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The purpose of this paper is to examine how firms manage the front end of new product development projects where packaging forms a core part of the product itself. Within the fast-moving consumer goods industry, innovation provides opportunities to create packaging that forms an integrated part of the product offering. The authors refer to these as packaging-integrated-products. This study conceptualises three levels of integration and investigates how they impact upon the management of the front end.

The study consisted of a two-phase design. This involved a preliminary study with key informants, followed by a multiple case study design, which examines product development projects with differing extents of packaging integration.

The results identify nine different new product opportunities. The authors also present 11 propositions that reveal the key characteristics of the front end of packaging-integrated development projects, as well as the project management requirements to capture the opportunities they present.

Initial insights into a number of unique front-end project management characteristics required to deliver different project types form an area for further research to better understand product packaging integration. The propositions presented guide the way forward for future studies.

The findings provide marketers with new understanding of three types of new product opportunities presented by packaging integration and demonstrate what is required to capture the opportunities they present in the front end of product development.

The paper contributes to extant studies of packaging development in the marketing literature, which have previously failed to capture the high levels of integration between packaging and the product. The authors present a new conceptual approach to understanding integration and subsequently uncover how the opportunities it presents can be captured.

For packed products, packaging affects every logistical activity and thus the overall economic and ecological efficiency (eco-efficiency) of supply chains. The purpose of this research is to explore how integrated approaches are used in packaging development processes to increase eco-efficiency along supply chains and how a set of pre-selected factors influences the adoption of practically integrated approaches within companies.

The research approach is explorative and based on nine cases in the food and manufacturing industries in Sweden. In total, 26 semi-structured interviews were conducted.

The chapter describes the way in which companies work with ‘integrative’ packaging development process elements. It explores how four factors – product characteristics, packaging requirements, logistical conditions and environmental efforts – influence their approach.

The study analyses the packaging development processes at a limited number of companies in Sweden.

The findings can help logistics managers to better understand how integrated approaches can be applied in packaging development processes to increase eco-efficiency of logistical processes along the supply chain. The study provides logistic managers also with information about which influencing factors can serve as facilitators or barriers to these approaches in their organisations.

Previous research has demonstrated the potential economic and environmental benefits of integrating a logistics perspective into the packaging development process. This study complements existing knowledge by presenting extensive empirical data on the practical application of integrated approaches in packaging development processes in industry.

The purpose of this paper is to explore the relationship between product modularity (PM) and supply chain integration (SCI), and to identify factors influencing this relationship.

A case study approach involving in‐depth interviews on three modular and two non‐modular design projects in the Hong Kong and Pearl River Delta region was conducted. Within and cross‐case analyses were adopted.

Results support the current view that modular design is related to a loosely coordinated supply chain, whereas integrated design is associated with a tightly coordinated supply chain. However, this relationship is affected and explained by four contingency factors: new module/component development, technological knowledge leakage and creation, project team size and supply chain efficiency.

The paper used a case study approach so the generalizability of the study is limited. This approach, however, enabled us to examine explicitly the relationship between PM and SCI, where empirical research was lacking. The rich content of each case suggested how and why modular design affects supply chain management.

The findings of this paper increase the understanding of the dynamics of modular product design and supply chain management. The paper also explores four contingency factors affecting the relationship.

Increasing competition at product, firm, and industry level makes it more and more important to be able to develop new products and – at the same time – develop the necessary new technologies for producing those new products. In this paper we shall take a look at how four firms go about integrating their product and technology development. This serves as the basis of a model for this kind of integration and a general definition of possible means for integrating product and technology development.

In this paper, an attempt has been made to develop an integrated product development‐quality management (IPD‐QM) system by integrating the concepts of concurrent engineering (CE) and TQM. These two concepts have been considered in the past as a separate identity. However, there is a need to develop a system that would consider quality management and improvement at the design stage by incorporating the principles of total quality management (TQM) at every stage of the design and other upstream and downstream value adding activities. TQM has been considered with reference to firm orientation and identifies market advantages, that are product design efficiency, process efficiency and product reliability. The special feature of the system proposed here is that it advises designers, product developers and process planners on improvements that can be made to the design to improve product quality and manufacturing efficiency, and customer satisfaction. Also, a framework has been discussed in this paper for the integration of CE and TQM in manufacturing.

This special “Anbar Abstracts” issue of the Journal of Business & Industrial Marketing is split into seven sections covering abstracts under the following headings: Marketing strategy; Customer service; Sales management; Promotion; Product management; Marketing research/customer behavior; Sundry.

Modular product design is a practice manufacturers frequently adopt to develop new products. Some literature has reported the importance of the modular product design and its effect on supply chain management. However, until now, very few empirical researches have examined the relationship of product modularisation and supply chain design and coordination. Furthermore, the exploration on how manufacturers capitalize upon product modularization with supply chain design and coordination is rarely reported. This paper addresses this gap.

This paper conducted a case study to review the experience of an Audio Consumer Electronics Manufacturer (ACEM) in Hong Kong and China. This company has successfully integrated modular product design with supply chain design and coordination for more than five years.

Results indicate that product modularization affects supply chain design, whereas product innovation influences on supply chain coordination.

