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Article
Publication date: 21 November 2019

Product market competition and audit fees: evidence from an emerging market

Hanwen Chen, Liquan Xing and Haiyan Zhou

Product market competition may have various impacts on audit fees. On the one hand, according to the agency theory, product market competition can mitigate agency problems…

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Abstract

Purpose

Product market competition may have various impacts on audit fees. On the one hand, according to the agency theory, product market competition can mitigate agency problems between management and shareholders. For clients with higher product market competition, auditors will lower the level of engagement risk assessment and reduce the required level of audit evidence, and hence audit fees will be lower. On the other hand, according to the audit risk model, product market competition will increase client business risk and audit engagement risk. Moreover, for clients with competition advantage, client business risk and audit engagement risk will be lower, and hence a lower audit fee. The paper aims to discuss this issue.

Design/methodology/approach

In this paper, the authors collect financial accounting data and audit fee data from CSMAR database. Our sample selection starts with all available observations on the Chinese listed companies during 2006–2011. Since there is a big difference in accounting practices between financial companies and other industries, the authors delete observations on financial companies. The authors further remove observations with missing data, yielding 6,709 observations for the final analysis. To define the industry, the authors use the first two digits of standard industry classification code set by China Securities Regulatory Commission. In order to reduce the effect of extreme observations, the authors also truncate the data at 1 and 99 percent. The authors use the Herfindahl–Hirschman index (HHI) and the natural logarithm of the number of listed companies within the industry to measure product market competition intensity. HHI is calculated as the sum of the squared percentage of revenues of the client firm among the total revenues of all public companies, i.e. HHI = ∑ i = 1 N ( s i / S ) 2 . N is the number of listed companies in the industry, Si is the revenues for an individual firm and S is the total revenues of all public companies within the same industry. A higher HHI score indicates fewer companies dominate the industry and hence lower intensity of competition in the product market. The second measure of industry competition intensity is LNN, the natural logarithm of the total number of public companies in the same industry of a client firm. A larger value of LNN indicates a larger number of competitors in the industry, and a higher level of competition intensity. Following the literature (Kale and Loon, 2011), the authors use Lerner index (or price-cost margin (PCM)) to measure the listed company’s competitive advantage. It is actually a measure of a firm’s power to influence product prices in the industry. The authors adopt the Peress (2010) method to estimate Lerner index as net operating income, divided by sales, i.e. PCM=(Sales–COGS–Selling expenses–Administrative expenses)/Sales. A higher value of PCM indicates more product pricing power and a higher competitive advantage of a company. The authors also use Lerner index ranking (R_PCM) to measure the competitive advantage of a company in the industry. The authors sort PCM values in ascending order in each industry and divide into ten groups. Then, the authors assign a value from one to ten to each listed company within each group in each industry. A higher R_PCM value represents higher market power and higher competitive advantage of a company. Based on Simunic (1980) framework, the authors develop the following model to test the relationship between product market competition, competition advantage and audit fees: LNAFit=β0+β1 PMCit+β2 SIZEit+β3 INVit+β4 RECit+β5 GROWTHit+β6 PRELOSSit+β7 LEVit+β8 QUICKit+β9 OPINit+β10 IBIG4it+β11 DBIG10it+β12 SWITCHit+β13 LOCATEit+β14 STATEit+∑β YearDummies+εit.

Findings

Using a sample of 6,709 firm-year observations from the Chinese stock market for the period of 2007–2011, the authors find that the product market competition intensity has a negative impact on audit fees, which means that agency cost effect is dominant in audit pricing at industry level. In addition, a company’s competitive advantage in the industry has a significant and negative impact on audit fees, which means that business risk effect also plays a critical role in audit pricing of individual engagement. The findings indicate that, in determining audit fees, auditors in the emerging market of China consider both the competition intensity of their clients’ product market at the industry level and the competitive advantage of the specific clients within the industry.

Originality/value

The findings indicate that, in determining audit fees, auditors in the emerging market of China consider both the competition intensity of their clients’ product market at the industry level and the competitive advantage of the specific clients within the industry.

