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Article
Publication date: 2 February 2015

Fang-Ming HSU, Tser-Yieth Chen, Chiu-Tsu Fan, Chun-Min Lin and Chu-Mei Chiu

The purpose of this paper is to investigate the relationship between the richness of information and the satisfaction of participants in an online community regarding archive…

4073

Abstract

Purpose

The purpose of this paper is to investigate the relationship between the richness of information and the satisfaction of participants in an online community regarding archive management in Taiwan.

Design/methodology/approach

An investigation was deployed to attendants in 20 training courses created by the National Archives Administration (NAA) in Taiwan for records staff on the topic of digital preservation. The responses were collected from respondents who were participating in an online community for archive management. Through structural equation modeling method, this study examined the effects of channel richness, information transparency and accessibility of archive to brand image and trust and then continued to the satisfaction of professional participants to archive management in an online community.

Findings

Appropriate disclosure of information regarding archiving can effectively improve the satisfaction of participants in the online community to archive. Channel richness of communication, information transparency and accessibility of archive significantly affect the brand image of archive and the trust of participants to archivists and finally affect the satisfaction of participants in the online community towards archive management.

Practical implications

The larger the amount of information exchanged, the more the trust among participants and the better brand image of the archives. The more trust and brand image exists among participants, the more satisfaction they will obtain from archive management.

Originality/value

The results can provide a strategic direction for managers of the national archive and the online community in government agencies to allocate resources for enhancing the information richness and the image of archive as well as achieving the satisfaction of participants in the professional community.

Details

Program, vol. 49 no. 1
Type: Research Article
ISSN: 0033-0337

Keywords

Article
Publication date: 10 May 2022

Jungwon Lee and Cheol Park

This study analyzes the relationship between the characteristics of social media content, customer engagement (CE) and brand equity and investigates whether these relationships…

1674

Abstract

Purpose

This study analyzes the relationship between the characteristics of social media content, customer engagement (CE) and brand equity and investigates whether these relationships differ between national cultures.

Design/methodology/approach

We collect data from a variety of sources, including Interbrand, Facebook and financial statements, to validate the research model using partial least squares structural equation modeling.

Findings

The results revealed that owned media content had a stronger positive effect on CE than did earned media content. In addition, information richness was found to have a positive effect on CE, but links to additional information had a negative effect. In addition, CE positively affected brand equity. The national comparison analysis revealed a difference in the coefficients between the United States and Korea for most paths.

Research limitations/implications

This study contributes to the relevant literature by finding evidence that OM has a stronger effect on CE than does EM. In addition, this study expands the related literature by clarifying the effects of information richness in a CE context and exploring differences determined by cultural dimensions. Most importantly, this study expands CE and international marketing literature by finding that the relationship between CE determinants and outcomes in a social media environment differs between national cultures.

Originality/value

This study explores the relationship between CE and social media content, which has not been sufficiently investigated in previous studies, by collecting actual social media data. In addition, unlike previous survey-based studies, we find evidence that CE contributes to brand equity at a corporate level. Finally, our exploratory analysis indicates that the relationship between the characteristics of social media content, CE and brand equity differs between national cultures.

Details

Management Decision, vol. 60 no. 8
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 August 2004

Steven John Simon and Spero C. Peppas

Internet2 research will lead to new technologies that will launch the Internet into another wave of unprecedented growth with enhanced interactivity and greater amounts of…

3890

Abstract

Internet2 research will lead to new technologies that will launch the Internet into another wave of unprecedented growth with enhanced interactivity and greater amounts of information delivered via richer communication. As a result, Web‐based retailers must begin to rethink the design of their sites, the amount of information to provide, and the degree of media richness to deliver. Based on a large sample of managers, this study examines media richness theory in the context of simple and complex products. The findings suggest that, overall, Internet users have more positive attitudes and higher levels of satisfaction with regard to rich sites than to lean sites, although the results for simple product sites were inconclusive. The study discusses the impact of the results for both simple and complex products and details the development of a new experimental instrument to measure user attitudes and satisfaction.

Details

info, vol. 6 no. 4
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 6 July 2020

Jengchung Victor Chen, Sorawit Biamukda and Sinh Thi Thu Tran

This study aims at investigating the effects of two-way review system and how reach and richness of information influence the perceptions of risks and benefits among service…

Abstract

Purpose

This study aims at investigating the effects of two-way review system and how reach and richness of information influence the perceptions of risks and benefits among service providers and their intention to continue sharing their property on sharing economy.

Design/methodology/approach

To generate the variance, a 2 × 2 × 2 full factorial experiment was conducted to collect data. The research model was then tested using the structural equation model technique.

