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Article
Publication date: 19 June 2020

Kim-Shyan Fam, Hiram Ting, Kim-Lim Tan, Kashif Hussain and Jun-Hwa Cheah

The purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their…

Abstract

Purpose

The purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investigate the mediating effect of perceived value and the moderating effect of intention to visit the destination on the intention to participate.

Design/methodology/approach

Using purposive sampling technique, 177 valid Singapore marathon enthusiasts were sampled to look into their intention towards participating in destination marathon in Sarawak (marathon held in Kuching). The data were analysed using the partial least squares–structural equation modelling (PLS–SEM).

Findings

The results show that amongst the other determinants, perceived organisation and perceived service quality do not contribute to perceived value and intention to participate in destination marathon. Perceived value is found to mediate all path relationships except the relationship between perceived organisation and intention to participate. Moreover, the relationship between perceived value and intention to participate is significantly moderated by intention to tour Sarawak.

Originality/value

This study makes a substantial contribution to the extant literature pertaining to destination tourism and value-based marketing in an emerging market. In particular, it highlights the importance of perceived value and the relevance of destination tourism in joining a sport event on foreign soil. The use of PLS–SEM also allows a rigorous assessment of the relationships under investigation and provides better estimations of the phenomenon.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 4 February 2021

Lei Wang, Philip Pong Weng Wong and Qi Zhang

Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions. This study aims to examine the…

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1309

Abstract

Purpose

Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals’ travel destination decisions. This study aims to examine the relationships between animosity, ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC), destination overall image (DOI) and destination visit intention (DVI).

Design/methodology/approach

A quantitative approach was used using a survey methodology involving 402 student responses. The proposed hypotheses were empirically tested with SPSS and AMOS.

Findings

The results demonstrated that animosity and ethnocentrism negatively influenced DOI and DVI. A positive relationship was reported between attitude, DOI and DVI. Additionally, SN and PBC positively influenced DVI. Ethnocentrism, PBC and DOI were also identified with statistically significant differences through gender. Meanwhile, statistically significant differences in attitude, PBC, DOI and DVI were evident between postgraduate students and the counterparts.

Originality/value

This study extends the existing knowledge on how animosity and ethnocentrism influenced DOI and DVI in tourism literature and benefitted Western tourism and key stakeholders in tourism.

目的

以往的旅游文献忽视了影响个人旅游目的地决策的负面动机或态度因素。本研究考察了敌意、民族中心主义、态度、主观规范(SN)、感知行为控制(PBC)、目的地总体形象(DOI)和目的地访问意向(DVI)之间的关系。

设计/方法/方式

本文采用定量方法之中的调查问卷方法, 涉及402名学生的答复。用SPSS和MOS对提议的假设进行了经验测试。

发现

结果表明, 敌意和民族中心主义对多利和DVI产生了负面影响。态度、DOI和DVI之间有积极的关系。此外, SN 和 PBC 对 DVI 产生了积极影响。民族中心主义、PBC 和 DOI 也被确定为通过性别在统计学上显著差异。同时, 研究生与配对物的态度、PBC、DOI、DVI在态度上存在明显差异。

原创性/价值

本研究扩展了关于敌意和民族中心主义如何影响旅游文献中和DVI的现有知识, 并有利于西方旅游业和旅游业主的发展。

Elección de Destino de los Viajeros entre Estudiantes Universitarios en China en medio de COVID-19: Ampliar la Teoría del Comportamiento Planificado

Propósito

La literatura turística anterior descuidó los elementos motivacionales o actitudinales negativos que influyen en las decisiones de destino de viaje de las personas. Este estudio examinó las relaciones entre la animosidad, el etnocentrismo, la actitud, la norma subjetiva (SN), el control de comportamiento percibido (PBC), la imagen general de destino (DOI) y la intención de visita de destino (DVI).

Diseño/metodología/enfoque

Se empleó un enfoque cuantitativo utilizando una metodología de encuesta que implicaba 402 respuestas de los estudiantes. Las hipótesis propuestas se probaron empíricamente con SPSS y AMOS.

