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Article
Publication date: 1 February 1990

Yasemin Aksoy

The multiple objective decision making problem arises when two or more non‐comparable objective functions are to be simultaneously optimised. There is a definite trend towards…

Abstract

The multiple objective decision making problem arises when two or more non‐comparable objective functions are to be simultaneously optimised. There is a definite trend towards utilising interactive techniques for solving the multiple objective decision making problem. Interactive techniques allow the involvement of the DM throughout the decision process. In this paper we first provide a brief overview of multiple objective decision making, and then give a survey of literature dealing with interactive multiple objective decision making from 1965 to 1988.

Details

Management Research News, vol. 13 no. 2
Type: Research Article
ISSN: 0140-9174

Article
Publication date: 13 April 2015

Dan Albertson and Boryung Ju

The purpose of this paper is to report on a user-centred analysis of video digital libraries and to present users’ criteria based on concepts emerging directly from the responses…

Abstract

Purpose

The purpose of this paper is to report on a user-centred analysis of video digital libraries and to present users’ criteria based on concepts emerging directly from the responses of study participants. As a time-based and multi-channeled format, video warrants considerations for information delivery through interactive tools such as digital libraries.

Design/methodology/approach

A survey method was used to collect open-ended responses from participants. Content analysis was performed on the responses, and categories then emerged to form the coding scheme where simple and weighted frequencies were calculated to obtain a ranked set of users’ criteria. Cohen’s κ was 0.87, indicative of high-level of inter-coder reliability. In the end, 81 participants contributed a total of 385 open-ended responses, which were all then analysed and coded.

Findings

The emergent coding method and continuous refinements to the coding scheme ultimately produced 28 criteria (subcategories) under four primary categories. Criteria corresponding to “retrieval functionality” of video digital libraries emerged as the highest, or most frequently referenced, primary category, while the “user interface”, “collection qualities”, and “user support” followed, respectively.

Research limitations/implications

The primary research contribution is a baseline for video digital libraries that can be applicable throughout design and evaluation. Future studies can utilise findings presented here as guidance for the initial design stages and/or for assessing systems via targeted evaluations.

Originality/value

While users’ criteria of digital libraries have been analysed from non-visual contexts, they have not been directly assessed as they pertain to users’ experiences and perceptions with video, which is needed as the nature and structure of video can influence users and use.

Details

Online Information Review, vol. 39 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 1 October 2001

Masudul Alam Choudhury and Hasan M. Al‐Hallaf

Asserts that the world needs to integrate economic issues with social demands and discusses ideas on the unity of knowledge (including Islamic theories). Develops a string model…

1293

Abstract

Asserts that the world needs to integrate economic issues with social demands and discusses ideas on the unity of knowledge (including Islamic theories). Develops a string model of the process of unification as seen by the Koran and applies it to the Islamic financing division of a Saudi Arabian bank to show how it can produce an “interactive financial index” encompassing social well‐being, economic development and financial profitability. Claims that this could not be achieved in any other way and contrasts the Islamic approach with mainstream economic ideas. Assesses how the Islamic approach works in practice by looking at the bank’s portfolio and relating it to social well‐being and policy.

Details

Managerial Finance, vol. 27 no. 10/11
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 12 May 2022

Adeleh Asemi, Asefeh Asemi and Hamid Tahaei

The objective of this research was to develop a new and highly accurate approach based on a fuzzy inference system (FIS) for the evaluation of usability based on ISO…

Abstract

Purpose

The objective of this research was to develop a new and highly accurate approach based on a fuzzy inference system (FIS) for the evaluation of usability based on ISO 9241-210:2019. In this study, a fully automated method of usability evaluation is used for interactive systems with a special look at interactive social robots.

Design/methodology/approach

Fuzzy logic uses as an intelligent computing technique to deal with uncertainty and incomplete data. Here this system is implemented using MATLAB fuzzy toolbox. This system attempted to quantify four criteria that correlate highly with ISO 9241-210:2019 criteria for the evaluation of interactive systems with maximum usability. Also, the system was evaluated with standard cases of computer interactive systems usability evaluation. The system did not need to train various data and to check the rules. Just small data were used to fine-tune the fuzzy sets. The results were compared against experimental usability evaluation with the statistical analysis.

Findings

It is found that there was a high strong linear relation between the FIS usability assessment and System Usability Scale (SUS) based usability assessment, and authors’ new method provides reliable results in the estimation of the usability.

Research limitations/implications

In human-robot systems, human performance plays an important role in the performance of social interactive systems. In the present study, the proposed system has considered all the necessary criteria for designing an interactive system with a high level of user because it is based on ISO 9241-210:2019.

