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Article
Publication date: 8 October 2018

Jiseon Ahn and Ki-Joon Back

The purpose of this paper is to explore the effect of customers’ perception of the integrated resort by focusing on brand-related variables, namely, brand reputation…

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1229

Abstract

Purpose

The purpose of this paper is to explore the effect of customers’ perception of the integrated resort by focusing on brand-related variables, namely, brand reputation, brand experience, brand attitude, and behavioral intention. Integrated resorts have become popular in the tourism industry. However, despite the popularity of integrated resorts, little is known about how the integrated resort brand contributes to customer attitude.

Design/methodology/approach

A descriptive online survey was carried out with customers who had experience using the integrated resort. This study used the regression analysis and process macro to test hypothesized relationships among variables.

Findings

These results demonstrate that brand reputation increases customers’ perception of brand experience and brand attitude; brand experience, brand attitude and brand reputation affect behavioral intention toward the integrated resort brand; and brand experience and attitude plays a fully mediating role in the relationship between brand reputation and behavioral intention. These results suggest that customers’ perception associated with the integrated resort brand name is likely to generate a favorable experience and attitude, which, in turn, develops customers’ revisit intention.

Research limitations/implications

A theoretical implication is that the pleasant brand experience and attitude emphasize the significance of the brand reputation in the formation of behavioral intention toward the integrated resort brand. Another theoretical implication is that integrated resort brand reputation might not be a strong indicator of the behavioral loyalty. It is worth conducting additional research on joint effects of brand reputation and customers’ type (e.g. recreational gamblers, problem gamblers, business travelers and family travelers).

Practical implications

The findings offer additional insights into managers on the integrated resort brand concept. This research provides opportunities for managers to identify rational/emotional linkages in differentiating, distinguishing and positioning integrated resort.

Originality/value

Although both brand experience and brand attitude have received past research attention, no researchers have studied them in an integrated resort setting. The main contribution of this research lies in testing the direct and indirect and fills a major gap in the integrated resort literature and research in stressing the need to consider about brand management.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 10
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 30 January 2019

Jiseon Ahn and Ki-Joon Back

This study aims to apply the perspective of self-determination theory to investigate the effects of needs satisfaction on customers’ emotional bond and perceived fit with…

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1132

Abstract

Purpose

This study aims to apply the perspective of self-determination theory to investigate the effects of needs satisfaction on customers’ emotional bond and perceived fit with the integrated resort brand.

Design/methodology/approach

To provide empirical evidence, this study uses an online survey analyzed with structural equation modeling.

Findings

The results suggest how integrated resort experiences enhance the needs satisfaction for autonomy, competence and relatedness, and that customers are likely to have an attachment and compatibility with the brand. This study also documents that strong attachments and compatibility are predictive of behavioral intention.

Research limitations/implications

This study provides a theoretical perspective through self-determination theory for explaining how needs satisfaction impacts customers’ brand-related attitude, which can be used to guide future studies. Insights from this research will be used to design and evaluate customers’ experience in tourism and hospitality industry.

Originality/value

Although the concept of needs satisfaction has studied on the employees’ behavior, a scarcity of research has been offered to explain customers’ behavior. Thus, this study makes a significant contribution to the hospitality and tourism research by testing the needs satisfaction as an antecedent of customers’ brand-related behavior.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 26 February 2018

Aaron Tham and Danny Huang

This paper aims to present the case for a new integrated resort business model. It does so by integrating the notion of a smart tourism ecosystem into the concept of…

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1158

Abstract

Purpose

This paper aims to present the case for a new integrated resort business model. It does so by integrating the notion of a smart tourism ecosystem into the concept of dynamic capabilities so as to guide integrated resort theory and practice in an evolving landscape.

Design/methodology/approach

The theoretical model is derived from synthesising the gaps surrounding literature that contextualises business models and the relatively scarce body of knowledge related to integrated resort business models.

Findings

Integrated resorts are characterised by strategies using a follower mentality. Destinations seeking to create new integrated resorts largely emulate existing product or service points of differentiation, though such attempts are often quickly eroded by competition. By integrating the smart tourism ecosystem to the theoretical framework, this conceptual paper elucidates how an information-rich environment can help to better realise sustainable competitive advantages.

