 20 February 2023

Manuel Sotelo-Duarte and Beatriz Gónzalez-Cavazos

This study aims to propose increasing the number of dimensions around current intergenerational influence (IGI) construct and renaming it to intergenerational brand influence…

Abstract

Purpose

This study aims to propose increasing the number of dimensions around current intergenerational influence (IGI) construct and renaming it to intergenerational brand influence (IGBI). This research describes the development and validation of the items comprising the dimensions of this new construct.

Design/methodology/approach

This study performed a literature review to identify potential dimensions for IGBI based on previous research about IGI. Analysis of items used to measure IGI was conducted to establish a set for each dimension. A structured, self-administered survey was used. Item reduction, measure validation and regression analysis were conducted to measure the predictive validity of the instrument. Moreover, three separate studies were conducted to develop and validate IGBI construct.

Findings

IGBI quantifies the various interactions that contribute to intergenerational brand transfer. The interactions could be classified according to one of the five IGBI dimensions: communication, recommendation, observed behavior, good impression and co-shopping with parents.

Practical implications

IGBI recognizes the relevance of influence behaviors such as children observing their parents buy a brand, children participating in shopping and children attempting to develop a good impression through brand loyalty. The first two behaviors indicate the importance of brands advocating purchase behavior as a family activity. The measure of good impression suggests that consumers use brands to maintain family connections, which should be considered a pertinent brand strategy.

Originality/value

This study develops the aforementioned five IGBI dimensions that describe the interactions between parent–child consumers that result in brand transfer.

Article
Publication date: 16 March 2012

Franz Josef Gellert and René Schalk

This paper aims to examine the influence of age and age‐related attitudes on relationship factors. In addition, it seeks to assess how both factors affect care service work…

3291

Abstract

Purpose

This paper aims to examine the influence of age and age‐related attitudes on relationship factors. In addition, it seeks to assess how both factors affect care service work performance.

Design/methodology/approach

The paper explores the influence of age and age‐related attitudes on the relationship quality among employees, affecting performance in mentally and physically demanding work settings. The authors conducted the research in six residential homes for the elderly in Germany (152 respondents) and collected the data with questionnaires. Data are analyzed by multi‐hierarchical regression analyses.

Findings

Results show that age‐related attitudes (intergenerational cooperation and the perception of older employees' capabilities) are important factors influencing the perceived quality level of in‐group cooperation. Both age‐related attitudes and relationship factors influence perceived employee performance, and job satisfaction.

Research limitations/implications

The findings contribute to understanding how age‐related attitudes influence relationships among employees, the relationship between employees and supervisor, and the effect on service performance. The mono‐cultural sample might be a limitation, as well as the composition of the sample: The majority of respondents were female.

Practical implications

For leaders, supervisors and managers the results contribute to understanding how employees' age‐related attitudes, in mentally and physically demanding work settings, influence the quality level of relationships and outcomes. This is relevant in the context of leaders/supervisors promoting followers' individual development and group/team development.

Originality/value

The paper shows that in care service work with an increasing number of older employees, the positive perception of age‐related attitudes influences relationship quality and performance positively.

Details

Journal of Health Organization and Management, vol. 26 no. 1
Type: Research Article
ISSN: 1477-7266

Keywords

Article
Publication date: 11 April 2016

Katerina Karanika and Margaret K. Hogg

This paper aims to examine how ambivalence and intergenerational support intersect with consumption in experiences of sharing within the family.

1056

Abstract

Purpose

This paper aims to examine how ambivalence and intergenerational support intersect with consumption in experiences of sharing within the family.

Design/methodology/approach

Consumer research studies usually use one of two family paradigms (i.e. solidarity and conflict), but the role of ambivalence in family ties is often neglected. This paper examines how ambivalence relates to adult intergenerational support, specifically within the context of sharing, consumption and family identity. In contrast to consumer research studies, sociological studies identify the intersection between intergenerational ambivalence and intergenerational support within family life. This study draws on sociology literature to interpret data from phenomenological interviews with downwardly mobile Greek consumers involved in familial intergenerational support and sharing. The voices of adult recipients and providers of resources are captured, and the transcribed interview texts are analysed using a phenomenological-hermeneutical process.

Findings

Three types of consumer ambivalence were identified that reflected different types of conflicts between consumption choices and different levels of family identity (collective, relational and individual).

Research limitations/implications

Future research should explore ambivalence and family sharing in different family structures and during different transitions. Future research should also investigate how this study’s findings resonate in societies less affected by austerity measures with stronger welfare states that nevertheless experience a rise in intergenerational support.

Originality/value

The study problematises previously somewhat polarised (i.e. positive vs bleak) views of the family in consumer research. Family sharing is highlighted as a major antecedent to consumer ambivalence, and different types of consumer ambivalence within intergenerational relationships within families are conceptualised. This paper proposes an extended typology of coping strategies aligned along a practical–emotional continuum.

Details

European Journal of Marketing, vol. 50 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 30 September 2022

Jiajing Hu, Chuchu Ou, Mengying Zhang and Xingping Cao

Drawing on solidarity-conflict model, expectancy disconfirmation theory and bottom-up spillover theory, this study aims to explore how intergenerational conflict is linked to…

Abstract

Purpose

Drawing on solidarity-conflict model, expectancy disconfirmation theory and bottom-up spillover theory, this study aims to explore how intergenerational conflict is linked to parents’ subjective well-being through the serial mediating effects of family intimacy and travel satisfaction, self-efficacy and travel satisfaction.

