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1 – 10 of over 101000Haihua Zhu, Jing Li, James Gao and Weihua Lu
With the customers’ increasing expectation on the product value, manufacturing enterprises around the world have made significant efforts to provide high value-added services in…
Abstract
Purpose
With the customers’ increasing expectation on the product value, manufacturing enterprises around the world have made significant efforts to provide high value-added services in addition to their traditional product development and manufacturing business. For this reason, it is of great importance to research product service system. The purpose of this paper is to research on the key problem of integrated product service system (IPSS) design.
Design/methodology/approach
A value-oriented IPSS is developed, which is set up based on “requirements-functions-processes-structures” mapping model to give full consideration to customer value and service functions. An extended product-service blueprint, which stems from the service blueprint, is developed to describe product behaviors, service deliver processes, stakeholders’ activities and supporting activities. An ontology-based design support system is proposed to improve design efficiency and help designers making better-informed decisions. A computer-aided prototype system has been developed, and an initial attempt has been made to demonstrate the role of IPSS in the aerospace industry.
Findings
Many traditional design methods cannot effectively address the objects and processes integration problem of products and services. Moreover, both product and service should be considered in IPSS design, and both of them extremely depend on designers’ own experience and knowledge. Thus, a broader range of knowledge is required to understand product-service system (PSS) design.
Research limitations/implications
This research provides a solid foundation for PSS C and promotes an effective means for PSS design.
Originality/value
A customer value-oriented IPSS is presented. Customer requirements are considered during the design phase of PSS as well as both product and service knowledge.
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Giuditta Pezzotta, Claudio Sassanelli, Fabiana Pirola, Roberto Sala, Monica Rossi, Sophia Fotia, Angelos Koutoupes, Sergio Terzi and Dimitris Mourtzis
Nowadays manufacturers companies are increasingly compelled to navigate towards servitization. Different methods and approaches were proposed in literature to support them to…
Abstract
Purpose
Nowadays manufacturers companies are increasingly compelled to navigate towards servitization. Different methods and approaches were proposed in literature to support them to switch from traditional product-based business model to product service systems (PSSs). However, new knowledge, capabilities and skills were needed to consistently develop PSSs, since they need a joint focus on both customer’s perspective and company’s internal performance and at the same time a proper support for the integration of product and service design. The purpose of this paper is to propose the Product Service System Lean Design Methodology (PSSLDM), a structured methodology to develop PSSs along their entire lifecycle.
Design/methodology/approach
Retrieving concepts from interpretative, interactive and system development research traditions, and strongly reminding the design research methodology framework, the adopted research methodology is composed of three main phases (observation and conceptualization, theory building and tool development, validation) and involved three heterogeneous companies.
Findings
This paper provides an overview of the PSSLDM, explaining how the different methods supporting its conduction should contribute to properly design an integrated PSS. Moreover, companies highlighted several benefits in the different stages along the PSS lifecycle deriving by the adoption of the PSSLDM.
Research limitations/implications
The development of a platform based on the PSSLDM methodology raises a discussion on the possible changes needed by current Product Lifecycle Management (PLM) models and systems when they have to do with PSSs.
Originality/value
The PSSLDM enriches the already proposed SErvice Engineering Methodology, introducing new several components linked by lean rules in each of its phases (starting from customer analysis, going through solution concept and detailed design, until the offering analysis) and better supprting the deatil design of both prodcut and service components.
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Hicham Barrar and Rocio Ruiz-Benitez
Manufacturing firms (MFs) nowadays are struggling to design and maintain an integrated product-service offer. This paper aims to explore the role of the supply chain (SC) in the…
Abstract
Purpose
Manufacturing firms (MFs) nowadays are struggling to design and maintain an integrated product-service offer. This paper aims to explore the role of the supply chain (SC) in the design of the Product-Service System (PSS). In particular, the study focuses on the Design for Supply Chain (DfSC) approach in order to understand its role and contribution to the Design for Product Service Supportability (DfPSSu) approach in supporting PSS design.
Design/methodology/approach
Based on the multiple-case study approach, this paper used in-depth-interviews method to collect primary data from four multinational car manufacturers and two academic researchers.
