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Article
Publication date: 10 March 2020

Salman Bin Naeem, Rubina Bhatti and Khurshid Ahmad

This study is a part of the doctoral dissertation that proposes concrete measures to improve health-care information outreach program for rural health-care professionals in…

Abstract

Purpose

This study is a part of the doctoral dissertation that proposes concrete measures to improve health-care information outreach program for rural health-care professionals in primary and secondary health care in Punjab, Pakistan. This study aims to report on the barriers to accessing and using online health-care information from rural settings of the Punjab province of Pakistan.

Design/methodology/approach

A cross-sectional survey was conducted in primary and secondary health-care settings in the Punjab province of Pakistan. The study’s population consisted of the rural primary care physicians (PCPs), who were geographically dispersed across 2,873 different remote health-care settings across Punjab. These practice settings included 2,455 basic health units, 293 rural health centers, 89 tehsil headquarter hospitals and 36 district headquarter hospitals.

Findings

Limited internet access, non-availability of required equipment and lack of training facilities were identified as the main barriers. PCPs’ gender, previous enrollment in post-graduation programs and type of health-care facility were significant factors in the perceived barriers related to both “non-availability of required equipment” and “inadequate training facilities on the use of information resources”.

Practical implications

The findings of the study hold some important practical implications for different stakeholders. This study identifies and addresses the barriers to accessing and using health-care information for PCPs in rural settings. The success of the health-care information outreach program in Punjab, Pakistan, should rely on the eradication of these barriers.

Originality/value

To the best of the authors’ knowledge, this is the first large-scale study in Pakistan that assesses the barriers and proposes ways to overcome these barriers to effectively access and use health-care information.

Details

Information Discovery and Delivery, vol. 48 no. 4
Type: Research Article
ISSN: 2398-6247

Keywords

Book part
Publication date: 7 July 2022

Martha E. Meacham, Tony Nguyen, Tess Wilson and Abigail Mann

The chapter seeks to address a current gap in the literature: envisioning and justifying community outreach projects and turning such insights into best practices for managing…

Abstract

The chapter seeks to address a current gap in the literature: envisioning and justifying community outreach projects and turning such insights into best practices for managing such projects. Drawing heavily on informational interviews, the article highlights the importance of defining shared missions and strategic plans, identifying partners, researching needs and expectations, building trust and partnerships, setting and fulfilling communication expectations, offering tangible benefits to the partner, and evaluating outcomes. While focused on health sciences librarians and their community partners, these practices are broadly applicable to many library outreach programs and can enhance credibility, approaches, and impact, while increasing funding opportunities and users while creating sustainable collaborations.

Article
Publication date: 13 February 2009

Emily Love and Margaret B. Edwards

The purpose of this paper is to examine the prospects and benefits of collaborating with student services organizations in order to integrate information literacy and instruction…

2752

Abstract

Purpose

The purpose of this paper is to examine the prospects and benefits of collaborating with student services organizations in order to integrate information literacy and instruction services into pre‐existing academic programs and services.

Design/methodology/approach

The paper begins with a literature review of recent library collaborations with student services areas such as international student centers, study abroad, multicultural student services, career services and writing centers, and then outlines a general rubric employed at the University of Illinois used to develop, implement and assess library partnerships with these student services units.

Findings

A current literature review reveals a new and often overlooked information literacy niche that exists within the student services realm. These collaborations are generally welcomed by the partners, heighten students' access to information, and incorporate information literacy objectives into students' lives beyond the classroom.

Practical implications

This paper highlights an often overlooked area in student services units for collaboration on information literacy programming and the number of positive associated outcomes.

Originality/value

This paper describes a new and unique approach to connecting students with the library's services beyond the traditional faculty‐based approach.

Details

Reference Services Review, vol. 37 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 2 October 2019

Tessa Withorn, Carolyn Caffrey, Joanna Messer Kimmitt, Jillian Eslami, Anthony Andora, Maggie Clarke, Nicole Patch, Karla Salinas Guajardo and Syann Lunsford

This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of…

6369

Abstract

Purpose

This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of publications covering all library types.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2018.

Findings

The paper provides a brief description of all 422 sources, and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians and anyone interested as a quick reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 47 no. 4
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 19 May 2022

Muhammad Yousuf Ali, Salman Bin Naeem, Rubina Bhatti and Joanna Richardson

The purpose of this study Artificial intelligence (AI) is one of the important emerging trends in information technology and is slowly being implemented in libraries. The…

1267

Abstract

Purpose

The purpose of this study Artificial intelligence (AI) is one of the important emerging trends in information technology and is slowly being implemented in libraries. The researchers have presented a brief strengths, weaknesses, opportunities and threats (SWOT) analysis of the application of AI in Pakistani university libraries.

Design/methodology/approach

This study uses an ethnographic approach for data retrieval. Five chief librarians were interviewed by phone, during which they were asked to identify one key strength, weakness, opportunity and threat in terms of introducing AI technologies. The researchers have used a standard SWOT matrix to report the respondents’ comments.

Findings

AI is already slowly being introduced into Pakistani university libraries. While commenting on ways in which AI could help their libraries deliver more innovative services and better meet user needs, respondents expressed concern about the investment required in funding, time and staff.

