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Article
Publication date: 13 April 2015

Pilar Carbonell and Ana Isabel Rodriguez Escudero

The current study examines the negative moderating effects of team’s prior experience and technological turbulence on the antecedents and consequences of using information

1381

Abstract

Purpose

The current study examines the negative moderating effects of team’s prior experience and technological turbulence on the antecedents and consequences of using information provided by customers involved in new service development (NSD). It also examines one way to mitigate the proposed negative effects.

Design/methodology/approach

The unit of analysis was NSD projects in which customers had been involved during the development process. A self-administered mail survey was used to collect the data. The proposed model was tested using hierarchical path analysis.

Findings

Results show that team’s prior experience reduces the extent to which recorded and shared information from customers involved in NSD is used for project-related decisions during the development process. Findings also reveal that technological turbulence can reduce the positive effect of using information provided from customers involved in NSD on new service advantage and service newness. Finally, results show that involving lead users in NSD can help reduce the negative moderating effects of team’s prior experience and technological turbulence.

Originality/value

The literature on information use suggests that availability of information does not guarantee its use. In keeping with this argument, the current study reveals that for NSD projects with customer involvement, team’s prior experience and technological turbulence are part of the challenge of making effective use of the new knowledge that customers bring to the development project. Firms are advised to collaborate with lead users as a way to attenuate this problem.

Details

European Journal of Marketing, vol. 49 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 24 December 2021

Aluisius Hery Pratono

This study aims to propose a structural model drawing from the theoretical literature, extending the relative research fields to the competitive strategy. The empirical results…

Abstract

Purpose

This study aims to propose a structural model drawing from the theoretical literature, extending the relative research fields to the competitive strategy. The empirical results involve data collection of 582 data that represents various enterprises in the Indonesian context. The authors develop four scenarios of strategic innovation based on the empirical findings, which extend the discussion on the concept of competitive strategy.

Design/methodology/approach

This paper aims to examine the impact of organisational resilience and marketing communication on competitive advantage through new product development under information technological turbulence.

Findings

The results indicate that product development is less effective to firm competitive advantage during the high information technological turbulence than during low information technological turbulence. This study shows that organisational resilience and marketing communication help firms achieve a competitive advantage. The authors also identify four scenarios for strategic innovation, drawing from empirical results.

Originality/value

This paper extends the literature of resource-based views by proposing a model that concerns product development as the primary determinant of competitive advantage. In addition, this study discusses the intersection between the concept of dynamic capability and contingency theory by examining how firms deal with information technological turbulence.

Details

Competitiveness Review: An International Business Journal , vol. 32 no. 3
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 13 September 2021

Aluisius Hery Pratono

This paper aims to understand how firms promote innovation under disruptive technology by exploring the role of trust and risk-taking behaviour in enhancing product development…

Abstract

Purpose

This paper aims to understand how firms promote innovation under disruptive technology by exploring the role of trust and risk-taking behaviour in enhancing product development towards competitive advantage.

Design/methodology/approach

This study proposes a structural equation model that entails seven hypotheses for the constructs and their relationship with support from the previous literature. The empirical analysis involves a survey of the 390 small firms in Indonesia to generate four scenarios following the COVID-19 pandemic.

Findings

The evidence indicates that trust allows the firms to take a risk for new product development, which is, in turn, help to achieve their competitive advantage. However, the impact of product development on competitive advantage varies depending on the capability of the firms to deal with the information technological turbulence.

Research limitations/implications

This study adopted the concept of trust at the organisational level and did not cover the concept of trust at the family and community levels. Secondly, this study focusses on small and medium-sized enterprises as unit analysis during the COVID-19 pandemic. The results depend on the subject of study, which could be different from the normal condition.

Practical implications

This study provides four scenarios of foresight innovation strategy, which allow the firms to deal with various plausible futures. The proposed model devise strategies to prepare a strategy in the face of uncertainty. The findings encourage the firms to cultivate trust from their business partners to create innovation.

Originality/value

This study extends the discussion on how innovativeness leads to firm competitive advantage by examining the role of trust and risk-taking behaviour in product development under information technological turbulence. The results confirm the integration between social capital theory and the contingency approach.

Details

foresight, vol. 24 no. 3/4
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 20 September 2021

Aluisius Hery Pratono

This study aims to understand the culture of excellence by examining the role of entrepreneurial culture in shaping how firms achieve sustainable competitive advantage (CA). This…

Abstract

Purpose

This study aims to understand the culture of excellence by examining the role of entrepreneurial culture in shaping how firms achieve sustainable competitive advantage (CA). This study takes into consideration the firms’ capability to transform the entrepreneurial culture into a sustainable CA by generating product development and adapting the information technological turbulence.