Findings
The study reveals how a better design of the SC is required for the development of a service supportability approach that, in turn, facilitates the design of the PSS. Additionally, Internet of Things (IoT) technologies support MFs to analyse the ongoing development of the PSS business model. Finally, a better design of PSS is essential for strengthening the integration of Product and Service Offerings.
Practical implications
This study suggests that MFs can build dynamic SC capabilities to deal with fundamental changes that occurred when adopting servitization.
Originality/value
This paper is among the first attempts to study the design process of the PSS business model in a real business context taking into account different design strategies.
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Yoonjung An, Sungjoo Lee and Yongtae Park
The purpose of this paper is to provide a concrete integrated roadmap structure and a supporting tool for efficient roadmapping, to enhance interdisciplinary research on product…
Abstract
Purpose
The purpose of this paper is to provide a concrete integrated roadmap structure and a supporting tool for efficient roadmapping, to enhance interdisciplinary research on product‐service.
Design/methodology/approach
The paper first clarifies definitions based on literature review. Next, the integrated roadmap structure is designed by overcoming limitations of the existing product‐service roadmaps. Lastly, a modified quality function deployment technique is developed to be used as a means for the integration process and applied to the mobile communications industry for the case study.
Findings
The suggested roadmap and roadmapping process have potential advantages that can help strategic planning and management of product‐service.
Research limitations/implications
There are issues related to complexity of the suggested technique and completeness of the case study.
Practical implications
The suggested approach stimulates communication and knowledge sharing between manufacturers and service providers, providing a useful guidance to picture the long‐term future from the same perspective.
Originality/value
The paper provides a holistic approach on the development of the product‐service sets, which is characterized by many challenges and uncertainties.
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Chun Hsien Liu, Ming-Chao Chen, Yi-Hsien Tu and Chu-Ching Wang
– The purpose is to conceptually construct a service-dominant (S-D) logic-based integrated product service system (IPSS) business model.
Abstract
Purpose
The purpose is to conceptually construct a service-dominant (S-D) logic-based integrated product service system (IPSS) business model.
Design/methodology/approach
The model is constructed through literature reviews and inferences.
Findings
IPSS model is in compliance with the ten fundamental premises of S-D logic as well as conforming to triple bottom lines of sustainability.
Research limitations/implications
To convert a firm from goods-centric model to service-centric IPSS model is not easy. There are quite a few challenges to be overcome.
Practical implications
There are many successful cases adopting service-centric business model. The key success factors are to be identified in the future studies.
Originality/value
It is the first paper discussing the sustainability of IPSS model and its relationship with S-D logic.
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Laura Purvis, Andrew Lahy, Robert Mason and Mike Wilson
The aim of the paper is to explore the changing role of a logistics service providers (LSPs) to better support their supply chain (SC) partners on their journey of advancing their…
Abstract
Purpose
The aim of the paper is to explore the changing role of a logistics service providers (LSPs) to better support their supply chain (SC) partners on their journey of advancing their product-service systems through distributing manufacturing around the world. The purpose of this paper is to investigate a novel route towards service growth followed by the LSP by integrating upstream into the value chain and the resultant consequences in the configuration of the servitisation strategy, SC structure and allocation of roles.
Design/methodology/approach
A longitudinal exploratory case study design is followed. The case company is one of the world’s largest LSPs.
Findings
The study highlights how companies can transition towards the development of service solutions when not following a uni-directional, downstream pattern of integration in the value chain. The findings challenge the established model of servitisation as a forward uni-directional process across the continuum from goods to a service-focussed logic. They illustrate how companies can also move in a reversed direction, move possible back-and-forth or extend and restrict their position along the servitisation continuum.
Originality/value
The study reveals that service transition involves a deliberate developmental process to build capabilities as firms shift the focus of their product-service offering. It provides novel empirical evidence of how the service growth journey can manifest itself in practice. With insights into the benefits and challenges of distributed manufacturing, it also highlights some of the opportunities available to LSPs to expand their product-service offerings and some of the potential threats.
