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Ambient advertising is a unique, intimate and non-traditional form of communication between the product and the consumer; and uses all physical and environmental elements leading to stronger customer engagement. The purpose of this paper is to explore the innovations in ambient advertising including flash mob dancing, use of structures, posters, props, bus tickets, supermarket floors, shopping carts, bank receipts, animals, and other strange and unusual venues in developed economies (e.g. the USA) vs emerging economies (e.g. India).

The research proposes relationship strength (R)-inherent drama (I)-prodigious execution (P) or R-I-P conceptual framework to measure ambient advertising and delves into the R-I-P constructs of ambient advertising.

The results of Study 1 demonstrate that consumers’ global consumption orientation positively influences their attitudes toward ambient advertising. Results from Studies 2 and 3 exhibit interesting comparisons of innovations in ambient advertising between the USA and India; which improves understanding of globalization of ambient advertising in both developed and emerging economies. Relationship strength (R) between the product and the customer strengthens ad believability in both developed and emerging economies; while inherent dramatic surprise (I) displays contrasting results for developed and emerging economies. Prodigious execution (P) results in ad irritation for developed economies while it has no impact for emerging economies.

Overall R-I-P constructs of ambient advertising strengthen brand and ad attitudes and purchase intentions. The research has strong implications for advertising innovations in the USA vis-à-vis India, and demonstrates stronger implications of advertising internationalization across developed and emerging economies.

The research is valuable in the context of emerging and developed economies of the world with respect to ambient advertising. The research explores the trends in ambient advertising and develops measures for testing perceptions of consumers in various world markets toward ambient advertising. The world economies exhibit varying levels of acceptance and appreciation to the global emerging advertising trends, and this presents a huge challenge to the companies worldwide.

This paper seeks to reflect on the importance of surprise in qualitative research on information‐technology initiatives. It also aims to consider how the use of social theory in the context of surprise can help to shape and guide field methods, data transformation, and substantive findings.

The discussion is personal and reflective. The paper considers the significance of surprise surrounding events within two of the authors' own research projects. It also reports on a perusal of the literature for explicit treatments of surprise.

Surprise in qualitative research is twofold. First, the research subjects experience surprise; indeed, surprise appears to be quite prevalent in IT‐related projects. Second, researchers too can be surprised in the course of their own work. Where these two kinds of surprise come together, one can find especially fruitful occasions for insight. In the authors' own projects, the element of surprise helped establish their respective commitments to actor‐network theory (ANT) as an effective approach for recognizing and understanding the crucial events in the emergence and evolution of information systems projects. Based on a literature search, the paper can add a third category of surprise to the first two: the authors' surprise at finding that surprise, despite its practical prevalence, remains largely unrecognized in information systems research.

The value of the paper lies in calling forth the element of surprise as an important kind of research event that deserves qualitative researchers' explicit attention. It also points toward the usefulness of social theory in systematizing the researcher's response to surprise.

The equation of unified knowledge says that S = f (A,P) which means that the practical solution to a given problem is a function of the existing, empirical, actual realities and the future, potential, best possible conditions of general stable equilibrium which both pure and practical reason, exhaustive in the Kantian sense, show as being within the realm of potential realities beyond any doubt. The first classical revolution in economic thinking, included in factor “P” of the equation, conceived the economic and financial problems in terms of a model of ideal conditions of stable equilibrium but neglected the full consideration of the existing, actual conditions. That is the main reason why, in the end, it failed. The second modern revolution, included in factor “A” of the equation, conceived the economic and financial problems in terms of the existing, actual conditions, usually in disequilibrium or unstable equilibrium (in case of stagnation) and neglected the sense of right direction expressed in factor “P” or the realization of general, stable equilibrium. That is the main reason why the modern revolution failed in the past and is failing in front of our eyes in the present. The equation of unified knowledge, perceived as a sui generis synthesis between classical and modern thinking has been applied rigorously and systematically in writing the enclosed American‐British economic, monetary, financial and social stabilization plans. In the final analysis, a new economic philosophy, based on a synthesis between classical and modern thinking, called here the new economics of unified knowledge, is applied to solve the malaise of the twentieth century which resulted from a confusion between thinking in terms of stable equilibrium on the one hand and disequilibrium or unstable equilibrium on the other.

