Search results
1 – 10 of over 179000This study aims to explore how a relational brand experience can be designed using an integrated retail experience. It addresses the research gap between relational brand…
Abstract
Purpose
This study aims to explore how a relational brand experience can be designed using an integrated retail experience. It addresses the research gap between relational brand experience strategy, retail experience design, as well as online-offline integration, by providing applicable tools and knowledge.
Design/methodology/approach
Based on a literature review, a relational experience analytical framework (REAF) was developed as a diagnostic tool for relational brand experience. A case study was then conducted using the REAF to determine the relational brand experience factors, strategies in practice and related initiatives.
Findings
Three distinguishing integrated relational brand experience factors were identified (online-offline integration, overall activeness and the centre of relationships). A typology for an integrated relational brand experience was established with clarifying experiential characteristics and the required initiatives for each type. Based on the findings, a framework was proposed for an integrated brand experience design and its application in the retail experience design process.
Practical implications
The frameworks and strategies proposed can serve as a guide to industry professionals in designing integrated relational brand experiences.
Originality/value
The theoretical contributions of this study are in clarifying the relational brand experience dimensions and an integrated relational brand experience strategy typology. It also illustrates the strategic application of integrated retail experience based on a brand experience strategy using the proposed framework and the process.
Details
Keywords
Guus Keusters, Hans Bakker and Erik-Jan Houwing
Civil engineering projects around the world have been underperforming for a long time. While the complexity of these projects will continue to increase, there is an urgent need to…
Abstract
Purpose
Civil engineering projects around the world have been underperforming for a long time. While the complexity of these projects will continue to increase, there is an urgent need to perform better. Although the integrated design process is critical for project success, the literature lacks studies describing the link to project performance. Therefore, this study aims to investigate the dominant variables that affect the integrated design process and consequently project performance.
Design/methodology/approach
A multiple case study was conducted to determine the dominant variables that affect the integrated design process and project performance. The research included four projects. Semi-structured interviews were the main source of data.
Findings
The cases indicated that the extent to which an integrated approach is achieved in the design process is essential for project performance. This applies to the integration of stakeholders’ interests as well as the integration of disciplines. Above all, it was concluded that the project team participants’ competencies for integration are a dominant factor for project performance, as the integrated design process has changed from a technical challenge to an integrative one.
Originality/value
This study provides insights into the dominant variable of the integrated design process that affects project performance, which is underexposed in the literature. The study results reveal the importance of competencies related to integration and adoption of the design problem context, which are not yet included in civil engineering design methods. In this respect, empathy is introduced as a new and critical competence for the civil engineering industry, which needs further research.
Details
Keywords
Pablo Rodríguez-Gutiérrez, Carmen Correa and Carlos Larrinaga
This paper aims to generate insights about the transformative potential of integrated reporting by exploring organisational adoption of non-financial reporting design archetypes…
Abstract
Purpose
This paper aims to generate insights about the transformative potential of integrated reporting by exploring organisational adoption of non-financial reporting design archetypes available in the field.
Design/methodology/approach
Drawing on the concept of design archetype, this study conducts an exploratory interpretative based on qualitative semi-structured interviews and documentary analysis. The study is based on the Spanish integrated reporting field.
Findings
This study reveals that IIRC framework lacks the transformative potential to become an environmental disturbance for corporate reporting practice. It explains how organisations, in their attempt to seek coherence with underlying interpretative schemes, change their structural arrangements (structure, processes and systems) to adopt sustainability and integrated reporting design archetypes available in the field. Though organisational differences are portrayed, the transition from a sustainability-reporting archetype to an integrated-reporting archetype does not seem to be easily achieved.
Research limitations/implications
Due to its exploratory nature, further investigation of the transformative potential of integrated reporting is needed to address intra-organisational factors such as internal stakeholder interests, organisational values, individual or collective agency to embed interpretative schemes into structural arrangements, and technical and managerial capabilities enabling action.
Practical implications
Findings inform practitioners and policymakers about the hindrances to integrated reporting implementation to be considered for prospective regulation and standardisation.
Social implications
The study reflects on the difficulties for both mainstreaming sustainability to influence decision-making and developing reporting archetypes coherent with integrated thinking.
Originality/value
By focusing on archetype design, the paper provides insights to assess the transformative potential of integrated reporting.