Practical implications

For future research, the system could be expanded with the training of historical data and the production of rules through integrating FIS and neural networks.

Originality/value

This system considered all essential criteria for designing an interactive system with a high level of usability because it is based on ISO 9241-210:2019. For future research, the system could be expanded with the training of historical data and the production of rules through integrating FIS and neural networks.

Article
Publication date: 9 July 2021

Shekhar Shukla and Ashish Dubey

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the…

1008

Abstract

Purpose

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the possibility of customer involvement in celebrity or influencer selection for social media marketing. This study conceptualizes celebrity selection as a multi-attribute group decision-making problem while deriving the final ranking of celebrities/influencers using interactive and flexible criteria based on the value tradeoff approach. The article thus proposes and demonstrates a quantitative objective method of celebrity selection for a brand or campaign in an interactive manner incorporating customer's preferences as well.

Design/methodology/approach

Each decision-maker's preferences for celebrity selection criteria are objectively captured and converted into an overall group preference using a modified generalized fuzzy evaluation method (MGFEM). The final ranking of celebrities is then derived from an interactive and criteria-based value tradeoff approach using the flexible and interactive tradeoff method.

Findings

The approach gives a different ranking of celebrities for two campaigns based on group members' perceived importance of the selection criteria in different scenarios. This group includes decision-makers (DMs) from the brand, marketing communication agency and brand's customers. Further, each group member has an almost equal say in the decision-making based on fuzzy evaluation and an interactive and flexible value tradeoff approach to celebrity selection for receiving a rank order.

Research limitations/implications

The approach uses secondary data on celebrities and hypothetical scenarios. Comparison with other methods is difficult, as no other study proposes a multi-criteria group decision-making approach to celebrity selection especially in a social media context.

Practical implications

This approach can help DMs make more informed, objective and effective decisions on celebrity selection for their brands or campaigns. It recognizes that there are multiple stakeholders, including the end customers, each of whose views is objectively considered in the aspects of group decision-making through a fuzzy evaluation method. Further, this study provides a selection mechanism for a given context of endorsement by objectively and interactively encapsulating stakeholder preferences.

Originality/value

This robust and holistic approach to celebrity selection can help DMs objectively make consensual decisions with partial or complete information. This quantitative approach contributes to the literature on selection mechanisms of influencers, celebrities, social media opinion leaders etc. by providing a methodological aid that encompasses aspects of interactive group decision-making for a given context. Moreover, this method is useful to DMs and stakeholders in understanding and incorporating the effect of nature or context of the brand and the campaign type in the selection of a celebrity or an influencer.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 10 April 2009

Liu Guo‐shan and He Yu‐hong

Multi‐criteria decision making exists in the daily lives with broad application backgrounds. Sometimes because of incomplete information, the weights can only be estimated…

Abstract

Purpose

Multi‐criteria decision making exists in the daily lives with broad application backgrounds. Sometimes because of incomplete information, the weights can only be estimated subjectively, which leads to an unsatisfactory result. The purpose of this paper is to describe an interactive technique to decide multi‐criteria weights by multiple decision makers in the condition of incomplete information by means of virtual environment.

Design/methodology/approach

The procedure assumed a problem with n criteria and r decision makers. The algorithms employed are presented.

Findings

It was found that the proposed framework is an effective weight‐deciding tool; the procedure quickly locates excellent compromise weights in a series of test problems.

Originality/value

The methodology helps decision makers determine a most preferred final solution by the virtual environment especially when there is incomplete information. The procedures provide a mechanism to guide the decision makers towards an acceptable compromise solution, without requiring excessive decision maker input. Studies show that the procedure performs well in terms of solution quality, simplicity, computational requirements, convergence and flexibility.

Details

Kybernetes, vol. 38 no. 3/4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 April 1987

E. KASANEN and R. ÖSTERMARK

An interactive multiple criteria method for managerial decision support is presented. The approach used is aimed at meeting some of the key requirements placed on multiple criteria

Abstract

An interactive multiple criteria method for managerial decision support is presented. The approach used is aimed at meeting some of the key requirements placed on multiple criteria decision making (MCDM) tools by a “soft” systems view on managerial reality. This is based on two concepts: similarity of aspirations and the graphical conflict zones, and solves some of the reported difficulties in directional search methods.