Anatomy of a Murder, a beloved, highly influential, seemingly liberal 1959 classic law-film seems to appropriate some of the fading western genre’s features and social functions, intertwining the professional-plot western formula with a hero-lawyer variation on the classic western hero character, America’s 19th century archetypal True Man. In so doing, Anatomy revives the western genre’s honor code, embracing it into the hero-lawyer law-film. Concurrently, it accommodates the development of cinematic imagery of the emerging, professional elite groups, offering the public the notion of the professional super-lawyer, integrating legal professionalism with natural justice. In the course of establishing its Herculean lawyer, the film constitutes its female protagonist as a potential threat, subjecting her to a cinematic judgment of her sexual character and reinforcing the honor-based notion of woman’s sexual-guilt.

Maquiladora operations have become increasingly popular during the past 10 years. The driving force behind this popularity has been the dramatic devaluation of the Mexican peso, which has made Mexican labour among the lowest cost in the world. However to take full advantage of maquiladora operations additional logistics costs are incurred in supporting the Mexican production/assembly facilities. The logistics/manufacturing cost trade‐offs inherent in maquiladora operations are explored empirically. While logistics costs were found to increase and logistics performance decreased, most of the firms involved in maquiladora operations considered their operations to be highly successful based on product cost savings.

The Howard Shuttering Contractors case throws considerable light on the importance which the tribunals attach to warnings before dismissing an employee. In this case the tribunal took great pains to interpret the intention of the parties to the different site agreements, and it came to the conclusion that the agreed procedure was not followed. One other matter, which must be particularly noted by employers, is that where a final warning is required, this final warning must be “a warning”, and not the actual dismissal. So that where, for example, three warnings are to be given, the third must be a “warning”. It is after the employee has misconducted himself thereafter that the employer may dismiss.

The author argues that we must stop and take a look at what our insistence on human labour as the basis of our society is doing to us, and begin to search for possible alternatives. We need the vision and the courage to aim for the highest level of technology attainable for the widest possible use in both industry and services. We need financial arrangements that will encourage people to invent themselves out of work. Our goal, the article argues, must be the reduction of human labour to the greatest extent possible, to free people for more enjoyable, creative, human activities.

In the literature there is inherent lack of process‐oriented, evolutionary perspectives of organizational knowledge as it pertains to international business. To fill this gap, the aim of this paper is to draw on existing theories of the multinational corporation (MNC) and integrate it with knowledge management research to analyze key knowledge management features and dynamics of different types of MNCs. The paper aims at proposing a link between types of MNCs and knowledge management strategies applied by MNCs.

The paper uses a series of examples from MNCs worldwide to propose a knowledge management based typology of MNCs and to illustrate how they exhibit different strategic dynamics related to knowledge management.

An important stream of literature on MNCs distinguishes between two traditional models for established MNCs, originally described as ethnocentric and polycentric models. A common theme in these studies propose that dramatic changes in the competitive environment has reduced the effectiveness of traditional MNC approaches, highlighting the need to move toward network‐based structures. Building on the evolutionary perspective of MNCs, the paper suggests a third type of MNC characterized by a virtual infrastructure based on an e‐business model. The paper argues that this type may be more appropriate for organizing managerial activities across organizational and national boundaries in the new web‐based knowledge economy.

The paper suggests that whereas traditional MNCs invite for management interventions based on centralized economies of information, it makes more sense to manage networked MNCs as integrated learning organizations and e‐business based MNCs as boundary‐less virtual communities of practice.

The paper develops a new typology of multinational corporations based on key features and dynamics related to knowledge management. The paper distinguishes between traditional MNCs, knowledge networks and MNCs as e‐businesses. It particularly addresses strategic, technical, organizational and human dimensions of knowledge management and how these differ in the three MNC models.

The purpose of this paper is to describe an experiment that asked what kinds of scenarios are perceived as more informative to managers in light of current decisions: scenarios that describe how critical uncertainties might develop; or, scenarios that describe what might happen if the critical uncertainties did, indeed, develop.

Using a commonly identified set of opinions (pending decisions, actors of influence, persistent trends, a surprise‐free scenario, and two critical uncertainties), participants were divided into two sub‐groups, each of which developed a set of scenarios. Sub‐group A articulated futures that described how the critical uncertainties might emerge. Sub‐group B articulated futures that described what might follow if the same critical uncertainties developed.

Sub‐group A believed their individual scenarios were slightly more logically comprehensible and that their set of scenarios better captured the range of concerns relevant to their pending decisions. Additionally, Sub‐group B scored the jointly created surprise‐free scenario to be less logically comprehensible than Sub‐group A.

This article suggests that some managers may find it challenging to see the relevance in temporally distant and uncertain futures into their decision‐making activities. Therefore, those involved in strategic planning may find it productive to connect these uncertain futures to the present.

This experiment contributes empirical support to the importance of connecting future events to the present day for engaging scenario users.