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Open Access
Article
Publication date: 20 September 2022

Inwon Kang

The adoption of social media has been extensively discussed. However, to explain the adoption of traditional social media, considering the benefits and risks accumulated…

Abstract

Purpose

The adoption of social media has been extensively discussed. However, to explain the adoption of traditional social media, considering the benefits and risks accumulated from the experiences of social media use, the extent literature is limited. Thus, this paper investigated the act of traditional social media users’ switching behavior from a dynamic perspective and the level of information privacy concerns and social media privacy to measure the risks and benefit accumulated from this dynamic process.

Design/methodology/approach

This study of Facebook and Twitter users, who are regarded as representative of traditional social media, are selected as research targets surveyed and were required to answer a specially designed questionnaire in order to determine their general feeling on social media platforms they currently use. As a part of this process, quota sampling was used to collect different samples based on gender and age. In this paper, t-test, one-way ANOVA and multiple comparisons were used for the statistical analysis, conducted through SPSS.

Findings

Information privacy concerns and social media dependency affect the adoption of social media. Secondly, social media dependency is a more salient determinant for social media adoption. Therefore, social media firms should pay more attention to enhancing user dependency of social media by increasing user involvement of social media.

Originality/value

This study intends to conduct a research design that provides an overall and holistic understanding of user usage experience. To do this, it investigates the intensity of switching behavior through the level of dependency and the level of information privacy concern that users inevitably exhibit through the use of social media over long time.

Details

International Trade, Politics and Development, vol. 6 no. 3
Type: Research Article
ISSN: 2586-3932

Keywords

Book part
Publication date: 10 December 2015

Dekar Urumsah

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally…

Abstract

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

Keywords

Article
Publication date: 27 December 2021

Jung-Kuei Hsieh and Hsiang-Tzu Li

With the popularity of mobile applications and increasing consumer awareness of application privacy, this paper aims to introduce a new construct of service-privacy fit…

310

Abstract

Purpose

With the popularity of mobile applications and increasing consumer awareness of application privacy, this paper aims to introduce a new construct of service-privacy fit (i.e. the perceived degree of match between the service of a mobile application and a privacy permission request) to predict consumers’ mobile application adoption.

Design/methodology/approach

Four experiments were carried out to test the hypothesized relationships. The first study investigated the direct impact of service-privacy fit on application adoption and the mediators of benefit expectancy and privacy concerns. The second, third and fourth studies further applied the moderated mediation model to analyze the moderating roles of benefit message type, regulatory focus type and privacy assurance.

Findings

The results show that service-privacy fit influences application adoption not only directly but also indirectly via the mediators of benefit expectancy and privacy concerns. Furthermore, the findings confirm the moderators of benefit message type, regulatory focus type and privacy assurance.

Originality/value

Drawn from the perspectives of task-technology fit and information boundary theory, this paper introduces a new construct of service-privacy fit as a determinant of application adoption. Grounded in privacy calculus theory, it further explains this relationship through mediating effects of benefit expectancy and privacy concerns. Furthermore, this paper proposes that benefit messages and privacy assurance are effective coping strategies to increase the benefit expectancy and reduce the privacy concerns of applications. Based on the perspective of regulatory fit theory, this study further shows that the effects of coping strategies rely on personal traits. The findings enrich the existing knowledge of mobile application adoption and application privacy, suggesting that practitioners should consider mobile consumers’ perception of service-privacy fit when developing applications.

Article
Publication date: 4 February 2022

Emmanuel W. Ayaburi

The study aims to empirically understand individuals' tendency to disclose private information online following different forms of data breach (i.e. reversible and…

Abstract

Purpose

The study aims to empirically understand individuals' tendency to disclose private information online following different forms of data breach (i.e. reversible and irreversible victimization).

Design/methodology/approach

Survey methodology is applied to measure the perception of victims of data breaches on key indicators of information disclosure.

Findings

Analysis of responses from 309 victims of data breaches show that while victims' irreversible data breach victimization experience influences both dimensions of privacy concerns, reversible data breach victimization experiences influenced only peer privacy concerns (PPCs). Furthermore, only institutional privacy concerns impacted online disclosure and fully mediate the relationship between victimization experience and online disclosure.

Research limitations/implications

The findings contribute to the privacy literature by expanding the dimension of victimization and considering their differential effect on privacy concerns. Additionally, the study uncovers the efficacy of privacy dimension on privacy recalibration following a data breach announcement.

Practical implications

For practice, the results provide insights for managers on how to manage customer restitution after a data breach. Management of the process of privacy recalibration should not be homogenous but be based on degree of consequence.

