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Article
Publication date: 7 July 2014

Long Ma, Chei Sian Lee and Dion Hoe-Lian Goh

The purpose of this paper is to draw from the diffusion of innovations theory to explore multi-levels of influences (i.e. individuals, networks, news attributes) on news sharing in

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Abstract

Purpose

The purpose of this paper is to draw from the diffusion of innovations theory to explore multi-levels of influences (i.e. individuals, networks, news attributes) on news sharing in social media.

Design/methodology/approach

A survey was designed and administered to 309 respondents. Structural equation modelling analysis was conducted to examine the three levels of influential factors. These included self-perceptions of opinion leadership and seeking at the individual level, perceived tie strength and homophily at the network level, and finally, perceived news credibility and news preference at the news attribute level.

Findings

The results revealed that the influences of self-perceptions of opinion leadership, perceived tie strength in online networks and perceived preference of online news had significant effects on users’ news sharing intention in social media. However, self-perceptions of opinion seeking, homophily, and perceived news credibility were not significant.

Originality/value

This is one of the first studies on news sharing in social media that focus on diverse levels of influential factors. In particular, the research suggests the viability of the diffusion of innovations theory to explain this pervasive global phenomenon. Further, the influential factors identified may help to stimulate active participation in social media platforms and ultimately enhance the sustainability of these platforms.

Details

Online Information Review, vol. 38 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 12 June 2017

Joseph Kwon, Ingoo Han and Byoungsoo Kim

Social media have attracted attention as an information channel for content generated in heterogeneous internet services. Focusing on social media platforms, the purpose of this…

Abstract

Purpose

Social media have attracted attention as an information channel for content generated in heterogeneous internet services. Focusing on social media platforms, the purpose of this paper is to examine the factors behind social transmission with content crossover from other services through hypertext link (URL). The authors investigate the effects of source influence and peer referrals on diffusion outcome and address their variations in the case of content crossover.

Design/methodology/approach

The authors use a Poisson regression model due to the discrete nature of the dependent variable. The authors conduct an empirical study using 233 million real transaction data generated by 1,203,196 Korean users of Twitter.

Findings

Source influence and peer referral have a positive impact on cascade size in the content dissemination process. In the case of content crossover, the impact of source influence decreases. However, the impact of peer referrals increases in the process of external content dissemination.

Research limitations/implications

The authors demonstrate source and peer effects on content diffusion and that these effects vary when shared content is linked from an external service by a URL.

Practical implications

The findings indicate that firms that wish to diffuse information through social media or enter the social media with new services to provide new ways of creating and sharing content should understand the nature of the social transmission process.

Originality/value

Given the growing popularity of social media, particularly SNSs with online social networks as information channels, the authors first consider online social transmission as a user-driven diffusion process. Based on social factors in the diffusion process, the authors derive source and peer effects on the social transmission process.

Details

Industrial Management & Data Systems, vol. 117 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 18 February 2021

Cheng-Jun Wang and Jonathan J.H. Zhu

Social influence plays a crucial role in determining the size of information diffusion. Drawing on threshold models, we reformulate the nonlinear threshold hypothesis of social…

Abstract

Purpose

Social influence plays a crucial role in determining the size of information diffusion. Drawing on threshold models, we reformulate the nonlinear threshold hypothesis of social influence.

Design/methodology/approach

We test the threshold hypothesis of social influence with a large dataset of information diffusion on social media.

Findings

There exists a bell-shaped relationship between social influence and diffusion size. However, the large network threshold, limited diffusion depth and intense bursts become the bottlenecks that constrain the diffusion size.

Practical implications

The practice of viral marketing needs innovative strategies to increase information novelty and reduce the excessive network threshold.

Originality/value

In all, this research extends threshold models of social influence and underlines the nonlinear nature of social influence in information diffusion.

Details

Internet Research, vol. 31 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

88388

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

Open Access
Article
Publication date: 6 July 2020

Francesco Bolici, Chiara Acciarini, Lucia Marchegiani and Luca Pirolo

Technological innovations provide huge opportunities to expand and revolutionize the scope of products and services offered. This is particularly true for tourism, which is…

3721

Abstract

Purpose

Technological innovations provide huge opportunities to expand and revolutionize the scope of products and services offered. This is particularly true for tourism, which is undergoing significant changes due to the development of new technologies. The level of technology diffusion depends on several factors like the exchange of information among peers, and the attitude and shared perception among the contributors. The aim of the study is to explore the diffusion of technology in tourism with a specific focus on the social media discourse around new technologies. Thus, the paper investigates the level of interest in these new technologies analysing the information exchange occurring between individuals on Twitter in order to explore the influence of reciprocal networking.