Resultados

Los resultados demostraron que la animosidad y el etnocentrismo influyeron negativamente en doi y DVI. Se informó de una relación positiva entre la actitud, doi y DVI. Además, SN y PBC influyeron positivamente en el DVI. El etnocentrismo, el PBC y el DOI también se identificaron con diferencias estadísticamente significativas a través del género. Mientras tanto, las diferencias estadísticamente significativas de actitud, PBC, DOI y DVI eran evidentes entre los estudiantes de posgrado y las contrapartes.

Originalidad/valor

Este estudio amplía los conocimientos existentes sobre cómo la animosidad y el etnocentrismo influyeron en el DOI y la DVI en la literatura turística y beneficiaron al turismo occidental y a las principales partes interesadas en el turismo.

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Article
Publication date: 1 October 2020

Kim-Shyan Fam, Shuo She and Djavlonbek Kadirov

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 7
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 25 September 2018

Durdana Ozretic-Dosen, Jozo Previsic, Zoran Krupka, Vatroslav Skare and Tanja Komarac

This paper aims to further enhance the understanding of elements relevant to creating affection for a country’s identity, culture and values.

Abstract

Purpose

This paper aims to further enhance the understanding of elements relevant to creating affection for a country’s identity, culture and values.

Design/methodology/approach

An overview of theoretical contributions is followed by a description of exploratory research on the overall image of Turkey. Survey-based empirical data (a convenience sample consisting of 838 Croatian citizens) are analysed using Statistica v7; mean values and a t-test are applied. The importance-performance Analysis (IPA) is also performed. The level of the respondent’s actual knowledge of Turkey is analysed by examining the content of their associations.

Findings

Research findings support a proven multidimensionality of the country/destination image construct. Turkey has become an appealing tourist destination; its image consists of positive associations that point to the effectiveness of soap operas broadcast abroad and promotional investments into the creation of the country image in foreign markets. Negative perceptions are related to human rights and gender inequalities.

Limitations implications

The use of a convenience sample (with predominantly female respondents) places a clear constraint on generalising the findings. Consequently, the results should be treated only as indicative. Furthermore, the one-country nature of the study limits the implications to theory.

Practical implications

Findings that soap operas might be a valuable source for Turkey’s image formation, and as such affect subsequent consumer behaviour, provide valuable insights for tourism and international marketing professionals who are either already in business or who are planning to internationalise future activities.

Originality/value

The study adds to the existing knowledge suggesting that popular culture, i.e. soap operas, is an interesting dimension of country/destination image deserving of further research.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 5 May 2021

Alexander Preko, Iddrisu Mohammed and Azizbek Allaberganov

This study aims to examine the antecedents of halal brand equity on destination brand equity (DBE) within the tourism sector. Although much has been done on halal tourism…

Abstract

Purpose

This study aims to examine the antecedents of halal brand equity on destination brand equity (DBE) within the tourism sector. Although much has been done on halal tourism, the issue of halal and brand equity has received little attention in a non-Islamic state context.

Design/methodology/approach

Using the brand equity theory, 312 Muslim tourists were conveniently drawn from the Larabanga tourism site with the use of structural equation modelling technique to analyse the data.

Findings

The study revealed that halal brand awareness and halal value have positive and significant impact on DBE. Also, halal perceived brand quality and halal image had a negative but significant impact on DBE.

Research limitations/implications

This research is on a country-specific halal brand equity tourism destination, which means that the findings cannot be generalized to other geographical areas.

Practical implications

The study provides an insight into halal tourism and destination equity, which is important for marketers, the ministry of tourism and local tourism officials to support halal tourism in a non-Islamic country.

Originality/value

This paper fills a gap by presenting the first comprehensive overview of halal brand equity research that enhances ongoing discussions in the hospitality and tourism field in a non-Islamic context and proposes priorities for future research.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 19 March 2018

Meltem Caber, Gökhan Yilmaz, Dogus Kiliçarslan and Adnan Öztürk

The purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other.

