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The purpose of this paper is to investigate the dominance of athlete endorser characteristics (i.e. moral character vs warmth) on athlete endorser perception and the influence of tarnished athlete endorsers (i.e. immoral character vs coldness) on brand evaluations from the perspectives of perceiver characteristics, including dispositional tendency, innate moral intuitions, and self-location (SL).

This research consists of three experimental studies with 135, 72, and 91 participants, respectively. Study 1 compared the dominance of moral character and warmth on athlete endorser perception. Study 2 examined the impact of perceiver characteristics on the cause-and-effect relationship between tarnished athlete endorsers (i.e. immoral character vs coldness) and brand evaluations. Study 3 investigated the cross-cultural generalizability of the US-based research findings in Study 2 for Indians.

Moral character is more influential than warmth on athlete endorser evaluations. Tarnished athlete endorsers with immoral character exert more negative influence than tarnished athlete endorsers with coldness characteristic on brand evaluations. Except for dispositional tendency, innate moral intuitions and SL moderate brand evaluations. Endorser and perceiver characteristics yield asymmetric patterns of influence on Americans’ and Indians’ brand evaluations.

Future research is needed to verify the causal effects of thinking styles on the relationship between tarnished athlete endorsers and brand evaluations.

The determination of endorsement continuity has to jointly consider the characteristics of endorsers, perceivers, and cultures.

This research contributes to the endorsement research by advancing the research scopes of athlete endorser, perceiver, and culture characteristics.

The purpose of this paper is to deepen our understanding of the philosophical and scientific pedigree of the concept of “common sense”, and explore the implications for managerial decision‐makers.

After examining the management literature on this topic, a brief history of the notion and philosophy of common sense is followed by a review of recent findings in cognitive science and other fields and a discussion of implications for managerial decision‐making.

The notion of common sense has a stable perceptual basis in the makeup of the human mind, as has been shown by philosophers and scientists. Common sense intuitions serve as the basis for making sense of the world: visual perception, scientific reasoning, language, psychology, mathematics, and moral judgments are all rooted in “mental hardware” of common sense. While it is a necessary element of human cognition, common sense can nevertheless lead us astray if we are unaware of its contours and limitations, which are outlined in this paper.

Understanding that the mind comes equipped with a host of common sense mental instincts will have an impact on both one's own decision‐making processes, and how decision‐makers attempt to influence others.

Based on original research as well as literature from a variety of disciplines, this paper provides a comprehensive understanding of the philosophical and scientific pedigree of “common sense” and its implications for decision‐makers.

While morality is ever-present in elections, scholars have yet to merge political public relations and Moral Foundations Theory. It is crucial to assess the complex morality present not only in social deduction, but also in political strategic communication. The current work aims to analyze the issue agendas and their relationships in the 2020 presidential campaign and assesses their moral strategy.

This study used a computer-assisted content analysis (N = 7,888) with each moral intuition coded from the Moral Foundations Dictionary. Datapoints included campaign tweets, Facebook posts, debate performances, remarks, news releases and nomination acceptance speeches. Coverage included articles from including The New York Times, Washington Post, Wall Street Journal, CNN and Fox News to assess both liberal and conservative media.

Candidates' issue and moral agendas were correlated with each other and with the media's agenda. Comparatively, the Biden campaign has stronger correlations when it came to connecting with issues, stakeholders and moral intuitions in the media agenda than the Trump campaign. For issues, the Biden campaign prioritized COVID-19 and the economy, while the Trump campaign prioritized the economy and crime. The candidates also had similar moral strategies.

This study suggests effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging. It can also help achieve organizational goals by managing public image, reputation and expectations.

This work expands the literature by taking a pluralist moral psychology approach in assessing the salience and correlation of five moral intuitions: harm/care, fairness/reciprocity, ingroup/loyalty, authority/respect and purity/sanctity. This study serves as a springboard for examining morality's impact on political public relations.

Moral exemplarity is a desirable but complex achievement. The chapter discusses the meaning of moral exemplarity and examines how the self, as a psychological and spiritual centre within a Jungian perspective, contributes to fostering moral commitment.

A narrative study was conducted amongst ten spiritual healers in New Zealand and France. Stories were collected and analysed interpretively to uncover meaningful patterns about spiritual healers’ moral stance and apprehension of the self.

Spiritual healers demonstrated a deep commitment to the self which clearly sustained a commitment to serve or help others. Commitment to the self was articulated around five core values: self-work, self-reflection, humility, self-integrity and love.

The chapter highlights the moral value of inner work. The self, in its archetypal sense, carries as potential an ‘innate morality’ that resonates in the heart and nurtures integrity and authenticity. To commit to the self requires undertaking a long and painful exploration of the psyche and integrating unconscious material into ego-consciousness. The participating spiritual healers, who had committed to their self and were well advanced on their psychological exploration journey, displayed moral qualities akin to exemplarity.

