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In spite of research on entrepreneurial intentions being a mature field of enquiry, little is known about the influence of experience on entrepreneurial intentions, especially among the youth and in developing contexts. This paper aims to investigate the impact of different types of experience – entrepreneurial early childhood experiences, prior start-up experiences, work experience, education and peer influence – on the entrepreneurial intentions of South African youth.

First, a quantitative survey of 827 secondary students was administered, and the results were analysed by means of hierarchical logistic regression. Second, two focus groups were conducted with secondary students representing two distinct segments of South African society to shed light on some of the unique survey findings.

The results revealed that the experiences of having attempted to start a business and having previously worked in a business, as well as entrepreneurship education, have a positive influence on youth entrepreneurial intentions, while peers' entrepreneurial intentions exert a negative influence. Peer influence and contextual factors such as family and community support, which are catalytic in other parts of the world, appear to dampen youth entrepreneurial intentions because of fear of failure and fear of competition.

This paper examines the influence of a broader taxonomy of experience types on youth entrepreneurial intentions than found in previous studies. It highlights the unique role played by specific types of experience and points to the need to include extra-curricular entrepreneurial experiences in interventions aimed at fostering youth entrepreneurial intentions in developing nations.

Entrepreneurship is considered as a possible solution to youth unemployment, and the number of initiatives fostering youth entrepreneurship has multiplied accordingly, also in Africa. However, the effectiveness of such initiatives also lies in whether young people display personality and contextual dimensions conducive to starting and running businesses. The purpose of this paper is to examine the composition of young South Africans’ “entrepreneurial endowment”, represented by personality traits and contextual variables commonly associated with entrepreneurship.

This paper surveyed secondary students using a questionnaire constructed from validated measurement instruments, obtaining 827 valid responses. It employed exploratory factor analysis to investigate the composition of respondents’ entrepreneurial endowment. It also compared respondents’ entrepreneurial endowment across demographic variables by means of t-tests and ANOVA.

The results reveal the existence of an entrepreneurial endowment composed of: need for achievement, locus of control, community support, two role models sub-constructs and two family support sub-constructs. Significant differences from the perspective of gender, cultural background and entrepreneurship education also emerged.

The findings confirm that young South Africans have the entrepreneurial endowment needed to be the recipients of entrepreneurship support and highlight relevant differences across demographic variables.

From a theoretical perspective, this paper unveils the structure of young South Africans’ entrepreneurial endowment, composed of four unique dimensions not found in previous research. The insights gained from comparing entrepreneurial endowment results across different groups offer practical implications.

The paper endeavors to determine the reasons why key managers fail to win the respect of their direct reports.

Junior and middle managers were asked to judge why managers generally fail as leaders and what they think the consequences are when there is leadership failure. They were prompted to consider their own managers first. Their responses were categorized, ranked and reported. Thereafter a framework was developed to explain the consequences to better understand the impact of leadership failure.

Managers fail at leadership as a result of poor posture, lack of “people skills”, unfocused thinking, failed communication, not giving encouragement and support, lack of expertise, lack of experience and insight as well as lack of vision and direction. The consequences influence the individual, team, organization and leadership within the organization through the feelings that they create and the subsequent actions that followers take.

The findings indicate mainly subjective evaluations and it was not possible to distinguish between general perceptions and potential personal issues and “gripes” of the respondents.

Leadership failure is a fact, but to learn from it is crucial. This can be done through training but also requires that leadership should be measured to give feedback and sensitize leaders about its effects.

The reported consequences of leadership failure contain severe penalties for organizational performance if not acknowledged and addressed.

The learning outcomes of this study are as follows:

1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication appropriateness and performance;

2. understanding and evaluating implications of leading brand communications during times of crises; and

3. creating recommendations for leading brand communication preparedness and response to crises.

On 16 August 2020, Dr Barbara Jensen Vorster, Senior Executive Manager, Communications and Marketing of the Gautrain Management Agency (GMA), in Midrand South Africa, considered her dilemma of adapting their communication approach during COVID-19 and beyond the current crisis. The GMA relied on traditional media and the crisis created an opportunity to rethink their entire communications approach. It was important to the GMA communications team to keep the Gautrain commuters connected even though they might not be using the Gautrain during the lockdown of COVID-19. Jensen Vorster believed that a brand should be adaptive and continue even when a service is not running. Jensen Vorster had to lead her communications team when they were all working from home, and they had to keep commuters informed of the requirements during the different levels of lockdown in South Africa. Their various campaigns during this time purposefully communicated with commuters and the various “staying home” initiatives with the intention of lifting spirits. The communication outreach during the COVID-19 pandemic switched over to social media communications out of necessity; however, was that ideal communication during a crisis? While most of the case focuses on this external communication, the case pays attention to some internal communication initiatives by Jensen Vorster with her own team and for the Gautrain’s staff. The question is whether brands should shift from traditional media to new media campaigns during the 21st-century crises? Students will get the opportunity to compare the use of traditional and new media during crisis times. How might they approach their brand communications during COVID-19 and in preparation for future crises?

Marketing and Business Communications and Leadership courses for MBA or executive education programs.

Masters level MBA.

The team of authors conducted face-to-face interviews prior to and during the lockdown in South Africa; the interviews were conducted online through Zoom. Interviews included Dr Barbara Jensen Vorster, Senior Executive Manager, Communications and Marketing of the Gautrain Management Agency and Kesagee Nayager, the Marketing and Communications Executive Manager at Bombela Concession Company. Viwe Mgedzi, Executive Manager for Knowledge Management, provided documents supporting the case. The researchers also conducted desktop research of secondary data, including media and press articles on the companies. The @Gautrain Twitter feed was very important for the researchers to investigate as part of the secondary data research, to triangulate the interview data.

For example, see one of the Twitter feeds on 17 March 2020, 5:37 pm.

The following Twitter feed on the Gautrain’s status confirmed the interview data: https://twitter.com/TheGautrain/status/1239938937885466633

The main resources of this case study were the interviews and the media articles to offer objective references. The authors used the following two newspaper articles to triangulate the information they gained from the interviews:

BusinessTech, March 18, 2020, accessed March 8, 2021 at https://businesstech.co.za/news/lifestyle/382707/south-african-coronavirus-cases-jumps-to-116-as-a-gautrain-exec-tests-positive/

Timeslive, www.timeslive.co.za/news/south-africa/2020-03-17-staff-in-self-isolation-after-executive-tests-positive-two-gautrain-stations-chemically-decontaminated/

Teaching notes are available for educators only.

CSS 7: Management science; CSS 8: Marketing.