Social implications

This research provides deeper understanding of how the ascendancy of privacy breaches affect privacy management. The findings illuminate why the increasing trend in online activities is observed.

Originality/value

The study is the first to identify two dimensions of data breach victimization experience based on the breach level index (BLI). The two dimensions of victimization (i.e. reversible and irreversible privacy victimizations) were used to understand individuals' tendency to disclose private information online.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 5 April 2021

Thanos Papaioannou, Aggeliki Tsohou and Maria Karyda

This paper aims to identify the data elements that social network sites (SNS) users consider important for shaping their digital identity and explore how users’ privacy

Abstract

Purpose

This paper aims to identify the data elements that social network sites (SNS) users consider important for shaping their digital identity and explore how users’ privacy concerns, self-esteem and the chosen SNS shape this process.

Design/methodology/approach

This study conducted an online survey with the participation of 759 individuals, to examine the influence of privacy concerns, self-esteem and the chosen SNS platform, on the shaping of the digital identity, through a classification of identity elements that users disclose when using a SNS, the Rosenberg self-esteem scale and relevant constructs from the literature.

Findings

Findings reveal that users consider the name, gender, picture, interests and job as most important elements for shaping their digital identity. They also demonstrate that privacy concerns do not seem to affect the amount of information users choose to publish when shaping their digital identity. Specific characteristics of SNS platforms are found to affect the way that users shape their digital identity and their privacy behavior. Finally, self-esteem was found to affect privacy concerns and digital identity formation.

Research limitations/implications

To avoid a lengthy questionnaire and the risk of low participation, the respondents answered the questions for one SNS of their choice instead of answering the full questionnaire for each SNS that they use. The survey included the most popular SNSs at the time of the survey in terms of popularity.

Practical implications

The results contribute to the theory by furthering our knowledge on the elements that shape digital identity and by providing evidence with regard to the role of privacy and self-esteem within social networking. In practice, they can be useful for SNS providers, as well as for entities that design security and privacy awareness campaigns.

Originality/value

This paper identifies novel factors that influence digital identity formation, including the specific SNS used with its particular characteristics in combination with privacy concerns and self-esteem of the user.

Details

Information & Computer Security, vol. 29 no. 2
Type: Research Article
ISSN: 2056-4961

Keywords

Article
Publication date: 16 November 2021

Zhou Cheng, Kai Li and Ching-I Teng

Push notification service (PNS) is an important approach to distribute personalized information to users timely and is getting more and more popular. However, users'…

Abstract

Purpose

Push notification service (PNS) is an important approach to distribute personalized information to users timely and is getting more and more popular. However, users' privacy concerns are a major inhibiting factor in their continuance usage of PNS. This study investigates the effect of privacy protection functions provided by PNS sites in enhancing users' perceived fairness on the basis of justice theory to mitigate users' concerns of information privacy. The mechanism underlying such influence on users' continuance usage of PNS comprises privacy concern and privacy-control self-efficacy.

Design/methodology/approach

Four scenario-based surveys are conducted to test the proposed hypotheses. The authors test the research model with a sample of 360 participants by ANOVA and PLS.

Findings

Results show that the proposed privacy protection functions have direct positive effects on users' privacy-control self-efficacy, negative effects on privacy concern and indirectly affect their continuance usage of PNS. Furthermore, the interaction effects between two approaches have different impacts on users' privacy concern and privacy-control self-efficacy.

Originality/value

This study provides some suggestions and guidance for PNS providers to design effective privacy protection technologies.

Details

Aslib Journal of Information Management, vol. 74 no. 2
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 25 May 2021

Jakob Wirth, Christian Maier, Sven Laumer and Tim Weitzel

“Smart devices think you're “too lazy” to opt out of privacy defaults” was the headline of a recent news report indicating that individuals might be too lazy to stop…

Abstract

Purpose

“Smart devices think you're “too lazy” to opt out of privacy defaults” was the headline of a recent news report indicating that individuals might be too lazy to stop disclosing their private information and therefore to protect their information privacy. In current privacy research, privacy concerns and self-disclosure are central constructs regarding protecting privacy. One might assume that being concerned about protecting privacy would lead individuals to disclose less personal information. However, past research has shown that individuals continue to disclose personal information despite high privacy concerns, which is commonly referred to as the privacy paradox. This study introduces laziness as a personality trait in the privacy context, asking to what degree individual laziness influences privacy issues.

Design/methodology/approach

After conceptualizing, defining and operationalizing laziness, the authors analyzed information collected in a longitudinal empirical study and evaluated the results through structural equation modeling.

