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Article
Publication date: 3 September 2020

Adapting sales influence tactics in the information intensive era

Mark P. Leach, Rhett T. Epler and Sijun Wang

This paper aims to explore the usage of selling influence tactics across prospective customers with differing information-related needs.

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Abstract

Purpose

This paper aims to explore the usage of selling influence tactics across prospective customers with differing information-related needs.

Design/methodology/approach

The research study uses an exploratory critical incident technique (CIT) methodology to identify and examine salesperson influence tactics.

Findings

This study identifies and explores the use of salesperson influence tactics across three information-based conditions often encountered by salespeople (i.e. information seeking customers, informed customers with information inaccuracies and informed customers making sub-optimal decisions). Regardless of condition, salespeople readily used non-coercive information exchange tactics. Whereas, recommendations and ingratiation tactics were applied by more effective salespeople when interacting with informed customers with information deficiencies. Furthermore, salespeople report executing less effectively with prospects with inaccurate preexisting information and with prospects making flawed or sub-optimal decisions.

Research limitations/implications

Findings illustrate the need for a renewed focus on salesperson influence tactics, the conditions under which they are effective, and how salespeople adapt their influence tactics to various situations. The exploratory nature of this study limits the generalizability of findings.

Practical implications

A framework of adaptive selling strategies is proposed to help tackle new challenges faced by B2B salespeople in today’s information intensive market. When interacting with more informed customers, pre-existing information is often inaccurate and incomplete. Thus, salespeople must assess and address these flaws and gaps and can adapt their influence strategies to do so effectively.

Originality/value

Industrial buyers today have virtually unlimited avenues to conduct extensive research and gain supplier information without the aid of interactions with salespeople. Thus, salespeople often enter sales interactions when their prospects have significantly more information than ever before. By examining salesperson influence techniques in selling situations that vary based on prospective customer preexisting knowledge, this research provides guidance on how selling may need to change in a more information intensive era.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/JBIM-10-2019-0463
ISSN: 0885-8624

Keywords

  • Critical incident technique
  • Adaptive selling behaviors
  • Customer informedness
  • Information intensive era
  • Salesperson influence tactics

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Article
Publication date: 1 September 1988

Information‐intensive management and the expanding market for information professionals

Nick Moore

We live in a consumer society. Most of us make significant, expensive purchases of consumer durables, with, I suspect, increasing frequency. It is interesting to consider…

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Abstract

We live in a consumer society. Most of us make significant, expensive purchases of consumer durables, with, I suspect, increasing frequency. It is interesting to consider the ways in which we go about making these purchases. Generally, there appear to be three different approaches. Some people simply go into town on a Saturday, drift around the shops and buy whatever appears most closely to meet their needs. Or more probably, buy the item which is recommended by the sales person they trust most. Others check through Which? and select the item which best meets their needs for the price they are prepared to pay. The third category, and I must confess to being part of this group, buy something on impulse and then, as they write out the cheque, feel a twinge of guilt because they had not checked in Which?.

Details

Aslib Proceedings, vol. 40 no. 9
Type: Research Article
DOI: https://doi.org/10.1108/eb051108
ISSN: 0001-253X

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Article
Publication date: 13 November 2007

Library instruction and information literacy 2006

Anna Marie Johnson, Sarah Jent and Latisha Reynolds

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

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Abstract

Purpose

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

Design/methodology/approach

The paper introduces and annotates periodical articles, monographs, and exhibition catalogues examining library instruction and information literacy.

Findings

The paper provides information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.

Originality/value

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 35 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/00907320710838408
ISSN: 0090-7324

Keywords

  • Library instruction
  • Information literacy
  • Library studies
  • Libraries

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Article
Publication date: 30 November 2020

Securing sales with differently informed customers: Adapting influence tactics holds the key

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Developments in digital technology means many customers enjoy wider access to information than previously. Poor reliability of certain sources risks potential clients having information gaps or in possession of knowledge that is inaccurate or misleading. Salespeople in B2B contexts must therefore determine the knowledge status of potential customers and accordingly adapt and use appropriate sales information tactics to make desired outcomes more attainable.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 36 no. 12
Type: Research Article
DOI: https://doi.org/10.1108/SD-10-2020-0175
ISSN: 0258-0543

Keywords

  • Salesperson influence tactics
  • Informed customers
  • Adaptive sales techniques

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Article
Publication date: 11 November 2019

A leader’s approaches to fostering a culture of knowledge sharing in an information organization

Zhixian Yi

The purpose of this paper is to look at organizational culture and knowledge sharing, and to explore how a leader fosters a culture of knowledge sharing in an information…

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Abstract

Purpose

The purpose of this paper is to look at organizational culture and knowledge sharing, and to explore how a leader fosters a culture of knowledge sharing in an information organization.

Design/methodology/approach

The literature survey is used. It indicates that little is known about how to foster a culture of knowledge sharing from a leadership perspective in an information organization.

