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Article
Publication date: 31 March 2020

Haw-Yi Liang, Chih-Ying Chu and Jiun-Sheng Chris Lin

Keeping both employees and customers highly engaged has become a critical issue for service firms, especially for high-contact and highly customized services. Therefore…

Abstract

Purpose

Keeping both employees and customers highly engaged has become a critical issue for service firms, especially for high-contact and highly customized services. Therefore, it is essential to engage employees and customers during service interactions for better service outcomes. However, past research on employee and customer engagement has primarily focused on brands and organizations. Little research has concentrated on service interactions as the objects of engagement. To fill this research gap, this study aims to clarify and define service engagement behaviors (SEBs), identify various employee and customer SEBs and develop a model to investigate the relationships between these behaviors.

Design/methodology/approach

A theoretical framework was developed based on social contagion theory and service-dominant (S-D) logic to explore the effects of employee SEBs on customer SEBs through customer perceptions of relational energy and interaction cohesion. Dyadic survey data collected from 293 customer-employee pairs in various high-contact and highly customized service industries were examined through structural equation modeling.

Findings

Results show that employee SEBs (service role involvement, customer orientation behavior and customer empowerment behavior) positively influence relational energy and interaction cohesion, which in turn affect customer SEBs (service exploration behavior and service coordination behavior).

Originality/value

This study represents pioneering research to conceptualize SEBs. Different from the extant literature on engagement, SEBs capture the proactive and collaborative engagement behaviors of employees and customers in service interactions. Various employee and customer SEBs were identified and an empirical model was proposed and tested to investigate the effect of employee SEBs on customer SEBs through relational energy and interaction cohesion.

Details

Journal of Service Management, vol. 31 no. 6
Type: Research Article
ISSN: 1757-5818

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Article
Publication date: 24 May 2011

Alison E. Lloyd and Sherriff T.K. Luk

This study seeks to investigate the service interaction behaviors that elicit a sense of comfort for the customer in the service encounter, and to investigate the…

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6111

Abstract

Purpose

This study seeks to investigate the service interaction behaviors that elicit a sense of comfort for the customer in the service encounter, and to investigate the mediating role of comfort on assessments of quality, customer satisfaction and positive word‐of‐mouth in two industries.

Design/methodology/approach

In‐depth interviews were used to create an initial list of interaction behaviors displayed by service employees in an encounter. A quantitative study was then used to collect data to empirically examine the relationship between the constructs of interest.

Findings

Two key groups of interaction behavior are identified and contain specific behaviors that create a sense of overall comfort for the customer. Overall comfort positively impacts both overall quality and customer satisfaction, and this ultimately leads to positive word‐of‐mouth.

Research limitations/implications

The research focuses on two industries only: fashion apparel retailing and casual dining restaurants. Future research needs to examine other industries, experiential or credence services, level of involvement or the impact of culture.

Practical implications

Managers are recommended to incorporate interaction behaviors into front‐line employee training and design of comfort‐enhancing strategies.

Originality/value

Research on employee behaviors and emotional aspects of the encounter is relatively scant, and this study investigates the specific behavioral repertoire that gives rise to an overall feeling of comfort in the service encounter. Although employee behavior is widely acknowledged to have an immense impact on the customer's evaluation of the encounter, there still exists much room to explore specific behaviors that are important for successful service delivery.

Details

Journal of Services Marketing, vol. 25 no. 3
Type: Research Article
ISSN: 0887-6045

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Book part
Publication date: 2 December 2019

Frank Fitzpatrick

Abstract

Details

Understanding Intercultural Interaction: An Analysis of Key Concepts
Type: Book
ISBN: 978-1-83867-397-0

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Article
Publication date: 18 June 2021

Tser Yieth Chen, Tsai Lien Yeh and Fang Yu Lee

This study aims to investigate the relationship between Internet celebrity characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and…

Abstract

Purpose

This study aims to investigate the relationship between Internet celebrity characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and parasocial interaction are mediating variables concerning the impact of Internet celebrity characteristics on followers' impulse purchase behavior.

Design/methodology/approach

This study conducted an online survey of YouTube users in Taiwan and utilized quota sampling with 500 samples to examine the influence of two types of Internet celebrities on impulse purchase behavior.

Findings

As to the empirical results, the main path indicated that the self-disclosure Internet celebrity positively affected the attachment, which mainly positively affected the impulse purchase behavior. The second path showed that the expertise-knowledge Internet celebrity positively affected the attachment, which positively affected the impulse purchase behavior.

Practical implications

YouTube marketers should proceed prudently with the market segmentation and choose the appropriate type of Internet celebrities who are suitable for the product image to differentiate marketing. Empirical results can aid marketers in selecting a product-endorser, and enhance consumers' purchasing effect on product advertisements in interactive marketing.