Details

Asian Review of Accounting, vol. 28 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/ARA-08-2019-0146
ISSN: 1321-7348

Keywords

  • Competitive advantage
  • Audit fees
  • Business risk
  • Agency theory
  • Product market competition

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Article
Publication date: 8 August 2019

Help or resistance? Product market competition and water information disclosure: evidence from China

Zhifang Zhou, Tao Zhang, Jiachun Chen, Huixiang Zeng and Xiaohong Chen

This paper investigates the relationship between product market competition and firms’ water information disclosure and how firms’ ownership type can affect this…

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Abstract

Purpose

This paper investigates the relationship between product market competition and firms’ water information disclosure and how firms’ ownership type can affect this relationship in China, offering new insights into corporate water management.

Design/methodology/approach

The authors investigated 303 Chinese listed companies in highly water-sensitive industries to examine how product market competition influences corporate water information disclosure by subdividing the product market competition into market competition at the firm level and the industry competition intensity at the industry level.

Findings

The results show that there exists an inverted U-shaped relationship between industry competition and water information disclosure; enterprises with the highest market power in a mildly competitive industry are more willing to voluntarily disclose water information and play an industry benchmarking role. Further tests demonstrate that the relationship between industry competition intensity and water information disclosure is stronger for state-owned enterprises than for private enterprises.

Research limitations/implications

The current water resources regulations in China are relatively lax and the water risk awareness of firms is weak, which may affect the applicability of the results. In addition, water information disclosure research is a relatively new field and a quantitative index system for water information disclosure is still in the exploratory stage. Further developments, including the selection, definition and measuring methods of a water index are required.

Practical implications

The authors developed a new direction of enterprise water management activities from the perspective of market competition. Based on the market conditions in China, the authors also investigated the impact of the ownership type of the enterprises on the relationship between market competition and water information disclosure.

Social implications

The authors suggested that the government should improve laws and regulations and adopt incentive mechanisms to encourage enterprises to implement water resource management. In addition, the government should encourage high market status enterprises to actively fulfill their environmental responsibilities so that the entire industry is encouraged to follow suit.

Originality/value

This study represents an important development in the field of environmental accounting and is the first research on corporate water information disclosure; it also extends the research on the influence mechanisms of market competition on the environmental management practices of enterprises.

Details

Sustainability Accounting, Management and Policy Journal, vol. 11 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/SAMPJ-10-2018-0287
ISSN: 2040-8021

Keywords

  • China
  • Product market competition
  • Enterprise market power
  • Industry competition intensity
  • Water information disclosure

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Article
Publication date: 19 October 2010

Organizational context, supplier management practices and supplier performance: A case study of a multinational company in Malaysia

PohLean Chuah, Wai Peng Wong, T. Ramayah and M. Jantan

This paper aims to examine the relationships among supplier management practices, organizational context and supplier performance. The contexts selected for supplier…

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Abstract

Purpose

This paper aims to examine the relationships among supplier management practices, organizational context and supplier performance. The contexts selected for supplier management practices are economics transactional practices and high involvement work practices (HIWP); while power asymmetry and competition intensity are considered within the organizational context.

Design/methodology/approach

A questionnaire survey was conducted on a multinational semiconductor company. A two‐phase statistical analysis, which comprised phase one (reliability and factor analysis), and phase two (hierarchical multiple regression analysis), was used to analyze the data.

Findings

The study provides empirical evidence to support the conceptual and prescriptive statements in the literature regarding the impact of supplier management practices and the dynamics between organizational context and supplier management towards supplier performance. The results show that high involvement work practices (HIWP) mediate the impact of competition intensity on suppliers' quality performance and partially mediate the effect of competition intensity on suppliers' flexibility. The limitation of this study is that it does not use longitudinal data, which would be more useful to examine changes in variables that affect performance; nevertheless, as this study was conducted in‐house, it was able to control the extraneous factors.