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Elif Küçüksayraç and Layıka Ney Ece Arıburun Kırca
Although the methods and approaches of sustainable design have been developing for more than 20 years, their application in design education and the design process is still…
Abstract
Purpose
Although the methods and approaches of sustainable design have been developing for more than 20 years, their application in design education and the design process is still under-examined. This study aims to investigate how to integrate sustainability into project-based undergraduate courses in industrial design education, where sustainability has recently been introduced into the curriculum.
Design/methodology/approach
Two workshops were carried out as pilot studies within two different elective courses. The scope of the study included sustainable design approaches at both the product and product-service system innovation levels.
Findings
The findings show that choosing between the two levels and the sustainable design approach is the most important challenge that students face during the design process. Moreover, the project brief influences the choice of the approach.
Originality/value
Following the findings, a sustainable design process model for the project-based undergraduate design courses was proposed. Finally, a new course curriculum on sustainable design was developed based on the findings from the study.
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Birgit Andrine Apenes Solem, Marko Kohtamäki, Vinit Parida and Thomas Brekke
The present study sets out to understand how a manufacturing company in the maritime industry utilized creative design principles and developed service design routines to advance…
Abstract
Purpose
The present study sets out to understand how a manufacturing company in the maritime industry utilized creative design principles and developed service design routines to advance digital servitization (i.e. the transition to offering smart product-service-software systems–PSS) and realize subsequent positive growth outcomes.
Design/methodology/approach
We build upon a longitudinal single case of a marine solution provider. Using an action research approach, we collected data through in-depth interviews and informal conversations involving senior managers, project members and customer representatives over a three and a half-year period. In addition, secondary data such as documentary data, service design tools and visualization were utilized.
Findings
The inductive analysis highlights the underlining role of four service-design routines that drive creativity and an innovative approach to digital servitization transformation. More specifically, we identify (a) user insights through creative customer data acquisition, (b) smart PSS collaboration through co-creation across departments, (c) smart PSS ideation through creative forms of collaboration and (d) effective smart PSS delivery and commercialization through creative concept design as the drivers of the case company digital servitization transformation.
Practical implications
We encourage senior managers within large manufacturing companies to promote the development of service design routines as these promote the transformation process from being a product-centric to service-centric firm. The four service design routines are built on a set of service design sub-activities providing concrete actions that can be applied by senior managers to successfully develop and deliver smart PSS offerings and achieve growth outcomes.
Originality/value
This study contributes by integrating digital servitization and service design literatures. We illustrate how manufacturing firms can drive a transition to digital servitization through service design activities and routines development for smart PSS strategy implementation.
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Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…
Abstract
Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.
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Martin Rudnick, Jan Riezebos, Daryl John Powell and Annika Hauptvogel
A lean approach is frequently applied in the primary processes of a company, but less in after-sales service. Servitization leads to a change from pure product providers to…
Abstract
Purpose
A lean approach is frequently applied in the primary processes of a company, but less in after-sales service. Servitization leads to a change from pure product providers to integrated product-service systems (PSS) providers. The after-sales services may benefit from a lean approach to effectively integrate usage data of the installed product base. This paper aims to develop a lean servitization canvas to open-up possibilities for additional revenue streams for organizations in the after-sales market.
Design/methodology/approach
This paper develops and proposes the use of a lean servitization canvas for effective after-sales services by drawing on insights from two industrial cases where physical goods are produced and serviced. Both cases are within the train maintenance and rail infrastructure sector in Central Europe. Based primarily on a literature review, a lean servitization canvas has been developed and further validated in the case studies.
Findings
The paper shows how value can be achieved for providers of integrated PSS by adopting the lean servitization canvas.
Research limitations/implications
The research focuses on industrial services for high-capital goods in the rail and infrastructure sectors. This can be seen as a limitation of the research, as the lean servitization canvas has not yet been tested in other sectors.
Practical implications
For companies, the use of a lean approach to servitization integrates primary processes and after-sales services and offers new opportunities to develop business.
Originality/value
This paper provides insights into how the current product range and customer base of a company may be included in an after-sales business model that benefits from a lean approach.
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