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To facilitate teacher–researcher collaboration in order to implement an informational writing research project using the framework of Browse, Collect, Collate, and Compose embedded within the writing workshop.

This study was conducted using a qualitative (Merriam, 1998) method of inquiry, more specifically, case study research design. A researcher and a practitioner came together to explore problems related to authentic use of expository genre and collaborated to help fourth graders write informational books.

The development of an authentic informational book was in contrast to the inauthentic purposes whereby students studied expository writing as preparation for statewide testing of student writing achievement. The study advocates the usage of authentic literacy contexts where students can enjoy writing for personal purposes.

Collaboration between classroom teachers of writing and researchers contributes to the theoretical and practical knowledge base of the teacher and researcher. Overall literacy development is enhanced when students read and write out of their own interest. Students use trade books as mentor texts to compose and create their informational books. The value of seeing fourth graders as researchers and making an informational book serves the authentic purpose of writing.

Methodological pluralism in consumer research is usually confined to post‐positivist interpretive approaches. Argues, however, that a positivistic stance, radical behaviourism, can enrich epistemological debate among researchers with the recognition of radical behaviourism′s ultimate reliance on interpretation as well as science. Although radical behaviourist explanation was initially founded on Machian positivism, its account of complex social behaviours such as purchase and consumption is necessarily interpretive, inviting comparison with the hermeneutical approaches currently emerging in consumer research. Radical behaviourist interpretation attributes meaning to behaviour by identifying its environmental determinants, especially the learning history of the individual in relation to the consequences similar prior behaviour has effected. The nature of such interpretation is demonstrated for purchase and consumption responses by means of a critique of radical behaviourism as applied to complex human activity. In the process, develops and applies a framework for radical behaviourist interpretation of purchase and consumption to four operant equifinality classes of consumer behaviour: accomplishment, pleasure, accumulation and maintenance. Some epistemological implications of this framework, the behavioural perspective model (BPM) of purchase and consumption, are discussed in the context of the relativity and incommensurability of research paradigms. Finally, evaluates the interpretive approach, particularly in terms of its relevance to the nature and understanding of managerial marketing.

A relatively recent development in the history of social inequality is the growth of mass media communications. In developed and in underdeveloped nations, in highly stratified and in egalitarian societies, research documents the persistence of major disparities between different socioeconomic groups in their awareness of given topics. Despite the abundance of information available through a diversity of communication channels and information agencies in our nation, evidence points to the inability of major population sub‐groups to gather the appropriate types of information to cope with the most pressing information needs. These differences in information acquisition and in the ability to manage information seem to be related to differences in exposure to the mass media, which in turn appear to be strongly related to, or constrained by, differences in income, education, and other available socio‐economic resources.

This study aims to investigate the effects of type of message (information/buy), the moderating effects of fit (high/low) and salience (brand vs cause) and the mediating effects of attributions of partner motives in cause marketing advertisements.

Two experiments, one with students and the second with a more representative sample of the population were used to investigate the effects. ANOVA and structural equation modeling were used to test the relationships.

Fit and salience were found to be key moderators on the effect of type of message on consumer responses. While brands can use a buy message when they are salient, this benefits them only when fit is high. For informational messages, cause salience leads to positive outcomes, especially when fit is low. Further, consumer attributions of partner motives mediate responses to the advertisement.

Type of message is an important variable that needs to be selected with care. However, the moderating effects of fit and salience and the mediating effects of consumer attributions of partner motives may be able to overcome type of message.

Initial partner selection is critical for the brand. A second key factor is inferences due to the specific message, fit and salience. Nonprofit firms have less to worry about fit compared to brands as attitude and behavioral intentions are high under both fit conditions.

Cause marketing can be used successfully to benefit both brand and cause simultaneously.

This study examines the effects for both brands and causes and suggests ways in which both can benefit, leading to a win–win situation. This is an important contribution to the cause marketing field.

The purpose of this paper is to attempt to introduce a new approach to User's Informational‐Based Readiness (UIBR) for investigating the acceptance of marketing innovations such as Internet Banking (IB) services.

The UIBR construct involves four dimensions that it is proposed influence the potential adopters' intention to adopt IB. The study employed the quantitative method where convenience sampling and self‐administrated survey questionnaires were sent to 1,000 bank account holders in Yemen.

The findings reveal that both intention and attitude are positively related to all variables of interest and are significantly related to all investigated variables. Furthermore, the multiple regression findings moderately supported that all alternative hypotheses of interest and their sub‐hypotheses are accepted, regarding both the individual's intention and attitude towards the adoption of IB.

This study does not examine the formal relationship between Intention and Attitude and the sample size could have been larger.

The results strengthen the study's argument that the four UIBR dimensions significantly affect a person's intention and attitude towards IB‐use.

Previous studies that sought innovation adoption did not give much concern to the UIBR. This study makes a valuable contribution in the field of marketing by implementing the four UIBR components in the management area as a tool to evaluate the performance and marketing strategy of firms, and also to evaluate to what extent consumers are ready to accept the products or the services introduced.