Originality/value

The study provides important insights for managers to understand the disposition of the firm to better leverage organizational context by exploiting relationships with suppliers. The paper has extended organizational theory and marketing theory into a supply chain context. Moreover, it is among the first empirical work that specifically investigates the relationship between organizational context and supplier management practices; thus the paper fills an important gap in the supply chain literature.

Details

Journal of Enterprise Information Management, vol. 23 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/17410391011088619
ISSN: 1741-0398

Keywords

  • Suppliers
  • Performance management
  • Malaysia

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Article
Publication date: 3 January 2020

Industry structure, R&D intensity, and performance in New Zealand: New insight on the Porter hypothesis

Rashid Ameer and Radiah Othman

The purpose of this paper is to test the Porter hypothesis using the Structure–Conduct–Performance (SCP) framework for a panel data set of industries in New Zealand.

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Abstract

Purpose

The purpose of this paper is to test the Porter hypothesis using the Structure–Conduct–Performance (SCP) framework for a panel data set of industries in New Zealand.

Design/methodology/approach

The authors developed a mutually exclusive classification of the process-led and product-led innovation strategies and examined their impact on SCP in the high (low) carbon emission industries.

Findings

The findings show that the high-level concentration provides more beneficial opportunities for product and geographical diversification that require a high level of R&D intensity. The authors find that in high-carbon emission industries, the product-led innovation strategies have a significant positive impact on the industry structure and performance which provide support for the Porter hypothesis.

Practical implications

The findings imply that competition effects firm-level investments, in particular, capital expenditure to address carbon emissions, as such investments give firms a head start over rivals, and increase their profit margin compared to other firms over time. Overall, the empirical results lend support to the Porter hypothesis and suggest that understanding of industries’ unique R&D attributes is critical to developing regulations to support industries in smaller economies.

Originality/value

It is the first study that examines the industry structure, R&D intensity and performance in a small developed economy of New Zealand.

Details

Journal of Economic Studies, vol. 47 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/JES-05-2018-0185
ISSN: 0144-3585

Keywords

  • New Zealand
  • Performance
  • Carbon emissions
  • R&D intensity
  • Industry competition

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Article
Publication date: 12 October 2020

Collaborative process competence as an enabler of supply chain collaboration in competitive environments and the impact on customer account management

Peter M. Ralston, Scott B. Keller and Scott J. Grawe

The purpose of the current research seeks to understand what role supply chain (SC) collaboration plays in effectively managing customers of a firm. The research also…

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Abstract

Purpose

The purpose of the current research seeks to understand what role supply chain (SC) collaboration plays in effectively managing customers of a firm. The research also investigates what role industry competitive intensity plays on SC collaboration formation.

Design/methodology/approach

The current research utilizes empirical survey data from professionals whose companies collaborate within a SC. Structural equations modeling is employed to assess the relationship of collaborative process competence on SC collaboration as well as the moderating impact of industry competitive intensity. A further boundary condition is examined with the partner interdependence SC collaboration relationship. Additionally the SC collaboration account management relationship is also investigated.

Findings

The paper provides empirical insights on how SC collaboration contributes to focal firm customer account management. Additionally, results suggest that collaborative process competence and its relationship with SC collaboration works differently in the presence of partner interdependence and the moderator of industry competitive intensity.

Research limitations/implications

While the findings help to promote the generalizability of the new research, future research could seek to understand how firms could develop specific account management value propositions through SC collaboration in specific contexts.

Originality/value

The main contributions of the work include empirical analysis of a proposed theoretical model, a better understanding of the role collaborative process competence plays on SC collaboration formation and the discussion of customer account management as an outcome of SC collaboration.