Findings

The study finds that reach of information predicts the social and economic benefits among service providers, while richness of information negatively relates to perceived informational privacy risks, which, in turn, significantly influence the decision of the service providers to continue sharing. The results also suggest that the existence of the two-way review system weakens the effects of reach on perceived social benefits and of richness on perceived informational privacy risks.

Originality/value

The present study investigates the two-way review system as the intervention of platforms to protect the service providers. Also, the emphasis is on the service providers rather than on consumers on sharing economy platforms to investigate their behavioral intention as customers on such platforms.

Details

Industrial Management & Data Systems, vol. 120 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 12 January 2024

Akmal Mirsadikov, Ali Vedadi and Kent Marett

With the widespread use of online communications, users are extremely vulnerable to a myriad of deception attempts. This study aims to extend the literature on deception in…

Abstract

Purpose

With the widespread use of online communications, users are extremely vulnerable to a myriad of deception attempts. This study aims to extend the literature on deception in computer-mediated communication by investigating whether the manner in which popularity information (PI) is presented and media richness affects users’ judgments.

Design/methodology/approach

This study developed a randomized, within and 2 × 3 between-subject experimental design. This study analyzed the main effects of PI and media richness on the imitation magnitude of veracity judges and the effect of the interaction between PI and media richness on the imitation magnitude of veracity judges.

Findings

The manner in which PI is presented to people affects their tendency to imitate others. Media richness also has a main effect; text-only messages resulted in greater imitation magnitude than those viewed in full audiovisual format. The findings showed an interaction effect between PI and media richness.

Originality/value

The findings of this study contribute to the information systems literature by introducing the notion of herd behavior to judgments of truthfulness and deception. Also, the medium over which PI was presented significantly impacted the magnitude of imitation tendency: PI delivered through text-only medium led to a greater extent of imitation than when delivered in full audiovisual format. This suggests that media richness alters the degree of imitating others’ decisions such that the leaner the medium, the greater the expected extent of imitation.

Details

Information & Computer Security, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4961

Keywords

Article
Publication date: 31 July 2009

Charles H. Cho, Jillian R. Phillips, Amy M. Hageman and Dennis M. Patten

The purpose of this paper is to determine whether the presentation medium of corporate social and environmental web site disclosure has an impact on user trust in such disclosure…

6687

Abstract

Purpose

The purpose of this paper is to determine whether the presentation medium of corporate social and environmental web site disclosure has an impact on user trust in such disclosure, and to examine the effect of media richness on user perception about corporate social and environmental responsibility.

Design/methodology/approach

The paper's methodology is a three‐by‐two between‐subjects design experiment, manipulating presentation medium and industry type. Participants viewed social and environmental web site disclosures and completed and communicated their perceptions of trust and the experimental companies' corporate social responsibility.

Findings

The presentation medium richness of social and environmental web site disclosures is positively associated with: trusting intentions, but not trusting beliefs, of web site users; and user perception of corporate social and environmental responsibility.

Research limitations/implications

As with all controlled experiments, the research design focused on internal validity to maintain control over the task design, manipulation, and measurement of variables. While this required trade‐offs with external validity, the task was designed based on real‐world scenarios to maintain high levels of external validity within the experimental setting.

Practical implications

The paper provides evidence that corporations could use enhanced web‐based technology to potentially mislead users regarding their performance in the social domain.

Originality/value

The paper extends the visual disclosure literature by examining the richness of the image/visual media, and investigates whether user perceptions are impacted by the variations in its richness.

Details

Accounting, Auditing & Accountability Journal, vol. 22 no. 6
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 7 August 2019

Fan-Chen Tseng, T.C.E. Cheng, Pei-Ling Yu, Tzu-Ling Huang and Ching-I. Teng

Mobile instant messaging (MIM) apps could provide rich and instant information in employees’ communication. However, how media richness impacts MIM user loyalty is unknown. The…

2135

Abstract

Purpose

Mobile instant messaging (MIM) apps could provide rich and instant information in employees’ communication. However, how media richness impacts MIM user loyalty is unknown. The purpose of this paper is to adopt media richness and social presence theories as theoretical foundations to address this insufficiency.

Design/methodology/approach

Collecting 247 responses from an online survey, the authors use structural equation modelling for data analysis and hypothesis testing.

Findings

The authors found that immediate feedback and personal focus are the main aspects of media richness that are positively related to social presence, relatedness need satisfaction and user loyalty to MIM.