This study explores new relationships between supply chain and modular product design into three propositions for further studies. The first proposition shows that supply chain for modular product design has one more level than integrated product design in multiple‐tier supply chain. The second proposition shows that, regardless of either a modular or integrated product, an innovative product requires closer supply chain coordination than a conventional product in new product development. The final proposition shows that product modularization with close supply chain design and coordination brings down the inventory level, improve the quality of conformance and reduce development lead time.

The primary objective of this paper is to illustrate the development of an integrated product development environment using template‐based methodology. This system would thus act as an effective tool to reduce cost by foreseeing manufacturability constraints during concept generation phase. Concurrent engineering approach is applied to product and process development and thus the different phases of manufacturing are integrated together. The developed template system is then used for the design of a prototype using an electric motor.

In this paper, implementation of an integrated design based on templates is presented. The developed system components such as design calculations, component search, machine selection, process template retrieval and cost estimation. These components are integrated to relational databases. These databases contain all information required for integrated product and process development. Concepts used in developing the system are independent of the software used.

By using templates, the time required for new product development is drastically reduced. At the same time incorporating computer‐aided process planning into the system gives the designer a better understanding of the cost implications of the modified design with respect to manufacturing. The major challenge in implementing of such system is that any changes in the manufacturing facility have to be incorporated in the process plans stored. This can be a tedious job but can be overcome by using hybrid process planning approach instead of variant based approach.

The proposed template systems can be further developed to be considered as infrastructure necessary for design within a collaborative engineering environment. Further research and development is necessary for implementation. Though, the result from this case is promising.

The paper proposes the structure necessary for the implementation of a template‐based system. The approach used in the development of the integrated systems could be used by small and mid segment industries which do not have enough resources for costly software upgrading and complex computer technologies. By using templates, the time required for new product development is drastically reduced.

This paper aims to present a systematic review of design for six sigma (DFSS) methods applicable to the product development process (PDP) of durables goods and identify a research opportunity on the subject proposing integration of DFSS and a reference model for the PDP. In this way, through the analysis of the theoretical references identified in the scientific databases, it was possible to propose a conceptual model for the PDP oriented to the DFSS.

This paper is based on the theoretical framework presented in peer-reviewed scientific research papers during the period 2000 to 2018 on the theme DFSS applied in the PDP, as well as such as the product development tools/techniques and statistics addressed. By means of key words defined by the acronyms of DFSS methods (DMADOV, ICOV, DMEDI, IDOV, DDOV, PIDOV, DMADIC, DCCDI, DMADV, IDDOV, CDOV and DCOV), DFSS and the acronym DFSS. Applying Boolean expression during the conduction of the searches through the scientific evidence at the Brazilian scientific database platform (Capes database). This database platform is maintained by coordination for the improvement of higher education personnel, which including Emerald Insight (Emerald), Scopus (Elsevier), Science Direct, SpringerLink, Taylor Francis, Scielo (Web of Science), Wiley Online Library, Web of Science (Clarivate Analytics), etc. It was obtained, by means of the searches, 269 papers related to subject DFSS, of which 18 papers had been critically selected for the composition of a conceptual model for the process of development of product guided to the DFSS.

This study presents a review of the literature (systematic review and content analysis) on DFSS and its effectiveness for the PDP. The DFSS methodology is disseminated in the scientific literature through a variety of methods that are often mistaken for the six sigma methodology – DMAIC, which is directed toward process improvement. The PDP integrated with the DFSS concepts contributes to eliminating possible failures during the design of a new product, directing to reduce costs and improve the quality of the product and process.

This paper presents a literature review that guided to a proposal of a preliminary conceptual model DFSS focused on the process of product development with the purpose of being a friendly model that meets the dynamics of the organizations and the expectations of the consumers.

Through the systematic review and content analysis, it was possible to observe that the DFSS methods applied to product development are not related to the PDP reference models available in the literature. In this way, the fusion of the concepts of the DFSS methods and PDP reference models for the construction and proposition of a preliminary conceptual model DFSS oriented to the process of product development intends to contribute in the development of new products with the reduction of time, reduction of the cost, competitive price and consumer satisfaction.

The purpose of this research is to develop an integrated model for composite rotor blade manufacturing cost estimates at the conceptual design stage. The integrated model seeks to provide a rapid and dynamic feedback based on evaluating the manufacturing cost estimate for a new product design at the conceptual design stage. This paper describes the automated estimating process for design to manufacturing cost of composite rotor blade.

An integrated approach is implemented for evaluating the manufacturing cost estimates. The paper develops each module of the computer‐aided parametric model generation, time estimation models for composite manufacturing processes and decision support system. Finally, process flow data integration is done for all the modules. An example for a complicated geometric rotor blade is shown in this research paper. The results are compared in different design parameters and discussed.

The data integration for this approach was built by using ModelCenter^® software. It is easier and more robust to apply than the other proposed methods. The selection of design, material and manufacturing parameters is achieved by integrated model within a short period of time.

This paper provides an integrated concurrent approach for manufacturing cost evaluation of composite rotor blade. Manufacturing factors could be considered at the early stage of product development phase.

This paper suggests an effective and efficient way of evaluating the manufacturing cost at the conceptual stage of the design process. The concurrent engineering and integrated product process development approaches were addressed.