Design/methodology/approach

This study first gathers evidence from literature then carries out a detailed study to propose a structural equation model followed by an online survey that supports empirical evidence. This empirical test involves a data set with 782 usable responses following the 4,000 emails sent to the respondents and removed data due to the missing values. The population data are taken from the firm directory in Surabaya City that the Indonesian Ministry of Trade and Industry published.

Findings

There is a strong tendency that entrepreneurial culture is imperative for firms to attain sustainable CA by supporting new product development. The results show that product development provides a partial mediating effect, which indicates that entrepreneurial culture may affect the sustainable CA directly and with the product development support. This study also touches on dynamic capability by proposing a scenario approach that suggests that firms should refine the entrepreneurial culture to adapt to the information technological turbulence.

Originality/value

This study extends the understanding of the culture of excellence by underpinning the dynamic capability theory, which argues that entrepreneurial culture is a valuable resource, which helps firms achieve sustainable CA by promoting product development.

Article
Publication date: 20 August 2018

Aluisius Hery Pratono

This paper aims to contribute to the risk management studies in small and medium enterprises (SMEs) by examining the complicated relationship between risk-taking behavior and firm…

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Abstract

Purpose

This paper aims to contribute to the risk management studies in small and medium enterprises (SMEs) by examining the complicated relationship between risk-taking behavior and firm performance.

Design/methodology/approach

The study conducted a survey of the Indonesian SME owner-managers and used partial least square structural equation modeling to examine the mediating effect of pricing capability and moderating effects of information technological turbulence.

Findings

The results do not only confirm the positive impact of risk-taking behavior on firm performance but also identify that impact of risk-taking behavior on firm performance is more effective at the low information technological turbulence than at the high one.

Research limitations/implications

This study relied on information from the owner-managers in SMEs, which may bias against the perspective of their employees and the business partners.

Originality/value

This study advances the risk-taking behavior research in SMEs context by introducing the effect of pricing capability and information technological turbulence.

Details

The Journal of Risk Finance, vol. 19 no. 4
Type: Research Article
ISSN: 1526-5943

Keywords

Article
Publication date: 3 October 2008

Chittipa Ngamkroeckjoti and Mark Speece

The purpose of this paper is to examine the use of environmental scanning (ES) in the new product development (NPD) process among small and medium enterprises (SMEs) in the Thai…

2084

Abstract

Purpose

The purpose of this paper is to examine the use of environmental scanning (ES) in the new product development (NPD) process among small and medium enterprises (SMEs) in the Thai food processing industry. This study also shows that more extensive use of ES improves new product (NP) performance, and that perception of higher technology turbulence increases usage of ES.

Design/methodology/approach

Data from a survey of 124 Thai SMEs through statistical package for the social sciences software shows that more extensive acquisition of ES information does improve NP performance.

Findings

Managers who perceive more technological turbulence do use ES more extensively. The technology strategy of the company does not have much impact on the use of ES. The results indicate that even SMEs can benefit from ES, a practice more commonly carried out by larger companies. Some SMEs seem to recognize that more turbulent environments require more extensive scanning.

Research limitations/implications

These results may not hold exactly this way in other industries where technology plays a much greater role. Also, the impact of technology strategy on ES usage would be much more apparent in more technology intensive industries. It is clear that industry context variables should be included in future research to more fully understand the role of ES and NPD outcomes, as well as the factors that encourage companies to use ES more extensively. In addition, the ES impact on NPD outcomes should be examined in conjunction with some of the other determinants of quality NPD process.

Originality/value

The major contributions of the study consist of how comprehensive use of ES makes a significant contribution to NP performance, the findings on the impact of technology strategy, technology turbulence upon ES and the impact of ES upon NPD.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 20 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 28 January 2014

Pilar Carbonell and Ana-Isabel Rodriguez-Escudero

The current research aims to analyze antecedents and consequences of using the information provided by customers involved in new service development (NSD). It also seeks to…

1962

Abstract

Purpose

The current research aims to analyze antecedents and consequences of using the information provided by customers involved in new service development (NSD). It also seeks to examine the moderating effect of technological turbulence on the antecedents and consequences of information use.

Design/methodology/approach

Data were collected from service firms in a variety of industrial sectors. Unit of analysis was a NSD project in which current or potential customers were involved during its development process. A self-administered mail survey was used to collect the data. A total of 102 complete questionnaires were returned. The proposed model was tested using partial least squares.

Findings

The results indicate that the instrumental use of the information collected from customers involved in NSD can lead to higher service advantage and service newness and in turn to higher market performance. Findings reveal that higher recording and reviewing of information collected from customers involved in NSD result in greater use of the information during the NSD process. An important result is that under technologically turbulent environments, recording and reviewing information from customers involved in NSD is less likely to result in a higher instrumental use of such information. Finally, the authors' results show that when technological turbulence is high the instrumental use of information from customers involved in NSD has lower value for both service advantage and service newness.

