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Location-based services (LBS) have become an effective commercial marketing tool. However, regarding retail store location selection, it is challenging to collect analytical data. In this study, location-based social network data are employed to develop a retail store recommendation method by analyzing the relationship between user footprint and point-of-interest (POI). According to the correlation analysis of the target area and the extraction of crowd mobility patterns, the features of retail store recommendation are constructed.

The industrial density, area category, clustering and area saturation calculations between POIs are designed. Methods such as Kernel Density Estimation and K-means are used to calculate the influence of the area relevance on the retail store selection.

The coffee retail industry is used as an example to analyze the retail location recommendation method and assess the accuracy of the method.

This study is mainly limited by the size and density of the datasets. Owing to the limitations imposed by the location-based privacy policy, it is challenging to perform experimental verification using the latest data.

An industrial relevance questionnaire is designed, and the responses are arranged using a simple checklist to conveniently establish a method for filtering the industrial nature of the adjacent areas. The New York and Tokyo datasets from Foursquare and the Tainan city dataset from Facebook are employed for feature extraction and validation. A higher evaluation score is obtained compared with relevant studies with regard to the normalized discounted cumulative gain index.

In the context of circular economy, tourism resources development and integrated marketing need to interact with multiple businesses, data processing with big data technology, and in the information age, the best means of integrated marketing is to integrate business through an information platform. The research purpose of this article is to improve the intelligence of the tourism platform by constructing an OR model, integrate information and improve the data processing effect in an all-round way through data mining.

This study builds the business interaction in the form of OR (operations research model) model and combines this model with the e-commerce platform to build an online travel consumption model based on the user's online operation mode.

With the development of the times and the upgrading of industries, tourism and other industries have provided new tourism resources and tourism methods for human beings by virtue of the beautiful environment, special experiences and colorful stories and related industries have been related to the tourism industry based on natural resources, customs and folklore and agricultural experiences. By identifying important nodes with high connectivity in the social network, the weighted centrality algorithm can mine the importance of interest tags.

In addition, this research builds a test platform for model performance analysis and integrates various factors. The results show that the model constructed in this study can further promote the development of tourism, improve the efficiency of tourism resources, provide marketing effects and meet the circular economy theory.

Land transactions are a key indicator of urban sustainable development and urban space expansion. Therefore, this paper aims to study the spatial correlation of different types of land transactions.

Based on the big data of land micro transactions in Yangtze River Delta urban agglomeration, this paper uses the generalized forecast error variance decomposition (GFEVD) method to measure the correlation level of urban land markets. Also, social network analysis (SNA) is used to describe spatial correlation network characteristics of an urban agglomeration land market. In the meantime, the factors that influence the spatial correlation of urban land markets are investigated through a quadratic assignment procedure (QAP).

The price growth rate of urban residential land was higher than that of industrial land and commercial land. The spatial relevance of urban residential land is the highest, while the spatial relevance of the urban commercial land market is the lowest. The urban industrial land market, commercial land market and residential land market all present a typical network structure. Population distance (POD) and Engel coefficient distance (EGD) are negatively correlated with the correlation degree of the urban residential land network; traffic distance (TRD) and economic distance (ECD) are negatively correlated with the correlation degree of the urban industrial land network and commercial land network.

This paper uses a systematically-integrated series of problem-solving models to better explain the development path of urban land markets and to realize the integration of the interdisciplinary methods of geography, statistics and big data analysis.

The purpose of this paper is to reflect on interactive research as a means to create relevant knowledge in the domain of operations management in general and specifically in the context of production start-up.

The reflection on the use of interactive research in production start-ups was based on a study of two completed interactive research projects. The lens for reflection was a framework including context, quality of relationship, quality of the research process itself and outcomes.

The context was industrial manufacturing companies in Sweden, with different kind of challenges related to production start-ups, such as collaboration between involved functions and suppliers, competence development and work routines. Indicators of the quality of relationship between researchers and practitioners were initiated development activities and new collaboration between functions, within the company, between companies and in supply chains. The reflection of the quality of the research process itself was based on an interactive research process including four iterative steps with regular follow-ups allowing joint practitioner and researcher reflection on the progress. Identified outcomes included increased awareness and competence on how to deal with production start-ups, improvements of communication, work procedures and structures, better use of competences, increased cross-functional dialogue and cultural understanding.

Implications for practitioners are the possibilities for knowledge creation through interactive collaboration in research projects enabling exchange between researchers from complementary fields and other companies dealing with production start-ups.

The interactive research approach enables joint knowledge creation in a fast-changing context such as production start-ups as well as value-adding results both for practitioners in industry and for academia.

The purpose of this paper is organizing mindfully for relevant process research on strategic change. This essay arises from an increasing concern that our understanding of strategic change is not delivering meaningful, relevant and true process wisdom that allows researchers to enrich their academic discourse and practitioners to effectively realize strategic change imposed by hostile business markets. Our goal is to challenge fundamental assumptions of our field’s dominant discourse in performing research and generating theories for strategic change under real contexts, and redirect attention to a mindful organizing perspective to understand process elements of strategic change that really matter.

This paper is an essay based on theoretical reasoning. We address the relevance gap in the strategic business marketing field by focusing on one specific gap: the study and understanding of strategic change. To illustrate the relevance of a mindful organizing perspective for closing this relevance gap, we focus on the processes of mindful organizing identified by Weick and Sutcliffe (2007) and argue how these organizational processes contribute to a better understanding of strategic change while implicitly assuming a complexity-based perspective on organizing. These five processes, moreover, address the identified limitations of present approaches, i.e. formative causality, pre-interpretation and independent linearity.