Details

The International Journal of Logistics Management, vol. 31 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/IJLM-11-2019-0310
ISSN: 0957-4093

Keywords

  • Supply chain collaboration
  • Collaborative process competence
  • Account management

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Book part
Publication date: 15 August 2007

Ownership Structure, Financial Rent and Performance: Evidence from the Malaysian Manufacturing Sector

Ei Yet Chu

This paper addresses the interaction relationship between debt financing and ownership structure towards firms’ value in Malaysia. Two issues are addressed in this study…

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Abstract

This paper addresses the interaction relationship between debt financing and ownership structure towards firms’ value in Malaysia. Two issues are addressed in this study. The study examines whether managers and controlling large shareholders pursue rent-seeking objective through excessive leverage in a firm. Second, the paper examines whether financial restraint policy is effective in enhancing corporate governance. The sample of the study covers a small economy – Malaysia where rent-seeking opportunities prevail. A total 256 manufacturing firms are examined. The hypotheses are set to examine whether rent seeking prevails in firms with high intangible asset and less competitive industries. The findings show that first, financial restraint policy is only effective when managerial equity interest is relatively low. Managers with a higher equity interest hinder the positive effects driven by financial restraint policy. Second, at a higher threshold of equity interest, the use of excessive leverage by managers leads to a lower firm value, confirming the presence of rent-seeking motive. The presence of the largest shareholder as directors also follows the same conjecture despite at a lower magnitude. Both findings could not be refuted in less competitive industries. Other findings from this paper conclude that a high industrial concentration industry increases firms’ value in this economy. Financial institutions can also exert corporate governance on firms in less competitive industries. It is, however, the agency problem mitigates the positive effects brought forth by financial rent in this emerging economy.

Details

Issues in Corporate Governance and Finance
Type: Book
DOI: https://doi.org/10.1016/S1569-3732(07)12008-9
ISBN: 978-1-84950-461-4

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Article
Publication date: 7 May 2019

The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach

Mohammad Taherdangkoo, Beikpour Mona and Kamran Ghasemi

This paper aims to highlight a model of industry drivers (industries’ environmental reputation and competitive intensity) that affect the sustainability marketing strategy…

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Abstract

Purpose

This paper aims to highlight a model of industry drivers (industries’ environmental reputation and competitive intensity) that affect the sustainability marketing strategy segmentation, targeting and positioning based on customers’ environmental concern and explore the circumstances under which such a strategy affects performance.

Design/methodology/approach

The authors examined 64 Iranian export companies, which adopted sustainability marketing strategies across seven different industries. Achieved data are analyzed using a structural equation model methodology.

Findings

The results indicate that industries’ environmental reputation is positively related to the sustainability marketing strategies based on customers’ environmental concern and leads to superior financial and market performance. They also posit that competitive intensity has no significant effect on sustainability marketing strategies.

Research limitations/implications

This study specifically examines the impact of industry drivers on sustainability marketing strategy and performance. Logically, there might be other factors affecting the sustainability or other value dimensions that are not addressed in this study.

Practical implications

This paper provides some understanding of how organizations strength their sustainability marketing strategy, and they have to consider what factors to adopt such strategy. This paper also facilitates a better understanding of the customers’ needs and concern as a factor influencing sustainability marketing strategy adoption and implementation. Identifying the customer segmentation and market targeting based on the industry’s environmental can lead to the business will normally tailor the marketing mix (4Ps) with the needs and expectations of the target in mind.

Originality/value

This paper strengthens the effect of environmental concern of customer to understand what influences the success of the sustainability marketing adoption and implementation by investigating the most influential factors such as industries’ environmental reputation and competitive intensity.

Propósito

Este artículo pretende poner de manifiesto un modelo de impulsores de la industria (reputación ambiental e intensidad competitiva de las industrias) que afecta a la segmentación, orientación y posicionamiento de la estrategia de marketing de sostenibilidad basada en la preocupación ambiental de los clientes y explora las circunstancias en las que dicha estrategia afecta al rendimiento.

Diseño/metodología/enfoque

Se han examinado 64 empresas exportadoras iraníes que adoptaron estrategias de marketing sostenible en siete industrias diferentes. Los datos obtenidos se analizan utilizando SEM.

Resultados

Los resultados indican que la reputación ambiental de las industrias se relaciona positivamente con las estrategias de marketing sostenibles basadas en la preocupación ambiental de los clientes y conlleva un rendimiento financiero y de mercado superior. También se afirma que la intensidad competitiva no tiene un efecto significativo en las estrategias de marketing sostenible.

