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Recent studies have indicated that consumers who knowingly purchase counterfeits could be in love with the brands whose counterfeits they own. Arguably, this love may not be the same as the love felt by individuals who purchase the original brand. Research in this field has not studied how these two love types differ in its genesis and consequences. Therefore, the paper aims to discuss this issue and intends to fill this gap.

This study performed a multi-group analysis using (PLS-SEM) between two groups of customers (real-buyers and fake-buyers) to elucidate the factors that separate fake-love from real-love. This study adopted a combination of convenience sampling and field visits to identify 500 individuals who were classified as either real-buyers or fake-buyers.

The relationship between social-self and brand love is significantly stronger for fake-buyers as compared to real-buyers. However, the relationship between inner-self and brand love is significantly stronger in the case of real-buyers as compared to fake-buyers. Real-buyers tend to be more brand resilient than fake-buyers as their love emanates primarily from the inner-self. Additionally, fake-buyers indulge in +WOM more than real-buyers as their brand love emanates from the social-self.

This is the first study to explore the concept of brand love among consumers who purchase counterfeits in spite of being able to afford the original brands. This is also the first study that is focused on identifying the antecedents and outcomes that separate real-love from fake-love.

This paper aims to investigate the dynamic nature of consumer–brand relationships and, in particular, the passionate dimension of brand love. It explores the relevance of the two dimensions of the identification construct (inner and social self) for the creation of passionate love for a brand. More precisely, it attends to the possible mediating character of identification between the perceived utilitarian or hedonic value and passionate brand love. These effects are analysed in consideration of the moderating effect of relationship duration taking a further-reaching perspective and contributing to the understanding of the transformation of the brand love construct within a long-term consumer–brand relationship.

A survey on universally known brands representing both a hedonic and a utilitarian concept was conducted. The model has been tested using the partial least squares approach to structural equation modelling.

The effects of the antecedents of passionate brand love in general vary with increasing relationship duration. Inner self has a stronger effect on passionate brand love than social self and becomes even more important as the relationship matures. Hedonic and utilitarian value both show substantial direct and indirect effects, but the importance of utilitarian aspects grows with time, substantiating the rational nature of brand love within a long-term consumer–brand relationship.

As we assessed the perceived duration of an intimate relationship, longitudinal analysis should provide even more profound results.

Inasmuch as emotional attributes drive passionate feelings for a brand, the core utilitarian assets of a brand also evoke passionate love and should be highlighted, especially in long-term relationships with customers.

This paper investigates the interdependent effects of identification and customer perceived value (hedonic and utilitarian value) as antecedents of passionate brand love. This paper adapts a dynamic perspective on consumer–brand relationships by taking into account the moderating effect of perceived relationship duration.

The purpose of this paper is to explore attitudes of consumers who engage with brands through Facebook “likes”. It explores the extent to which these brands are self-expressive and examines the relationship between brand “liking” and brand outcomes. Brand outcomes include brand love and advocacy, where advocacy incorporates WOM and brand acceptance.

Findings are presented from a survey of Facebook users who engage with a brand by “liking” it.

Brands “liked” are expressive of the inner or social self. The study identifies a positive relationship between the self-expressive nature of brands “liked” and brand love. Consumers who engage with inner self-expressive brands are more likely to offer WOM for that brand. By contrast, consumers who engage with socially self-expressive brands are more likely to accept wrongdoing from a brand.

The research is exploratory and is limited to consumers who are engaged with a brand through “liking” it on the Facebook social network.

The study offers suggestions for managers seeking to enhance brand engagement through Facebook “liking”, and to encourage positive brand outcomes (such as WOM) among consumers already engaged with a brand on Facebook.

This paper provides new insights into consumer brand engagement evidenced through Facebook “liking”. It charts the relationship between “liked” self-expressive brands and brand love. Distinctions are drawn between brand outcomes among consumers who “like” for socially self-expressive reasons, and consumers who are brand engaged by “liking” to express their inner selves.

The purpose of this paper is to compare the importance currently placed on meaningful work (MFW), and determine the frequency by which it is experienced in blue-, pink-, and white-collar occupations.

Using the comprehensive meaningful work scale (Lips-Wiersma and Wright, 2012) with 1,683 workers across two studies, ANOVAs were conducted to examine differences in dimensions of MFW.

While unity with others and developing the inner self were regarded as equally important for white-, blue-, and pink-collar workers, the authors data suggest that white-collar workers placed more importance on expressing full potential and serving others than blue-collar workers. The frequency of experiencing MFW differed across the three groups with white-collar workers experiencing higher levels of unity with others, expressing full potential, and serving others; however no mean differences were found for developing the inner self.

This study is the first to empirically investigate an oft-discussed but previously untested question: does the experience of MFW differ across white-, blue-, and pink-collar jobs?

Prior research studying the mechanisms by which brand reputation influences consumer behaviors has largely relied on respondent measures of brand reputation, resulting in an inability to ascertain the causal direction of relationships. Using third party measures, this paper aims to study the effects of brand reputation, via self-expressive brand perceptions, on both firm-directed and other customer-directed customer voluntary sharing behaviors (CVSB). It then assesses the moderating effect of consumer status-seeking on the relationships studied.

To prevent common method bias and substantiate causality claims, a third-party brand reputation measure is combined with a consumer survey. Process is used to test the hypotheses using 359 consumer responses collected via Amazon MTurk.

The results indicate that higher inner-self and social-self expressive perceptions derived from strong brand reputations increase consumer knowledge sharing and social influence behaviors. The effect of social-self expressive brand perceptions on CVSB is positively moderated by consumer status-seeking.

