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The purpose of this study is to investigate whether the framework of brand credibility effects is applicable to service categories and to examine if brand credibility's impact differs according to service type and involvement level.

Using a self‐administered survey (n=385), this study tests the proposed model, including six latent constructs: brand credibility, perceived quality, perceived risk, information costs saved, perceived value for money, and purchase intention.

The results indicate that brand credibility exerts a strong effect on purchase intention by increasing perceived quality, perceived value for money, and information costs saved, and by decreasing perceived risk across multiple service categories. The results also indicate that the magnitude of brand credibility's impact on purchase intention varies under different conditions with regard to utilitarian and hedonic services.

This study is based on student samples with a limited number of service categories. Future research is needed to examine the generalizability of the proposed model by using non‐student samples with different service classifications.

Establishing brand credibility seems to be especially effective in utilitarian services when marketing communication campaigns have the consistency of brand attributes that invoke either value for money or lower service brand‐related information efforts.

This study offers an initial attempt to explain how brand credibility influences its key outcomes under different service classes. Perceived value for money could be considered a new mediator of a causal relationship between brand credibility and purchase intention in service sectors.

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

This study aims to examine the visual effects of cause-related marketing (CM) posts on Instagram, with a focus on image resolution and consumer engagement.

Three studies were conducted through an experimental design. Study 1 (N = 155) uncovered the mediation underlying the effects of image quality (low and high image resolution). Study 2 (N = 160) replicated the findings of the first study and extended the investigation by examining the mediator (fluency) and moderator (visual sensitivity). Study 3 (N = 291) further extended the effects of image resolution by demonstrating its interactive effects with the visual complexity of an Instagram post design in a 2 × 2 factorial experiment.

The serial mediation analysis demonstrated that high image resolution CM posts yielded more favorable evaluations in terms of brand credibility and information costs saved, subsequently leading to positive brand attitudes, purchase intentions and increased Instagram engagement. Processing fluency mediated image effects on brand credibility, while individual differences in visual sensitivity moderated the image effects. The image resolution effects were greater for visually complex CM posts compared to simple ones.

To one's best knowledge, little to no research has examined the image quality of Instagram posts in the context of CM and the extent to which such visual cues can affect consumers' brand evaluations and engagement on the platform.

Despite its practical significance, there exists a notable gap in understanding the specific role of CM posts on Instagram and the impact of visual elements on consumer behaviors. The current research findings aim to bridge the research gap.

The application of technology to higher education is contributing in many ways to create a highly adaptable, inclusive learning environment for all. This study intends to analyze the role of technology facilitation in creating an inclusive learning environment in the higher education institutions (HEIs), which would connect multi-ethnic students and academics effectively in the Sri Lankan context. Therefore, the primary aim of this study is to explore how technology facilitates inclusive learning in HEIs.

Based on the qualitative research approach, this study generated data from 30 undergraduates and 10 academics from 5 national universities in Sri Lanka to evaluate the effectiveness of technological facilitation in promoting inclusive learning. The data were then thematically analyzed using NVivo 10.

The nature of technology facilitation in HEIs and influencing factors such as the internet, search engines, mobile apps and software, cost involved, upgraded knowledge, time efficiency and technological devices. Further, the factors contribute to the HEIs and the benefits realized, such as information gathering, time-saving, cost reduction, information sharing, connective communication, easy learning and online services. On the other hand, challenges such as the involved parties’ resistance to technological change, inadequate infrastructure facilities, lack of technical knowledge, negative perceptions and behaviors, technical failures and health issues will also be assessed.

Implications for policy and practice include a thorough understanding of the nature of technology facilitation in an inclusive environment. The researcher has recommended some strategies and mechanisms to the policymakers that will guide them to use technology as a tool to enhance the inclusive learning practices within HEIs.

This paper presents an original review and it contextualizes the technology facilitations in respect of the inclusive learning environment in HEIs.

Companies that wish to market a global brand need to develop a greater understanding of consumers' and potential consumers' susceptibility to global consumer culture (SGCC) with a view to standardizing/adapting their brand according to the desires and preferences of the consumers who belong to specific segments of global consumers. Thus, the aim of the study is to fill a joint segmentation research gap within and between countries based on seven dimensions of SGCC while classifying consumers according to the degree of belonging to specific and hybrid (global citizenship) segments.

A questionnaire was applied online in English in five countries across the Americas and Europe resulting in a sample of 412 consumers. Based on the fuzzy C-means cluster analysis, the study segments the sample of consumers according to the degree of belonging to specific and global citizenship segments.

Analysis of survey results show three groups; two distinct groups and a third with features of both, a distinct intersection group. These findings suggest that consumers in different countries develop beliefs and attitudes about global citizenship, and this perspective coincides with the characteristics of the intersection group. Consequently, the study shows that fragmentation of the needs of consumers exists within and between countries.

This study contributes to the concept of global citizenship, helping managers of global brands improve their marketing strategy decisions by implementing strategies that are standardized or adapted to specific hybrid segments of consumers that transcend national borders. This study used a statistical method to measure the degree of belonging to each segment.

Integrated project delivery (IPD) is highly recommended to be utilised with building information management (BIM), specifically with BIM level-3 implementation process. Extant literature highlights the financial management challenges facing the proposed integration. These challenges are mainly related to the IPD compensation and the conventional cost control approaches that are not consistent with IPD principles. As such, this paper presents an integration of several methods to support automating risk/reward sharing amongst project parties thus enhancing IPD core team members’ relationship.

