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The purpose of this paper is to reveal the actual consumer demand for traceable pork by investigating consumer preferences for pork with combined levels of traceability information based on differences in individual consumer preferences, in order to support the government in decision making regarding the gradual construction of safe food markets.

Combinations of four types of traceability information, including farming, slaughter and processing, distribution and sales, and government certification, with price were randomly designed. To identify consumer preferences for these attribute combinations of traceable pork, 215 consumers in Wuxi, Jiangsu Province were investigated using a real choice experiment and the mixed logit model.

Significant heterogeneity was observed in consumer preferences for traceable pork. The information of farming, slaughter and processing, distribution and marketing, and government certification could significantly improve consumer utility. Moreover, consumers had the highest preference for government certification information.

Although numerous studies have been performed on consumer preferences for food safety attributes using a real choice experiment, almost none of them focus on Chinese consumers. Therefore, this study is an attempt to fill this gap. The conclusions of this study can serve as a reference for the Chinese government in developing safe food consumption policies. Although Chinese consumers have cried out for improvement of pork safety, they have different preferences for traceability information; thus, the government must promote traceable food step-by-step, using consumer preferences as a starting point.

The main objectives of the paper are to identify the needs in data that are considered as fundamental for the efficient food traceability and to introduce a generic framework (architecture) of traceability data management that will act as guideline for all entities/food business operators involved.

The traceability system introduced is based on the implementation of XML (eXtensible Markup Language) technology. In the first stage, the necessary traceability data are identified and categorized. In the second stage, the selected data are transformed and inserted into a five‐element generic framework/model, using PML (Physical Markup Language), which is a standard technology of XML.

The assessment of information communication and diffusion underlines that the particular model is simple in use and user‐friendly, by enabling information flow through conventional technologies.

The main feature of this framework is the simplicity in use and the ability of communicating information through commonly accessible means such as the internet, e‐mail, and cell phones. This makes it particularly easy to use, even when it comes to the base of the supply chains (farmers, fishermen, cattle breeders, etc).

An integrated traceability system must be able to file and communicate information regarding product quality and origin, and consumer safety. The main features of such a system include adequate “filtering” of information, information extracting, from already existed databases, harmonization with international codification standards, internet standards and up to date technologies. The framework presented in this paper fulfills all the above features.

This paper aims to study the main requirements of traceability and examine how the technology of radio frequency identification (RFID) technology can address these requirements. It further seeks to outline both an information data model and a system architecture that will make traceability feasible and easily deployable across a supply chain.

The design research approach is followed, associating traceability requirements to a proposed system design.

The technological approach used has great implications in relation to the cost associated with a traceability system and the ease of its deployment.

Validation of the proposed information data model and system architecture is required through practical deployment in different settings.

The paper provides practitioners with insight on how RFID technology can meet traceability requirements and what technological approach is more appropriate.

Food quality has become an important issue in the last decade. However, achieving end‐to‐end traceability across the supply chain is currently quite a challenge from a technical, a co‐ordination and a cost perspective. The paper contributes by suggesting a specific technological approach, exploiting the new possibilities provided by RFID technology, to address these issues.

This study aims to investigate the impact of consumer ethnocentrism on consumers' evaluation of blockchain-based traceability information. It also examined how the use of quick response (QR) codes for traceability affects consumers' evaluation of traceable food products.

An online choice experiment was conducted to determine consumers' evaluation of the blockchain-based traceability of Feta cheese with a quota sample of 715 Greek consumers. Pearson bivariate correlation and mean comparison were used to examine the relationship between consumer ethnocentrism and QR use behaviour. Random parameter logit models were employed to examine consumers’ valuation of the examined attributes and interaction terms.

The results show that ethnocentric consumers are willing to pay more for blockchain-based traceability information. Ethnocentric consumers tend to scan QR codes with traceability information. Spending more time reading traceability information embedded in QR codes does not lead to a higher willingness-to-pay (WTP) for traceable food products.

The findings suggest that patriotic marketing messages can draw consumers' attention to blockchain-based traceability information. The modest WTP for and low familiarity with blockchain-based traceability systems raise the need for educating consumers regarding the benefits of blockchain in traceability systems.

This is the first study to provide timely empirical evidence of a positive WTP for blockchain-based traceability information for a processed dairy product. This study is the first to attempt to distinguish the effects of the intention to scan QR codes and reading information embedded in QR codes on consumers’ valuation of food attributes.

Supply chain traceability and supply chain visibility have become a critical element for the effective management of contemporary complex supply chains. At their core is information sharing, which has been acknowledged as a key prerequisite for logistics and supply chain performance, but whose notional underpinnings have not been delineated fully, leading to interchangeable deployment of these terms. Addressing the shortcoming, this paper aims to establish a contrast between the two notions.

Drawing from systematic review protocols, a multi-disciplinary review scope is constructed wherein the synthesis is strategized to primarily channel implications for the scholarship of logistics and supply chain management. The review is aimed at addressing two research objectives: (1) how the notions of traceability and visibility in supply chain management develop contrast in terms of their thematic emphasis and (2) to attain an integrative understanding of the notional convergence and divergence between supply chain traceability and visibility for raising strategic recommendations.

The review outcomes help contrast both the convergence and the divergence between traceability and visibility in the supply chain environment, and the differentiated but fundamental role that information sharing plays within these notions to outline why they are not interchangeable.