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2850

Abstract

Purpose

The purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other.

Design/methodology/approach

A survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling.

Findings

Results reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia.

Originality/value

This study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 5 May 2020

Eunsoo Baek, Ho Jung Choo, Xiaoyong Wei and So-Yeon Yoon

As consumers spend more time shopping online, traditional retailers are facing a decline in on-site shoppers. To help the industry in the omnichannel era, we propose that…

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1361

Abstract

Purpose

As consumers spend more time shopping online, traditional retailers are facing a decline in on-site shoppers. To help the industry in the omnichannel era, we propose that a virtual tour of a store could affect brand equity and promote store visit intentions, based on a well-established brand experience account.

Design/methodology/approach

The virtual tour stimuli were created using 360-degree photos of real stores. Participants explored the store virtually and then completed an online survey. With 240 responses drawn from the general population in the US, structural equation modelling (SEM) was used.

Findings

Results showed that store brand experiences significantly affected consumers and the four brand experience dimensions exerted differentiated effects. Sensory and behavioural experiences directly increased intentions to visit the store, whereas intellectual and emotional experiences promoted visit intentions via enhanced brand equity.

Originality/value

This is the first retail study investigating a virtual tour through the lens of brand experience. It is also one of a handful that examined the distinctive effects of the four brand experience dimensions, which deserve scholars’ attention and further inquiry. The virtual tour can be a powerful branding tool in the online-dominant retailing era. Retailers can employ a virtual tour not only to increase brand equity but also to cultivate consumers’ intentions to visit their stores. Furthermore, the use of 360-degree interactive media to evoke the virtual experience of a store renders higher generalizability and extendibility in future research and practice.

Details

International Journal of Retail & Distribution Management, vol. 48 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

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Article
Publication date: 9 November 2015

Jae Yeon Yang, Soyon Paek, Taegoo (Terry) Kim and Tae Hee Lee

The purpose of this study is to explore the effect of tourists’ needs for healing experience (NHE) on behavioral intentions for transformation (BIT) with healing…

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2171

Abstract

Purpose

The purpose of this study is to explore the effect of tourists’ needs for healing experience (NHE) on behavioral intentions for transformation (BIT) with healing involvement (HI) as a mediator. Using the two sub-constructs of BIT in the tourism industry (i.e. selection of healing tour products and transformational intention of healing tour behavior), this study evaluates BIT.

Design/methodology/approach

The survey was administered to visitors in healing resorts/centers in Korea; 383 completed surveys were used to investigate the hypothesized relationships of this study using regression analysis.

Findings

The study results confirmed the hypothesized relationships: the positive effects of NHE on BIT and the significant mediating role of HI in the relationships between NHE and BIT.

Practical implications

The relationships among NHE, HI and BIT can improve the understanding and practices of healing experience and the development of healing products in the tourism industry. This study offers a meaningful and extended perspective on customers’ experience and product development by interpreting customers’ desires and needs.

Originality/value

This study explores the under-researched subject of NHE and HI from a transformative economic perspective. The study is among the first to examine the structural relationships among NHE, HI and BIT. The uniqueness of the study is highlighted by the use of two sub-dimensions of the BIT industry (i.e. selection of healing tour products and transformational intention of healing tour behavior) in a tourism context.

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Article
Publication date: 21 September 2010

Long‐Yi Lin and Ching‐Yuh Lu

The main purpose of this study is to investigate the influence of corporate image and relationship marketing on trust, the impact of trust on consumer purchase intention

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17059

Abstract

Purpose

The main purpose of this study is to investigate the influence of corporate image and relationship marketing on trust, the impact of trust on consumer purchase intention, and the moderating effects of word‐of‐mouth between the influence of trust on consumer purchase intention.

Design/methodology/approach

Consumers of an online travel agency in Taiwan aged over 18 were taken as the research sample. Primary data were collected through convenience sampling. Regression analysis was used to test the hypotheses.

