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In order for sport startups to progress there needs to be innovation communities that promote the use of innovation. To do this can be a complex process so it is important to understand the role sport innovation plays in society. This chapter focuses on how to utilize sport innovation for sport startups by focusing on branding and communities. This includes an understanding about the role of corporate social responsibility and sustainability in facilitating sport startups.

The purpose of this paper is to conceptualize sport event innovation and propose a fruitful future research agenda for scholars.

Following Gilson and Goldberg's (2015) criterion of a good conceptual paper, the authors (a) provide a review of the central tenets of innovation and sport innovation literature and link them together within a new definition of sport event innovation, (b) expand the field by suggesting several theoretical perspectives for studying this area and (c) visually represent the links between each aspect of our conceptualization in a figure. Based on our definition, the authors also highlight illustrative examples of sport event innovation.

This paper provides an initial working definition of sport event innovation and offers avenues of sport event innovation research underpinned by various research perspectives (i.e. process of innovation, institutional theory, stakeholder theory, interorganizational relationships and knowledge-based view) likely to prove useful for the advancement of scholarship in sport event management. Additionally, a general recognition of the potential practical implication related to this paper is discussed.

This conceptual paper bridges the knowledge gap between sport event and innovation research by merging the independent literature and conceptualizing sport event innovation. In doing so, the authors provide an advantageous starting point for future research on innovation in the sport event context with a view towards advancing both theory and practice in this area.

Being innovative is important for non-profit sport organizations in order to meet the ever-changing and increasing societal needs. Understanding why and to what extent organizational innovativeness differs between non-profit sport organizations is, therefore, important to assess and increase their chances of survival. The purpose of this study is to compare the structural characteristics and attitudes of innovation attributes between three groups of sport federations (SFs).

An online self-assessment survey was sent to all recognized regional Belgian SFs (N = 156). Simultaneously, an observational desk research (i.e. media analysis) was carried out. Results from both data collection methods were combined to develop a composite organizational innovativeness-index, based on which the federations were then clustered in three distinct adopter groups.

Comparative statistics show that structural background characteristics generally are poor indicators for adopter categorization. In contrast, the attitudes about compatibility (i.e. the consistency of innovations with existing values) and complexity (i.e. the extent to which innovations are difficult to apprehend) seem the most important distinctive determinants for the different groups of SFs.

The study's contribution is twofold. First, it offers a methodological contribution with the development of an index, which enables the categorization of non-profit sport organizations according to their organizational innovativeness; thus, it provides a critical counter-argument to the importance of organizational structural background characteristics from previous studies. Second, the study's results may support non-profit sport organizations in improving their innovativeness, for instance by improving the perception of compatibility with innovation or by guiding policymakers in creating a more supportive environment for these organizations to do so.

Nature-based sports such as surfing play an important role in the social harmony of regions, as they provide a way to protect the environment while incorporating a business element. The purpose of this paper is to examine how World Surfing Reserves are a form of social innovation in sport, as they are a program of Save the Waves, which aims to protect the cultural and environmental areas associated with surfing.

The aim of this paper is to focus on a case study of the Santa Cruz, California World Surfing Reserve created in 2012 to analyze the associated social innovation programs.

Increasingly nature-based and lifestyle sports that incorporate the natural environment have been an innovative way to encourage social issues to progress. This includes programs developed to address water quality at beaches and the development of associated programs around social innovation in terms of surfing as a way to connect people to the environment.

Suggestions for policy development of social innovation programs in sport will be discussed in addition to directions for future research.

Institutional theory will be used as the theoretical framework to understand the effects of the natural environment and surfing culture on social innovation.

The purpose of this paper is to examine the existing literature in entrepreneurship and innovation and its linkages to sport.

This research involved four main stages: definition of the key aspects of innovation and entrepreneurship; synthesis of the typologies purporting the interplay between entrepreneurship and innovation in sport; showcasing entrepreneurship and innovation in-practice in a sports context; and identifying steps toward the development of an overall sports policy framework.

It was observed that through entrepreneurship, innovation plays a crucial role in contributing to the sports industry through research, and technology adaptation. The wide variation in the adaptation techniques of innovation in the entrepreneurship realm for sports can be supported by three aspects: a strong culture of innovation, the adaptation of technology from other sectors for sports entrepreneurship and network support.

This study highlights the critical role that entrepreneurship and innovation can have on the sports sector. Those in the sports’ field can use this research to continue to push the development of products and services that can improve the field.

There is little emphasis on sports in mainstream entrepreneurship or innovation research. Therefore, this research is one of the few in this area to look at the interconnectivity between entrepreneurship, innovation and sports.

The aim of the present study is to examine the impact of human resource (HR) practices (human resource empowerment, organizational culture and transformational leadership) on innovation activities as well as the effect of innovation activities on perceived financial performance within sport services firms.

The proposed relationships were examined using empirical data from 172 managers of Greek sport services firms. Seemingly unrelated regression (SUR) analysis was used to investigate the role of human resource management (HRM) practices on innovation activities and whether innovation activities affected the perceived financial performance.

The results of the study indicated that HRM practices, such as human resource empowerment, organizational culture and transformational leadership, significantly impact innovation activities and subsequently innovation activities have a significant and positive effect on perceived financial performance as measured by satisfaction levels in relation to specific key performance indicators (KPIs) such as profit, ROI, sales volume and market share.

