Search results

1 – 10 of over 4000

Abstract

Details

Technology and (Dis)Empowerment: A Call to Technologists
Type: Book
ISBN: 978-1-80382-393-5

Book part
Publication date: 25 July 2014

Barbara White, Greg Williams and Rebecca England

Technology provision and Next Generation Learning Spaces (NGLS) should respond to the active learning needs of twenty-first century learners and privilege multiple ‘pictures of…

Abstract

Technology provision and Next Generation Learning Spaces (NGLS) should respond to the active learning needs of twenty-first century learners and privilege multiple ‘pictures of learning’ and associated knowledge work. In this sense it is important for NGLS to be pedagogically agnostic – agile enough to cater for a range of pedagogical approaches within the one physical space. In this chapter, the democratising and potentially disruptive power of new digital technologies to facilitate the privileging of these multiple pictures of learning is explored, recognising the significant rise in student ownership and academic use of mobile technologies. With their escalating ubiquity and their facilitation of active knowledge work, research around considerations for the implementation of mobile digital technologies is canvassed, highlighting a range of issues to be considered. This is part of the ‘hidden work’ of technology implementation. Without this hidden work, the potential of NGLS in facilitating and privileging active learning and multiple pictures of learning is diminished and the potential for reinforcing already powerful and potentially exclusionary modes of knowledge work increases. Finally to assist in articulating the hidden work of digitally enabled NGLS, a model is proposed to help understand how ease of use and confidence impacts on student and academic knowledge work.

Details

The Future of Learning and Teaching in Next Generation Learning Spaces
Type: Book
ISBN: 978-1-78350-986-7

Keywords

Abstract

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-78-190288-2

Book part
Publication date: 29 May 2018

Min Tian

The chapter pays specific attention to the organizing and reorganizing process of the embedding of new technology. The aim is to increase the understanding of how a focal…

Abstract

The chapter pays specific attention to the organizing and reorganizing process of the embedding of new technology. The aim is to increase the understanding of how a focal technology is incrementally aligned into a customer’s different business settings. Embedding becomes subject to intense organizing efforts. It becomes a struggle with activating different features of the focal technology by forging and modifying the resource interfaces between the focal technology and customer resources.

The organizing efforts are about seeking, in an explorative mood, for resource interfaces between the focal technology and the customer resources. This organizing process enables the identification of new adaptation opportunities for technology embedding processes, whereby the focal technology obtains certain feature and values.

A systematically developed knowledge of resource interfaces is a key for activating different features of the focal technology and thereby facilitating its embedding into the customer’s various business settings. This is described in a single case study in the chapter. This case and the analysis show how a supplier and a customer struggle with developing resource interface knowledge to activate the different features of the focal technology, thereby facilitating its embedding process. The first part of the chapter establishes a theoretical framework, followed in the second part by the case study and analysis. The concluding discussion emphasizes the importance of understanding and managing various interfaces as part of the organizing processes.

Details

Organizing Marketing and Sales
Type: Book
ISBN: 978-1-78754-969-2

Keywords

Open Access
Book part
Publication date: 18 July 2022

Christian Versloot, Maria Iacob and Klaas Sikkel

Utility strikes have spawned companies specializing in providing a priori analyses of the underground. Geophysical techniques such as Ground Penetrating Radar (GPR) are harnessed…

Abstract

Utility strikes have spawned companies specializing in providing a priori analyses of the underground. Geophysical techniques such as Ground Penetrating Radar (GPR) are harnessed for this purpose. However, analyzing GPR data is labour-intensive and repetitive. It may therefore be worthwhile to amplify this process by means of Machine Learning (ML). In this work, harnessing the ADR design science methodology, an Intelligence Amplification (IA) system is designed that uses ML for decision-making with respect to utility material type. It is driven by three novel classes of Convolutional Neural Networks (CNNs) trained for this purpose, which yield accuracies of 81.5% with outliers of 86%. The tool is grounded in the available literature on IA, ML and GPR and is embedded into a generic analysis process. Early validation activities confirm its business value.

Abstract

Details

Marketing in Customer Technology Environments
Type: Book
ISBN: 978-1-83909-601-3

Abstract

Details

Children and Mobile Phones: Adoption, Use, Impact, and Control
Type: Book
ISBN: 978-1-78973-036-4

Book part
Publication date: 16 April 2012

Arun Sharma

Three major environmental changes are taking place regarding business-to-business salesforce. The first trend is the marketing discipline's shift from a product-focus to a…

Abstract

Three major environmental changes are taking place regarding business-to-business salesforce. The first trend is the marketing discipline's shift from a product-focus to a service-focus. In response, firms are shifting their salesforce from a product-focus to providing integrated products and services or solutions to their customers. The second trend that is affecting salesforce is the enhanced utilization of technology, as technology is being used to handle some selling tasks (e.g., information provisioning). The third trend is globalization that is evolving to a stage where global salesforce originating from different countries is interacting with customers from different countries. This chapter suggests that these three trends are changing salesforce strategy, structure, and processes. The chapter reports on the decline in product-based salesforce, growth in customer-focused and global salesforce, globalization of salesforce, and the broader business and research implications. The shifts are dramatic and for researchers, it will be a new and fertile area of research.

Details

Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Type: Book
ISBN: 978-1-78052-576-1

Book part
Publication date: 19 November 2016

Frederick Betz

Abstract

Details

Strategic Thinking
Type: Book
ISBN: 978-1-78560-466-9

Abstract

Details

Leading and Managing Change in the Age of Disruption and Artificial Intelligence
Type: Book
ISBN: 978-1-78756-368-1

1 – 10 of over 4000