Details
Keywords
Rodrigo G. Alvarado, Underlea M. Bruscato, Maureen T. Kelly, Flavio C. D'Amico and Olavo E. Oyola
Integrated design is a strategy to develop sustainable architecture projects incorporating multidisciplinary work and environmental performance assessments, which has provided…
Abstract
Integrated design is a strategy to develop sustainable architecture projects incorporating multidisciplinary work and environmental performance assessments, which has provided significant advancement to public buildings in developed countries. This paper presents a review of some aspects of integrated design for the planning and construction of energy efficient housing in the south of Chile, as part of the reconstruction process following the earthquake on 27th February 2010. Firstly, a synthesis is made of the characteristics, implicit conditions, participants, steps, resources and expected results of an integrated design approach according to existing references. This is then contrasted with normal housing design practice in Chile according to current building regulations and interviews with professionals in the field. The design processes of experimental houses and housing projects that place specific focus on energy performance are then analysed, with follow-ups and interviews to review significant aspects. After examining those experiences, the authors identify some particular features and resources of integrated design that promote environmental improvements.
Details
Keywords
Daniel Forgues and Lauri Koskela
The purpose of the paper is to study the influence of procurement on the performance of integrated design teams.
Abstract
Purpose
The purpose of the paper is to study the influence of procurement on the performance of integrated design teams.
Design/methodology/approach
The research paradigm is based on Russian socio‐constructivist approach to activity theory. Activity theory, as opposed to natural or social science, is a design science approach that focuses on the context aspect of project. A triangulation of qualitative research methods is used to investigate the dynamic of integrated teams in two different procurement contexts.
Findings
The paper is conclusive regarding the influence of procurement on team efficiency. It demonstrates that traditional procurement processes reinforce socio‐cognitive barriers that hinder team efficiency. It also illustrates how new procurement modes can transform the dynamic of relationships between the client and the members of the supply chain, and have a positive impact on team performance.
Practical implications
The paper demonstrates first that problems with integrated design team efficiency are related to context and not process – they are not technical but socio‐cognitive; second that fragmented transactional contracting increases socio‐cognitive barriers that hinder integrated design team performance; third that new forms of relational contracting may help to mitigate socio‐cognitive barriers and improve integrated design team performance, fourth that changing the context through procurement does not address the problem of obsolete design practices.
Originality/value
The paper brings together theories of production in lean construction and social learning as a rival approach to traditional project management theory for demonstrating the importance of context on team performance.
Details
Keywords
Elena Giovannoni and Maria Pia Maraghini
The purpose of this paper is to explore some of the challenges involved in the development of integrated performance measurement systems (PMS). In particular, given the…
Abstract
Purpose
The purpose of this paper is to explore some of the challenges involved in the development of integrated performance measurement systems (PMS). In particular, given the difficulties involved in the development process, and the “inherent incompleteness” of PMS, the authors seek to investigate whether and how these difficulties may challenge the integrating role of PMS and the eventual influence of alternative integrating mechanisms on this role.
Design/methodology/approach
The paper combines studies on PMS with empirical findings related to Monnalisa, a medium-sized Italian family firm, which designs and sells children ' s wear and accessories. Over the last ten years Monnalisa has adopted various design frameworks (such as the balanced scorecard and the integrated report) for integrated PMS. Through an analysis of the PMS development process within the company, the authors explore the challenges involved in this process.
Findings
In the case of Monnalisa, despite the adoption of a design framework for integrated PMS, various critical issues emerged during the implementation phase, mainly as a consequence of tensions between different performance dimensions and the need for creativity. While these critical issues compromised the integrating role of PMS, alternative integrating mechanisms (such as the direct intervention of the founder and social interaction) were stimulated and worked alongside PMS in achieving organizational integration. In so doing, these mechanisms operated in different ways, by complementing incomplete PMS when they were failing to achieve organizational integration, or improving their integrated nature.
Originality/value
Although the literature acknowledges some of the challenges involved in PMS development, understanding how to manage these challenges and how they actually affect PMS require further investigation. This paper provides new insights on the challenges involved in the development process (particularly in relation to the tensions caused by creativity, unpredictability, time gaps between operations and targets, as well as the distinct priorities of different levels of customers), and on the role played by alternative integrating mechanisms in the management of these challenges. While the founder ' s direct intervention may be peculiar to the context of medium-sized enterprises, the role played by social integrating mechanisms suggests potential ways to overcome the challenges of integrated PMS also within larger firms.