Design/methodology/approach

Based on a survey of 411 senior parents who have family travel experience, a structural equation modeling was performed to test the hypotheses.

Findings

This study demonstrated the negative impacts of intergenerational conflict on parents’ travel satisfaction and subjective well-being and further reveals two serial mediators through individual level and family level (i.e. self-efficacy → travel satisfaction; family intimacy → travel satisfaction).

Practical implications

The findings of this research generate valuable practical implications for family members and destination organizations. Adult children should consider different generations’ needs to choose tourism products, help parents reduce tension and negative emotions about unusual environments and build confidence. The destination organizations need to design family interaction projects with a sense of rituals to enhance family intimacy.

Originality/value

This study focusing on the intergenerational conflict of adult children traveling with parents, empirically examines the negative impacts of intergenerational conflict on parents’ subjective well-being, uncovers the detrimental effects of family travel; it breaks the stereotype that family travel is always full of joy, enriching research on intergenerational relationships and family travel.

目的

研究基于团结-冲突模型、期望不一致理论和自下而上溢出理论, 旨在通过家庭亲密度和旅行满意度、自我效能感和旅行满意度的链式中介效应探索代际冲突如何影响父母的主观幸福感。

设计/方法/步骤

基于411位有过家庭旅行经历的老年父母的调查数据, 运用结构方程模型检验假设。

研究结果

研究验证了代际冲突对父母旅行满意度和主观幸福感的负面影响, 并进一步从个人层面和家庭层面揭示了两个链式中介的作用(即自我效能感→ 旅行满意度; 家庭亲密→ 旅行满意度)。

独创性/价值

研究聚焦成年子女与父母一起旅行的代际冲突, 实证检验了代际冲突对父母主观幸福感的负面影响, 发现了家庭旅行中的消极面, 打破了家庭旅行总是充满欢乐的刻板印象, 丰富了代际关系和家庭旅行的研究成果。

实践意义

研究结果为家庭成员和目的地组织提供了具有价值的实践指导。成年子女在选择旅游产品时需要考虑不同的代际需求, 帮助父母减少非惯常环境中的紧张和负面情绪, 建立自信心。目的地组织可设计更具仪式感的家庭互动项目, 帮助提高家庭亲密度。

Propositus

Basado en el modelo de solidaridad-conflicto, la teoría de inconsistencia de expectativas y la teoría de desbordamiento de abajo hacia arriba, este estudio tiene como objetivo explorar cómo el conflicto intergeneracional está relacionado con el bienestar subjetivo de los padres a través de los efectos mediados de serie de la intimidad familiar y la satisfacción de viaje, la autoeficacia y la satisfacción de viaje.

Diseño/método/procedimiento

Basado en datos de encuestas de 411 padres mayores que tienen experiencia en viajes familiares, un modelo de ecuación estructural fue utilizado para probar las hipótesis.

Hallazgos

Este estudio demostró el impacto negativo del conflicto intergeneracional en la satisfacción de viaje de los padres y el bienestar subjetivo, y además reveló dos mediadores de serie a nivel individual y nivel familiar (es decir, autoeficacia →satisfacción de viaje; intimidad familiar →satisfacción de viaje).

Originalidad/valor

Este estudio se centra en el conflicto intergeneracional de los hijos adultos que viajan con sus padres, para examinar empíricamente el impacto negativo del conflicto intergeneracional en el bienestar subjetivo de los padres, revela los aspectos negativos de los viajes familiares, rompe el estereotipo de que los viajes familiares siempre están llenos de alegría, lo que enriquece el estudio de las relaciones intergeneracionales y los viajes familiares.

Implicaciones practices

Los hallazgos de este estudio proporciona valiosas implicaciones prácticas para los miembros de la familia y los organizadores de destinos. Los hijos adultos consideran las necesidades de diferentes generacionales para elegir productos de viaje, ayudar a los padres a reducir la tensión y las emociones negativas en entornos inusual y desarrollar la confianza y la. Los organizadores de destinos deben diseñar programas de interacción familiar con sentido de rituales para potenciar la intimidad familiar de los padres.

Book part
Publication date: 25 January 2021

Fang Fang

Women perform the majority of household labour in many families around the world. However, the unequal division of household labour does not lead to dissatisfaction among women

Abstract

Women perform the majority of household labour in many families around the world. However, the unequal division of household labour does not lead to dissatisfaction among women. In the present study, the author introduced the intergenerational household assistance to understand married women’s and men’s satisfaction with division of household labour in China, in addition to three major theoretical perspectives in studies of western families (i.e., relative resources, time availability, and gender role ideology). Logistic regression analyses on a nationally representative dataset (the Second Wave Survey of Chinese Women’s Social Status) were performed to study this topic. Consistent with studies in the West, the results show that relative resources, time availability, and gender ideology were associated with married Chinese women’s satisfaction, while married Chinese men’s satisfaction was only associated with time availability (the household labour done by them and their wives). Importantly, married women with parents-in-law’s household assistance tend to be more satisfied than those with help from their parents. The findings demonstrate that Chinese marriages are intertwined with intergenerational relationships and suggest that it is important to take into account of the influence of intergenerational relationships in studies of Chinese marriages.

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