We suggest a “provocative change research avenue” elaborating on the role of mindful organizing to bridge the relevance gap in this area. This advances a richer and more relevant framing to elevate theorizing in the area of strategic marketing and management beyond existing avenues, which not necessarily reflects organizational life’s equivocality, interdependencies and intricacies. We, thus, call for the field of strategic marketing and management to adopt a discourse grounded in complexity-based assumptions.

Overall, this essay highlights that closing relevance gaps in our field cannot be done with quick fix recipes. The endeavor implies a fundamental re-framing of the way we look at firms and managers. It also implies different theoretical underpinnings and more interpretive research approaches to tap the richness in real-life business settings. By focusing on one area, we have shown how such an effort might proceed.

Although the paper is mainly written for researchers of change processes and innovation in industrial companies, practitioners will get inspiration as several viewpoints for mindful organizing will help them in building a more realistic and viable change approach.

Our intended contribution is to advocate a deeper and richer process understanding of strategic change by advancing mindful organizing as an epistemological and praxeological perspective on strategic change, thereby bridging the relevance gap (Hodgkinson and Rousseau, 2009; Weick, 2001) and enriching our field’s strategic change theories. Epistemologically, mindful organizing offers a useful perspective by stressing the change process’ complexity, interdependence and emergence. Praxeologically, mindful organizing represents an adaptive organizational capability that allows organizations to develop higher awareness of their strategic change processes.

The purpose of the article is to identify and analyze the challenges of business-to-business (B2B) research relevance from the point of view of top executives.

Ten in-depth interviews with top executives from different B2B industries were conducted and analyzed by using Arndt’s (1985) elements of a healthy discipline, i.e. knowledge, problems and instruments.

The findings reveal 12 challenges that characterize contemporary B2B research relevance from a top executive perspective.

The research offers genuine top executive insight. More research from different perspectives is needed to broaden the understanding of B2B research relevance.

Reflecting B2B research with the identified challenges can contribute to better research designs, narrowing the gap between B2B scholars and practitioners. Altogether, it contributes to the health of the B2B discipline. The study also introduces a new approach to analyzing research relevance by using the elements of scientific balance.

In 1982 two books published in Sweden suggested a network perspective on markets and marketing. The purpose of this paper is to explain the emergence in Sweden of the network perspective.

Provides an examination of research in industrial marketing and related fields during the 1970s and the roles of the societal and academic contexts for the research.

Close relations between academic research and business was particularly crucial since it provided access to industry on all organisational levels and business relevance of the research. Three areas of research seem to have been especially important in the development: supplier‐customer interaction, strategy and organisation of the firm and the interconnectedness between markets. The emergence of the network perspective is seen as a result of a conceptual compromise between a group engaged in dyadic business relationship research and another group that had a wider systems interdependence view on markets. The paper shows that the development can be regarded as a discovery process.

The study is limited to the development in Sweden during the 1970s and leading to the publication of two books that suggested a network perspective. A result of the paper is that the development during the period is only the first phase in the discovery of market networks. This suggests that analysis of the later development may be fruitful.

The study demonstrates the roots of the network perspective on markets and marketing and contributes to the understanding of the development of new paradigms in general.

This conceptual paper aims to develop the vision of a novel policy tool called the digital industrial cluster (DIC) thought for a future context shaped by digital economies and Industry 4.0. The DIC departs from the industrial cluster’s precepts and take them into the digital agglomeration phenomenon.

This research uses a discursive and theoretical approach. To create a clear picture related to the research topic, this paper reviews the literature on how industrial clusters deal with digital transformation. The review takes a particular interest in industrial clusters, information and communication technologies, Industry 4.0 and policy tools for digital agglomeration.

The research develops the vision of the DIC as a new policy tool, building its foundations on both industrial clusters and digital economies; furthermore, the DIC was compared with other policy tools based on digital agglomeration to understand the similarities, differences and advantages of the former. Finally, this paper discussed where the DIC could find its way toward implementation and what externalities could be expected from doing so.

This research could be useful for policymakers and cluster organizations looking to deploy policy tools that take advantage of industrial clusters and digital transformation. Besides, the theoretical foundations presented could lead researchers to empirical identification of early incarnations of the DIC.

This paper develops theoretical principles for a new policy tool that connects industrial clusters, digital agglomeration and Industry 4.0 for the first time.

The purpose of this paper is to assist industrial service providers in building relationships that maximize value to their customers. The study aims to add to relationship value research by examining its dimensions, antecedents, outcomes, and cross‐culture relevance.

Using structural equation modeling, the study examines the influence that relationship value has on commitment and intentions, as well as the determinants of value encompassing the core offering, sourcing process and buyer operations. The sample covers 42 countries for cross‐cultural perspectives.

By understanding the factors creating relationship value, providers are more likely to build enduring relationships with their buyers. Findings confirm that commitment and intentions are influenced by relationship value, which, in turn, is impacted by benefits such as performance, efficiency, and reliability as well as comparative costs and switching costs.

The study is oriented more towards industrial services. Further research is encouraged that extends the study domain to consumer and professional services.

The research demonstrates the mediating influence that relationship value has on behavioral outcomes. Especially important to global service providers, this knowledge is then extended beyond the traditionally studied single‐country settings to a world perspective, while extending the field of relationship value into the largely ignored industrial services sector.

Proposes that the main objective here is a system being developed for segmenting industrial markets on the basis of the level demonstrated by buying centre members. Examines the factors which influence the individual member of the buying centre in the context of his/her participating in the acquisition of an innovation. Explores the concept of consumer creativity or maturity as developed in the context of consumer marketing, and considers factors which are deemed influential. Posits that greater success rates in new product development would be achieved if research and development worked in tandem with an identified cross‐section of sophisticated buying centre members.