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Advertising on social media.
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DOI: 10.1108/OXAN-DB244645
ISSN: 2633-304X
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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…
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DOI: 10.1108/OXAN-DB282933
ISSN: 2633-304X
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Implications of Facebook's changes.
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DOI: 10.1108/OXAN-DB229195
ISSN: 2633-304X
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The firm’s lawyer has said that a "substantial amount" of FTX’s assets have been stolen or are missing; a cyber-crimes investigation has been opened. On November 18, US Commodity…
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DOI: 10.1108/OXAN-DB274200
ISSN: 2633-304X
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The pandemic sped up the expansion of e-commerce worldwide. However, growth rates are now reverting from 26% in 2020 and 19% in 2021 towards rates closer to 10%. Shoppers still…
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DOI: 10.1108/OXAN-DB268281
ISSN: 2633-304X
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The same day, Canada's Privacy Commissioner announced an investigation into whether TikTok's data handling practices comply with national privacy laws. The two moves expand the…
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DOI: 10.1108/OXAN-DB276325
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…