Research limitations/implications

This conceptual paper will require empirical data to validate the theoretical model. Implications stemming from the research will hasten greater social networks that need to be incorporated to foster timely and necessary circulation of information to attain optimal outcomes generated by the dynamic capability effect.

Originality/value

This paper re-conceptualises the business model for integrated resorts. By integrating the notion of smart tourism ecosystems to business model literature, the paper illuminates how integrated resorts can be better positioned in adapting to the changing operating environments.

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Article
Publication date: 1 February 1993

John Elliott and Nick Johns

Examines the impact of trends and fashions on international leisureresort design. Two types of trend are identified: the changing behaviourand attitudes of “tourists” and…

Abstract

Examines the impact of trends and fashions on international leisure resort design. Two types of trend are identified: the changing behaviour and attitudes of “tourists” and the forces of fashion, which also influence architectural design. Discusses various travel and leisure trends and examines their impact on leisure resorts through international examples. The pattern of present and future developments may be resolved into a relatively small number of emerging resort styles which are expected to gain increasing importance through the 1990s.

Details

International Journal of Contemporary Hospitality Management, vol. 5 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 12 December 2018

Nga Man Lou, Amy Siu Ian So and Yuchin Jerrie Hsieh

This study aims to develop an employee competency model for integrated resorts (IRs) in Macau through insights gleaned from IR professionals and to investigate whether any…

Abstract

Purpose

This study aims to develop an employee competency model for integrated resorts (IRs) in Macau through insights gleaned from IR professionals and to investigate whether any differences emerge in competency perception between IR professionals and college and high school students.

Design/methodology/approach

A mixed-method approach was adopted to answer the research questions. The Delphi approach was used, and four IR experts were invited to refine components of the IR competency for the survey questionnaire. Quantitative data were collected from 596 IR professionals and college/high school students. Fisher’s least significant difference test was used to test the competency gaps between groups. Qualitative interviews were conducted with 12 respondents to gather their comments on the survey results.

Findings

The IR competency model consists of 15 critical competencies. A strong work ethic and customer service orientation were ranked as important attributes of employee competency among the four target groups. A mismatch in IR competency perceptions emerged among IR managers, employees and students.

Practical implications

The IR competencies can serve as a pragmatic reference for IRs in terms of employee recruitment and training. This model can also serve as a guideline to ensure the alignment between IR industry needs and the course offerings in higher education institutions in Macau.

Originality/value

The IR competencies contribute to resolving human capital issue challenging Macau’s IRs and provide insights for Macau’s IR stakeholders to improve the IR workforce development.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 1
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 7 April 2015

Bad Gögging is a health spa resort in Bavaria with a long tradition of sulfur springs. Due to reforms in the health care system, the destination has experienced a…

Abstract

Bad Gögging is a health spa resort in Bavaria with a long tradition of sulfur springs. Due to reforms in the health care system, the destination has experienced a structural crisis, particularly noticeable in the 1980s. The establishment of new resorts under the corporate model in the 1990s led to a change in the destination’s life cycle. The case study of Bad Gögging illustrates challenges for the governance of a destination where both the community model and corporate model coexist at a local level. This historical health spa town displays characteristics of both models and typical diverging control mechanisms and interests of a small-scale destination. The case study also shows how both organizational and management approaches affect destination governance and stakeholder relations.

Details

Contemporary Destination Governance: A Case Study Approach
Type: Book
ISBN: 978-1-78350-113-7

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Case study
Publication date: 1 January 2011

Jochen Wirtz

Services marketing, hotel management, branding, and promotion management.

Abstract

Subject area

Services marketing, hotel management, branding, and promotion management.

Study level/applicability

Undergraduate business and management; MBA/MA management courses.

Case overview

Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy, Banyan Tree had launched new brands and brand extensions that included resorts, spas, retail outlets, and even museum shops. Now, the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree, its flagship brand.

Expected learning outcomes

This case illustrates how a powerful service brand can be built even with little advertising. It also exemplifies how pro-environmental business practices can co-exist with a firm's profit objectives. Set in a service context, the case may be used in discussions on services marketing, hotel management, branding, and promotion management.