Originality/value

The novelty of this study is to explore the mediation effect of the impact of Internet celebrity characteristics on followers' impulse purchase behavior in interactive marketing. The explaining mechanism of attachment and parasocial interaction is promised to be highlighted as the contribution of this study to the extant literature. This study constructs a theoretical mechanism between attachment theory and parasocial interaction theory and then can be used as a theoretical lens for designing successful social media strategies and explaining social media brand relationships.

Details

Journal of Research in Interactive Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 2040-7122

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Book part
Publication date: 27 October 2021

Kimberly B. Rogers

Purpose: Prior work has convincingly argued that social inequalities arise from the basic human tendency to place others into social categories with different cultural…

Abstract

Purpose: Prior work has convincingly argued that social inequalities arise from the basic human tendency to place others into social categories with different cultural meanings and to allocate resources unequally across those categories. However, few studies have sought to identify the micro-level mechanisms that sustain and justify this categorical inequality. In this research, I show how affect control theory (ACT) can be used to generate novel predictions about the interaction processes that perpetuate stratification.

Methodology/Approach: I present a series of analyses based in ACT that examine (1) whether categorical inequality is reflected in cultural sentiments for social groups, (2) whether patterns of normative behavior and social treatment vary based on category membership, and (3) whether interactions produce different emotions based on category membership.

Findings: Analysis 1 identifies four distinct patterns of cultural meanings that differentiate the groups studied. Analyses 2 and 3 show how these differences in cultural meanings produce categorical inequality through interpersonal behavior and emotional experiences in normative social encounters. Unequal cultural meanings for social groups correspond with their positionality in the social order and support patterns of situated behavior and emotions that keep groups with different levels of status and power separate and unequal.

Originality/Value: This research shows how social norms constrain and enable actions and emotions by members of different social categories, how they depend on the combinations of actors who appear together in a given social encounter, and how they contribute to the reproduction of inequality in ways not well accounted for by earlier work.

Details

Advances in Group Processes
Type: Book
ISBN: 978-1-80071-677-3

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Article
Publication date: 7 June 2019

Yaoqi Li, Lishan Xie, Teng Gao and Xinhua Guan

This paper aims to explore the physical attractiveness stereotype in service encounters. Specifically, this paper examines how physical attractiveness affects a customer’s…

Abstract

Purpose

This paper aims to explore the physical attractiveness stereotype in service encounters. Specifically, this paper examines how physical attractiveness affects a customer’s response and whether a customer’s social interaction anxiety and the consumption situation moderate this relationship.

Design/methodology/approach

Three experiments were used to test hypotheses. Participants were subject to scenarios of varying levels of physical attractiveness (more vs less), social interaction anxiety (high vs low) and consumption situation (private vs public). Customer participation intention and citizenship behavior were measured along scales.

Findings

The results indicate that the physical attractiveness of service providers positively affects customer citizenship behavior, and customer participation intention mediates this relationship. However, the effect only exists for a customer with low social interaction anxiety or presents itself under public consumption conditions.

Research limitations/implications

This work paints a more nuanced picture of missing links in the understanding of the influence of service providers’ physical attractiveness. It enriches the physical attractiveness stereotype literature by identifying the mediating role of customer participation intention while bounding the relationship within conditions related to a customer’s social interaction anxiety and the service consumption situation.

Practical implications

Management may alter the performance of service employees by considering the employee’s physical attractiveness and gauging customer social interaction anxiety while keeping in mind the consumption situation.

Originality/value

This study advances physical attractiveness stereotype research by examining its effect on customer participation intention and citizenship behavior in the service industry. Additionally, this study adds customer social interaction anxiety and consumption situation to the existing literature that addresses employee factors affecting customer behavior.

Details

Journal of Services Marketing, vol. 33 no. 3
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 August 1996

Antonis C. Simintiras and John W. Cadogan

Despite the acknowledged importance of an understanding of the determinants of and processes affecting the salesperson‐customer interaction, this issue still remains an…

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2701

Abstract

Despite the acknowledged importance of an understanding of the determinants of and processes affecting the salesperson‐customer interaction, this issue still remains an enigma. Posits that, of the two main philosophical stances available in the study of human behaviour (i.e. mediationism and behaviourism), the prevailing approaches adopted in the study of the salesperson‐customer interaction are mediationistic in nature and are, for the most part, uncritically accepted. States that in order to improve current understanding of the salesperson‐customer interaction, alternative sources for explaining this dyad should be introduced into the field of study. Argues that the competing philosophical stance offered by radical behaviourism may be suitable for this purpose, providing an examination of how this approach can be utilized to explain buying behaviour within the sales interaction context.