This study aims to operationalize and test some predictions of a social exchange theory of elder abuse. The theory proposes that the combination of low resources and high dependency/low relational power increases the older adult’s risk of abuse. The authors tested these predictions by exploring the association between morality (indicator of resources) and abuse, moderated by social skills (indicator of power).

This was an exploratory study. The authors collected data from 62 participants between 64 and 94 years old who frequented social-recreational centres.

The authors found a positive association between the moral intuition harm/care and the report of emotionally and financially abusive behaviours and denial of rights. The moral intuition authority/respect is negatively associated with the same types of abuse. The effects of moral intuitions on the types of abuse increased in older adults with generally high social skills and low assertiveness.

This study provided initial results for a psychological interpretation of a social exchange theory of elder abuse and highlighted the importance of relational models where moral intuitions interact with social skills to predict elder abuse.

A collection of essays by a social economist seeking to balance economics as a science of means with the values deemed necessary to man′s finding the good life and society enduring as a civilized instrumentality. Looks for authority to great men of the past and to today′s moral philosopher: man is an ethical animal. The 13 essays are: 1. Evolutionary Economics: The End of It All? which challenges the view that Darwinism destroyed belief in a universe of purpose and design; 2. Schmoller′s Political Economy: Its Psychic, Moral and Legal Foundations, which centres on the belief that time‐honoured ethical values prevail in an economy formed by ties of common sentiment, ideas, customs and laws; 3. Adam Smith by Gustav von Schmoller – Schmoller rejects Smith′s natural law and sees him as simply spreading the message of Calvinism; 4. Pierre‐Joseph Proudhon, Socialist – Karl Marx, Communist: A Comparison; 5. Marxism and the Instauration of Man, which raises the question for Marx: is the flowering of the new man in Communist society the ultimate end to the dialectical movement of history?; 6. Ethical Progress and Economic Growth in Western Civilization; 7. Ethical Principles in American Society: An Appraisal; 8. The Ugent Need for a Consensus on Moral Values, which focuses on the real dangers inherent in there being no consensus on moral values; 9. Human Resources and the Good Society – man is not to be treated as an economic resource; man′s moral and material wellbeing is the goal; 10. The Social Economist on the Modern Dilemma: Ethical Dwarfs and Nuclear Giants, which argues that it is imperative to distinguish good from evil and to act accordingly: existentialism, situation ethics and evolutionary ethics savour of nihilism; 11. Ethical Principles: The Economist′s Quandary, which is the difficulty of balancing the claims of disinterested science and of the urge to better the human condition; 12. The Role of Government in the Advancement of Cultural Values, which discusses censorship and the funding of art against the background of the US Helms Amendment; 13. Man at the Crossroads draws earlier themes together; the author makes the case for rejecting determinism and the “operant conditioning” of the Skinner school in favour of the moral progress of autonomous man through adherence to traditional ethical values.

This paper aims to examine exceptionalisms in ethics in general and in the fields of animal and technology ethics in particular.

This paper reviews five sample works in animal/technology ethics it considers representative for particularly popular forms of “exceptionalism”.

The shared feature of the exceptionalisms exhibited by the chosen samples appears to be born out of the cultural and biological history, which provides powerful intuitions regarding the on “specialness”.

As this paper is mostly a critique of existing approaches, it contains only a limited amount of counter-proposed alternative approaches.

This is a discussion worth having because arguments based on (human or biological) exceptionalism have more chance of resulting in significantly altered theoretical conclusions and practical suggestions for normative guidance than non-exceptionalist perspectives.

The approaches critiqued in this paper have a significant effect on the way the authors approach animals, machines/technologies and each other.

The paper identifies intuitive notions of exceptionalism and argues in favour of a reformist, ethical expansionist stance, which views humanity as residing (and other biological organisms) on the same plane of ethical significance as any other entity regardless of its material composition.

Recent years have brought significant advances in research on behavioral ethics. However, research on ethical decision making is still in a nascent stage. Our objective in this paper is twofold: First, we argue that the practice of mindfulness may have significant positive effects on ethical decision making in organizations. More specifically, we will discuss the benefits of “reperceiving” – a meta-mechanism in the practice of mindfulness for ethical decision making and we provide an overview of mindfulness research pertaining to ethical decision making. Subsequently, we explore areas in which neuroscience research may inform research on ethics in organizations. We conclude that both neuroscience and mindfulness offer considerable promise to the field of ethical decision making.

Two metaphors of human motivation have dominated justice theory and research: homo economicus (people as rational utility maximizers) and homo socialis (people as status and social value maximizers). This chapter reviews theory and research inspired by a recent third perspective: homo moralis, that is, people as innately concerned about morality. When people have strong moral convictions at stake, their perceptions of outcome fairness and decision acceptance are shaped more by whether outcomes are consistent with perceivers’ moral priorities than by whether authorities act in procedurally fair ways; moreover, whether authorities yield morally correct outcomes shapes subsequent perceptions of the legitimacy of these authorities or authority systems. Emotion plays an important role in both of these effects.