Findings

The findings show that the privacy paradox holds true, yet the level of laziness influences it. In particular, the privacy paradox applies to very lazy individuals but not to less lazy individuals.

Research limitations/implications

With these results one can better explain the privacy paradox and self-disclosure behavior.

Practical implications

The state might want to introduce laws that not only bring organizations to handle information in a private manner but also make it as easy as possible for individuals to protect their privacy.

Originality/value

Based on a literature review, a clear research gap has been identified, filled by this research study.

Details

Internet Research, vol. 32 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 July 2002

Timothy R. Graeff and Susan Harmon

Consumers are becoming increasingly concerned about the privacy of their personal information and information about their purchase behaviors. The current study examines…

19969

Abstract

Consumers are becoming increasingly concerned about the privacy of their personal information and information about their purchase behaviors. The current study examines the extent to which consumers are concerned with how their personal information is collected and used, their awareness and knowledge of data collection practices using discount (loyalty) cards, the relationship between demographics and privacy concerns, and the relationship between privacy concerns and purchase behaviors. Results from a telephone survey of 480 consumers suggest that even though consumers are concerned about how personal information is collected and used, very few consumers are aware of how discount (loyalty) cards are used to collect personal level purchase data. Results also suggest that concerns about the use of personal information vary by demographic market segments, and that privacy concerns are significantly related to consumers’ purchasing behaviors on the Internet.

Details

Journal of Consumer Marketing, vol. 19 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Open Access
Article
Publication date: 8 January 2021

Dillip Kumar Rath and Ajit Kumar

In today’s digitized environment, information privacy has become a prime concern for everybody. The purpose of this paper is to provide an understanding of information

8214

Abstract

Purpose

In today’s digitized environment, information privacy has become a prime concern for everybody. The purpose of this paper is to provide an understanding of information privacy concern arising because of the application of computer-based information system in the various domains (E-Governance, E-Commerce, E-Health, E-Banking and E-Finance), and at different levels, i.e. individual, group, organizational and societal.

Design/methodology/approach

The authors performed an in-depth analysis of different research articles related to information privacy concerns and elements affecting those at certain level of applications. The primary sources of literature were articles retrieved from online databases. Various online journal and scholarly articles were searched in detail to locate information privacy-related articles.

Findings

The authors have carried out a detailed literature review to identify the different levels where the privacy is a big challenging task. This paper provides insights whether information privacy concern may obstruct in the successful dispersal and adoption of different applications in various application domains. Consumers’ attitude towards information privacy concerns have enlightened and addressed at individual levels in numerous domains. Privacy concerns at the individual level, as suggested by our analysis, seem to have been sufficiently addressed or addressed. However, information privacy concerns at other levels – group, organizational and societal levels – need the attention of researchers.

Originality/value

In this paper, the authors have posited that it will help the researchers to more focus at group level privacy perspective in the information privacy era.

Details

Vilakshan - XIMB Journal of Management, vol. 18 no. 2
Type: Research Article
ISSN: 0973-1954

Keywords

Article
Publication date: 17 July 2019

Yang Li, Hefu Liu, Matthew Lee and Qian Huang

Previous studies have attempted to address online uncertainties from the relationship marketing perspective. The purpose of this paper is to argue that the integration of…

1411

Abstract

Purpose

Previous studies have attempted to address online uncertainties from the relationship marketing perspective. The purpose of this paper is to argue that the integration of media richness theory (MRT) and cognitive fit theory (CFT) can contribute a new perspective in addressing consumers’ transaction-specific uncertainties in online retailing.

Design/methodology/approach

On the basis of MRT and CFT, a research model was developed by correlating online channel media richness (OCMR), online–offline information integration (OOII), information privacy concern, perceived deception and online loyalty. The model was empirically examined based on survey data collected from 258 multi-channel consumers in China.

Findings

An analysis of structural equation model showed that OCMR is negatively associated with information privacy concern and perceived deception but is not significant to online loyalty. Information privacy concern has a negative influence on online loyalty, but the effect of perceived deception is not significant. Moreover, information privacy concern is positively related to perceived deception. The OOII strengthens the influence of OCMR but not the moderating effect of integrated promotion, product and price information on the relationship between OCMR and online loyalty.

Originality/value

This study contributes to the extant literature on online retailing by examining the effect of OCMR on online transaction uncertainties. Information integrity in the form of OOII was proposed to complement OCMR. Results have shown that OCMR is significant in reducing online uncertainties, and OOII strengthens this effect, thereby enhancing online loyalty.

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