Details
Keywords
Cecilia Jacobs and Seirgei Miller
Peninsula Technikon has for the past few years engaged in a review of their current qualifications with a view to transforming these curricula into Outcomes Based Education (OBE…
Abstract
Peninsula Technikon has for the past few years engaged in a review of their current qualifications with a view to transforming these curricula into Outcomes Based Education (OBE) format with learning specified in terms of broad, exit level outcomes. In turn the subjects making up these programmes were further broken down into enabling and sub‐enabling learning outcomes. The institution is currently engaged in designing tasks and assessment criteria which attempt to piece together these learning outcomes into projects which integrate student learning and introduce reflective assessment practices. The process underlying the design of these integrated projects has necessitated collaborative planning and assessment among academic staff at various levels of each programme. Through this process staff have grappled with and puzzled over the realities of implementing OBE at classroom level. This paper focuses on an integrated project designed for the exit level of the Civil Engineering diploma programme and explores the assessment practices from lecturer perspectives through unstructured focus group discussions, as well as individual, structured questionnaires and interviews. The outcomes of this research are presented as work in progress and tentative recommendations will be made regarding the implementation of integrated projects.
Details
Keywords
Namwoo Kang, Junyoung Kim and Yongtae Park
To solve the trade‐offs between marketing and R&D domains and to minimize information loss in new product development (NPD), this study proposes an integrated design process as a…
Abstract
Purpose
To solve the trade‐offs between marketing and R&D domains and to minimize information loss in new product development (NPD), this study proposes an integrated design process as a new solution to the interface system between the two domains.
Design/methodology/approach
House of Quality integrated with multivariate statistical analysis is used for determining important design features. These design features are used as parameters for conjoint analysis and Taguchi method, and then the results of analyses are compared. Sequential application of conjoint analysis and Taguchi method, depending on the differences in utilities and signal to noise ratios, is applied for the integrated design process. An automotive interior design is illustrated for the validation of the integrated design process.
Findings
The integrated design process determines a point of compromise between the optimums of conjoint analysis and Taguchi method. Sequential application of two methods ensures full utilization of both methods and no loss of information.
Research limitations/implications
More illustrations on NPD are needed to verify the proposed process.
Practical implications
The design process suggested in this study can be used for process innovation in six sigma approach and be integrated with value chain intelligently. This study proposes the strategic guideline of the integrated design process for enterprises.
Originality/value
The integrated design process suggests the solution for the trade‐offs between marketing domain that pursues the utility of product and R&D domain that emphasizes robustness of product quality. This integrated design process will give enterprises competitive advantages in NPD.
Details
Keywords
Than Lin, Jae‐Woo Lee and Tun Lwin
The purpose of this research is to develop an integrated model for composite rotor blade manufacturing cost estimates at the conceptual design stage. The integrated model seeks to…
Abstract
Purpose
The purpose of this research is to develop an integrated model for composite rotor blade manufacturing cost estimates at the conceptual design stage. The integrated model seeks to provide a rapid and dynamic feedback based on evaluating the manufacturing cost estimate for a new product design at the conceptual design stage. This paper describes the automated estimating process for design to manufacturing cost of composite rotor blade.
Design/methodology/approach
An integrated approach is implemented for evaluating the manufacturing cost estimates. The paper develops each module of the computer‐aided parametric model generation, time estimation models for composite manufacturing processes and decision support system. Finally, process flow data integration is done for all the modules. An example for a complicated geometric rotor blade is shown in this research paper. The results are compared in different design parameters and discussed.
Findings
The data integration for this approach was built by using ModelCenter® software. It is easier and more robust to apply than the other proposed methods. The selection of design, material and manufacturing parameters is achieved by integrated model within a short period of time.
Practical implications
This paper provides an integrated concurrent approach for manufacturing cost evaluation of composite rotor blade. Manufacturing factors could be considered at the early stage of product development phase.
Originality/value
This paper suggests an effective and efficient way of evaluating the manufacturing cost at the conceptual stage of the design process. The concurrent engineering and integrated product process development approaches were addressed.
Details
Keywords
A framework of network support for utilization of integrated design over the Internet has been developed. The techniques presented are also applicable for intranet/extranet. The…
Abstract
A framework of network support for utilization of integrated design over the Internet has been developed. The techniques presented are also applicable for intranet/extranet. The integrated design system was initially developed for local application in a single site. With the network support, geographically dispersed designers can collaborate a design task throughout the total design process, quickly respond to clients’ requests and enhance the design agility. In this paper, after a brief introduction of the integrated design system, the network support framework is presented, followed by a description of two key techniques involved: Java Servlet approach for remotely executing a large program, and online CAD collaboration.
Details