Firms should leverage existing brand reputation investments to strengthen customer perceptions of their brands as self-expressive and facilitate greater social and knowledge-sharing engagement by status-seeking consumers.

This study identifies a new mechanism linking brand reputation and CVSB: consumer perceptions of the self-expressiveness of brands. Moreover, it distinguishes the effects of two dimensions of brand self-expressiveness and substantiates the customer engagement behavior value of investing in brand reputation as measured by third parties.

Aims to assist in improving managerial effectiveness by presenting a view of six different levels of functioning in organizations, together with a means of assessing how well an organization is functioning at each level. This assessment should enable managerial energy to be clearly focused on the most important aspects of an organization’s functioning. The model presented ‐ the “layered systems model” ‐ is intended to support and reinforce models and theories already subscribed to, and to provide an improved means of transforming managerial theory into practice. The model helps make sense of the complexity, ambiguity and contradictions involved in managing the everyday workings of an organization and in managing the processes of organizational change.

Corruption is a global phenomenon. The 2016 Organisation for Economic Co-operation and Development (OECD) Report and the 2019 Malaysia National Anti-Corruption Plan (NACP) Report stated that the government sector most prone to corruption is procurement. The purpose of this study is to explore what drives the government procurement practitioners to commit corruption or uphold integrity. The novelty of this research is it focusses on the human aspect based on a human model which comprises both the physical and non-physical dimensions. It incorporated four theories which are the virtue theory, transaction cost theory (TCT), human governance (HG) philosophy and Al-Ghazali theory of the soul to design the research framework.

This approach to counteract corruption is through the inner “Self” (spirituality) and is not limited or bound to processes, procedures, rules, regulations, systems and structures.

The findings obtained through the phenomenological method suggest that the Inciting Soul is the driver behind corruption. This happens when intellect (‘Aql) becomes submissive to appetition (Shahwa) and self-assertion (Ghadab) resulting in vice characters. In upholding integrity, Soul-at-Peace is the driver where intellect dominates appetition and self-assertion leading to virtue characters. The HG philosophy is what encapsulates the taxonomy of virtue character.

This research concentrates only on understanding why corruption happens among those with authority. Nevertheless, this research did not delve into the inculcation of HG. Therefore, the authors would suggest for future research is to explore techniques to inculcate the ability of an individual to exercise all the necessary inner “Self” functions (to curb corruption) without having intervention from an external authority.

Corruption is a global phenomenon. The 2016 OECD Report and the 2019 Malaysia NACP Report found that procurement is the government sector most prone to corruption.

The novelty of this research is its focus on the human aspect based on the model of a human comprising both the physical and non-physical dimensions. The theoretical framework integrates the virtue theory, TCT, HG philosophy and Al-Ghazali theory of the Soul.

The purpose of this research is to report on research that explores the use of structured self‐reflection to nurture moral consciousness as a means of enhancing the moral leadership capacity of existing school principals.

Given that this research focuses on each participant's subjective reality, the epistemology of pragmatic constructivism was chosen to guide this qualitative study supported by the theoretical perspective of symbolic interactionism. Furthermore, a case study was chosen as the appropriate orchestrating perspective and an opportunistic sample of six school principals formed the participants in this case study.

Data from this research support the view that the moral consciousness of each of the participating principals in this study was clearly enhanced by their experience of structured self‐reflection.

Due to the demanding nature of structured self‐reflection this approach takes a considerable amount of time. Also, as the reflection process is a very personal experience, the amount of time taken will vary noticeably amongst the participants. In addition, the ethical implications in facilitating structured self‐reflection are an extremely important implication. Participants must be made fully aware of the nature of such an experience so that not only can they voluntarily choose not to participate but also that they avoid reflecting on past experiences that engender sadness or anxiety within them should they choose to participate.

Given the strong moral expectations now demanded of contemporary leaders, which implies that this is not a natural trait, structured self‐reflection affords a clearly achievable means for nurturing a leader's moral consciousness as an essential step in their professional development in moral leadership.

The paper addresses the acknowledged blank spot in moral leadership research by providing a practical and effective way for positively influencing the leader's moral leadership development.

The rise of “strong man” politics in the Philippines brings attention to manhood narratives. Machismo remains a strong presence in the upper echelons of society, despite gender equality initiatives and a strong feminist movement. With Rodrigo Duterte portraying the “father-figure” of the nation, one questions what this type of manhood means for the Filipino family.

This study traces the construction of Filipino manhood in relation to the country’s strongest unit of the family. Utilizing a systematic review of seminal outputs on masculinity, this piece explores the definition of Filipino manhood using texts from various Filipino gender and development scholars. Sikolohiyang Pilipino or Indigenous Filipino Psychology frames the identified themes that surround the image of a Tunay na Lalaki or True Man. The labas (outer world) and loob (inner self) are then framed in relation to Filipino men’s roles. Intersections between one’s peer group, socio-economic class, and the situation in the global migration context inform the formation of one’s labas (outer self/identity). The findings indicate that Filipino manhood traits, as seen in one’s loob (inner self) contextualize one’s understanding of manhood’s construction as familial. By unearthing the nuances of manhood in the archipelago, this chapter showcases masculinities from the subaltern and purports possible ways of decolonizing “from below.”

This paper attempts to provide a number of strategic reference points for individuals and organizations seeking a clearer view of the future. These reference points plot a course that starts with the surfacing of underlying philosophies and ends with the melding of foresight with strategy. Underpinning these reference points is the belief in achieving balance between our understanding of “the inner self” and external drivers of change. This paper draws together a number of well‐developed theories and concepts as a way of linking both insight and practice.