Design/methodology/approach

To capture the attitudes expressed in the industry, the study analyses the ongoing discourse on Twitter as a proxy for the participants “interest in new technologies. Through a social network analysis of the tweets and retweets conducted over a period of nine months, the research maps the level of information exchange about the diffusion of new technologies. Moreover, the sentiment analysis provides an interesting overview of the individuals” attitudes towards the awareness or the adoption of new technologies.

Findings

Our analysis has provided several insights: (1) the information network on blockchain in tourism consists of participants who change very quickly over time (high turnover of accounts); (2) some contributors have an extremely important role in influencing the flow of information in the system (information centralization), they can have a generalist (discussing several topics) or a specialist (focusing on a specific topic) behaviour and this strategic choice influences their network's structure; (3) these central nodes also have an impact on the definition of positive and negative sentiment towards a topic (sentiment influencer).

Research limitations/implications

The paper contributes to the literature on technology diffusion, by focusing on one of the preconditions of diffusion that is the shared positive attitude towards technological innovation. More specifically, we adopt a network-based approach, which is useful to explain the level of information exchange and the public discourse that can impact the shared perception and attitude towards technological innovation. The study also highlights the role of knowledge brokers in influencing this public discourse. Future studies can deepen the association between positive perception, higher levels of information exchange and increasing usage of specific technologies. Our results also suggest further exploring the opportunity to combine social media data and other sources of information to shed more light on the technological innovation diffusion processes.

Practical implications

This paper shows how practitioners can benefit from the analysis of information exchange about new technologies in tourism adopting a network perspective with the aim of understanding the level of influence among contributors. Moreover, the increasing interest in blockchain technology and the potential combination between social media data and other sources of information can offer promising insights.

Social implications

The present study explores the level of technology diffusion through the analysis of information exchange on social media (Twitter). Furthermore, the dynamics of individual user behaviour offers a better understanding about media effects.

Originality/value

While previous research is focused on the users' perception towards the development of new technologies in tourism, the aim of this study is to investigate the dynamics behind the level of diffusion of information and awareness about these new technologies, which still represents an unexplored area of research.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 1 March 2000

Jacky Swan, Sue Newell and Maxine Robertson

Information systems for production management tend to be promoted by technology suppliers as standardised solutions which form a singular “best practice”. However, as these…

1343

Abstract

Information systems for production management tend to be promoted by technology suppliers as standardised solutions which form a singular “best practice”. However, as these technologies are configurational, the notion of best practice is illusory. Data on the diffusion and design of information systems for production management across four European countries indicate distinctive national differences. It is argued that these can best be explained at two levels: first, national differences in the social institutional networks through which information about these systems is diffused socially shapes patterns of adoption and design; second pre‐existing patterns of work design and managerial practices may influence the degree of “fit” between particular design philosophies and prevailing organizational contexts in different countries. Differences in the particular roles of professional association networks and technology suppliers in the diffusion process are explained in terms of different patterns of knowledge sharing across countries.

Details

Information Technology & People, vol. 13 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 6 October 2021

Ling Zhang, De Li and Robert J. Boncella

This paper aims to study the factors influencing online social network (OSN) information diffusion under different themes helps to understand information diffusion in general.

Abstract

Purpose

This paper aims to study the factors influencing online social network (OSN) information diffusion under different themes helps to understand information diffusion in general.

Design/methodology/approach

This study collects data from the Web of Science, use the strategic consulting intelligent support system for word frequency analysis and use keyword clustering to classify themes, then research information themes as influencing factors of OSN information diffusion.

Findings

Five themes of “natural disaster”, “political event”, “product marketing”, “sport and entertainment” and “health-disease” have been identified. It is found that the research objects, research methods and research theories used by scholars under different themes have different focuses, and the factors affecting information diffusion are different.

Research limitations/implications

The limitation of this paper is that it only focuses on five typical themes, and there may be more themes.

Practical implications

The research helps other scholars to conduct in-depth research on the diffusion of OSN information under different topics and focus on the content of the research on OSN information diffusion under different topics.

Social implications

The research helps other scholars to conduct in-depth research on the diffusion of social network information under different topics, so as to better understand and predict the law of information diffusion.

Originality/value

The research summarizes the research on information diffusion in OSNs from the theme level and analyses the key points and theories and further enriches the research system on information diffusion in OSNs.

Details

The Electronic Library , vol. 39 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

Open Access
Article
Publication date: 3 February 2020

Hangjing Zhang, Yan Chen and H. Vicky Zhao

The purpose of this paper is to have a review on the analysis of information diffusion based on evolutionary game theory. People now get used to interact over social networks, and

Abstract

Purpose

The purpose of this paper is to have a review on the analysis of information diffusion based on evolutionary game theory. People now get used to interact over social networks, and one of the most important functions of social networks is information sharing. Understanding the mechanisms of the information diffusion over social networks is critical to various applications including online advertisement and rumor control.