The literature review was used to highlight the challenges that face the IPD-based cost management practices such as the risk sharing/reward sharing amongst IPD core team members and potential methods to bridge the revealed IPD gap. A framework was developed by integrating the activity-based costing (ABC) – as a method to analyse the cost structure – and earned value management (EVM) to develop mathematical models that can determine the three main IPD financial transactions (i.e. …) fairly. To demonstrate the applicability of the developed system, a real-life case study was used, in which, promising results were collected in regard to visualising the cost control data and understanding of the accumulative status of the project cost and schedule for team members.

A centralised cost management system (CCMS) for IPD is developed to enable the IPD cost structure as well as automating the risk-sharing/reward-sharing calculations. This system is linked with a web-based management system to display the output of proposed risk-sharing/reward-sharing models. Moreover, a novel grid is developed to show the project status graphically and to respect the diversity in core team members backgrounds. In addition, the case study showed that the proposed integration of different methods (ABC, EVM, BIM and web-based management system) is interoperable and applicable.

This research presents a comprehensive solution to the most revealed challenges in cost management practices in IPD implementation. The outcome of this research contributes to the body of knowledge through presenting new extensions of the EVM to be used with the IPD approach to calculate risk/reward. Moreover, the implementation of the proposed tools such as centralised cost management system (CCMS) and CCMS for IPD web system will enhance/foster the implementation of the IPD in conjunction with BIM process.

The purpose of this paper is to explore, through a synthesis of the literature, the causes, benefits, constraints and ways for reducing the number of empty trips made by container trucks. Reduced empty truck trips contribute to sustainable transportation practices in the port territory.

To contribute in the current body of the literature, through a comprehensive synthesis of the studies, this study examines many perspectives surrounding the empty truck trips at container terminals. Hence different, but relevant operational aspects of empty truck trips are explored. This study adopts a content analysis as the research methodology.

Different perspectives, which are drawn from the reviewed literature, identify a research gap in published research in the area of transport collaboration (of supply chain collaboration) and coordination problems in hinterland transport chains (of maritime logistics), and the literature relating to backhauling (of vehicle routing problems with backhauls). To cover that research gap in the literature, this study attempts to highlight and synthesize the important empty-trips studies currently available into a coherent and understandable form.

As an integral part of encouraging collaboration in the container transportation industry, this research may be effective in persuading port authorities to evaluate and to help transport managers to reply to specific enquiries of truck-sharing arrangements.

The utilization of available empty space of container trucks is a feasible option of increasing transport capacity and achieving sustainable transportation benefits.

This paper provides a contemporary lens to view the relationship between empty trips and their applications in the carrier industry, in order to resolve the perceived issues of non-sustainable transportation and their implications for the society.

As pointed out previously by economists, the implicit demand for cost‐saving information by potential buyers generates a derived demand for advertising by sellers. This study adds to the body of evidence that reveals the positive role of advertising in the market process. The evidence presented here suggests that sellers do respond to the higher time costs faced by transient populations by providing advertising qua information in a manner that minimizes the total cost of voluntary exchange.

Information sharing is an important component of cooperation in supply chain management. However, it has long been debated whether there is value in information sharing, how large the value is, if any, and what factors affect it. The purpose of the paper lies in investigating these three issues by comparing and analyzing 12 information models in supply chains.

To achieve the above purpose, the paper first presents a general information‐sharing model in supply chains and characterizes three major factors in the model (objective, supply chain partnership constraint, information sharing constraint). Based on the general model, 12 representative models are selected from the literature and their relationship and distinctions are compared and analyzed.

By insights from comparative analysis of these representative models, the paper concludes that information sharing in supply chains is valuable. However, the value and affecting factors are dependent on analytical methods. It would be meaningless simply to compare the numerical values.

The framework developed in this paper provides a useful guidance for the practical managers in evaluating and measuring the value of information‐sharing strategies.

The paper critically reviews representative information‐sharing models in supply chains. This work is helpful in answering some questions that have been long debated in this area and in inspiring new endeavors to overcome the limitations of current research.

Although room-sharing platforms such as Airbnb have become globally prevalent business phenomena, no cross-cultural research has been conducted to examine how travelers outside the “Western Bubble” perceive and respond to this sharing economy. The purpose of this paper is to explore factors that affect Chinese travelers’ behavioral intentions toward room-sharing platforms in the sharing economy.

Based on theories of motivation, the influences on travelers of utilitarian and hedonic motivation, perceived trust and past experience were investigated. Considering the characteristics of room-sharing, utilitarian motivation is measured by service experience, information acquisition, cost saving and resource efficiency. Hedonic motivation is measured by adventure, gratification, sharing and friend-seeking. Data were collected in online survey from 445 valid samples and analyzed by partial least squares (PLS) regression approach using SmartPLS 3.0.

The findings indicate that although intensity varies, utilitarian motivation, hedonic motivation and perceived trust do have positive effects on tourists’ behavioral intentions. Past experience with room-sharing moderates these effects.

There is scant research about consumers’ behaviors toward a sharing economy in Western countries and no empirical research in this field with analyses of Chinese consumers, although China is an emerging market in the hospitality industry. None of the previous research was based on theories of motivation and trust, especially without a consideration of the moderating effect of past experience. Therefore, this study aims to narrow these gaps and to combine, organize and extend previous studies to improve the analysis of behavioral intention in the sharing economy. The value of this study lies in the research model and analysis with the backdrop of China.