Limitaciones/implicaciones de investigación

Este estudio examina específicamente el impacto de los impulsores de la industria en la estrategia y el rendimiento de marketing sostenible. Lógicamente, podría haber otros factores que afecten a la sostenibilidad u otras dimensiones de valor que no se abordan en este estudio.

Implicaciones prácticas

Se analiza cómo las organizaciones fortalecen su estrategia de marketing sostenible y tienen que considerar qué factores adoptar en dicha estrategia. Este artículo facilita también una mejor comprensión de las necesidades y preocupaciones de los clientes como un factor que influye en la adopción e implementación de la estrategia de marketing sostenible. La identificación de la segmentación de clientes y el mercado basado en el entorno ambiental de la industria puede llevar a que el negocio adapte su marketing mix (4Ps) teniendo en cuenta las necesidades y expectativas del público objetivo.

Originalidad/valor

Esta investigación refuerza el efecto de la preocupación ambiental del cliente para comprender qué influye en el éxito de la adopción e implementación del marketing sostenible al investigar los factores más influyentes, como la reputación ambiental y la intensidad competitiva de las industrias.

Palabras clave

Sostenibilidad, Estrategia de marketing, Industria, Impacto medioambiental, Clientes, Preocupación ambiental, Intensidad de la competencia, Exportación, Rendimiento financiero, Rendimiento de mercado.

Tipo de artículo

Estudio de caso

Details

Spanish Journal of Marketing - ESIC, vol. 23 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/SJME-02-2018-0005
ISSN: 2444-9709

Keywords

  • Sustainability
  • Marketing strategy
  • Industry
  • Environmental impact
  • Customers
  • Environmental concern
  • Competition intensity
  • Export
  • Financial performance
  • Market performance

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Article
Publication date: 4 January 2021

Assessing industry differences in marketing innovation using multi-level modeling

Ajax Persaud, Shu Wang and Sandra R. Schillo

Currently, the bulk of research on marketing innovation focuses on various firm-level dimensions using relationships from the technological (product and process…

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Abstract

Purpose

Currently, the bulk of research on marketing innovation focuses on various firm-level dimensions using relationships from the technological (product and process) innovation literature. Research on industry-level differences in marketing innovation is lacking. Testing relationships form the technological paradigm in the context of the marketing innovation paradigm is also lacking. This paper aims to present empirical evidence on both aspects using a large-scale data set.

Design/methodology/approach

This study uses two large-scale datasets, each consisting of approximately 4,000 Canadian enterprises in 18 industries. The data was collected by Statistics Canada in 2009 and 2012 through its nationwide Survey of Innovation and Business Strategies program. Two widely used theoretical frameworks, resource-based view of the firm and the competitive perspective, are used to generate constructs and hypotheses in relation to marketing innovation. The data was analyzed using multi-level logistic regression.

Findings

The findings show that industry-level competition is a much more important driver of marketing innovation than firm-level competition. The authors also show that marketing constructs that are significant in the context of technological innovation are also significant for marketing innovation.

Research limitations/implications

This study extends the firm-level literature by providing evidence of how industry-level dynamics enhances marketing innovation. The study also provides empirical evidence from Canadian enterprises that complement those from other countries.

Practical implications

A deeper understanding of the drivers of marketing innovation can enable managers to enact innovation strategies that can enhance organizational performance, differentiate themselves and enhance customer engagement and brand image.