The originality of the findings lies in the conceptual synthesis of the relevant literature from both technological and non-technological perspectives to ultimately draw logistics and supply chain management implications. The review also points out key strategic considerations to demarcate the notional boundaries of traceability and visibility in future research.

The paper aims to focus on traceability as part of information management in the fruit supply chains of Emilia‐Romagna, Italy. A review of the rules in use for traceability distinguishes between baseline traceability and traceability plus (T+), which encompasses many further embedded value attributes.

The paper takes the form of a qualitative study involving in‐depth interviews with key informants in the Italian fresh produce chain.

Findings are discussed in terms of different themes including identification of three distinct types of supply chains and the impact upon them and categorisation of traceability systems across the different chains. Identified are the impact of information systems management; purchasing management; product management transaction costs; and co‐ordination issues.

The study's findings are based on Italian fresh produce traceability context only.

Elements of competitive strategy are considered in the analysis of fruit supply chains of Emilia‐Romagna, to demonstrate that not only strategic, but also operative choices determine the way a single firm or supply network manages traceability and information issues. Applications of such elements to buyer and seller selection as well as to competing retailers of the fruit supply chain, verify the hypothesis.

The paper adds to the body of knowledge surrounding prior studies on the development of traceability systems and develops further the analysis of legal and value‐adding dimensions of traceability.

The purpose of this paper is to describe TraceALL which is a Semantic Web (SW), ontology‐based, service‐oriented framework which aims to provide the necessary infrastructure enabling food industry (particularly SMEs) to implement traceability applications using an innovative generic framework.

The framework builds upon the idea of the Semantic Web and provides an open and extensible underlying platform that allows different traceability interconnected applications to be designed and developed. More specifically, the framework provides a formal, ontology‐based, general‐purpose methodology to support knowledge representation and information modelling in traceability systems. Additionally, it suggests an open application framework based on widely used Semantic Web standards. Finally it provides a set of core services for storing, processing and retrieving traceability information in a scalable way. These components, taken together, facilitate the efficient development of next generation traceability applications.

Based on a case study which the authors executed as a proof of concept and studying the relevant literature it was found that TraceALL facilitates the development of next generation traceability applications because, from a food safety perspective, it enables all stakeholders in the food supply chain to have an information trail that follows the product's physical trail, but at the same time is cost effective, easy to manage and applicable within a globalised, networked, interoperable economic environment.

To the best of the authors' knowledge, this is the first food traceability system based completely on solid existing standards of the Semantic Web initiative. The authors consider that the inspiring analogy between resources such as those described in the Semantic Web initiative and the core traceability concept of a Traceable Resource Unit (TRU) is an extremely useful concept for developing cost‐effective traceability applications that possess many key requirements, which are described in the paper.

The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing food safety risks.

This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model were used to study consumer preferences and demand for traceable pork attributes.

The results demonstrated that certification of traceable information was the most important characteristic, followed by appearance and traceable information. Significant heterogeneity was obtained in consumer preferences for the attributes of traceable pork. Also, consumers’ preferences for traceable attributes were memorably influenced by age, education level, and income level.

Based on these results, the government should encourage and support the production of traceable food with different certification types and different traceability levels. Meanwhile, the development of food traceability systems should be combined with a quality certification labeling system.

This study extends the applicability of the setting of traceable food attributes and levels in China, and it will improve Chinese food traceability systems through multilateral cooperation.

This paper aims to increase our understanding of perspectives on food traceability in four supply chain risk management (SCRM) approaches to ensure food safety. The occurrence of food safety failures has led to increased attention on food traceability as a means of identifying the causes of deficiencies in supply chains.

This paper presents a literature review and synthesizes the broader domain of food traceability by analyzing perspectives based on SCRM approaches. In all, 129 published papers were selected and evaluated using content analysis.

A framework of SCRM approaches on food traceability is presented. Eight perspectives on food traceability are identified and grouped according to four SCRM approaches: food supply chain complexity and unique identification of goods (logistics management); transparency and interoperability (information management); in-house production and outsourcing (production management); and food quality and safety requirements and the monitoring of food characteristics (quality management).

The findings provide an in-depth understanding and research suggestions for the management of traceability to ensure food safety in food supply chains. Conclusions are drawn from secondary sources, thus excluding empirical evaluation.

The implementation of food traceability can result in changes to existing management systems. This paper addresses the perspectives and management challenges that can influence the implication of food traceability to ensure food safety.

Perspectives on food traceability according to SCRM approaches are presented. Food traceability is analyzed using the philosophy of scientific framework and suggestions for further research are offered.

The goal of this paper is to develop a classification of traceability systems that will help academics and policymakers think of them as a tool for differentiation in agri-food value chains.

Based on the analysis of case studies and a literature review, the authors develop a conceptual framework to classify traceability systems based on two dimensions: their scope in the value chain (individual vs integrated) and the type of information they contain (basic vs advanced).

Integrated traceability systems provide a variety of benefits vis-à-vis individual systems as a tool to achieve greater product differentiation by meeting current and latent requirements from foreign countries' governments and consumers. Also they serve as a platform for including advanced (vis-à-vis basic) information into the system.

A series of studies would be required to quantify the relative costs of different traceability systems and compare them on a cost-benefit basis. Nevertheless, since integrated traceability systems are subject to coordination failures, significant public focus and efforts should be placed on the potential promotion of those systems.

This paper provides a novel classification of traceability systems that distinguishes them according to scope and information content.