Research limitations/implications

Further study is indicated to identify existing AI implementations in Pakistani university libraries and to assess relevant library users’ perspectives. This study is limited to brief, qualitative data; its main purpose is to validate the use of a SWOT analysis.

Practical implications

Given that AI-based tools are already being used in libraries to some degree regardless of location, now is an opportune time to develop strategies for implementing AI technologies more widely. A SWOT analysis can be used to identify and categorize challenges and risks specific to AI in a logical way to support strategic decision-making.

Originality/value

To date, no SWOT analysis has been conducted in the context of AI applications in libraries, let alone specifically university libraries in Pakistan.

Details

Global Knowledge, Memory and Communication, vol. 73 no. 1/2
Type: Research Article
ISSN: 2514-9342

Keywords

Content available

Abstract

Details

Library Hi Tech News, vol. 16 no. 5
Type: Research Article
ISSN: 0741-9058

Article
Publication date: 1 June 1992

The success of Barnsley's bid for funding, under the Government's second round of the City Challenge projects, represents the latest tangible outcome of the synergy of partnership…

Abstract

The success of Barnsley's bid for funding, under the Government's second round of the City Challenge projects, represents the latest tangible outcome of the synergy of partnership in action. Even more impressive is the fact that this was Barnsley's second successful bid; the town had already been awarded funding, with Doncaster and Rotherham councils, in the first round for the development of the Deame Valley Park. Barnsley, therefore, became the only urban area to “win” in both rounds of funding — something that was thought to be impossible in the early preparations for the bid.

Details

Education + Training, vol. 34 no. 6
Type: Research Article
ISSN: 0040-0912

Book part
Publication date: 1 May 2019

Gregg A. Stevens, Martin Morris, Tony Nguyen and Emily Vardell

Health science librarians occupy a unique place in librarianship, guiding healthcare professionals and the public to quality sources of medical research and consumer health…

Abstract

Health science librarians occupy a unique place in librarianship, guiding healthcare professionals and the public to quality sources of medical research and consumer health information in order to improve patient outcomes and quality of life. A broader impact of health sciences librarianship is its advocacy for improvements in public health. In recent years, health science librarians have been actively involved in advocating for adequate, responsive, and culturally competent health care for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals. Health sciences librarians have advocated for LGBTQ+ individuals through a variety of specialized outreach projects to address health disparities found in the LGBTQ+ community such as HIV/AIDS, women’s health, or substance abuse, have collaborated with public health agencies and community-based organizations to identify health disparities and needs, and have implemented outreach to address these needs.

This chapter maps the landscape of health sciences librarian outreach to LGBTQ+ people. The authors develop this theme through case studies of health science librarians providing health information to the LGBTQ+ community and healthcare professionals. Following an overview of advocacy for LGBTQ+ health by the US National Network of Libraries of Medicine and professional information organizations, they conclude the chapter by discussing the “pioneering” nature of these projects and the common threads uniting them, and by identifying the next steps for continued successful outreach through the development of an evidence base and tailoring of outreach and resources to address other demographic aspects of the members of the LGBTQ+ community.

Details

LGBTQ+ Librarianship in the 21st Century: Emerging Directions of Advocacy and Community Engagement in Diverse Information Environments
Type: Book
ISBN: 978-1-78756-474-9

Keywords

Book part
Publication date: 7 July 2022

Dana L. Ladd, Emily J. Hurst and Alisa Brewer

Adults in the United States have low health literacy skills which puts them at high risk for serious health consequences. Libraries have traditionally provided programming on a…

Abstract

Adults in the United States have low health literacy skills which puts them at high risk for serious health consequences. Libraries have traditionally provided programming on a variety of topics for patrons but barriers such as technology and transportation access may prevent potential patrons from attending. Librarians can help increase the health literacy skills of community members by providing health outreach programming to the communities they serve. This chapter examines strategies and specific examples that library managers can implement to facilitate technology and health literacy skills through programming in communities.

Details

Building Community Engagement and Outreach in Libraries
Type: Book
ISBN: 978-1-80382-367-6

Keywords

Article
Publication date: 10 February 2023

Jin Zhang, Xinmai Li, Banggang Wu, Liying Zhou and Xiang Chen

A critical step in influencer marketing is influencer outreach, where a brand reaches out to an influencer and forms a partnership. Yet little is known about how factors related…

Abstract

Purpose

A critical step in influencer marketing is influencer outreach, where a brand reaches out to an influencer and forms a partnership. Yet little is known about how factors related to this process might influence the outcomes of sponsored posts. To address this gap, the authors investigated whether, how and when the order of influencers' product use and brand outreach (i.e. use/outreach order) affects post persuasiveness.

Design/methodology/approach

The authors conducted three experimental studies. Studies 1 and 2 examined the effect of disclosure type (use-first, outreach-later vs. outreach-first, use-later vs. no disclosure) on consumers' responses to the post. Study 3 investigated the moderating effects of compensation disclosure type.

Findings

The results revealed that when the influencer used the product before (vs. after) being contacted by the brand, consumers had more favorable attitudes about the product and greater purchase intention upon reading the sponsored posts; perceived information diagnosticity mediated this effect. However, this tendency was mitigated if the influencer disclosed the specific monetary payment from the brand.

Originality/value

This research advances understanding of sponsorship disclosure and provides a way to manage its impact on message persuasiveness.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 6
Type: Research Article
ISSN: 2040-7122

Keywords

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