Details

Kybernetes, vol. 16 no. 4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 11 October 2022

Dan Albertson and Melissa P. Johnston

Digital video is regularly used to supplement instruction in K-12 education. However, more research is needed on how teachers interactively search for video to support their…

Abstract

Purpose

Digital video is regularly used to supplement instruction in K-12 education. However, more research is needed on how teachers interactively search for video to support their instructional tasks and activities. The purpose of the study is to better understand teachers’ perceptions of their video searches which can help facilitate video needs and interactions with digital tools.

Design/methodology/approach

Based on an existing image search model, variables were constructed and adapted to reflect the experiences of an interactive video search in an educational context or setting. A survey was then implemented and presented to K-12 teachers to gather perceptions about video searches. Statistical tests were used to examine certain variables that were categorized according to video needs, search tools and video surrogates or representations. The tests included descriptive tests and mean comparisons of variables within the categories to better understand priority among the criteria of teachers when interactively searching for video.

Findings

Results produced various statistical differences between variables within each of the categories of video needs, search tools and video surrogates or representations; as a result, certain priorities among the criteria of a video search emerged.

Originality/value

Online resources, particularly digital video, are likely to keep growing in importance for instruction and learning in K-12 settings. This study provides an important step to understanding different aspects of teachers’ criteria and perspectives of the video search process which will help better facilitate fulfillment of information needs.

Details

Digital Library Perspectives, vol. 39 no. 1
Type: Research Article
ISSN: 2059-5816

Keywords

Article
Publication date: 7 September 2012

Rajesh Gupta, Anish Sachdeva and Arvind Bhardwaj

The purpose of this paper is to develop a method to select the best alternative in a multi‐criteria decision making (MCDM) environment when the decision is taken by a group of…

1276

Abstract

Purpose

The purpose of this paper is to develop a method to select the best alternative in a multi‐criteria decision making (MCDM) environment when the decision is taken by a group of members in an uncertain environment.

Design/methodology/approach

In this paper, Fuzzy Preference Ranking Organization Method for Enrichment Evaluations (Fuzzy PROMETHEE) technique has been used for MCDM problems. The team of decision makers is constituted to integrate their opinion. The analysis is done using Geometrical Analysis for Interactive Aid (GAIA) plane, available in Decision Lab 2000 software, which provides valuable help in understanding the conflicts among criteria.

Findings

The selection of best alternative is done on the basis of generally conflicting criteria. Fuzzy PROMETHEE technique has been proposed and the same is demonstrated using Decision Lab 2000 software. This software can be used for as many criteria as possible and also in a fuzzy environment, where the crisp data for criteria comparison are not available. It is found that the analysis of the results becomes very easy and effective with this software. A case study is conducted for a cement company to select the logistic service providers (LSPs) to demonstrate its ease and effectiveness of use.

Originality/value

The research provides a model to choose the best alternative using Decision Lab 2000 software for Fuzzy PROMETHEE technique. The proposed methodology can be used in a fuzzy environment with ease and effectiveness. In the competitive scenario, this could help the industry in prompt and efficient decision making in MCDM problems.

Article
Publication date: 5 January 2021

Xu Xiuqin, Xie Jialiang, Yue Na and Wang Honghui

The purpose of this paper is to develop a probabilistic uncertain linguistic (PUL) TODIM method based on the generalized Choquet integral, with respect to the interdependencies…

Abstract

Purpose

The purpose of this paper is to develop a probabilistic uncertain linguistic (PUL) TODIM method based on the generalized Choquet integral, with respect to the interdependencies between criteria, for the selection of the best alternate in the context of multiple criteria group decision-making (MCGDM).

Design/methodology/approach

Owing to decision makers (DMs) do not always show completely rational and may have the preference of bounded rational behavior, this may affect the result of the MCGDM. At the same time, criteria interaction is a focused issue in MCGDM. Hence, a novel TODIM method based on the generalized Choquet integral selects the best alternate using PUL evaluation, where the generalized Choquet integral is used to calculate the weight of criterion. The generalized PUL distance measure between two probabilistic uncertain linguistic elements (PULEs) is calculated and the perceived dominance degree matrices for each alternate relative to other alternates are obtained. Furthermore, the comprehensive perceived dominance degree of each alternate can be calculated to get the ranking.

Findings

Potential application of the PUL-TODIM method is demonstrated through an evaluation example with sensitivity and comparative analysis.

Originality/value

As per author's concern, there are no TODIM methods with probabilistic uncertain linguistic sets (PULTSs) to solve MCGDM problems under uncertainty. Compared with the result of existing methods, the final judgment value of alternates using the extended TODIM methodology is highly corroborated, which proves its potential in solving MCGDM problems under qualitative and quantitative environments.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 14 no. 2
Type: Research Article
ISSN: 1756-378X

Keywords

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