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Intelligent customer service has started replacing human employees in providing services to customers in numerous industries. Based on the expectancy disconfirmation theory, this study explores how different types of anthropomorphic avatar images of the intelligent customer service would affect consumer responses such as the willingness to interact, in the context of a service failure. The underlying mechanism and boundary conditions are also examined.

Two experimental studies were conducted to investigate the effect of the anthropomorphic image of intelligent customer service on consumers' willingness to interact and the potential role of consumer expectation and disappointment, following a service failure (Study 1). The moderating effect of anthropomorphic type was also explored (Study 2).

In the context of a customer service failure, an anthropomorphized intelligent customer service avatar that appeared competent (vs. warm) induced higher customer disappointment. However, if the anthropomorphic avatar had a cartoon-like appearance, the effect of avatar image perception (competent vs. warm) on consumers' willingness to interact diminishes.

This research enriches and expands the literature on interactive marketing and artificial intelligence and provides practical guidance for companies to design or choose avatar images for intelligent customer service.

The lack of conceptual approaches for organizing and expressing capabilities, usage and impact of intelligent machines (IMs) in work settings is an obstacle to moving beyond isolated case examples, domain-specific studies, 2 × 2 frameworks and expert opinion in discussions of IMs and work. This paper's purpose is to illuminate many issues that often are not addressed directly in research, practice or punditry related to IMs. It pursues that purpose by presenting an integrated approach for identifying and organizing important aspects of analysis and evaluation related to IMs in work settings. 

This paper integrates previously published ideas related to work systems (WSs), smart devices and systems, facets of work, roles and responsibilities of information systems, interactions between people and machines and a range of criteria for evaluating system performance.

Eight principles outline a straightforward and flexible approach for analyzing and evaluating IMs and the WSs that use them. Those principles are based on the above ideas.

This paper provides a novel approach for identifying design choices for situated use of IMs. The breadth, depth and integration of this approach address a gap in existing literature, which rarely aspires to this paper’s thoroughness in combining ideas that support the description, analysis, design and evaluation of situated uses of IMs.

Every company or manufacturing system is vulnerable to breakdowns. This research aims to analyze the role of Multi-Agent Technology (MAT) in minimizing breakdown probabilities in Manufacturing Industries.

This study formulated a framework of six factors and twenty-eight variables (explored in the literature). A hybrid approach of Multi-Criteria Decision-Making Technique (MCDM) was employed in the framework to prioritize, rank and establish interrelationships between factors and variables grouped under them.

The research findings reveal that the “Manufacturing Process” is the most essential factor, while “Integration Manufacturing with Maintenance” is highly impactful on the other factors to eliminate the flaws that may cause system breakdown. The findings of this study also provide a ranking order for variables to increase the performance of factors that will assist manufacturers in reducing maintenance efforts and enhancing process efficiency.

The ranking order developed in this study may assist manufacturers in reducing maintenance efforts and enhancing process efficiency. From the manufacturer’s perspective, this research presented MAT as a key aspect in dealing with the complexity of manufacturing operations in manufacturing organizations. This research may assist industrial management with insights into how they can lower the probability of breakdown, which will decrease expenditures, boost productivity and enhance overall efficiency.

This study is an original contribution to advancing MAT’s theory and empirical applications in manufacturing organizations to decrease breakdown probability.

In the rapidly evolving digital economy, businesses face formidable pressures to maintain their competitive standing, prompting a surge of interest in the intersection of artificial intelligence (AI) and digital transformation (DT). This study aims to assess the impact of AI technologies on corporate DT by scrutinizing 3,602 firm-year observations listed on the Shanghai and Shenzhen stock exchanges. The research delves into the extent to which investments in AI drive DT, while also investigating how this relationship varies based on firms' ownership structure.

To explore the influence of AI technologies on corporate DT, the research employs robust quantitative methodologies. Notably, the study employs multiple validation techniques, including two-stage least squares (2SLS), propensity score matching and an instrumental variable approach, to ensure the credibility of its primary findings.