Originality/value

Findings confirm the importance of customer involvement for NSD in a business context. Using the information from customers involved in NSD to resolve specific problems or make decisions regarding NSD projects can result in enhanced service performance. Moreover, information processing capabilities are key antecedents to instrumental information use. Finally, managers should be aware of the potential negative effect of technological turbulence.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 4 April 2016

Aluisius Hery Pratono

There is an emerging recognition in the strategy field that differences in organization forms represent firms’ capability to gain benefit from investing in technology. This study…

2148

Abstract

Purpose

There is an emerging recognition in the strategy field that differences in organization forms represent firms’ capability to gain benefit from investing in technology. This study has intention to add to this stream of research by proposing the technological turbulence (TT) as a primary contingency factor focussing on strategic orientation (SO) as main determinant of firm performance (FP). The purpose of this paper is to provide considerable suggestion on how to match SO with various level of TT.

Design/methodology/approach

This study uses quantitative approach with structural equation model to understand the moderating effect of information TT on the relationship between SO and FP. The 390 small and medium enterprises (SMEs) in Indonesia contributes to the research as randomly selected respondents.

Findings

The result shows how the TT influences managerial decision-making processes under an opportunity-based paradigm. However, SME managers face lack of capability to deal with high TT.

Research limitations/implications

This study uses cross-section data at the SMEs context in Indonesia.

Practical implications

This study suggest that the initiative to encourage SMEs to adopt information technology (IT) should consider the SME capability to utilize the IT.

Originality/value

The research gap challenges a question from previous literature on how long firms retain a given capability to deal with dynamic environment. This study has intention to add to the stream of research by proposing the information TT as a primary contingency factor focussing on SO as main determinant of FP.

Details

Business Process Management Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 27 May 2014

Karthik N.S. Iyer

The purpose of this research is to enhance understanding of the sources of relational rents in supply chains and the nature of their relationships with performance. Using the…

Abstract

Purpose

The purpose of this research is to enhance understanding of the sources of relational rents in supply chains and the nature of their relationships with performance. Using the relational view framework and contingency perspective, the study develops a model and hypotheses to understand the nature of the relationships of collaboration and resource specificity with operational performance under technology context contingencies.

Design/methodology/approach

Data for testing the hypothesized relationships in the conceptual model were collected through a survey of managers in the Hoover’s database of manufacturing firms. The survey sample included 115 responses from a wide variety of manufacturing forms.

Findings

Findings support the conventional wisdom relating collaboration and operational improvements. Notably, technological turbulence has a differential interactive influence on collaboration and resource specificity in predicting operational performance. In the former, the strength of the performance relationship is enhanced, while in the latter, it diminishes. Product complexity enhances the collaboration–operational performance linkage. The results, however, have to be further corroborated by more confirmatory analysis in future research.

Research limitations/implications

The research findings are not conclusive but of an exploratory initial evidence, as stepwise regression analysis has its limitations. Additionally, while the study specifically focused on demand-side collaboration aspects, supply chain management envelops upstream and internal collaboration as well. Investigating the performance implications and the interactive dynamics among all three partnerships in the supply chains provides a richer understanding of supply chain partnerships. Besides, more comprehensive insights could be obtained by modeling the interactive effects of other factors in the operating context.

Practical implications

Firms derive performance benefits from close collaboration with downstream partners because the operational enhancements from such relationships have customer service implications. Besides, the results provide a framework to managers for understanding the technology context conditions that may be best suited for leveraging collaborative initiatives and idiosyncratic investments in pursuit of operational performance improvements.

Originality/value

Much of the evidence on the rent generation capabilities in supply chain partnerships is still anecdotal and extant empirical research lacks adequate explanation. Another critical shortcoming in extant literature is research on the disentangled interactive influence of operating context factors on the supply chain sources of rent (i.e. capabilities)–performance relationships. The study contributes by addressing these issues.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 6 April 2021

Zafer Adiguzel

Many studies have proven that innovation performance is an important factor that increases corporate’s performance. In this context, companies need to be successful in innovation…

Abstract

Many studies have proven that innovation performance is an important factor that increases corporate’s performance. In this context, companies need to be successful in innovation management, and they need to innovate. The technological turbulence that may occur in the sector where the companies are located will affect the innovation performance negatively if the companies fail to manage innovation. As a result of factors such as increasing competitive pressure with globalization, the elimination of time and space obstacles of technology, expanding purchasing alternatives, and increasing awareness levels, the newest products bring the highest revenues. These developments have led to a dramatic increase in the importance of developing new products as a competitive weapon, making product innovation an important element of the organizational strategy. Therefore, innovation strategies to be implemented and dynamic skills that are owned are needed to be managed correctly by companies. In this study, innovation management, technological turbulence, innovation strategies, and dynamic capabilities are examined.

Details

Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies
Type: Book
ISBN: 978-1-80043-445-5

Keywords

1 – 10 of over 5000