Findings

The main findings are: corporate image has a significantly positive influence on trust, and commodity image has the most significant influence on trust, followed by functional image and institution image; structural and financial relationship marketing has significantly positive influence on trust, and structural relationship marketing has greater influence on trust compared with financial relationship marketing; trust has a significantly positive influence on consumer purchase intention; and positive word‐of‐mouth has a moderating effect between the influences of trust on consumer purchase intention.

Research limitations/implications

Limitations of this study include: the data obtained in this study only reflected the correlations and cause and effect among the variables studied during a specific period of time; this paper only focused on tour agencies; consumers who used only the most popular online tour agencies were selected. Therefore, the samples might involve some bias. The implications of this study include: different types of corporate image will have different levels of influence on consumer trust. There is a need to support the previous study that relationship marketing has a significantly positive influence on consumer trust. The moderating effects of positive word‐of‐mouth between the influences of trust on consumer purchase intention must be examined. The influence of trust on purchase intention must be considered.

Practical implications

The study findings reveal the need and importance for a company to improve corporate image continuously. The study indicates the need to emphasize the use of critical relationship marketing and to realize the nature and importance of the moderating effect of word‐of‐mouth.

Originality/value

The value of this study is combined theory and practical and finding four management implications and three practical implications.

Details

Tourism Review, vol. 65 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 3 August 2015

Cheng-Fei Lee

The purposes of this study were to identify the sector-specific destination attributes as antecedents of tourism satisfaction in the context of industrial tourism and…

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8894

Abstract

Purpose

The purposes of this study were to identify the sector-specific destination attributes as antecedents of tourism satisfaction in the context of industrial tourism and examine their relative impact on intentions to recommend and re-participate in factory tour activities as consequences of tourist satisfaction.

Design/methodology/approach

The 26 sector-specific destination attributes ranging from the diversity of on-site and nearby tourism resources, the ease of internal and external accessibility, the availability of lodging and dining facilities to the provision of information services and safety and emergency systems were drawn from the relevant literature. Data were collected with 222 on-site visitors using convenient sampling on three separate weekends in August 2014.

Findings

The results showed that tourist satisfaction with factory tour experience is composed of seven dimensions, namely, lodging and dining facilities, internal accessibility, nearby attractions, external accessibility, provision of safety and emergency systems, on-site attractions and provision of information services. While satisfaction with the provision of safety and emergency systems is the most important positive contributor to overall satisfaction, satisfaction with the on-site attractions exerts a negative effect on intention to recommend. Nevertheless, the higher overall satisfaction the visitors have, the more possibility they will recommend and re-participate in factory tour activities.

Research limitations/implications

There were three limitations to this study. First, this study was confined to Taiwan. The sector-specific destination attributes may be limited and only applicable to Taiwan. Second, this study was based on a convenience sample of 222 domestic tourists at the three selected tourism factory sites. The results may not be generalized beyond this population. Third, overall satisfaction, intention to re-participate and willingness to recommend were all measured by a single question. The use of a single-item measure may cause the measurement error inherent in any singular measure and weaken the reliability of findings.

Practical implications

This study is a step toward strengthening tourist satisfaction with factory tour experience. Ensuring on-site safety and security is listed as the top priority for both the government and industry sectors. The bad publicity arising from any accidents occurring on any tourism factory sties could seriously tarnish the overall factory tour experience, which, in turn, influences more significantly on intention to re-participation than on willingness to recommend. The second task is to diversify the on-site attractions, which enable the pursuit of learning as a type of leisure/entertainment, and promote the authentic aspects of these attractions through social media.

Originality/value

Previous studies have examined the antecedents and consequences of tourist satisfaction with the chosen destination; however, none has been undertaken in the context of industrial tourism. Moreover, the existing industrial tourism literature has mainly focused on the socio-demographic and traveling characteristics of industrial tourists as well as the conditions under which industrial tourism can be successfully developed in the Western context. The perceptions of industrial tourists toward the determinants of industrial tourism potential in the context of Asia generally and Taiwan in particular have been poorly under-researched. This study with an attempt to address these issues is, therefore, both timely and worthwhile.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

1 – 10 of over 5000