Details

Management Decision, vol. 34 no. 6
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 September 2021

Yuting Jiang, Shengli Deng, Hongxiu Li and Yong Liu

The purposes of this paper are to (1) explore how personality traits pertaining to the dominance influence steadiness compliance model manifest themselves in terms of user…

Abstract

Purpose

The purposes of this paper are to (1) explore how personality traits pertaining to the dominance influence steadiness compliance model manifest themselves in terms of user interaction behavior on social media and (2) examine whether social interaction data on social media platforms can predict user personality.

Design/methodology/approach

Social interaction data was collected from 198 users of Sina Weibo, a popular social media platform in China. Their personality traits were also measured via questionnaire. Machine learning techniques were applied to predict the personality traits based on the social interaction data.

Findings

The results demonstrated that the proposed classifiers had high prediction accuracy, indicating that our approach is reliable and can be used with social interaction data on social media platforms to predict user personality. “Reposting,” “being reposted,” “commenting” and “being commented on” were found to be the key interaction features that reflected Weibo users' personalities, whereas “liking” was not found to be a key feature.

Originality/value

The findings of this study are expected to enrich personality prediction research based on social media data and to provide insights into the potential of employing social media data for the purpose of personality prediction in the context of the Weibo social media platform in China.

Details

Aslib Journal of Information Management, vol. 73 no. 6
Type: Research Article
ISSN: 2050-3806

Keywords

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Article
Publication date: 24 February 2021

Ping Wang, Jia Wang and Qiao Li

Active interaction and knowledge contribution are vital yet challenging elements of the sustainable development of online health communities (OHCs). To investigate the…

Abstract

Purpose

Active interaction and knowledge contribution are vital yet challenging elements of the sustainable development of online health communities (OHCs). To investigate the cognitive mechanisms underlying these behaviours in doctors' and patients' use of OHCs, this study develops a theoretical model to examine the relationships among cognitive modes, patterns of interaction, perceived usefulness, and contribution behaviour and the impact of user identity on these relationships.

Design/methodology/approach

To test the research hypotheses, structural equation modelling and multiple-group analysis were used to analyse survey data from 207 doctors and 213 patients.

Findings

The results indicate that dual processes and perceived usefulness are the key cognitive antecedents of interaction and knowledge contribution, respectively. However, the correlation of the rational mode and instrumental interaction is significantly stronger in the doctors' group than in the patients' group, while a stronger correlation between the experiential mode and instrumental interaction is observed in the patients' group.

Practical implications

These findings support the development of information and system strategies to support the operation of dual processes underlying doctors' and patients' instrumental and affective interactions, facilitate evaluation and sense-making of interaction activities, and motivate knowledge contribution.

Originality/value

This study uncovers the invariance and variability in the relationships between salient cognitive activities and behavioural responses in doctors' and patients' use of OHCs and the impact of user identity on variability.

Details

Aslib Journal of Information Management, vol. 73 no. 3
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 5 September 2018

Shuqin Wei, Tyson Ang and Nwamaka A. Anaza

Crowding in service environments is a constant concern for many firms due to the negative consequences it has on consumers and companies alike. Yet, scant empirical…

Abstract

Purpose

Crowding in service environments is a constant concern for many firms due to the negative consequences it has on consumers and companies alike. Yet, scant empirical research exists on firm-generated initiatives aimed at improving customer service experiences in crowded situations. The purpose of this paper is to investigate how information, a managerially actionable variable, influences social interactions (in the form of customer social withdrawal and citizenship behavior) and service experience.

Design/methodology/approach

Two experimental studies were conducted using an extended service context.

Findings

This research demonstrates that receiving information about crowds in advance results in heightened social withdrawal, which improves customer service experience. However, providing consumers with a platform to share crowding information increases customers’ citizenship behavior toward service employees and other customers, which, in turn, improves customer service experience.

Practical implications

For extended service encounters (e.g. air travel) where social interactions are inevitable, companies should encourage customers to share their real-time experiences with other customers in hopes of creating more positive social interactions (e.g. citizenship behavior) within the crowded environment.

Originality/value

Existing investigations of crowding stem from an overemphasis on the physical and atmospheric aspects of the environment by treating crowds as a “fixture” in the servicescape, rather than as “active participants” involved in the crowding environment. While the mere presence of crowds alone has negative effects, this research takes it a step further by examining interactions among and between customers and service employees within the crowded service environment.

Details

Journal of Service Management, vol. 30 no. 1
Type: Research Article
ISSN: 1757-5818

Keywords

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