This study presents useful theoretical and managerial implications that can be used by sport service firms to assess the effects of HRM practices on innovation activities and perceived financial performance.

This study contributes to the literature on several merits. Firstly, the authors jointly estimate the impact of HRM practices on innovation and its concurrent effect on perceived financial performance, which is not methodologically considered before. Secondly, the authors incorporate a more thorough measure of perceived financial performance including four dimensions of performance, and finally the authors analyze a larger sample of sport services firms relative to previous studies, leading into more concrete conclusion on the research hypotheses.

The purpose of this paper is to analyze the impact of organizational climate (OC) (with its different dimensions) and type of category (international–national or regional–local) on innovation, also taking into account the level of competition in which the club participates. This paper also aims to analyze the effect of the type of category on the relationship between OC and innovation. This could provide new information in the sports sector and in the organizational area.

A quantitative research was chosen with a sample of 485 Spanish sports clubs. The statistical analyses carried out were descriptive, mean difference, correlations between studied variables and hierarchical regression models, with the statistical package SPSS 23.0 and the macro PROCESS.

The results showed that there are significant differences in innovation depending on the level of competition. There is a positive correlation between the dimensions of OC (training, formation, supervision, resources, safety and overall) and innovation. The OC dimensions that have the highest prediction of innovation in sports clubs are training and motivation, in sports clubs with regional–local and international–national level of competition.

This paper provides information on the aspects that most influence innovation so that one can focus and pay more attention to some aspects over others.

This study contributes to the debate by offering a relationship of CB with innovation in the non-profit or associative sports sector. This provides organizational and entrepreneurial information to the sports environment.

The authors integrate the established literature on corporate entrepreneurship with the expanding inquiry into sport entrepreneurship by examining professional teams and leagues across North America. By situating the discussion in the context of organizational theory on competition, the authors argue for how teams (contestants) and leagues (organizers) uniquely apply the different forms of corporate entrepreneurship, providing contemporary examples of each. Additionally, the authors identify notable challenges of entrepreneurship within a sport context, emphasizing components that allowed organizations to overcome these concerns. By shining a light on the occurrences and challenges of corporate entrepreneurship within the sport industry, the authors hope to continue the push for greater interest in and examination of sport-related innovation and entrepreneurship.

This work researches and shares numerous examples across the North American sport landscape to illustrate corporate innovation and venturing by sport entities.

This research identifies innovation, sourced from different competitive actors, involving new products, new services, new processes and new administrative structures and approaches, and even includes the development of new businesses.

In looking at the entrepreneurial efforts of established sport teams and leagues, the authors highlight the impressive efforts of these entities to innovate, grow and evolve their products, service offerings and markets despite unique industrial constraints.

This paper aims to examine the effect of innovation-driven polices on innovation efficiency of sport firms listed on the new Third Board in China.

Firm innovation efficiency, including comprehensive innovation efficiency, pure technical efficiency and scale innovation efficiency were calculated by using data envelopment analysis (DEA) models. The input variables and output variable in the DEA model were selected through correlation analysis. The effects of several innovation-driven policies on the innovation efficiency of sport firms were analyzed by a series of multiple regression analyses.

Regarding the innovation efficiency evaluation of sport firms, total research and development (R&D) investment and total R&D staff are two suitable input variables, and total profit, sales revenue and new effective patent are three suitable output variables. Income tax relief for high-tech enterprise has a positive effect on comprehensive innovation efficiency and pure technical efficiency, and governmental subsidies have a negative effect on comprehensive innovation efficiency and pure technical efficiency. However, pretax deduction of R&D expenses does not have a significant effect on comprehensive innovation efficiency, pure technical efficiency and scale innovation efficiency, and income tax relief for high-tech enterprise and pretax deduction of R&D expenses also have no effect on scale innovation efficiency. For a large-scale sport firm, the negative effect of “governmental subsidies” and the positive effect of “income tax relief for high-tech enterprise” on its pure technical efficiency are more significant. For a sport firm with more R&D staff, governmental subsides and “income tax relief for high-tech enterprise” have more positive effect on its innovation efficiency.

The study findings could potentially provide practical guidance to both managers and government-industry policymakers in the sports industry.

Firstly, this paper focused on Chinese sport firms from a rising industry in a developing country (China). The related conclusions are conducive to the governmental management of new industries and the innovation management of new enterprises. Second, this paper analyzed the effect of three special innovation-driven policies on three types of innovation efficiency and explored enterprise innovation development in more detail. Third, this paper not only discusses the effect of innovation-driven policies on innovation efficiency, but also the heterogeneity of their effects.

Entrepreneurial ecosystems provide a comprehensive way to understand the complexity of sport entrepreneurship. Due to the competitiveness inherent in the sport system taking a biological metaphor to understand the development of entrepreneurship is useful. This is helpful in understanding the way diverse entities in the sport industry interact in terms of pursuing entrepreneurial activity. As there are various entities in sport, it helps to take an ecosystem point of view in terms of how they interact. This chapter focuses on how an entrepreneurial ecosystem perspective of sport entrepreneurship is needed to understand the role of stakeholders in the sport industry. Thereby linking the literature on practice theory with entrepreneurship and more specifically entrepreneurial ecosystems.