Design/methodology/approach

It has been shown that the graphical evolutionary game theory (EGT) is a very efficient method to study this problem.

Findings

By applying EGT to information diffusion, the authors could predict every small change in the process, get the detailed dynamics and finally foretell the stable states.

Originality/value

In this paper, the authors provide a general review on the evolutionary game-theoretic framework for information diffusion over social network by summarizing the results and conclusions of works using graphical EGT.

Details

International Journal of Crowd Science, vol. 4 no. 1
Type: Research Article
ISSN: 2398-7294

Keywords

Book part
Publication date: 7 October 2015

Azizah Ahmad

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive…

Abstract

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched. To fill this gap, this study attempts to develop a model for successful BI deployment and empirically examines the association between BI deployment and sustainable competitive advantage. Taking the telecommunications industry in Malaysia as a case example, the research particularly focuses on the influencing perceptions held by telecommunications decision makers and executives on factors that impact successful BI deployment. The research further investigates the relationship between successful BI deployment and sustainable competitive advantage of the telecommunications organizations. Another important aim of this study is to determine the effect of moderating factors such as organization culture, business strategy, and use of BI tools on BI deployment and the sustainability of firm’s competitive advantage.

This research uses combination of resource-based theory and diffusion of innovation (DOI) theory to examine BI success and its relationship with firm’s sustainability. The research adopts the positivist paradigm and a two-phase sequential mixed method consisting of qualitative and quantitative approaches are employed. A tentative research model is developed first based on extensive literature review. The chapter presents a qualitative field study to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. The study includes a survey study with sample of business analysts and decision makers in telecommunications firms and is analyzed by partial least square-based structural equation modeling.

The findings reveal that some internal resources of the organizations such as BI governance and the perceptions of BI’s characteristics influence the successful deployment of BI. Organizations that practice good BI governance with strong moral and financial support from upper management have an opportunity to realize the dream of having successful BI initiatives in place. The scope of BI governance includes providing sufficient support and commitment in BI funding and implementation, laying out proper BI infrastructure and staffing and establishing a corporate-wide policy and procedures regarding BI. The perceptions about the characteristics of BI such as its relative advantage, complexity, compatibility, and observability are also significant in ensuring BI success. The most important results of this study indicated that with BI successfully deployed, executives would use the knowledge provided for their necessary actions in sustaining the organizations’ competitive advantage in terms of economics, social, and environmental issues.

This study contributes significantly to the existing literature that will assist future BI researchers especially in achieving sustainable competitive advantage. In particular, the model will help practitioners to consider the resources that they are likely to consider when deploying BI. Finally, the applications of this study can be extended through further adaptation in other industries and various geographic contexts.

Details

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Type: Book
ISBN: 978-1-78441-764-2

Keywords

Article
Publication date: 8 May 2017

Hsiu-Fen Lin

Grounded in the resource-based view and social exchange theory, the purpose of this paper is to develop a research model that offers a comprehensive understanding of the…

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Abstract

Purpose

Grounded in the resource-based view and social exchange theory, the purpose of this paper is to develop a research model that offers a comprehensive understanding of the antecedents and consequences of electronic supply chain management (e-SCM) diffusion.

Design/methodology/approach

Survey data from 142 managers (in charge of e-SCM projects in their companies) of large Taiwanese firms were collected and used to test the hypotheses using hierarchical moderated regression analysis.

Findings

The results indicate that information technology deployment capability, operational capability, human resource capability, and knowledge sharing are important antecedents of e-SCM diffusion. In turn, higher levels of e-SCM diffusion lead to greater competitive performance. This study also finds that knowledge sharing plays a moderating role by strengthening the relationship between organizational capabilities (e.g. operational capability and human resource capability) and e-SCM diffusion.

Practical implications

Managers should recognize that human resource development activities (recruiting, training, and managing valuable e-SCM personnel) are an important source of e-SCM diffusion. Similarly, managers must establish the connection between human resource capabilities and e-SCM diffusion (i.e. “soft-side” e-SCM) such as hiring and retaining skilled e-SCM personnel, training and development for e-SCM personnel, and measuring e-SCM personnel’s global mindset over time.

Originality/value

Theoretically, this study aims to provide a research model that is capable of understanding the antecedents and consequences of e-SCM diffusion. From the managerial perspective, the findings of this study provide valuable decision guides for practitioners to help them identify and develop firm internal capabilities and social mechanisms that foster e-SCM diffusion.

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