The investigation provides clear evidence that AI technologies can accelerate the pace of corporate DT. Firms strategically investing in AI technologies experience faster DT enabled by the automation of operational processes and enhanced data-driven decision-making abilities conferred by AI. Our findings confirm that AI integration has a significant positive impact in propelling DT across the firms studied. Interestingly, the study uncovers a significant divergence in the impact of AI on DT, contingent upon firms' ownership structure. State-owned enterprises (SOEs) exhibit a lesser degree of DT following AI integration compared to privately owned non-SOEs.

This study contributes to the burgeoning literature at the nexus of AI and DT by offering empirical evidence of the nexus between AI technologies and corporate DT. The investigation’s examination of the nuanced relationship between AI implementation, ownership structure and DT outcomes provides novel insights into the implications of AI in the diverse business contexts. Moreover, the research underscores the policy significance of supporting SOEs in their DT endeavors to prevent their potential lag in the digital economy. Overall, this study accentuates the imperative for businesses to strategically embrace AI technologies as a means to bolster their competitive edge in the contemporary digital landscape.

The duration of an urban search and rescue (USAR) operation directly depends on the number of rescue teams involved. The purpose of this paper is to simplify the earthquake environment and determine the initial number of rescuers in earthquake emergencies in USAR operation.

In the proposed methodology, four primary steps were considered: evaluation of buildings damage and the number of injured people by exerting geospatial information system (GIS) analyses; determining service time by means of task allocation; designing the simulation model (queuing theory); and calculation of survival rate and comparison with the time of rescue operations.

The calculation of buildings damage for an earthquake with 6.6 Richter in Tehran’s District One indicated that 18% of buildings are subjected to the high damage risk. The number of injured people calculated was 28,856. According to the calculated survival rate, rescue operations in the region must be completed within 22.33 h to save 75% of the casualties. Finally, the design of the queue model indicated that at least 2,300 rescue teams were required to provide the calculated survival rate.

The originality of this paper is an innovative approach for determining an appropriate number of rescue teams by considering the queuing theory. The results showed that the integration of GIS and the simulation of queuing theory could be a helpful tool in natural disaster management, especially in terms of rapid vulnerability assessment in urban districts, the adequacy and appropriateness of the emergency services.

This paper aims to study the role of self-concept in consumer relationships with anthropomorphised conversational artificially intelligent (AI) agents. First, the authors investigate how the self-congruence between consumer self-concept and AI and the integration of the conversational AI agent into consumer self-concept might influence such relationships. Second, the authors examine whether these links with self-concept have implications for mental well-being.

This study conducted in-depth interviews with 20 consumers who regularly use popular conversational AI agents for functional or emotional tasks. Based on a thematic analysis and an ideal-type analysis, this study derived a taxonomy of consumer–AI relationships, with self-congruence and self–AI integration as the two axes.

The findings unveil four different relationships that consumers forge with their conversational AI agents, which differ in self-congruence and self–AI integration. Both dimensions are prominent in replacement and committed relationships, where consumers rely on conversational AI agents for companionship and emotional tasks such as personal growth or as a means for overcoming past traumas. These two relationships carry well-being risks in terms of changing expectations that consumers seek to fulfil in human-to-human relationships. Conversely, in the functional relationship, the conversational AI agents are viewed as an important part of one’s professional performance; however, consumers maintain a low sense of self-congruence and distinguish themselves from the agent, also because of the fear of losing their sense of uniqueness and autonomy. Consumers in aspiring relationships rely on their agents for companionship to remedy social exclusion and loneliness, but feel this is prevented because of the agents’ technical limitations.

Although this study provides insights into the dynamics of consumer relationships with conversational AI agents, it comes with limitations. The sample of this study included users of conversational AI agents such as Siri, Google Assistant and Replika. However, future studies should also investigate other agents, such as ChatGPT. Moreover, the self-related processes studied here could be compared across public and private contexts. There is also a need to examine such complex relationships with longitudinal studies. Moreover, future research should explore how consumers’ self-concept could be negatively affected if the support provided by AI is withdrawn. Finally, this study reveals that in some cases, consumers are changing their expectations related to human-to-human relationships based on their interactions with conversational AI agents.