The purpose of this study was to evaluate the usability effectiveness of a webware for electronic theses and dissertations (ETDs) in Nigerian repositories. The webware (etdsearch.com.ng) is a web application system that curates ETDs from three sampled Federal government-owned universities. The system also links users to the repositories where the theses and dissertations are hosted.

The case study research strategy was adopted for the study. Sixty postgraduate students from three universities were randomly selected. A usability evaluation questionnaire based on the ISO 9241-11 framework was used to collect data after performing pre-defined queries/tasks based on the informational and transactional query models. The research questions were analysed using the median of the performance score (f_x) of the three universities for each item evaluated, while the Kruskall–Wallis test by ranks was used to test the null hypothesis at a 5% level of significance.

The study answered two research questions and tested two null hypotheses on the usability effectiveness of the webware based on the informational and transactional queries. The participants found the ETD search system effectively useable. In addition, there was no significant difference in the opinions of the participants.

The webware used simulated repositories as a feed bed for the ETDs in order to have control over the workability of the repositories. Thus, the results may differ slightly when “live” repositories are used.

The effectiveness of a webware that aggregates ETDs in Nigerian repositories will present libraries in Nigeria with evidence on how these systems work and can be improved upon.

There is a dearth of literature on practical usability studies of digital information systems in Nigerian libraries.

The use of consumer credit by Chinese citizens has risen rapidly in the Internet era. The purpose of this paper is to predict a mechanism for credit consumption through Internet usage, with social comparison and materialism as mediators. Four types of Internet usage (social use, entertainment use, informational use, and online shopping) were identified to investigate whether different types of Internet usage influence credit consumption differently and whether the influencing mechanisms vary.

A structured online survey involving 558 valid responses from Chinese college students was completed, with structural equation modeling being applied to analyze the collected data.

Among the four types of Internet activities, online shopping was found to be the most significant predictor of credit consumption; results show that it influences credit consumption through two indirect pathways: materialism and a combination of social comparison and materialism. Social use was found to only affect credit consumption through materialism. In contrast, the influences of both informational use and entertainment use on credit consumption were insignificant.

By testing the concurrent mediating effects of social comparison and materialism, this study broadens our understanding of how Internet usage and credit consumption are connected. While most studies empirically test overall Internet usage and focus on direct relationships, we identify four types of Internet activities and demonstrate the mechanisms by which different types of Internet usage influence credit consumption, and how consumption varies based on Internet activity.

The problematic use of social media progressively worsens among a large proportion of users. However, the theory-driven investigation into social media addiction behavior remains far from adequate. Among the countable information system studies on the dark side of social media, the focus lies on users' subjective feelings and perceived value. The technical features of the social media platform have been ignored. Accordingly, this study explores the formation of social media addiction considering the perspectives of users and social media per se on the basis of extended motivational framework and attachment theory.

This study investigates the formation of social media addiction with particular focus on WeChat. A field survey with 505 subjects of WeChat users was conducted to investigate the research model.

Results demonstrate that social media addiction is determined by individuals' emotional and functional attachment to the platform. These attachments are in turn influenced by motivational (perceived enjoyment and social interaction) and technical (informational support, system quality and personalization) factors.

First, this study explains the underlying mechanism of how users develop social media addiction. Second, it highlights the importance of users' motivations and emotional dependence at this point. It also focuses on the technical system of the platform that plays a key role in the formation of addictive usage behavior. Third, it extends attachment theory to the context of social media addictive behavior.

In this reply, we respond to a series of substantive comments on our work by both Madhavan and Walker. In our response to Madhavan’s comments, we consider three accounts – “weak,” “semi-strong” and “strong” – that clarify how our model “explains” and offers insights that can emerge from our modeling strategy. We also explore ways in which our explanatory strategy might be extended in light of his critique. In our response to Walker’s comments, we adopt the “semi-strong” thesis, which admits variation in network-generating mechanisms, while also recognizing that information needs to be distributed and shared in order for many types of networks to function.

This research study aims to investigate consumer usage motivations for three of the top social media platforms today: Facebook, Twitter and Instagram. Additionally, through understanding various platform distinctions, firms can understand which social media platforms consumers prefer to use to co-create with brands online.

An exploratory qualitative study is first conducted to understand consumer motivations for using different social media platforms. The main study tests five hypotheses related to consumer usage intentions and social media co-creation behavior across three social media platforms. A survey is conducted with 1,050 social media users with a comparison of mean responses using multivariate analysis of covariance.

Results support significant differences between platforms in terms of use and co-creation behaviors. For informational purposes, consumers gravitate toward Twitter. For social purposes, Twitter and Instagram are preferred. Instagram is the primary platform for entertainment motivation as well as co-creating with brands via social media. Surprisingly, Facebook shows the lowest usage intentions and co-creation despite being the largest platform and network most widely used by marketers.

To the best of the authors’ knowledge, this is one of the first studies to take a multi-platform approach to understanding consumer social media use and co-creation with brands. The results highlight that marketing academics and practitioners must segment the various social media platforms as each offers unique value propositions to consumers.