Originality/value

This is the first study using two pertinent theories to explain how aspects of media richness affect user loyalty to MIM. The present findings suggest that firms developing MIM apps focus on immediate feedback and personal focus as effective means to encourage user loyalty.

Details

Industrial Management & Data Systems, vol. 119 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 9 August 2011

Jung‐Yu Lai and Chih‐Yen Chang

Due to the rapid pace of development and innovation in information technology, the dedicated electronic book (e‐book) reader has become a new trend in reading. However, at present…

7410

Abstract

Purpose

Due to the rapid pace of development and innovation in information technology, the dedicated electronic book (e‐book) reader has become a new trend in reading. However, at present there is only a limited understanding of what factors drive user attitudes/willingness to use this new device for reading. Hence, this paper aims to explore what factors drive users to use dedicated e‐book readers for reading.

Design/methodology/approach

The study proposes a causal model that explores how convenience, compatibility, and media richness affect users' attitudes towards the dedicated e‐book readers for reading.

Findings

The results of this study suggest that convenience, compatibility, and media richness all significantly contribute to dedicated e‐book reader acceptance.

Research limitations/implications

The study extends previous theories: the Technology Acceptance Model, Innovation Diffusion Theory, media richness theory and convenience. This helps one to better understand what factors affect usage of the dedicated e‐book readers, an important topic for current and future research.

Practical implications

The findings outline and describe how the dominant factors affect users' attitudes towards adoption of the dedicated e‐book readers for reading. By considering factors such as ease‐of‐use, usefulness, convenience, compatibility, media richness, etc., in the stage of product development, practitioners can provide dedicated e‐book readers that customers will readily accept.

Originality/value

These findings will enable development of a more robust understanding of attitudes toward dedicated e‐book readers and will be helpful to developers researching e‐book hardware and software as well as to researchers interested in testing related theories.

Details

Online Information Review, vol. 35 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 18 September 2023

Yu Wang, Daqing Zheng and Yulin Fang

The advancement of enterprise social networks (ESNs) facilitates information sharing but also presents the challenge of managing information boundaries. This study aims to explore…

Abstract

Purpose

The advancement of enterprise social networks (ESNs) facilitates information sharing but also presents the challenge of managing information boundaries. This study aims to explore the factors that influence the information-control behavior of ESN users when continuously sharing information.

Design/methodology/approach

This study specifies the information-control behaviors in the “wall posts” channel and applies communication privacy management (CPM) theory to analyze the effects of the individual-specific factor (disposition to value information), context-specific factors (work-relatedness and information richness) and risk-benefit ratio (public benefit and public risk). Data on actual information-control behaviors extracted from ESN logs are examined using multilevel mixed-effects logistic regression analysis.

Findings

The study's findings show the direct effects of the individual-specific factor, context-specific factors and risk-benefit ratio, highlighting interactions between the individual motivation factor and ESN context factors.

Originality/value

This study reshapes the relationship of CPM theory boundary rules in the ESN context, extending information-control research and providing insights into ESNs' information-control practices.

Article
Publication date: 22 March 2022

DaPeng Xu, Lingfei Deng, Xiao Fan and Qiang Ye

Building on a small body of work, the authors' study aims to investigate some important antecedents of online review characteristics in the Chinese restaurant industry.

Abstract

Purpose

Building on a small body of work, the authors' study aims to investigate some important antecedents of online review characteristics in the Chinese restaurant industry.

Design/methodology/approach

Using a data set of restaurant reviews collected from a most popular review platform in China, the authors conduct a series of analyses to examine the influence of travel experience and travel distance on travelers' review characteristics in terms of review rating and media richness. The moderating effect of restaurant price on the influence is also investigated.

Findings

Travelers with a longer travel distance and more travel experience tend to provide higher and lower online ratings, respectively, which can be explained by the construal level theory (CLT) and the expectation-confirmation theory (ECT), respectively. Furthermore, these strong feelings can then induce travelers to post enriched reviews with more pictures, more words and more affective words to release consumption tension. Besides, restaurant price can moderate these relationships.

Originality/value

Distinguished from most studies which mainly focus on the consequences of online review characteristics or antecedents of review helpfulness, the authors pay attention to the effects of travelers' individual differences in terms of travel distance and travel experience on travelers' online reviewing behavior. In addition to review rating, the authors also focus on media richness in terms of visual and textual information. The authors' research findings can benefit restaurant consumers and managers for their online word-of-mouth utilization and management.

Details

Industrial Management & Data Systems, vol. 122 no. 4
Type: Research Article
ISSN: 0263-5577

Keywords

11 – 20 of over 11000