Originality/value

As one of the few studies to examine industry-level differences in marketing innovation, the authors show that disaggregating competition into industry-level and firm-level provides a clearer picture of how competition advances marketing innovation. Additionally, this study is the first of its kind to provide empirical evidence on Canadian enterprises, thereby complementing evidence on marketing innovation from other countries. Thus, this study makes a theoretical and empirical contribution to the emerging marketing innovation literature.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/JBIM-12-2019-0532
ISSN: 0885-8624

Keywords

  • Canada
  • Resources and capabilities
  • Marketing innovation
  • Industry sector differences
  • Multi-level logistic regression

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Article
Publication date: 9 May 2013

Customer value disclosure and cost of equity capital

Raf Orens, Walter Aerts and Nadine Lybaert

This paper seeks to examine the association between a firm's extent and precision of customer value disclosure and its implied cost of equity capital. In addition, it aims…

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Abstract

Purpose

This paper seeks to examine the association between a firm's extent and precision of customer value disclosure and its implied cost of equity capital. In addition, it aims to investigate whether industry competition intensity attenuates this association.

Design/methodology/approach

The content of corporate websites from four continental European countries is analysed on the presence and precision of customer value information and empirically test whether content and precision are associated with the firm's implied cost of equity capital measurement.

Findings

The results show a negative association between cross‐sectional differences in the extent of customer value disclosure and cross‐sectional differences in a firm's cost of equity capital. In addition, the precision of the customer value information disclosed affects this association. It is observed that a negative relationship between quantitative (or hard) customer value disclosure and a firm's cost of equity capital, but not for qualitative (or soft) customer value disclosure. As expected, industry competition intensity attenuates the association between quantitative customer value disclosures and a firm's cost of equity capital.

Research limitations/implications

The paper considers web placement of customer value disclosure although a firm might disclose such information through other information channels as well.

Practical implications

A firm tends to benefit economically from more precise customer value disclosure.

Originality/value

The paper extends existing evidence by considering the capital market implications of disclosing customer value information. In addition, it examines whether industry competition affects the association between customer value disclosure and the firm's cost of equity capital.

Details

Review of Accounting and Finance, vol. 12 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/14757701311327696
ISSN: 1475-7702

Keywords

  • Cost of equity capital
  • Customer value
  • Disclosure
  • Web reporting
  • Financial reporting
  • Equity capital

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Article
Publication date: 3 August 2015

How strategy changes in different monetary policy conditions: An empirical test in China

Yan Yang, Fengli Wang and Shou Chen

The paper aims to address how firms make strategic adjustment to the changing resource availability in different monetary policy conditions and how the stickiness of cost…

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Abstract

Purpose

The paper aims to address how firms make strategic adjustment to the changing resource availability in different monetary policy conditions and how the stickiness of cost influences the strategic adjustment, and to dig out the major internal and industrial factors that influence the relationship between strategic change and monetary policy conditions.

Design/methodology/approach

The mechanism of how monetary policy affects strategic change is expounded by resource-based view and transaction cost theory. The balanced panel data of 422 companies of manufacturing industry listed in Chinese A share market before the end of 2003 from 2004-2013 are selected as sample to test the theoretic hypotheses.

Findings

It was found that looser monetary policy results in greater strategic change than the tighter one for the high adjustment cost. External capital dependence and industrial competition intensity strengthen the positive correlation between monetary policy condition and strategic change. Private firms are more susceptible to money supply condition change compared with state-owned enterprises. Companies tend to expand investment on fixed asset but to shrink investment on R & D and trademark in looser money supply condition.

Practical implications

Companies make bigger strategic adjustment in looser monetary policy condition for the greater availability of financial resources and lower market risk, but smaller adjustment in the tight one. However, owing to the sunk cost and the high adjustment cost, companies are not suggested to make aggressive strategic adjustment in the loose monetary conditions so as to avoid overcapacity and financial risk in tight monetary policy condition. For the policy-maker, as loose monetary policy cannot stimulate innovation but boost expansion on capacity, it is better to strengthen the resources configuration mechanism of monetary policy when making monetary policy.

Originality/value

This paper fulfils a theoretic gap to study the mechanism of how monetary policy influence corporate strategic resource reconfiguration via affecting the resource base of a company by combining resource-based view and transaction cost theory.

Details

Chinese Management Studies, vol. 9 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/CMS-01-2014-0015
ISSN: 1750-614X

Keywords

  • Monetary policy
  • Strategic change
  • External capital dependence
  • Industrial competition intensity
  • Ownership identity

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