Findings

This study finds that the main approaches that a leader need to use to foster a culture of knowledge sharing are to set the mission, short-term, middle-term and long-term goals and objectives of fostering a culture of knowledge sharing, master as many leadership styles as possible, adjust and choose a leadership style that is appropriate to fostering a culture of knowledge sharing in a given situation, lead by example, develop messaging, make a communication plan, reward and recognize knowledge-sharing behaviors and make knowledge management fun.

Research limitations/implications

The limitation is that this study is solely focused on the literature survey and opinions.

Practical implications

This paper provides a useful overview of the approaches used to foster a culture of knowledge sharing in an information organization.

Originality/value

The views, approaches and suggestions will be useful and valuable to improve the success of knowledge sharing in information organizations in the digital age.

Details

Library Management, vol. 40 no. 8/9
Type: Research Article
DOI: https://doi.org/10.1108/LM-11-2018-0083
ISSN: 0143-5124

Keywords

  • Organizational culture
  • Culture
  • Knowledge sharing

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Article
Publication date: 1 April 2003

MNEs, globalisation and digital economy: legal and economic aspects

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination…

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Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
DOI: https://doi.org/10.1108/03090550310770875
ISSN: 0309-0558

Keywords

  • Globalization
  • Digital marketing
  • Electronic commerce

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Book part
Publication date: 30 July 2018

Index

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Abstract

Details

Marketing Management in Turkey
Type: Book
DOI: https://doi.org/10.1108/978-1-78714-557-320181029
ISBN: 978-1-78714-558-0

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Book part
Publication date: 29 August 2018

A History of the FTC’s Bureau of Economics ☆

Paul A. Pautler

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the…

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Abstract

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

Details

Healthcare Antitrust, Settlements, and the Federal Trade Commission
Type: Book
DOI: https://doi.org/10.1108/S0193-589520180000028005
ISBN: 978-1-78756-599-9

Keywords

  • Bureau of Economics
  • FTC
  • History
  • Organization Theory
  • Antitrust
  • Consumer Protection
  • N42
  • L40
  • D18

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Article
Publication date: 1 July 2006

Equity in a twenty‐first century learning intensive society: is schooling part of the solution?

Riel Miller

The purpose of this article is to explore the relationship between equity and schooling in a post‐industrial society using a scenario of the learning intensive society.

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Abstract

Purpose

The purpose of this article is to explore the relationship between equity and schooling in a post‐industrial society using a scenario of the learning intensive society.

Design/methodology/approach

The method used here, but not elaborated as such, is based on a “hybrid strategic scenario method” that is a technique for building “futures literacy”.

Findings

Industrial era schooling may be incompatible with post‐industrial heterarchical equity.

Practical implications

By questioning the role of schools in developing the capacities necessary for post‐industrial society this article calls for an examination of emergent alternatives.

Originality/value

Both the method and conclusions are distinctive and may be valuable for strategic conversations aimed at questioning the assumptions that shape the decisions made today.

Details

Foresight, vol. 8 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/14636680610682003
ISSN: 1463-6689

Keywords

  • Schools
  • Post‐industrial societies
  • Learning

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Article
Publication date: 8 May 2017

Big data investments in knowledge and non-knowledge intensive firms: what the market tells us

Tingting Zhang, William Yu Chung Wang and David J. Pauleen

This paper aims to investigate the value of big data investments by examining the market reaction to company announcements of big data investments and tests the effect for…

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Abstract

Purpose

This paper aims to investigate the value of big data investments by examining the market reaction to company announcements of big data investments and tests the effect for firms that are either knowledge intensive or not.

Design/methodology/approach

This study is based on an event study using data from two stock markets in China.

Findings

The stock market sees an overall index increase in stock prices when announcements of big data investments are revealed by grouping all the listed firms included in the sample. Increased stock prices are also the case for non-knowledge intensive firms. However, the stock market does not seem to react to big data investment announcements by testing the knowledge intensive firms along.

Research limitations/implications

This study contributes to the literature on assessing the economic value of big data investments from the perspective of big data information value chain by taking an unexpected change in stock price as the measure of the financial performance of the investment and by comparing market reactions between knowledge intensive firms and non-knowledge intensive firms. Findings of this study can be used to refine practitioners’ understanding of the economic value of big data investments to different firms and provide guidance to their future investments in knowledge management to maximize the benefits along the big data information value chain. However, findings of study should be interpreted carefully when applying them to companies that are not publicly traded on the stock market or listed on other financial markets.

Originality/value

Based on the concept of big data information value chain, this study advances research on the economic value of big data investments. Taking the perspective of stock market investors, this study investigates how the stock market reacts to big data investments by comparing the reactions to knowledge-intensive firms and non-knowledge-intensive firms. The results may be particularly interesting to those publicly traded companies that have not previously invested in knowledge management systems. The findings imply that stock investors tend to believe that big data investment could possibly increase the future returns for non-knowledge-intensive firms.

Details

Journal of Knowledge Management, vol. 21 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/JKM-12-2016-0522
ISSN: 1367-3270

Keywords

  • Knowledge-intensive firm
  • Event study
  • Market value
  • Big data investment

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