Supplementary materials

Teaching notes

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 1
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 19 April 2011

Kelly Cassidy and Chris Guilding

The purpose of this paper is to develop a typology of the organisational forms comprising the Australian condominium tourism accommodation sector.

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1453

Abstract

Purpose

The purpose of this paper is to develop a typology of the organisational forms comprising the Australian condominium tourism accommodation sector.

Design/methodology/approach

A total of 34 exploratory interviews were conducted with interviewees representing a cross‐section of interests in condominium tourism accommodation operations.

Findings

An original hierarchical typology is developed. The structuring criteria employed for the hierarchy include: whether a condominium complex is in a hotel or apartment complex, whether it is branded and whether the condominiums are serviced.

Research limitations/implications

The findings reported will greatly advance the capacity to provide a meaningful commentary on the nature of condominium tourism accommodation complexes and to understand key issues associated with different forms of condominium tourism accommodation services provided.

Practical limitations

The study suffers from the normal limitations associated with the subjective interpretation of qualitative data. In addition, the fast evolving nature of the condominium tourism accommodation sector signifies that the typology advanced should be viewed as somewhat time‐specific.

Originality/value

Despite the huge growth in condominium‐based tourism accommodation worldwide, there has been a scarcity of research directed to the phenomenon. The study can thus be seen to be highly original.

Details

International Journal of Contemporary Hospitality Management, vol. 23 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 7 June 2019

Jiseon Ahn

This study aims to analyze the antecedents and consequences of customers’ actual and ideal self-congruence in the tourism and hospitality context. This research analyzes…

Abstract

Purpose

This study aims to analyze the antecedents and consequences of customers’ actual and ideal self-congruence in the tourism and hospitality context. This research analyzes playfulness (e.g. creative- and enjoyment-based), self-congruence (e.g. actual and ideal self-congruence) and passion (e.g. harmonious and obsessive).

Design/methodology/approach

Data were collected from 350 integrated resort customers in the USA, and the hypotheses were examined using partial least square-structural equation modeling.

Findings

Findings suggest that creative-based playfulness significantly and positively influences the different types of customers’ self-congruence. Moreover, a fit between integrated resort brand and customers’ actual and ideal self leads to their harmonious and obsessive passion toward integrated resort brand.

Research limitations/implications

In the integrated resort setting, customers’ attitude toward innovation served as the antecedent of self-congruence and passion. The proposed model can be used to other sectors, such as hotels, restaurants and casinos.

Practical implications

The present study contributes to integrated resort service providers through the provision of several insights into how they can manage integrated resort brands.

Originality/value

This study contributes to the service research and extends previous studies in several important ways. Although previous studies have focused on analyzing the effect of the playfulness of product on customers’ behavior, the current study moves a step further by assessing its relationship with dual types of image congruence and passion in the tourism and hospitality setting.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 5
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 30 June 2021

Chunli Ji, Susana Mieiro and Guihai Huang

Social media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to…

Abstract

Purpose

Social media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to investigate the mediating effect of customer engagement between SMA and consumer behavioral intention in the context of Macao's casino integrated resorts.

Design/methodology/approach

The authors collected data from 300 Chinese-speaking visitors of Macao's casino integrated resorts through a face-to-face survey. The hypotheses derived from the conceptual model were tested through two-stage structural equation modeling. The authors considered age and gender as control variables.

Findings

This study found that entertainment and promotional rewards had significant direct effects on consumption intention. Social media dependency did affect directly not only consumption intention but also sharing intention. Customer engagement on SMA mediated the effects of two SMA features (entertainment and promotional rewards) and one feature of SMA viewers (social media dependency) on consumption intention. As to extraneous variables, neither age nor gender significantly influenced consumer behavioral intention.

Practical implications

The casino integrated resort managers should enhance the entertainment elements and provide reasonable promotional rewards to increase SMA's effectiveness. Managers should also consider the social media usage habits of the targeted customers. Further academic research on casino integrated resorts in other regions may use this study as a basis for investigating the mediation of customer engagement on SMA.

Originality/value

This study contributed to understanding the mediating mechanism of customer engagement on SMA by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

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