This study enables practitioners to identify specific anthropomorphic cues that can support the development of different types of consumer–AI relationships and to consider their consequences across a range of well-being aspects.

This research equips marketing scholars with a novel understanding of the role of self-concept in the relationships that consumers forge with popular conversational AI agents and the associated well-being implications.

This paper mainly focuses on how to induce all members to represent members' true preferences for supply and demand matching of E-commerce platform in order to generate stable matching schemes with more social welfare of Multi-agent Matching Platform (MMP) and individually stable advantages than traditional methods.

An MMP is designed. Meanwhile, a true preference inducing method, Lower-Bid Ranking (LBR), is proposed to reduce the number of false preferences, which is helpful to solve the problem that too much false preferences leads to low efficiency of platform operation and supply and demand matching. Then, a systematic model of LBR-based Stable Matching (SM-LBR) is proposed.

To obtain an ideal transaction partner, the adequate preference ordering and modifying according to market environment is needed for everyone, and the platform should give full play to the platforms' information advantages and process historical transaction and cooperation data. Meanwhile, the appropriate supply and demand matching is beneficial to improve the efficiency and quality of platform operation, and the design of matching guidance mechanism is essential.

The numerical experiments show that, the proposed model (SM-LBR) can induce members to represent the model's true preferences for stable matching and generate effective matchings with more social welfare of MMP and individually stable advantages than traditional methods, which may provide necessary method and model reference for the research of stable matching and E-commerce platform operation.

This study aims to examine hotel guests’ acceptance of technology agency – the extent to which they would let artificial intelligence (AI)-based systems make decisions for them when staying in hotels. The examination was conducted through the prism of several antecedents of acceptance of technology agency, including perceived ethics, benefits, risks and convenience orientation.

A thorough literature review provided the foundation of the structural model, which was tested using confirmatory factor analysis, followed by structural equation modeling. Data were collected from 400 US hotel guests.

The most important determinant of acceptance of technology agency was perceived ethics, followed by benefits. Risks of using AI-based systems to make decisions for consumers had a negative impact on acceptance of technology agency. In addition, perceived loss of competence and unpredictability had relatively strong impacts on risks.

The results provide a conceptual foundation for research on systems that make decisions for consumers. As AI is increasingly incorporated in the business models of hotel companies to make decisions, ensuring that the decisions are perceived as ethical and beneficial for consumers is critical to increase the utilization of such systems.

Most research on AI in hospitality is either conceptual or focuses on consumers’ intentions to stay in hotels that may be equipped with AI technologies. Occupying a unique position within the literature, this study discusses the first time AI-based systems that make decisions for consumers. The value of this study stems from the examination of the main concept of technology agency, which was never examined in hospitality.

This paper aims to study the agent learning from expert demonstration data while incorporating reinforcement learning (RL), which enables the agent to break through the limitations of expert demonstration data and reduces the dimensionality of the agent’s exploration space to speed up the training convergence rate.

Firstly, the decay weight function is set in the objective function of the agent’s training to combine both types of methods, and both RL and imitation learning (IL) are considered to guide the agent's behavior when updating the policy. Second, this study designs a coupling utilization method between the demonstration trajectory and the training experience, so that samples from both aspects can be combined during the agent’s learning process, and the utilization rate of the data and the agent’s learning speed can be improved.

The method is superior to other algorithms in terms of convergence speed and decision stability, avoiding training from scratch for reward values, and breaking through the restrictions brought by demonstration data.

The agent can adapt to dynamic scenes through exploration and trial-and-error mechanisms based on the experience of demonstrating trajectories. The demonstration data set used in IL and the experience samples obtained in the process of RL are coupled and used to improve the data utilization efficiency and the generalization ability of the agent.